Sony still most valued brand in Asia

Recent survey states PlayStation creator still revered in region despite April outage.

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Sony has been knee-deep in problems this year, in part due to the recent PlayStation Network outage in April. But despite the company's $3.2 billion loss over the last fiscal year and over 100 million PlayStation user accounts compromised, the company is still ranked as the most valued brand in Asia.

Japan's PSN service is now fully up and running.

According to the recent Campaign 2011 Top 1000 Asia-Pacific Brands survey done by global market research firm TNS (reported on Wall Street Journal), the Asian market puts great value in the Japanese brand. This has helped Sony keep the top spot on the survey despite the presence of luxury brand items and Asia's growing appetite for them.

According to Thomas Isaac, commercial director at TNS, "luxury brands, by definition, are not mass market products. In most Asian countries, the man on the street has not heard of Louis Vuitton, but he has heard of Sony." Sony shares the high-ranking spotlight with other electronics-related companies like Samsung, Panasonic, LG, and Canon.

The company's portable gaming system, the PSP, has been enjoying high sales numbers (specifically 29,168 units) on Media Creates' weekly charts in Japan. The PlayStation 3 was also high on the charts, with 16,993 units sold since last week.

Discussion

57 comments
TevoxZi
TevoxZi

@blovtom and before you start hopping on it being free, so is Steam, but Steam is still way better as a service on PC than PSN will ever be on PS3.

TevoxZi
TevoxZi

@blovtom Wouldn't exactly call PSN a quality service, but whatever.

shnapoodle
shnapoodle

Well of course! Who wants a system that breaks down every 5 seconds? It's just as bad as getting hacked, only you walk into it willingly with a 360.... That and if you were smart you would have just bought PSN cards. No harm done....

Henninger
Henninger

& this is news because??? Its Asia. Of course theyre gonna support their own products. Just like Microsoft "runs" America in gaming, Sony has the upper hand in gaming over there.

EABGamer
EABGamer

blah blah blah yea yea yea lol well enjoy PS3

robertwarnes91
robertwarnes91

[This message was deleted at the request of the original poster]

robertwarnes91
robertwarnes91

@EABGamer Finally in regards to Sega. Success of a console brand is not guaranteed from generation to generation. I used the Master System as a example of console that failed in the so called "important" USA market, but become a smash around half the globe. But you choose to dodge the rebuttal as it appears and dug up the Dreamcast. It's failure globally was not a attributed to its failure in the USA. It's because Sega had damaged the reputation with most consumers with the Saturn, 32X and Mega CD. Also EA never signed on for Dreamcast development, plus the Playstation brand attracted consumers because of its DVD playback and its fanbase loyalty. The world does not look at America and say "America doesn't like XYZ product, so we won't like XYZ". Stop pretending America is the centre of the world. We non-Americans do not walk in your footsteps. We have own minds and cultures.

robertwarnes91
robertwarnes91

@EABGamer I didn't say Australia is the defining market. I was using it as an example for current the falling of the US dollar. The Japanese yen and Euro are worth more thean the USA dollar. As for your comment "Au money is not powerful in there (their) own country" in regards to gaming prices. It's the dumbest comment I've ever read. Game prices alone do not reflect a country's own curreny worth within its borders. Game prices sadly didn't change with the improved exchange rate in Australia. As such they have become expensive. It's a problem the lies with corporate greediness and not the healthiness of the economy or politics. As for the "Western audience" terminology. I think once again you are very misguided. The term "Western" does not refer specifically to just the USA. The term Western originate from the Cold War, and was used to refer to any country that was part of the Western block (i.e. non communist countries). Among these countries was every European country (with the exception of East Germany and Russia), as well as every Oceania country and of course North America. The universally accepted meaning of term "Western audience" is the entire population of Europe, North America and Oceania. I should also point out that the European and Oceania population that makes up the PAL gaming market (which is the biggest gaming market in the world) is far bigger than the USA population. More than twice! :O

EABGamer
EABGamer

lol how much are you paying in Australian dollars for a new game if it costs $60 in america? I seen people from Australia post crazy prices N wheres Sega now I guess you remember the dreamcast that couldn't hack it in america but sold well in japan well what did they do they lost crazy money and had to shut down and become a game developer to never again make another system. When they make games whoever they are or consoles they are always trying to make them appeal to the western audience (AMERICA). No one else. I just checked your paying about $108 ebgames/gamestop for a new game where as its $60 in america. Au money is not as powerful in there own country. Also your market place in the world well everyone knows the biggest market place is America unless you been living in a vaccum as you put it. Au doesn't matter you can sell nothing in Au and you can sell nothing in Japan just as long as you sell great in America. Example (XBOX360)

robertwarnes91
robertwarnes91

@EABGamer Power of the dollar? What are you talking about? For the last ten years the US Dollar has continously being go down the tube. Even the Australian dollar is worth more than the USA dollar with the current exchange rate. Have you been living in a vaccum all these years? Besides the USA does not break or make consoles. The Sega Master System failed miserably in the USA, but in Europe, Oceania and South America (that's half of the world's continents!) the Master System destroyed Nintendo making Sega a truck load of money. Even today in South America you can still buy new Master Systems.

zaiwen
zaiwen

just coz the article says SONY, that doesnt mean it refers to PLAYSTATION.. if this was your understanding of this article.. then you're stupid

EABGamer
EABGamer

its power of the dollar. if you sell 10 million in Europe then you sell 10 million in the usa your making way more money then Europe. You see the price difference with the consoles in different countries and thats only in the hundreds think about millions. thats why its so important for a console to sell well in the usa. It makes and breaks consoles. You don't sell well in america and you struggle.....plain and simple.

robertwarnes91
robertwarnes91

@EABGamer USA Population - 300 million Worldwide Population - 7000 million I don't see how the USA market alone determines the success of any given product.

aaronm90
aaronm90

Hey tachsniper...ever heard of Nintendo? :)

edant79
edant79

Sony and Steam...all a brother needs.

tachsniper
tachsniper

Way to go Capt Obvious (author of this article) and Asian company most valued in Asia! NO WAY!

pakhair
pakhair

It's about Sony not PS PS is a prestige brand for sure but Xbox has also made a good name but they don't provide things like International warranty and Credit card accept from Asian countries, One of the major reasons people hate MS.

franzito
franzito

@Frosty192 It seems so...

Frosty192
Frosty192

@franzito They just live boring lives and have nothing better to do than complain. Haha. Usually how it goes.

zenverak
zenverak

Do note, this is Sony, not Playstation. The two are very separable. Sony has been around for a good while before video games entered their minds.

EABGamer
EABGamer

@idk95 when you say PS3 and the world last I checked USA is part of the world hate it all you want but PS3 is in LAST PLACE IN SALES. XBOX 360 is selling more consoles then all the systems 11 outta 12 months. Check your facts you can't say PS3 is selling more in the world and leave out the biggest one America. With all there games PS3 is popping out they still can't over come XBOX 360 in the US never gonna happen now Xbox 360 is 5 million more away then PS3. Who care about Asia buying Xbox 360, game companys live and die by not how many is sold in Asia or Europe but by how many they sell in America its just the facts.

zzamaro
zzamaro

@sbdohert7 "I knew asians had good taste" That and top quality Sony products.

franzito
franzito

Well, they have to praise what is theirs. The outage was just a mistake, SONY would never go down over that! I can't believe there are people who still angry because of it...

dipsetboy17
dipsetboy17

oh and to the people that think i hate xbox, i don't. i had a 360 before my ps3. was fun for a while, but i only bought it because it was cheap. i was homesick, but now I'm back where i belong since the ps1 days. the only thing the 360 has going for it is "because my friends have it" and "xbox live is streamlined".

Anubistraveler
Anubistraveler

Sony has the highest quality games and honestly the 360 is really showing its age.

idk95
idk95

@EABGamer The 360 only sells a couple thousand more units in america than the ps3. The ps3 still sales more in every other country in the world and we came out a year later. Microsoft got the head start on everyone by releasing the 360 first and the wii passed them and the ps3 is about to pass them. As I see it, the 360 is the weakest console in the eyes of gamers. And when i say weakest i don't mean hardware or software i mean people just don't trust microsofts products and i don't blame them.

idk95
idk95

@WelBluVid SHUT THE HELL UP YOU STUPID FOOL!!! YOUR CLEARLY NOT A SONY FANBOY SO GO READ AN ARTICLE ABOUT THE 360 OR WII!

redskinStu
redskinStu

Sony does make quality products (PS 2 gaff aside). I bought a brand new Playstation in 1998, and I played it yesterday (Front Mission 3, great game). It still works perfectly.

WllDan7
WllDan7

@StealthMonkey4 Would not go that far, but they despite the outage they doing everything else right. If not for the 3ds, all my money would have just gone to sony this year. This is the first year my wii is just sitting there doing nothing.

robertwarnes91
robertwarnes91

Just resurrect Syphon Filter and I will never doubt you Sony.

y3ivan
y3ivan

@sbdoherty and loyal too despite the free lame game for welcome back program in Asia compare to Americas and Europe.

StealthMonkey4
StealthMonkey4

Sony is the king of gaming now and always will be.

dipsetboy17
dipsetboy17

and yet in America we all fall for that knock off PlayStation brand aka xbox and i even have one. doesn't compare to anything sony puts out in terms of games.

KhanhAgE
KhanhAgE

>EABGamer There are more Wiis than X360s in the U.S. Fail Xbox troll.

madi1234
madi1234

go sony, show what u can do to the world

godreborn
godreborn

sony stocks state otherwise. dropping nearly a third in five years is bad for any company. defenders need to face the fact that sony is not the same company it was when the walkman was released. the inexpensive, innovative days r long gone.

mtait01
mtait01

the amount of comments i read saying that the psn hack was the end of sony is just laughable now lol

helldude90
helldude90

Yeah her in the middle east sony is doing well

WelBluVid
WelBluVid

Don't get it twisted lol No company can stand that type of fiscal year & live. The PS3 is by far the top last gen machine as far as specs, that was the dead last loser & Nintendo killed everyone, 360 was in 2nd & by far the powerhouse enjoyment if you like playing games, if not enjoy your blue-ray disc movies. Sony only still has life because of it's name & other products. Everything about PS3 was a loss my friend.

PSaddict
PSaddict

BUT! Will their sales be affected as Sony gonna release games with PSN Pass?

GameNow79
GameNow79

Sony produces quality, yes, but not to the extent it did a decade ago, in my opinion. And, it's not because it's products have gotten worse in any way -- it's because the competition from other companies in Japan, as well as in South Korea, have gotten so much better. Sony still leads in brand recognition, perhaps, and I believe that's what makes it so valued. I like Sony products, but in overall product quality and functionality across a wide range of products, I'd have to give the trophy to Panasonic. Of course, this is my opinion only, and nothing more.

blovtom
blovtom

In the end quality is what matters and Sony has that in Spades. A couple letdowns from them regarding security but that does not overshadow the quality hardware and software so consistent with them.

krishnaV_
krishnaV_

It's the quality that matters and SONY does deliver top notch quality products. No surprise its top valued..

EABGamer
EABGamer

not in America Xbox360 is king there

RussianMeatClob
RussianMeatClob

Wow whats the next article gonna be about? The color of the sky? The sound a dog makes? lol obvious article title is obvious .

sumedh7
sumedh7

sony survived both an attack from mother nature (earthquake) and man (psn hack) and they still came out on top. damn man, sony is bulletproof and there is a reason for it (quality)