Sony: PlayStation to become more service-oriented

UK managing director Fergal Gara says, "We see PlayStation as a brand, not just as a box."

The future of PlayStation will see the platform expand to become more service-oriented, Sony United Kingdom managing director Fergal Gara has said.

"I think that's good way of putting it really," Gara told OPM in a new interview. "We see PlayStation as a brand, not just as a box."

"Going out to 2013 and probably more appropriately 2014, 15, 16, 17 you’ll see start to see PlayStation 4 as a brand and a service, as a set of services, a set of experiences," he added.

Gara said the PlayStation 4 itself is the most compelling "service" that Sony can offer right now, but explained that Sony has put the pieces in place to offer compelling, online-enabled services in the future.

"For the foreseeable [sic] PlayStation 4 will be the pinnacle in terms of the highest possible experiences, the most powerful service we can offer," he said. "But we can offer many many more. The Gaikai acquisition, PlayStation Vita TV capability. There are lots of pieces here that all point to that direction really. Which is: PlayStation experiences on devices, some Sony devices and non-Sony devices in time as well."

Sony purchased Gaikai last year for $380 million. The Gaikai-powered PlayStation cloud service, which will allow users to stream games, will launch in 2014. It will be available first on PS4 before coming to PlayStation 3 and PlayStation Vita.

Gara is not the only one to believe the future of the PlayStation platform is in services. Sony president of Worldwide Studios Shuhei Yoshida suggested last month that the PlayStation brand is likely to evolve from hardware to a service, though a physical console remains important, at least for now, he said.

"We previously spoke about PlayStation going from hardware to something closer to a service, regardless of the device," Yoshida said at the time. "Of course, PlayStation will still be the center, but I think we would like to expand to different things."

In addition, Tekken producer Katsuhiro Harada has said much the same.

"I think in the future, it'll will be a contest of services instead of hardware," Harada said earlier this week. "When there's the PS5, it will probably be just a controller and a monitor. Then, the thing that will be left is the name of the service."

The PS4 launches on November 15 in North America for $400.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

328 comments
mbloof
mbloof

Ahh.....ROTFLMAO!! With a Sony 'device' in your living room they would love to hook you into everything else that Sony owns and rent it to you for a small (or not so small) fee. Just waiting for the cable/dish accessory box that gives the PS4 the same functionality as the XBone and there you have it!

The big guys are tiring of trying to sell inexpensive stand alone systems and would much rather convince consumers into purchasing very thin client systems and then simply stream content from their servers. They can have 100% control over the content as well as feed us unwanted advertizements AND RENT the content to us. No DRM, used Game's or pesky buy once and play (and provide support) forever.

I mean seriously, Sony has to make money SOMEHOW.

neprisistates
neprisistates

But I dont want any online-enabled services, I want a gaming machine. For the online stuff I have a pc.

Seriously are the execs retarded? Why do they keep pushing this online-service crap?

twztid13
twztid13

I guess they figured out that even in the UK you can't re-sell "services". Symantics game, ftl.

Chrypt22
Chrypt22

Sooo... they are going to charge you for being able to control your TV, watch movies, etc etc etc.  LOL.  I saw this coming... Sony gallivanting around while the trolls and fanboys drink their bath water.  They turned right around and stuck an 18 incher right in the back door.  I haven't been overly impressed by either console to date, though at least Microsoft was honest up front with the capabilities that they were implementing.


The thing that is hypocritical about the hardcore console gamers are that they are ignorant and constantly cry about everything.  Why your games dont look PC quality, added features of a console, digital distribution.  These things have always been available on a PC... console manufacturers are trying to bridge the gap between PC and console.  You think that having a service that allows for browsing the internet while watching TV somehow detracts from gaming... so stupid.  

valium88
valium88

"We see PlayStation as a brand, not just as a box."

Interesting way of putting it, not at all minted at the xbox, right? :p  First the PS4 was all about the games, now we see they are going the same way as xbox which is no issue of mine, at least Microsoft play with open cards about their "box" and their plans for it,we all knew both consoles will be service oriented anyways. To me they are both boxes, which will contain pretty much excactly the same, only a matter of preference and I still prefer the personal computer over the Sony or Microsoft computer.

HAMMERCLAW
HAMMERCLAW

So, they promise us tomorrow what mIcrosoft and steam already provide today. Will this nightmare never end? The good stuff is always down the road, or over the NEXT hill.

PlatinumPaladin
PlatinumPaladin

Hmm. Still not feeling great about the direction this is going. Where will the purely online PS brand and services be in a post-apocalyptic world like Fallout 3?

SirMD
SirMD

Thank you Sony for charging us brazillians US$ 1850 for PS4! THANK YOU!

Deaho
Deaho

I love to collect physical copies of the games with it's manuals,so if they switch to digital download or cloud then that would be really sad.

lowkey254
lowkey254

So this really is the last generation for physical consoles... 

I'm ok with that.

juboner
juboner

The playstation app avalliable on iphone, android,  windows phone, smart tv's, and blu-ray players. Some games may require dualshock 5

frylock1987
frylock1987

So happy I used that $400 originally meant for a PS4 towards doing very minor upgrades to my PC, left me with $100 and will be buying a lot of games off of steam  when their Holiday Sale hits.

mrbojangles25
mrbojangles25

whatever happened to just putting a disc in and playing a game?

Is that so difficult to do?  Is it that hard to make a profit off of a machine that does that.

megakick
megakick

PS4 is going to be more $$$ oriented.

vscott453
vscott453

Sony learned from microsoft's mistakes. So what they do? Slowly and surely focus some attention on other "services" outside games. Doesn't seem so game focused afterall.

ajaychitown
ajaychitown

I actually find this to be good news. Just the other day I was playing games on my ipad and thought to myself, wouldn't it be cool to be able to play Playstation games this way even if i don't have my Playstation with me. There is the Vita but the Vita sucks.

DiscGuru101
DiscGuru101

And by 'service-oriented' they mean 'micro-transaction-oriented'

Snakepond1
Snakepond1

You mean we get cross game chat, no weekly system updates, no trophy syncing, no online account hacks and a functioning market place? I'll take anything then that garbage PS3 service.

mark_unix
mark_unix

@crazyrage23 ?!? yes, Microsoft has really show they listen to their customers with that force fed kinect (nsa) spybox crap and EULA (read the EULA on your xbox360) the NSA will be up your anus soon enough...

philippnovikov
philippnovikov

@SirMD Don't blame Sony, blame your corrupted government with its kickbacks, suppliers, racketeers and cartel-controlled customs officers

mark_unix
mark_unix

@SirMD blame your governments crappy policy on imported hardware. (write angry letters, it'll even work in Brazil if you get enough angry people on-board.)

 don't email, send snail-mail it will annoy the fucking hell out of them if they get hundreds of thousands of bags of mail :P

HAMMERCLAW
HAMMERCLAW

@SirMD Actually, it's the Brazilian Government that pockets the extra $1450.00, dude. Apparently, the Girl from Ipanema needs a new pair of shoes.

PlatinumPaladin
PlatinumPaladin

@SirMD I doubt Sony is entirely to blame. Infact most of the blame should probably be directed at your government.

andfx8
andfx8

@SirMD It's not Sony that's ramping up the costs for Brazilians, it's Brazil's own taxes on imports, etc.

andfx8
andfx8

@Deaho There's a positive and negative side of everything I guess...

Aaronp2k
Aaronp2k

@lowkey254 cloud gaming clearly is the future. I still think it has a long way to go before it becomes an actual reliable service but still it is going to be pretty amazing when it reaches that status.

Aaronp2k
Aaronp2k

@frylock1987 just wait till steam os comes out, you will treasure that decision even more.

crazyrage23
crazyrage23

@mrbojangles25 What happened to just buying an Album and putting it in your CD player? oh wait mp3 players... Its called the progression of technology

YukoAsho
YukoAsho

@mrbojangles25 I doubt we'll see the end of discs any time soon.  The US needs a MAJOR uptick in its online infrastructure for that to even be an option for many people.  That of course ignores the fact that much of the world is worse off than us.


Seriously, when it comes to connectedness, it's South Korea, Japan, France, and EVERYBODY else.  And those three got where they are from MASSIVE government subsidies.

slainta
slainta

@mrbojangles25 Would you buy such a system? Hardly. As Sun MicroSystem said at the beginning of times "The network IS the computer".

Gears_0f_L0ve
Gears_0f_L0ve

@mrbojangles25 As a long-time user of Steam, I personally don't like discs.   The cloud is a very good paradigm to adopt.  I feel we should gravitate toward it.

sethschroeder07
sethschroeder07

@ajaychitown guess what if you want to play sony games across multiple hardware you are going to need an internet connection to do so.... guess what MSFT got crucified for.... requiring an internet connection to play....

twztid13
twztid13

@philippnovikov @twztid13 I swear I just got through reading emails & cancelling our Symantec backup services, so I guess that was in my head. You gotta believe me, man...I know how to spell, lol. There's no excuse for stoopid ;).

crazyrage23
crazyrage23

@mark_unix @crazyrage23 Like the NSA for one reall gives a shit about what you're doing and two there are plenty of other outlets for them to gather information through your phone records, email, credit card purchases, laptop, tablet, ipod, tax records, medical history, need I list more? Point is if they really wanted to gather information on you you're already screwed... so dont give me that spybox crap... you don't even need kinect plugged in....  

A8ADD0N
A8ADD0N

@mark_unix @crazyrage23 

Read the EULA on your PS3. It says all the same basic stuff. That "Spybox" defense does not really work anymore considering how you absolutely do not have to have the Kinect hooked in to the XB1 in order for it to work.

vilerevolver
vilerevolver

@HAMMERCLAW @SirMD Concur, that has to deal with the import taxes the brazilian government charges. Sony seems to have opted not to pay them so the cost is pushed to consumers.

Aaronp2k
Aaronp2k

@andfx8 @Deaho the problem with collecting physical copies of games is 1 day the disc is going to break. you could sit on the case by mistake, you could leave the disc out and it gets scratched, your drive could even ruin the disc if it becomes faulty. and also there is the chance that because the cd/dvd/blu ray drive dies, you have a load of games that you cannot even play. with digital, you can always play your games. hard drive need wiping? no problem, just re-download your games. hard drive breaks? no problem, buy new hard drive, re-download all your games. a hard drive costs only £40 for 1tb, compared to a lot more for a blu ray drive. digital is the future.

Aaronp2k
Aaronp2k

@sethschroeder07 @ajaychitown that is different. the reason you would require internet connection to play is in order to connect your device to your ps4 from another location. xbox one was going to require an internet connection for the actual primary device regardless of whether you use it at home or portably.

sethschroeder07
sethschroeder07

@the_lazy_cookie @Snakepond1 ummmmm..... by far the 360 has a better online infrastructure this generation. The PS4 could flip that possibly but this generation and last was owned by Microsoft and it wasnt close. I had both systems and while I love MLB the Show and Little Big Planet after playing just 1 COD game and 1 Battlefield game on PS3 I never went back.

Snakepond1
Snakepond1

Does Sony share their profits with you or are you just a fanboy?

crazyrage23
crazyrage23

@mark_unix  I agree with you and so does microsoft. They realized people didn't trust them enough already so to make sure people didn't doubt that their private lives were not invaded via kinect they adjusted the hardware on the console to allow it to function without let me repeat, WITHOUT kinect plugged in. So yes end of story. Thank you for agreeing with me whether you meant to or not. 

mark_unix
mark_unix

@crazyrage23 it doesn't matter, no government should ever be in anyones home without a search warrant (end of story)

it doesn't matter what the circumstances are...

mark_unix
mark_unix

@A8ADD0N Actualy, you're wrong, the xbox360 explicitly says that they can record any audio the kinect captures at any time they want... (nowhere in the PS3 eula does it say that...)