Sony Tours the NFL With the PS2

The touring football festival for families is part of a new ad campaign.

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Sony announced today that its new touring campaign with the NFL will take it to 25 cities across America, beginning today with St. Louis and ending February 18, 2001, in Oklahoma City. The festival is part of Sony's new marketing program to support the PlayStation 2. The tour will re-create the excitement of an NFL game day in a family environment, as well as allow up to 60 participants at a time to demo the PlayStation 2. It will also feature more than 30 PlayStation kiosks and several upcoming PlayStation titles.

"The NFL Experience On Tour provides a great avenue for us to reach new and existing PlayStation fans," said Sharon Shapiro, director of promotions for Sony Computer Entertainment America. "This unique sponsorship fits in perfectly with our progressive marketing program to support our gaming platforms, while also allowing fans to experience a taste of our innovative title offerings, including key football franchises, NFL GameDay 2001 and NCAA GameBreaker 2001."

The tour schedule is as follows (note that it is subject to change):

Aug. 31-Sept. 3 St. Louis

Sept. 7-10 Chicago

Sept. 14-17 Indianapolis

Sept. 21-24 Detroit

Sept. 28-Oct. 1 Pittsburgh

Oct. 5-8 Rochester, NY

Oct. 12-15 New England/Boston

Oct. 19-22 New Jersey

Oct. 26-29 Queens/Long Island, NY

Nov. 2-5 Philadelphia

Nov. 9-12 Baltimore

Nov. 16-19 Washington

Nov. 23-26 Charlotte, NC

Nov. 30-Dec. 3 TBD, South Carolina

Dec. 7-10 Greensboro, NC

Dec. 14-17 Atlanta

Dec. 21-24 Nashville, Tenn.

Dec. 28-31 Birmingham, Ala.

Jan. 4-7, 2001 Dallas

Jan. 11-14 Dallas

Jan. 18-21 San Antonio

Jan. 25-28 Houston

Feb. 1-4 Houston

Feb. 8-11 Austin, Texas

Feb. 15-18 Oklahoma City

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