Sony shares spike on profit expectations

Japanese electronics giant sees stock rise 4% on Tokyo Exchange following income forecast of $1.1 billion for October-December quarter.

Sony Corp. is expected to announce its third-quarter earnings next Thursday, and investors appear to be optimistic about the results. Reuters reports today that shares in the Japanese electronics giant gained nearly 5 percent on the Tokyo Stock Exchange to close at ¥3,085 ($34). The bump came after the Japan's business daily Nikkei forecast that Sony will post a ¥100 billion ($1.1 billion) operating profit for its October-December quarter on the strength of its games and LCD TV segments.

Booming PS3 Slim sales have lifted Sony's financials.

Reuters notes that while Sony had been expected to break its five-quarter streak of operating losses during the period, Nikkei's forecast was substantially higher than previous market expectations. Thomson Reuters' analyst poll indicated that the electronics company would post a ¥74.2 billion ($826 million) operating profit during the quarter.

According to the Japanese business daily, Sony Computer Entertainment is expected to achieve third-quarter profitability thanks to surging PlayStation 3 sales in the wake of the introduction of the 120GB PS3 Slim. As part of its CES 2010 press conference, Sony said that it sold some 3.8 million PS3s worldwide during the five-week holiday period. The publisher has also seen strong performances from console exclusives, such as Infamous and Uncharted 2, both of which have surpassed the million-unit milestone.

Sony debuted the redesigned console in late August at the $299 price point--$100 less than the old model. The price cut was facilitated by Sony's ability to cut PS3 manufacturing costs by some 70 percent. However, an iSuppli report in December indicated that the publisher still loses $36 per console sold.

Nikkei also reports that Sony's bottom line has been buoyed by its sweeping restructuring efforts that resulted in a company-wide culling of 16,000 positions, as well as facility closures.

Written By

Want the latest news about Uncharted 2: Among Thieves?

Uncharted 2: Among Thieves

Uncharted 2: Among Thieves

Follow

Discussion

80 comments
Autolycus
Autolycus

Look man you can think whatever you want about me, i REALLy dont care, because you simply don't know. I dont support blu-ray its shame. First it was HD-TV on TUBE using COMPONENT, than on DLP TV's on DVI, then plasma, then LCD, then switching it over HDMI and 1080p becoming the must have. Then those HDMI cables had to HDCP compliant. Back to plasma, then back to LCD, to thin panel LED and somewhere in there thin panel DLP to now 3D TV's that require HDMI 1.4 (not out yet) w/ 3 different iterations of 3D Tv's coming. 2 require glasses 1 doesnt. Try being a customer of one of these technologies that gets replaced a month later by the "latest and greatest". Its a joke. Blu-Ray was outdated by Hologrpahic discs before it even came out. The only reason it beat HD-DVD is because the Blu-Ray forum bought out Universal. And in return loyal Blu-ray people just saw prices increase. IN fact I think Mr. Mom on Blu-Ray is 34.99 when its 5.00 bucks in the bargain bin at Wally world on DVD. When the back door dealing crap stops screwing consumers over, I'll maybe buy into a system. Until then I'll do everyting in my power to make sure they dont get a single penny from me. Oh and btw, 1080p is due to be replaced by 1440p sometime in the next 5 years, which will be replaces with 1720p I believe after that. Keep giving them your thousands of dollars.

Autolycus
Autolycus

@zaprct Wifi? On a console? No thanks too slow. As for my 13 months of xbox live it cost me 49.99 a whole $3.84 a month. Sorry I can afford $3.84 a month to play games online and use, what I think, is a superior online system. It's only a matter of time before PS3 starts a free services and a pay for use service. Developers can't keep dumping ooogles of cash into networking servers, support, power, energy, etc when in all reality that stuff costs the Developers money, cutting into their profits. For the record i've been playing games since '85. Ive owned NES, Genesis, Super Nin, N64, Saturn, Dreamcast, 3DO, PS1, PS2, Gamecube, Game gear, GameBoy, PC and I even created my own BBS to play DOOM on before the internet was around. It was a whole 4 telephone lines :) I've worked at gamestop 8 years and wne through 6 store managers, 3 regional managers and countless assistant managers. I've talked with every walk of life in gaming, including the hot shot who thinks they are awesome at madden. Than GS would run a tournament and they woudl glitch to win. Throw another tourne for the same people with the new madden the day it comes out and they get WALKED by a 12 year old cause they didnt know the glitches.

Autolycus
Autolycus

lol oh no I have to change a disc, heaven forbid. And what exactly makes me a disgrace to 360 gamers? Because i've played too many games in my life time to know the difference between crap and another well more crap? Everyone has their taste in games and consoles. I am totally legit with that. But when people start spewing incorrect facts about anything (like blu-ray looking better than hd-dvd) then I have to call em out on it. Or that PS3 has better graphics than 360. Gotta call em out on that too. Or that PS3 has better exclusives than 360. Because thats a personal opinion. I've played both a bunch and the exclusives on PS3 are okay, but never enough for ME PERSONALLY to go out and get the PS3. I am sure most ps3 owners in here think the same thing about the 360. Cool, great. As long as people dont go around lying and believing everything they read, i'll shutup. But in all reality, that's never going to happen.

SLUSHiNaToR
SLUSHiNaToR

@ autolycus.. your kind disgraces 360 gamers.. and if blu-ray was going nowhere fast.. gee if mass effect 2 was on blu-ray then i guess it wouldnt have to be on 2 discs now would it?

SLUSHiNaToR
SLUSHiNaToR

You know.. if this was microsoft, the prices of the 360 wouldn't be as low as they are.. Im glad sony's getting the price down even if they're loosing profit.

zaprct
zaprct

@ Autolycus How much did your 360 cost you after a Wifi adapter purchase and Live subscription? What's that I hear you say...more? I own all consoles and find pluses and minuses for each of them, there's just no need for silly comments like that. Thanks to the GS thumb system your comment is now obscured from direct view so the 'big boys' (i.e. adult gamers) can be spared from your fan boy crap.

snooker8th
snooker8th

I don't get me wrong.. i love my ps3 .. i just bought a second one!!

itsme73
itsme73

Wow. SONY's Playstation re-branding was a really good idea.

snooker8th
snooker8th

i don't understand how Sony keeps doing it...

MagicOneUp
MagicOneUp

... and their batteries caught fires, they only make one line of their tv's and price gouging....

shkar
shkar

I just hope that the company named SONY will get benefits year by year..........because they are one of the very few companies in the world that have impressive quality products and almost all of their products are great in every aspect.......from their TVs to the PLAYERS and game consoles....

chedison
chedison

I'm loving this news. I think everything is going right for the PS3 atm. Their price drop is a plus for sure. Their commercials are pretty hilarious which makes a plus on the marketing. And then there are the exclusives that are out and plenty that are coming out this year. White Knight Chronicles, Heavy Rain, God of War, The Last Gaurdian... I'm so glad to be a PS3 owner right now.

Wolf3037
Wolf3037

@Autolycus Stop trying to act neutral, its obvious your just a 360 fanboy trying to stick a low blow to every Sony news article on Gamespot. If you have nothing productive to say why even post? You ask whats the point of the article yet whats your point in being here if you obviously want nothing to do with the PS3?

Lightsyde
Lightsyde

I'm glad to see sony doing well. I'm saving to buy a PS3 myself...

sagtlthl
sagtlthl

[This message was deleted at the request of a moderator or administrator]

Autolycus
Autolycus

Blu-Ray is still going nowhere fast. DVD kills it on every single title. STILL.

Autolycus
Autolycus

so whats the point of this article? To give all the bitter ps3 purchases a bit hope when all their friends are playing 360 because it has better games, better online and better graphics? Look i support the PS3, because I support competition. But I dont support fanboys AT ALL. Take your overfluffed Blu-ray player and accept it for what it is. When you want to play with the big boys, 360 fans will accept you with open arms. Either that or lower the price of the PS3 another hundred dollars, so MS will match it and more people will buy into 360.

enoslives7
enoslives7

Sony should have dropped the price to 299.00 a long time ago. I also think Blu-Ray is taking over, although I was skeptical of Blu-Ray at first.

fester420
fester420

I've had my ps3 since 2007 and have had no problems with it whatsoever.

jaredcrazy3232
jaredcrazy3232

@monson21502 careful now, you might revile your green skin tone an horns to the public if you keep this up.

ColonelX24
ColonelX24

The slim has been selling very well. I'm a 360 owner, but my hat off to Sony.

tdawg2594
tdawg2594

@monson21502 and gotta love the biggest troll on this article because all you do is complain about your console that broke on every damn article lmfao i would seriously consider starting a support monson21502 fund just so we could all donate for u to get ur new ps3 so u could just shut up about it and stop trolling.

monson21502
monson21502

@tdawg2594, but you care if sony makes a profit on each console sold?:roll: gotta love sony fanboys ...so loyal :lol: i shouldnt even think about buying another ps3 after my 500 dollar system broke. but i want one, sony should give me a free slim imo. maybe ill send them my broken 60 gig back in a 360 box. and say they fix their problems for free!!! you penny pinching cheapskates!!!

digolbot
digolbot

i dont mind about the profit or loss, what i want is more exlusive games..

chikkkenbutt
chikkkenbutt

The under dog is finally getting his day. Way to go Sony. I was with you from the very beginning.

boricuasnake04
boricuasnake04

Everyone should read the sales figures for the Microsoft Bad News...Sony is definitely going in the right direction thanks to the PS3

Clear_Sky_G3i
Clear_Sky_G3i

Finally a new horizon for them!...hopefully glad to see that there is some healthy competition, keeps innovation and pushes boundaries

aGiantSquirrel
aGiantSquirrel

I come from Xbox's revenue decline article to here, where Sony is improving finacially. Finally, the world is becoming what it should have become a long time ago!

coastalliving
coastalliving

Finally Sony is coming around! Any climb in sales is good for the whole industry. Which means better chance for better games for all of us gamers. I hope they keep it up.

lamprey263
lamprey263

That's pretty impressive, usually Sony (despite high revenues) only pulls off a $1 billion net income for a whole entire fiscal year, with of course exception of the last two years where they lost $1 billion last year and made $3.7 billion the year before that (when they should have lost money except they sold off their assets, tricking everyone into thinking they were still making money at the time)... but before that Sony usually made around $1 billion in profits a year, so seeing that they made just that much in a quarter should be very good news, that is unless they lost money in the other quarters and this is making up for it.

Stryder_18
Stryder_18

Hey compared to where Sony was a couple years ago I say this is great news. As far as the PS3 goes I think the new marketing campaign has helped out greatly, because it really "Does do everything." lol

NeuralLaxative
NeuralLaxative

I don't understand how they can turn a profit when it costs so much for them to make the PS3 and yet they are being forced to sell it at such a low price.

Alex4
Alex4

gamer082009: "I consider something good news coming out of Sony when they actually start releasing more GOOD games..because it's been like 1 or 2 every year. That's unacceptable. But I will say the PS3 does give you better bang for your buck. Get more games like Heavy Rain and I might be riding the PS3's coat tail!" launch and 2007 (the weakest year): Uncharted 1 and Resistance 1 2008: MGS4, Little Big Planet, Resistance 2 2009: Uncharted 2, Killzone 2, Infamous, Demon Souls, MLB '09. The problem with Sony isn't lack of good exclusive games, I think. It's the marketing.

PortStation3
PortStation3

[This message was deleted at the request of a moderator or administrator]

wiidsduelpack
wiidsduelpack

Sony still needs to make a profit on the PS3. They still need to make up loses for the money lost on the PS3 but its good news for everyone. / Sony is a great company even though I prefer the Wii.

-Celeste-
-Celeste-

Operating lost to 1.1B dollar profit? Unlikely. While they will probably post a profit, I really don't expect the electronic segment to post profit turn arounds that rival banks.

blackwingzero
blackwingzero

Just wait till FF13 comes out. PS3 sales will more than likely get a nice big boom from that.

gamer082009
gamer082009

I consider something good news coming out of Sony when they actually start releasing more GOOD games..because it's been like 1 or 2 every year. That's unacceptable. But I will say the PS3 does give you better bang for your buck. Get more games like Heavy Rain and I might be riding the PS3's coat tail!

efunk25
efunk25

With the lineup of exclusive due to come out this year I think Sony can only go up from here.

Zartan3000
Zartan3000

@sparkpants Yes, MS games are down 11% and Sony shares are projected to be up 5%. This is because of the pricecuts I think. If you imagine you are a new console buyer, would you be attracted to the lower price PS3 which gives you more than xbox (blue ray, free network) for just $50 more I think. No disrespect to Xbox. Just PS3 offers more.

ohsogood8
ohsogood8

It's great that Sony bounced back, but I wish they didn't have to get rid of 16,000 employees to do it.

Windblade91
Windblade91

honestly every company gets to a point where they realize they went wrong somewhere and their business model and structure is messy - hense the restructuring, its practicality and business. its also good to see Sony realized they need to go back into overdrive for TV's and take back the market from Samsung, honestly i seee Sony winning the 3D tv war, Samsung's will prolly be overpriced.

edant79
edant79

Good to see things are looking up for the king of electronics.

Sendmn23
Sendmn23

sony is greatness! this makes me happy!

adogg3341
adogg3341

here is your well deserved virtual pat on the back Sony *pats Sony on the back*

sparkypants
sparkypants

I'm really curious to see how they did. apparently MS didn't do so well and I'm wondering if it was because of Sony.

Bangerman15
Bangerman15

ya i got a ps3 slim during this time too, i was waiting for that playstation price drop and what do u know they release a slim, i love it :)

VenomRitual
VenomRitual

@lamprey263 yeah their tv prices were ridiculous. their 32inch 1080p models have finally come down to $500.