Sony reaffirms PS3 2010 sales projections

SCE boss Kaz Hirai says console's November sales were in line with expectations, 15 million units still goal for fiscal year ending March 31.

Sony has been facing down choppy economic waters for the past couple of years, but it was full steam ahead during the Japanese electronics company's fiscal third quarter. During the July-September period, company profits reached ¥31.1 billion ($372 million), due in large part to the increasing strength of the PlayStation 3, which sold 3.5 million units worldwide. The company also reaffirmed its projection of selling 15 million PS3s by the end of March 31, 2011, at that time.

PS3 sales remain on target.

Since then, Sony experienced a lackluster November, an important sales period in which only 530,000 PS3s were sold--a far cry from the Xbox 360's 1.37 million unit tally. Still, that performance hasn't impacted the company's PS3 sales goals. As part of a press conference in Japan today, Reuters reports that Sony has reaffirmed its 15 million sales estimates for the PS3 through the end of its in-progress fiscal year.

"Sales at the end of the year are as we expected," said Sony Computer Entertainment head Kazuo Hirai.

Should Sony hit its sales estimates for its 2010 fiscal year, it would represent strong growth for the PS3 this year. During its previous fiscal year, Sony sold 13 million units worldwide, a figure that was itself up from 2008's 10.1 million unit sales tally. Through September, the PS3 has sold 41.6 million units since launching in November 2006.

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Discussion

379 comments
dipsetboy17
dipsetboy17

@megakick - you might as well quit because you already lost the argument a long time ago lol.

GodGundamNT1
GodGundamNT1

The PS3 is worth more money than it is sold for, and it also does not break down dead in RRoD blaze.

megakick
megakick

And your statement: "who should work harder and pay more for a ps3. seriously who says that.", that is a stupid statement to make. its not mine its sony statement...

Ex-DarkBlade
Ex-DarkBlade

@pataponplayer, what exactly you said? Because you wouldn't be suspended if one person reported you.

pataponplayer
pataponplayer

@Ex-DarkBlade I basically defended myself in the LittleBigPlanet community in a comment section of a level, without swearing or insulting. Just got a point across is all.

Ex-DarkBlade
Ex-DarkBlade

@pataponplayer, Freedom of Speech has limits and what did you say or did that caused your PSN to be suspended?

Ex-DarkBlade
Ex-DarkBlade

@megakick, every company on this planet lies and deceives. Every company has one target and that is our money. And your statement: "who should work harder and pay more for a ps3. seriously who says that.", that is a stupid statement to make. We all live in a capitalist world, you work hard and you get more. And besides you have to pay more for Xbox 360 too. ("The Xbox live")

pataponplayer
pataponplayer

I enjoy Sony's game systems but their overall customer support or care lacks tremendously in my opinion. They could lose a fan because of it, I'm tired of getting my PSN account suspended for Freedom of Speech.

megakick
megakick

why people defend a company that decieves and lies i don't know. who are the real fan boys? its because of the ps3 fanboys sony is the way it is. who should work harder and pay more for a ps3. seriously who says that.

cyberdejin
cyberdejin

What is rare means more valuable and prestigious to own. I do not understand why fanboys talk about the sales numbers of a console . In such case, wii kicks both console's a.s ! The reality is ; Quality is more important than quantity. And PS3 is the top quality console of this 7th generation without doubt. 2011 will be the starting of ps3's golden age. Keep watching :)

godzillavskong
godzillavskong

@JulianBeamen420 Would 360 owners cry if they owned a PS3 also?

Gooshnads
Gooshnads

I'm surprised how long term Sony really plans for Shows a really successful company. Not speaking on the basis of a fan of Playstation but as a consumer in general. The fact that they don't seem impacted at all by the slow sales of the first year or two shows that they really have planned for all this to happen sooner or later

JulianBeamen420
JulianBeamen420

PS3 Exclusives are goin push the PS3 to sell more in 2011. Plus with 3 GOTY Contenders which 1 will certainly win will prove that PS3 is the best console. GOTY will go to 1 of these games: LBP 2,Killzone 3 or Uncharted 3. So when the Spike VGA's roll around at ther end of 2011. I can expect to see many 360 owners Cry nonstop.

LeoLex_
LeoLex_

FLASHPLAYER 10!!!!!!!!!!!!!!!!!!UPDATE

NWA90s
NWA90s

quality>quanlity :D

zer0ne
zer0ne

@ Ares360 The fanboy wars are due to the exclusivity of a game on a single console. I own all the three consoles, PS3, X360 and Wii. Why get all three? The answer is what I mention earlier, exclusivity. Fanboys are jealous of what they have and don't have.

zer0ne
zer0ne

@ godzillavskong That's depend on the game. Let's take for an example a shooting game. The game studio can add controls for both the DS3 and Move controller mappings. But of course, all PS3 games must have DS3 controller mapping in the game as a default as not all PS3 owners owns Move controllers.

godzillavskong
godzillavskong

That's good news for Sony, hopefully Sony and Microsoft don't give up on what got them where they are right now, which is the "hardcore" , standard controller type games. I'm not against them, but I would rather they spend more resources on regular controller based gaming.

doublem2
doublem2

Kaz sounds pretty confident. What were the previous year's sales numbers through September so we can compare?

LeoLex_
LeoLex_

SONY UPDATE THE INTERNET EXPLORER FFS!!!!!!!! STILL CANT WATCH VIDEOS, GET OFF YA ASS!!!!!!!!!!!!!! FLASH PLAYERRRRRRRRRRRRRRR 10

sartnd
sartnd

@megakick Yeah go get RRoD system lol.

Ares360
Ares360

Wow soo much fanboy war hate its like cybernetic middle east in this blog

Dominicobaggio
Dominicobaggio

@Ex-DarkBlade yes i know. Sorry i didnt write my post very well. I was trying to say as godzilla spotted the 89 dolla player will be crap, with the ps3 you get an updating bluray 3d compatible fast spin up and it has the blueray live thing which no one uses :) They are defo worth the money i bought the expensive original with the card readers etc on it and dont regret it a second. Still working away, its my entertainment hub. Does everything. :)

Ex-DarkBlade
Ex-DarkBlade

@Dominicobaggio, PS3 is worth the money.

godzillavskong
godzillavskong

@Dominicobaggio I update my Samsung Bluray player often. No doubt that the PS3 is a bargain, with what is all included out of the box, and I don't know if I would really invest in a $89 Bluray player though. The term you get what you pay for may come in to play.

Dominicobaggio
Dominicobaggio

@DiscGuru101 a really really crappy player for that cost which takes about 2 hours to spin up. Ps3 has 3d bluray compatibility, that crappy internet connection bluray thing no one uses and updates so its always the most up to date bluray player ;)

dipsetboy17
dipsetboy17

people still trying to give the ps3 a bad rep. give it a rest already lol. I'll be playing these amazing ps3 exclusives while you haters keep having hate in your heart.

DiscGuru101
DiscGuru101

I think thou dost protest too much. Because now that a Blu-Ray player is $89, the PS3 better price drop if it expects to stay relevant much longer.

godzillavskong
godzillavskong

@megakick While I don't have that many PS3 games, I haven't noticed any frame rate, or bug issues in any of the games I have. MGS4,GOW3,Uncharted, and Condemned 2 all run smoothly. I think you would have to play the games on the PS3, and experience this so-called issue, before bashing, or claiming that the PS3 has these problems.

SageAnomie
SageAnomie

@megakick Wow what a fanboy you are. they both have issues with frame-rates and bugs, but only one took 4 years to get a red ring issue fixed. lol, and that's not bias...that's fact.

Ex-DarkBlade
Ex-DarkBlade

@megakick, your statement is biased. PS3 and Xbox 360 both have frame rate and bugs issues in certain games.

megakick
megakick

so ps3 quailty is poor frame rate graphic tears and bugs? rather have a console that can run games more smoothly.

godzillavskong
godzillavskong

@Ex-DarkBlade I concur. I actually like reading his posts just because they are so funny.

Ex-DarkBlade
Ex-DarkBlade

@pszone, sorry to say this buddy but no one has any clue on what you are trying to say in your comments.

mello7283
mello7283

I just bought a PS3 recently. Best system I have owned in a long time.

pszone
pszone

playstation series always been better since super nes guess what i used to own super nes and got into playstation after that ps1 ps2 know ps3 i think i go right consle so sony never out xbox360 and xbox360. ps3 so i guess xbox360 for chaps . sony knows best so i know that ps3 sales ganna sale a lot because look great games out in 211 ganna be the ps3 year

pszone
pszone

Axel450 your right we should welcome anygame from the playsation librey and sony makeing what they made off i would buy the two you said also mgs Hd collection and Gta collection

Axel450
Axel450

Kingdom Hearts HD or a remake of Jak and Daxter might be nice for the PS3, knowing that they were both almost best-sellers.

flyingdutchdog
flyingdutchdog

@ kavadias1981 Perhaps you might want to re-read your comment from an objective perspective and see how it sounds. If you truly are not a fanboy then I apologise.

KuRf
KuRf

I, reaffirm my butt on my chair for 2011. Before any fan boys or girls say anything. I have PSone,Ps2,Ps3,PsP, and xbox360 aswell LG monitors :P . But what I'm trying to say is, if you are not a share holder or a share broker then I recommend don't even bother reading this sort of news or any news regarding game sales or console sales.

Wormkid_64
Wormkid_64

Hmm.This is the place for PS3 fans.Not my place.But before I go,I will say I'm glad for those who enjoy it that things will be looking up for your console.

Psychokillaz
Psychokillaz

PS3 FTW! System is so superior to any console! I'm a 31yr old programmer & love it. Although I have to admit $ony blows! The PS3 Rox though! :)

godzillavskong
godzillavskong

@THE-FLOW-SIDE Most of my comments weren't angry, you must have taking them the wrong way. Your previous post amused me, with the beat it remark, on how I must not even own a PS3, so I just responded to that. As far as working, I work 10 hour days, your the one who seems to be up here at all sorts of times, maybe it's you that should find a job. Your comment says you must be older than me, or should I quote, "I think I'm older than you because all you do is post angry comments{ the all day} while actually I have almost no time for this, cause adults have stuff to do" What is the all day?

NodakJo2010
NodakJo2010

I like sony and like their exclusives I hope the ps3 stays selling well and outsells the 360

NodakJo2010
NodakJo2010

41.6 million world wide.... not bad for a console that was deemed to die in 2007-08

youngsexynerd
youngsexynerd

now all i have to wait on is legend of dragoon, chrono cross an suikoden 2 oohh an saga frontier, i havnt played that 1 yet !!!!

youngsexynerd
youngsexynerd

an vagrant story, xenosaga, legend of mana have all just been confirmed for north america on the psn, haahh YEEEE im so exited for this i have not played any of them 3 ps1 classics, an i have been drooling for them for years, ebay gets to expensive, hah this makes my day, now u wont find these classics on xbox!!!!!!!!!!!!!!!!!!!!!!!!!!! can we say 20111 will be sonys best year ever?? most likely!

Ex-DarkBlade
Ex-DarkBlade

@youngsexynerd, I am a rpg person and I do like jrpgs. I keep forgeting PS3 exclusives for next year. I am still missing more games on the list.

youngsexynerd
youngsexynerd

@Ex-Darkblade, an disgaea 4 if ur into them types of games, disgaea titles have always been sum of the best srpgs, an its ps3 exclusive an makes its debut in 2011, so yeah i just wanted to throw that game out there cuz jrpgs need sum love!