Sony teams with Taco Bell for PS4 promotion

PlayStation maker partners with fast food company for contest that will give away PlayStation 4 systems ahead of launch.

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The PlayStation 4 doesn't arrive in North America until November 15, but some gamers will be able to get their hands on the next-generation system a few days early thanks to a new promotion with fast food company Taco Bell.

To participate in the "Play the Future First" promotion, consumers can purchase a specially marked $5 Buck Box or Big Box from participating Taco Bell stores and send in a code inside the package to see if they have won.

The prize package includes one PS4 system, a copy of Knack, and a one-year subscription to PlayStation Plus. The promotion will be offered only in the United States.

The "Play the Future First" promotion begins September 26 and runs through November 10. Prize packages will be shipped on November 12, three days before the PS4 is due to launch in North America. More information about the promotion is available on a special Taco Bell site.

Discussion

605 comments
gnosticlamb
gnosticlamb

I wouldn't give Taco Bell to a dog. LOL

Sruppert
Sruppert

I won a ps4 prize on the first try. Crazy, cuz I never win stuff like this. Maybe I'll sell my Pre-order to a friend. Not backing out cuz Taco bell might fail on their promise like the vita sweepstakes. Trading in Knack for BF4 Premium.

xKrNMBoYx
xKrNMBoYx

I cut down on fast food and salty/sugary food in general.  I wouldn't mind going to Taco Bell every once in a while for a chance to win a PS4 though.  

It would allow me to use the $400-500 saved for something else.  Plus I like tacobell.

PS I dont really care if it's processed.  What do you expect at a fast food restaurant.

SgTFuzzy-18
SgTFuzzy-18

So Microsoft gets shit on for having ads around there xbox


but when Ps4 does it;

ohh awesome I always loved taco bell  derp derp derp

JangoF-76
JangoF-76

Okaaaaaaay....must be an American thing

dashboardman
dashboardman

They can keep this piece of crap...I'll take the taco anytime!

xtraflossy
xtraflossy

Why.............. Toca Bell ?  

praneet1
praneet1

Whaaaaa? Someone misinformed Sony about Taco Bell. I apologize to all Taco Bell fans, but their food is processed shit just like the other fast food places. They need not team up with food brands to compete. This is terrible!

ScouseNineSix
ScouseNineSix

Never mind that Sony, get enough PS4's made and shipped to retailers so they can honour people's preorders!! At this rate I'll be lucky to see my preorder before 2014.

leeko_link
leeko_link

So Microsoft got Pizza Hut and Sony got Taco Bell, does this mean Nintendo will get Subway?

wexorian
wexorian

New articles incoming from politicans , Games make You fat!!!!!

wexorian
wexorian

It's not worth for your health :P

blackpuddytat
blackpuddytat

When you're trying to win a PS4, 

But there's shit all over the floor

Diarrhoea, diarrhoea.

GAMERALL
GAMERALL

PlayStation maker partners with fast food company for contest that will give away PlayStation 4 systems ahead of "launch".

A free copy of Snack...!


MickSharples
MickSharples

Fuck all you Taco Bell fanboys! Pizza Hut is clearly the superior food stuff! Taco Bell-ends!

JBStone1981
JBStone1981

Fact: The first taco was made by Guapo Del Torro in 1998.

DiscGuru101
DiscGuru101

Ewww. A free copy of Knack is considered part of the prize?

blueboxdoctor
blueboxdoctor

I now won't feel quite as bad going to Taco Bell as often as I do, let the shameless eating begin.

bkohary
bkohary

A $5 bowel cleanser and PS4 - F$%K Yeah!

Eric Rhoades
Eric Rhoades

Quit posting the same picture over and over. Be original and get a job.

enuo9
enuo9

What a tasty deal.

Hunter Martin
Hunter Martin

Not worth the shits you get from Taco Bell, which will probably take up most of your time for those three days.

Thanatos2k
Thanatos2k

Microsoft failed to secure the Taco Bell partnership after getting the Doritos and Mountain Dew deals?

This is a massive coup by Sony.

RainIsMyDrug
RainIsMyDrug

I guess after this promotion they can really call it the FAT PS4 when a slim version comes out.  

Stefan Ali
Stefan Ali

actually with this day in age graphics do matter in our daily advancement in new technolagies but that is no excuse for a developer not to put effort in story, narrative and character development

Hidir Armande Rahman
Hidir Armande Rahman

wow so good if only taco bell was in singapore again if this promo what the hell?????!!!!!!!!!!

CBN16
CBN16

They did something similar with the Vita.

*sigh* I will probably eat a bunch of Taco Bell even without this promotion...

kramer_inc
kramer_inc

Funny taco bell doesn't bother me at all I like it. Probably not good for you but I still like it


Batmanager
Batmanager

@SgTFuzzy-18 Getting a ton of ads on X-Box Live Gold (which you have to pay for) is not really the same as a company teaming up with a different company for cross marketing :-7

haze0986
haze0986

theres a difference between a promotion and ads on the dashboard. your point is nill because i dont see any taco bell commercials on my ps3 and the promotion ends 3 days before ps4 release so there wont be ads there either. hmmmmm someones logic is off

haze0986
haze0986

@praneet1 i eat alot of fast food so i cant complain. but your right i dont see the point in any of this unless its to market to a bigger crowd than just gamers

haze0986
haze0986

@ScouseNineSix yea they need to fill those orders fast but thats the reason it has different launch dates for different regions, im not buying either system until atleast 6 months i dont want a release console. too many problems will pop up the first couple of weeks then a update will come and thatll go on for a while so by about 6 months should be clear to buy one

haze0986
haze0986

@leeko_link na because subway isnt a nintendo brand and we all know nintendo hates working with 3rd parties lol

haze0986
haze0986

@MickSharples i choose little caesers over pizza hutt anyday. even dominos for that matter.

haze0986
haze0986

@DiscGuru101 im buying knack, hopefully i win so i wont have to buy either theyll be free.

SgTFuzzy-18
SgTFuzzy-18

@haze0986 

when I get my system Nov 15th we will see how innocent you are making them out to be....

praneet1
praneet1

@haze0986 I guess they are trying to do what Google did with their latest Android OS version; they called it Kit Kat and both Nestle and Google have agreed to use each others' name without any money involved purely for marketing. At least Kit Kat is a chocolate. Not much can go wrong with that but Taco Bell?

haze0986
haze0986

@SgTFuzzy-18 @haze0986 lol really? because ive seen the ps4 ui and theres no ads i also own a ps3 and guess what? no ads. so im not making them out to be anything , they just simply dont have ads