Sony: PS Vita sales nearly in line with expectations

CEO Kaz Hirai says new portable is performing just about where company expects it to in most territories, but won't disclose where system is lagging.

The PlayStation Vita has sold 2.2 million units worldwide since its launch in February, which--according to Sony CEO Kaz Hirai--is roughly in line with expectations. Speaking to Reuters in an interview published today, the executive said the new portable is performing up to par in most territories.

The PS Vita is doing just fine, Sony says.

"Worldwide, the Vita is pretty much along where we would expect it to be; maybe trending behind in certain territories," Hirai said, declining to specify where sales of the PS Vita were coming up short.

The PS Vita, which went on sale in February at $250, will have to perform better if it wants to draw even with Nintendo's 3DS. That system, which went on sale about a year before the PS Vita, has sold 19 million units worldwide.

One of the criticisms of the PS Vita is that there are simply not enough compelling games available for it. Nintendo designer Shigeru Miyamoto said in May that, "It's obviously a very hi-spec machine, and you can do lots of things with it, but I don't really see the combination of software and hardware that really makes a very strong product."

Big-name games that have yet to release for the PS Vita include Assassin's Creed III: Liberation, Call of Duty: Black Ops Declassified, Little Big Planet, Killzone: Mercenary, Lego Lord of the Rings, and PlayStation All-Stars Battle Royale.

Sony Worldwide Studios boss Shuhei Yoshida said earlier this month that it is "too early" to implement a price cut for the PS Vita this year. Instead, he said he hopes software bundles like those for Little Big Planet and Call of Duty: Black Ops Declassified will steer prospective buyers toward purchases.

Written By

Eddie Makuch is a news editor at GameSpot, and is a big UCONN athletics fan.

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Discussion

193 comments
tarv4973
tarv4973

Sony should have bit the bullet and bundled it with a 32GB memory card to really give the system value.

Ossy_King_99
Ossy_King_99

i want a PSV so badly but i cant afford one :'((( i wanna do Cross Play with my PS3 and i also wanna play PS1 & PS2 games on a Vita

Lamesy
Lamesy

It's so depressing. I *want* to want a PSV, but even the list of unreleased "heavy hitters" doesn't appeal to me. I just want interesting kooky Japanesey games and RPGs. Step ya localization game up bitches.

SadPSPAddict
SadPSPAddict

I don't think they ever expect to outsell the 3DS - it, like all DS models before, appeals to a wider range due to the "casual" games available for it. The PSP was the same - Sony weren't trying to outsell the DS just offer an alternative for the more "hard core" gamer and that it was the Vita is doing. 

That being said the delay in getting some of the promised big name titles is undoubtedly hurting it!

I do own a Vita and have since day 1. The selection of games for me is very good being a racing/tennis/golf fan there is plenty to keep me going! 

sacatash
sacatash

I own a PS Vita since day one.

I love the device since I mainly use it for watching movies.

 

Here are the comments that I got from my friends that is hindering them from purchasing one:

 

-it is too expensive, I'd rather buy a PS3 or a PSP

-it lacks variety of games

-you need to buy at least 8 Gb memory cards to enjoy the system

-the file transfer system is atrocious!

-the potential ps1,psp games library is inhibited by poor compatibility and license problems(no patapon 3, cmon!!)

-the web browser is crap!

-back touch pad is a gimmick

-it's too big to be a portable!

 

Maybe Kaz Hirai should go to a video game store and survey people why they don't want to buy a Vita.  He should be able to go back to the board room and fire people why they are giving him bad advice. 

 

amaan4ever
amaan4ever

Honestly being a gamer and being around so many kids, I haven't seen a single boy or girl playing psvita

Paulf001
Paulf001

It's still way too expensive.  How does Sony expect to attract devs to make games for the thing when not too many people have one?

tgwolf
tgwolf

Yeah, I suppose the outrageous pricing was calculated for that end...

aryanbrar
aryanbrar

as a system ps vita is a solid hand held. it really innovating, but it has its flaw, price needs to be lowered and more games need to come out for it.  to all vita haters and 3ds fanboys, you guys really need to try a vita first before hating on it.

 

go to a local brick/mortar store like best buy and try it out. best of all its free

Agelu
Agelu

"Sony: PS Vita sales nearly in line with expectations"

 

Seeing how the Vita is doing... then that must mean Sony didn't really expect much of it, huh...

Cozm1kaos
Cozm1kaos

Everybody hating on Sony? Yes I agree the memory cards are very expensive. They should have made them standard micro cards, but nooooooooo they wanna make money on the cards to!!!. Come on Sony, pull your self together!! we got yo back but you gotta have ours in return.

 

Release more games and sooner than expected delivery date!!!

drop prices on memory cards

Add 4GIG memory cards with every purchase of the vita (its your fault why people don't want to buy them, $$$)

 

Stop focusing on PSone classics your making psp owners want to keep their psp!!

 

GO GO GO GO GO

Zaika
Zaika

Sony should:

1. cut the price of the expensive memory cards.

2. Add more 3rd party exclusive/quality games that will use Vita's hardware potential.

3. not on par the current price of PS3.

4. have more apps for versatility.

 

that's my suggestion anyway.

franzito
franzito

VITA would make through eventually and SONY is not that worried! Their market is diverse, even if VITA weren't selling, they would be selling TVs, cell phones and such; the thing about SONY is that they don't really need to rely on video games to keep up.

Hurvl
Hurvl

"won't disclose where system is lagging." This quote reminds me of a conversation between Mace Windu and Yoda, because Star Wars can be related to everything:

 

Mace Windu: I think it is time we inform the senate that our ability to use the force has diminished.

Yoda: Only a Dark Lord of the Sith knows of our weakness. If informed the senate is, multiply our adversaries will.

 

In Sony's case it's more like:

I think it is time we inform the public that our ability to sell the PS Vita has diminished in some countries.

Only the the Dark Lord of Economics knows our weakness. if informed the public is, multiply our problems will.

soolkiki
soolkiki

Well, if anything, because the handheld is a little more versatile, there should be better games on it than the original PSP. At least, I hope so. 

MidNightStrikes
MidNightStrikes

It's Pretty sad that the VITA is getting so little sales, i have not bought one, i did not have the money, Getting a new PC with a new GPU is not cheap, i'll get mine next year

SONY pls do... As much as you can

PlatinumPaladin
PlatinumPaladin

I'll admit, I'm slightly annoyed it's working out for them. I want a price decrease dammit! My PSP has finally fallen after seven years and looking at my game collection I'm not sure it's worth getting a replacement.

lyhthegreat
lyhthegreat

wonder who has been buying all these vitas , i sure haven't seen many on the streets though

EmperorSupreme
EmperorSupreme

I'm hoping later this year or early next year to pick one up. 

Khoo1992
Khoo1992

I would buy it when the right bundle comes along and the cross buy feature is successfully implemented...

DEagle267
DEagle267

I'll be waitin for that 2nd price drop. Wouldn't doubt the 1st will only be to $220-230 range. Til then the psp's working great for a Final Fantasy collection. (Origins, IV, V, VII, VIII, IX, Tactics, and Dissidia duo)

EliteGamer09
EliteGamer09

2.2 million since february? thats much more than I expected

blue_francis14
blue_francis14

I bought my PS Vita 4 months ago. I played Uncharted, Rayman Origins, It came from outer space and UMVC and of course, DIssidia 2.

 

Well... don't buy Vita until there's a price cut or its game library is really good. I have been using my Vita as a movie player during my long trips going back home.

 

My friend, the guy who bought Vita a day before mine, mostly used it to play PSP games like monster hunter, dissidia and now, he's downloading Final Fantasy VII (a PS classic game).

 

Give yourself a favor, don't buy Vita just yet. You won't regret it.

Pete5506
Pete5506

I was hoping for a price cut, but its still not going to stop me from getting one at the end of October 

rasterror
rasterror

Sony seems to not have learned their lesson on pricing, packaging,  advertising, and restoring the faith that developers had in them in the past. 

 

As far as pricing goes, the Vita as a system is not a bad deal.  $250.00 is a reasonable price for how powerful of a system it is.  But from there it goes downhill and fast. The fact that a memory card is a must have have to play most games and is not included with the system really hurts.  And the cost of their proprietary cards is absolutely outrageous.  Then there is the cost of the games.  The cost to develop games like these are not as expensive as developing for a home console.  So why is it that the games are the same price as a home console game?  Even the cost of their downloadable games.are too expensive compared to iOS and Android games.  So by the time you get to the point where you can play a decent game you're looking at spending $300-450 just to start which is rather steep.   And if you choose to download your full games you have to have a high capacity card which will cost you a lot and the downloadable aren't cheaper than the packaged ones and sometimes cost more.  And what are you paying for?  The highest rated games are games that most have played before and are available in one form or another for cheaper on home consoles. As far as the exclusive games there are few and they are not that good.  And with the power of cell phones and how cheap a decent game can be Sony needs to show that no phone will give you the experience the vita can give and they are failing at that.  Times have changed but Sony doesn't seem to change along with it. And the games are just trickling out. Sony needs to put out games that are great and are only available to play on the Vita and make the people want it.  And why of all of the companies did they partner exclusively with AT&T and charge a ridiculous amount for a small amount of relatively slow 3G connection. $14.99 a month for only 250 MB and for the amount you pay you can't even play multiplayer games over 3G only do stat checking and browsing and anything over a 20 MB download needs a wi-fi connection.  WTF Sony?!? 

 

And as usual Sony is terrible at marketing themselves.  You rarely see a Vita commercial and the ones that you do see aren't that good.  It's like Sony is trying to market it to not sell. 

 

 

Then with all of these thing it makes some developers a little iffy about developing games.  Sure developers will make smaller versions of very successful console games because they know they'll have the best chance of selling, but what about new iP's?  If nobody is buying then why should they pour money into something that might not be successful and if they don't make the games then why would someone want to buy? 

 

ahpuck
ahpuck

 Sony must have low expectations.

joel_c17
joel_c17

The vita is failing... just like the ps3 did. Amiright?

 

Far our you fanboys sicken me.

Morphine_OD
Morphine_OD

 @SadPSPAddict I salute you sir. It seems like too little people really get the business side of PSV/3DS relations. It's never about the total sales number it's always about the generated profit to total investments ratio.

Morphine_OD
Morphine_OD

 @amaan4ever because Vita is not for kids. I live in god forgotten Russia and I see adults with Vita on a daily basis.

Morphine_OD
Morphine_OD

 @Agelu what makes you think it doesn't perform well from a business standpoint? Amount of units sold doesn't equal to total profit generated.

LindBergh2007
LindBergh2007

 @Cozm1kaos I can say that its too little too late for Sony. VITA is just too overpriced and too poorly executed. Also 3DS' library is stronger and better. The Smartphone and Tablet market is taking VITA's marketshare away too.

 

Never mind the fact that Sony is on the verge of complete financial collaspe having lost ALL of its revenue it earned in the PS1 and PS2 days.

LindBergh2007
LindBergh2007

 @franzito That's spin. Investors are already saying Sony's doomed. They're aren't making any profit from their other divisions and haven't in 10 years.

Stonecutters908
Stonecutters908

 @franzito the thing is that they don't sell a lot of TVs anymore. Hence the 6 billion dollar operating loss last year and 4 and soon to 5 consecutive years of net losses. And they just started in Mobile, in a market where Samsung and Apple equal over 90% of the market share. Anyone with their fingers on the pulse of the consumer electronics business knows Sony is in big trouble. Hence their share price sitting at just above $10 a share. Nintendo, a much smaller company, is worth $14 a share if you want a basic competitor comparison.

Cozm1kaos
Cozm1kaos

 @PlatinumPaladin Stop cheapening out dude, ps vita is much more powerful than psp and takes a lot more money to make. Its people like you why sales arent so high.

instaFail
instaFail

 @lyhthegreat you probably think it's a PSP when you see it. That's pretty much what everyone thinks when they see mine. 

Cozm1kaos
Cozm1kaos

 @DEagle267 Don't be cheap, buy the daam system if you want it. What you planing on saving 100 bucks? good luck, the most you will save is 60 bucks and thats not untill 3 years from now.

psyrainia
psyrainia

 @joel_c17 ps3 is doing well right now,. sales have climbed significantly,. right now there are almost just as many ps3's sold as xbox's ,. but ofcourse that was after a price drop with the slim models. nintendo is doing very well with wii selling more than double the amount of xbox's i heard cuz the price tag was low from the start and offered something a bit diferent. i think the same thing will happen with the vita,. crazy expensive and no one has one then all the sudden every1 needs to have one when it drops about 50-100$ and more used ones are available,. psp was in a similiar situation vs DS but psp eventually had huge success. 

chimera1984
chimera1984

 @Morphine_OD  @SadPSPAddict 

Agreed, to take the DS market head own is pretty much a train wreck waiting to happen, the vita is obviously a more hardcore market and now that features like PS1 compatibility and Cross Controller are coming it just proves that theory, I have to say im rather impressed with the games that have released on it and looking forward to more future releases.

PlatinumPaladin
PlatinumPaladin

@Cozm1kaos If you care that much go out and buy a second. It's people like you that give fanboys a bad name.

DEagle267
DEagle267

 @Cozm1kaos Nothing to do with being cheap. It seems to be selling well; however at current time there aren't enough decent titles for it to justify paying the full price for it [especially for ridiculously priced memory compared to standard cards/flash drives prices]. I do plan to get  it eventually but there are so many other things to better spend $300+ on right now.

bakagami
bakagami

 @psyrainia  @joel_c17 That is what happened with the PSP.  First you hear everyone saying that they sucked & don't buy one, then after the slim 2000 was released, everyone had to have one