Sony offering day one PlayStation 4 stock for UK customers who didn't preorder

You'll need to get to Covent Garden on Thursday, but there's free pizza.

If you're in the UK, desperate to pick up a PlayStation 4 at launch, and didn't preorder the console in time, Sony will be offering customers the chance to buy a unit from its PlayStation lounge in Covent Garden on Thursday night.

An unknown supply of machines will be available on a first-come-first-served basis at Sony's #4ThePlayers event in its swanky London pad at 17 Bedford Street, Covent Garden, WC2E 9HE. Customers will be able to queue from the start of Thursday.

Sony will buy those who choose to wait in line slices of Domino's pizza and cans of Red Bull, with all attendees also encouraged to watch a performance from rapper Tinie Tempah.

"Day one PS4 preorders sold out in record time and this could be the last chance for anyone who wants to get their hands on a console before Christmas,” said Sony Computer Entertainment UK MD Fergal Gara.

“We really wanted to offer some way for people to buy on launch day, and this is a fantastic opportunity for anyone that hasn’t already pre-ordered to get their hands on a PS4 on day one. The excitement in the run up to our UK launch has been phenomenal, and we want to thank gamers for their support by giving them the chance to take a PS4 home at the earliest opportunity.”

The PlayStation 4 will cost £349 in the UK, and will be released across Europe this Friday, November 29.

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Hi! I'm Martin, for some reason or another I have managed to convince the people who run GameSpot that I am actually wor

Discussion

182 comments
Gloridel
Gloridel

Game are priceless, now that they've reneged on their pre-Christmas guarantee they've somehow managed to find some stock available for launch day but only on their expensive bundles at £590 and £655 (one of which is based on the basic solus console).  Funny that huh?!

c13ggy
c13ggy

 Does anyone else think that kinda stinks??!  Those who pre-ordered machines as early as AUGUST are set to miss out, and are unlikely to receive a console until Xmas - this is despite being "guaranteed" a console by some large chains -  those who PAID a cash deposit after 6th August MISS OUT. Yet anyone, ANYONE who didn't even BOTHER to sign up for a console, can simply turn up in London and get themselves a PS4, while other pre-paid customers miss out. I think that really stinks. What is the point in pre-ordering if you're gonna be queue jumped by people who didn't even bother to register an interest!!

This isn't sour grapes from me, I pre-ordered within an hour of the announcement. I just thinks it stinks that Sony are treating loyal customers like this, when there are OBVIOUSLY enough consoles to meet more of the pre-order demand.

HapiJoel
HapiJoel

Pizza?! GREAT!

Red Bull?! ...OK!

Tinie Tempah?! Ah, actually I think I'm busy Thursday...

Gloridel
Gloridel

Anyone with a pre-order at Game might want to look at this!  They changed their policy at some point in the last couple of days.  Where before if you had pre-ordered (after 6th of August) you were "guaranteed" a console before Christmas, now they are saying they will "aim" to process orders by 20th December so customers "should" get it by Christmas.  So much for that "guarantee"!  Oh well, more GTAV for me for a while at least...

lucienbry
lucienbry

Sorry Sony I won't be buying a PS4... ---> WiiU, 3DS, XBOX 1... Bring on Titan Fall!!

19James89
19James89

That's a good bit of marketing by Sony there. I'll have to stay away from Covent Garden on Thursday night as I don't want to be swamped with hyperactive gamers wanting a PS4. I suspect Convent Garden won't know what's hit it when this event happens. 


arqe
arqe

"Sold Out" sureee. Where did i heard it before .. Right Microsoft did same thing too.

Both using pathetic marketing ...

AzureBonds76
AzureBonds76

What was cool is when I went to pick up my PS4 at Best Buy the morning of Friday the 15th of November, there were like 5 or 6 other people there picking up their consoles smiling. This 1 dude was my age but dressed in hunting fatigues and he could have been one of the Robinsons from Duck Dynasty. Another 35ish blonde lady that wouldn't look out of place at a PTA meeting. A kinda hipster looking guy with Buddy Holly glasses on. They all had a few games in their hands and when I made eye contact with them I could see what my parents must have seen when I opened presents on Xmas day. I really think the PS4 is going to do well.

x-2tha-z
x-2tha-z

I might go and get the free pizza and red bull and then go home.

NightOfInsomnia
NightOfInsomnia

I think there is a plan devised around giving these people Red Bull, think about it. By the time these people get home, they are going to crash and hit the pillow. That means there will be less people trying to log onto the servers, meaning less of a likelihood that the servers will be overloaded. Red Bull solves all of your problems and gives you wings!

AyatollaofRnR
AyatollaofRnR

it's sold out, but we have these spare consoles we are still trying to get rid of.

Ardiendos
Ardiendos

I hate to be that guy but couldn't they offer something more healthy than pizza and red bull? Marketing is one thing but that is basically the serving of heart failure.

Paul2004
Paul2004

Didnt expect this, nice move Sony :). Free pizza and the chance to grab a PS4 if you live down south...not sure about the red bull tho (Feedin that to hyped up gamers....wonder what could happen XD).

SteamyPotatoes
SteamyPotatoes

Someone's gonna get mugged, will be friday's gamespot news.

TMK_PsYcho
TMK_PsYcho

What time can you buy them, anytime or midnight

TashunkoSapa
TashunkoSapa

Don't you love it seeing how Sony is copying everything from MS, even the free pizza marketing lol!

Wawas20
Wawas20

what about australia? i didnt preorder but hoping i get get one friday morning

TMK_PsYcho
TMK_PsYcho

Wait can we get the PS4 at anytime or has to be at midnight?


Garm31
Garm31

Think I'll consider getting one. Play Killzone. Finish it in one day. Then stare at the system as it gathers dust for 6 months. Nah!

nickyparmar92
nickyparmar92

I want a PS4 but I don't want to queue up in a line, in the cold, waiting. If I can't get one from Argos or some place when just walking in then February will be when stock comes back I guess.  

RobDev
RobDev

@AyatollaofRnR Or infact they only allowed pre-orders for a certain amount (which were filled) but they have somehow, magically made more. It's almost like they have some magical far off land where little people create them out of pixie dust and positive fucking thoughts.

AzureBonds76
AzureBonds76

@AyatollaofRnR If I see Sony announcing there are a limited number of consoles available at Gamestop only on black friday... oh wait that's not going to happen is it.

Ereheru
Ereheru

@AyatollaofRnR My God, you're right!  It's not like they've been making then in a factory someplace this past week!

Banefire76
Banefire76

@AyatollaofRnR LOL only sold out in North America...........you know because it hasn't been day 1 yet in the UK. That will happen in a few days. Btw Sony knows how many pre-orders it has for day 1 (since it cut off day 1 preorders months ago) and decided to manufacture a few more for this event.......make sense?

NightOfInsomnia
NightOfInsomnia

@Ardiendos That's all we eat and drink here in America and we're fine! Oh wait, what is our number one cause of death here?

RicanV
RicanV moderator

@SteamyPotatoes Can't wait. 

"Friendly potato with festive hat gets robbed at local game store. News at 11."


23Jarek23
23Jarek23

@TashunkoSapa I know right, thank God for Microsoft otherwise there'd be no such thing as video games and consoles. 

Banefire76
Banefire76

@Wawas20 Good luck! you would have a better chance getting one at a midnight launch event than waiting for the morning after.

SteamyPotatoes
SteamyPotatoes

@RicanV but the launch isn't till midnight + mine is being delivered via courrier :P

snaketus
snaketus

Yes we do. This continent is expensive as hell. 65-69 euros for new games now on. Ain't buying very often those. And this PS4 thing, 449€ for 399$ piece of technology, ouch! Have to pay visit at folks launch time.

RicanV
RicanV moderator

@SteamyPotatoes @RicanV Also I thought you had PS4 already someone sent me a friend request with the messages "potatoes".