Sony: No PS Vita price cut this year

Worldwide Studios boss says engineers are working to reduce manufacturing costs, but no price cut planned in calendar year.

Sony will not implement a price cut for the PlayStation Vita this year, Worldwide Studios boss Shuhei Yoshida told Eurogamer in a new interview. The executive explained that Sony engineers are currently working on methods to reduce the cost of manufacturing so a price cut can be possible, but that will not happen before the year is out.

The cost of entry will remain at $250 for a PS Vita.

"It's too early," Yoshida said.

The PS Vita launched in February 2012 with a Wi-Fi-only version at $249 and a Wi-Fi/3G model retailing for $299.

Instead, Yoshida said he hopes PS Vita software bundles--like the Little Big Planet and Call of Duty offerings announced this week--will be a significant enough value to steer prospective buyers toward a purchase.

"Of course, cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so," he said. "At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide Little Big Planet PS Vita bundle pack. That's affordable for people who are looking for a good deal."

Sony has also been criticized for not offering enough PS Vita software support. Yoshida said Sony has acknowledged this concern, and noted that adding new content for the device is a principle priority.

"The reaction to the hardware platform itself has been very strong," he said. "We are very pleased with the response we got. It's up to our expectations in terms of what we were hoping for in bringing PS Vita to the market," he said. "But the actual sales of PS Vita, obviously we would like to see more uptake. We see lots of feedback from consumers saying they would like to see more content, they would like to see their favorite franchises coming to the PS Vita."

As for what kinds of new content Sony plans to bring to the PS Vita, Yoshida said it will run the gamut from major franchises to digitally distributed smaller titles.

"We have to continue to work on bringing more content from big titles people are looking for in terms of franchises, to very small, snack-sized, intuitive casual games on the digital distribution side," he said.

Big-name projects headed to the PS Vita include the previously announced Assassin's Creed III: Liberation and Call of Duty: Black Ops Declassified, as well as the brand-new Killzone: Mercenary.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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300 comments
lalalei
lalalei

i want one for 3 particular games (hatsune miku, dj max technika tune, persona 4)... but $250 is too expensive plus another $50 for a 16gb card. it's too much!! i have the money but i find it wasteful. my ps3 cost that much. sorry but i'll keep waiting until it's $199 or $150

BlueFlameBat
BlueFlameBat

That's okay. Being a Sony product, it's prone to be filled with problems or conditions the company doesn't want people to know about until after they buy it and can't get a refund. I need more time to make sure there isn't some accidental or intentional defect I haven't thought of yet.

csward
csward

Well then Sony, I won't be buying a Vita, especially with the lack of good software. 

 

I will be buying more titles for my 3DS though. :p

jose2390
jose2390

Doesn't sound like Sony is looking out for their customers.

 

When the Turbo Graphics portable came out, that was an incredible thing. It was the right time. The Gameboy was released at the right time. Now is not the right time, because they are many other options out there, better options. I'll stick with my ipad. Games are cheaper anyway. I'm content. 

rarson
rarson

While I'd love to see the Vita have success and continue to push the handheld segment forward, part of me hopes that it flops so that I can pick up another failed console for cheap. The commercial failures are always the most interesting pieces of a video gaming collection.

synthetiksin
synthetiksin

Seriously, are they just stupid? Christmas is around the corner and they are really gonna hold fast unto something like this? Something they know has been slow to the uptake? It's a terrible mistake.

Ultramarinus
Ultramarinus

No price cut -> no sales -> no game development -> no sales

100proofsoco
100proofsoco

Soooo what incentive do we have to buy one?

blue_francis14
blue_francis14

Funny thing about my friend, he bought PS Vita and you know what games he's playing with it? PSP titles...

Mellowcow
Mellowcow

Sony should first get their shit together before pushing out new standards.

Halloll
Halloll

what it needs more than price cut is games

Lamesy
Lamesy

So hardware isn't their strong point (high price leading to slow sales), software isn't their strong point ("still trying to entice" devs), and lord knows accessories aren't their strong point (memory card pricing).

 

And the ONLY thing Sony's Vita team is willing to do is pack all their mediocre values into one box and pray that consumers think 3 bronze medals = 1 gold? I want to like Vita (PSP was great to me) but Sony hasn't given me one good reason beyond graphics. How did ya'll let 3DS nab SMT 4? Vita needs something like that. Multiple somethings, actually -- Gravity Rush looks hot but I need moar.

kathulos
kathulos

The memory cards are a ripoff.  Let us use SD cards and I'll buy a Vita this weekend, but I'm not paying your 400% markup for a Sony-branded SD card that is otherwise no different.

TTDog
TTDog

Not to worry... it's not like anyone was going to buy one this year.

Ravenlore_basic
Ravenlore_basic

Yea, I figured as much.   I'm waiting for the psp lite, slim or whatever they call the upgraded model.  I figure by then there will be plenty of games and other uses for me.  I had a PSP right before the PSP 3000 launched. So this time I will wait.

bakagami
bakagami

People keep talking about the price of the memory sticks.  He says nothing about that here.  The price of those could come down, all he's saying is that there wont be a drop in the price of the actual console.  here's my prediction, before Christmas, they will release several bundles, the WiFi console, a game, a 8 or maybe 16g memory stick and maybe a movie voucher for $299.  I'll bet ya

DS_fan_atic
DS_fan_atic

So no price cut this year, but they're saying they'll try to lower it by next year. Why would anyone buy one now if that's what Sony is saying? 

glhx1rush
glhx1rush

I was a launch customer for the PSP.  Never again. It will be a while till I pick up one of those Vista-Vita-Vegemites, er, whatever name they call it.

brosim1104
brosim1104

Ofc they want price cut PSVITA this early, cause the would have to start making gifts like Nintendo did. And i'm pretty sure Sony doesnt want to do so. In any case i just bought my PSvita wifi from the kid next door for 140 euro so i'm happy either way. ^_^

Rattlesnake_8
Rattlesnake_8

Sony doesn't need to do a price cut. There have been plenty of deals where you can get a $50 gift card or a free game with it.

PurpleMan5000
PurpleMan5000

I would like to see a price cut of the PSP, personally. The Vita appears to be DOA from a software standpoint, but if that changes, I will become interested.

beanz777
beanz777

How unfortunate, when they do drop the price then I will get one for sure

GamerYnoX
GamerYnoX

Price is fine for the time being considering Vita's hardware. What is missing is more third party support, big titles, rpgs, and lower mamory card prices to bump up sales.

warhawk-geeby
warhawk-geeby

I want a vita desperately, and i've got the funds to do so.. but unfortunately until I see more support for the thing i'm not buying.

 

I suppose that's the main problem though, until numbers pick up developers won't invest.

 

In my opinion they need to push the crossplay feature MUCH more.  If Fifa 13 had cross play and you could take your career on the go with you i'd be sold.  Unfortunately EA want two separate games though (monies).

 

Killzone has perked my interest, but it'll likely take something on the lines of Monster Hunter to actually get me going.  If Pokemon was on the vita I'd buy one in a snap!

skunkpants
skunkpants

Price tags seems to be the Achilles heel of Sony. It just seems to always come back and bite them hard, yet they seem to never learn from it.

KBFloYd
KBFloYd

RIP playstation vita vitamin water

2012-2012

itchyflop
itchyflop

Sony haven't got software developer support, that's an understatement !!! Hopefully it ll pick up before Xmas. There are notably only a few games worth considering on the vita. I think its all been hyped too much again, and in comparrison to the ps3. Sony aren't doing what everyone wants them too, if it can wirelessly communicate with ps3, why can't we stream our games to it. but then that would saturate they're already dull vita software market. Slow of the mark Sony come on Usain bolt it and expedite some decent software so i can justify paying my hefty 300 quid price tag, id say i should have bought ANOTHER Xbox for that price but hey we all no what happens to those, it kept ups busy employees safe for a while.

Reuwsaat
Reuwsaat

Untill I see some games, I don't even care. And when I see some games, I won't pay full $250 on a portable console, neither $100 for a mem-stick. Either they get their fat arses working on these factors, or it won't venture even as far as the old PSP did, and I'm not exagerating it.

abHS4L88
abHS4L88

I don't know why people expect the Vita to get a price cut so soon. Compare it to the hardware of the 3DS, which is now profiting Nintendo. Sony made this same mistake with the PS3, releasing hardware that's too advanced for its time and that's pretty much what the Vita is right now. Hopefully the Vita will gain the software it needs to succeed, nothing like good competition to stimulate the industry.

aryanbrar
aryanbrar

 @BlueFlameBat 

i recently bought a vita of my friend for 150 with 8gb card.  lets me tell you hardware wise vita is just a amazing product.  the only problem it has currently is price (needs to be lowered by 50-80 bucks) and the lack of games. but new games coming out this year and years to come.

rarson
rarson

 @kathulos 

 

They've done this for forever. They even screw their paying customers over with new versions of the same Memory Stick format. Memory Stick, Memory Stick Pro, Memory Stick Duo, Memory Stick Pro Duo, Memory Stick Micro, Memory Stick XC... I think I forgot a couple.

 

I know that there are physical limitations of some of the Memory Stick formats that required the newer format, but I sold digital cameras back in '99 and I felt compelled to tell people that if they bought a Sony camera, they'd be stuck with an expensive and non-standard memory card format. Sony's desire to constantly reinvent the wheel really turns me away from buying many of their products.

Sevenizz
Sevenizz

 @glhx1rush I'm the same way.  On launch, I bought Twisted Metal (w/e the PsP version was called) & Ridge Racer (w/e number they were up to), and looking at my collection, I have a few Tom Clancy , Socom games and a couple movies.  I've always hated the controls and the 20 minute updates whenever I purchased a new game.

 

Come to think about it - these are the exact reason I don't like my PS3.  Lack of good titles and the damn updates.  I bought Heavy Rain about 3 months ago and had to sit through a 2 hour update and just recently bought Kill Zone 3 and had to sit through another too long of an update.  I play my 360 just as casually and updating that takes seconds.  Why is Sony's network so damn slow?  My consoles are set up the same damn way?

Sevenizz
Sevenizz

 @GamerYnoX Hardware is nothing without software. 

 

At the time being, you pretty much own a corvette, but are limited to driving to and from the corner store.  Who'd buy that?

BlueFlameBat
BlueFlameBat

 @aryanbrar Okay then, so far so good. But the shoulder buttons on my PSP are starting to wear out, the d-pad on my PSP was never really that great for diagonals, my PS2 hardly works anymore, and the input lag on my Sony Bravia 32" LCD TV seems to be getting worse. I may have been a bit unfair in my previous post though. Most home electronics built after 2000 seem to have a much more limited lifespan. I tried the Vita at a Target and thought it was pretty good. I just need to give it more time to impress me, and I'm mad at Sony for a reason you'll probably think is stupid. Anyway, I'm in no hurry to get any other new game machines either. It may be years before I get a Wii-U or 3DS if ever.

Spacerac
Spacerac

@Sevenizz @glhx1rush Then don't update. If you cannot find something else to do and HAVE to play right away, you can disconnect the ethernet cord and continue. Restart andu pdate when you're done playing.

AlmostHaslem
AlmostHaslem

 @Sevenizz SONY is so damn slow because they don't do what microsoft does once there is a new update and you don't the previous updates it will just give you the most recent one sony gives you all of them at the same time so lets say you got call of duty 4 and  you barley bought it and you have never played it on your ps3 youll have to do every single update that has came out for download since 2007 and the installation part is because sony has less RAM than the xbox 360. did that Answer your question  a little bit?

franzito
franzito

@beanz777 Because I want it. Problem?

rarson
rarson

 @AlmostHaslem

 

Both the PS3 and Xbox 360 have 512 MB of RAM, but the 360's RAM is unified while the PS3's is split in half by the CPU and GPU (although the Cell's RAM is XDR, which is very fast). Either way, I doubt that RAM has anything to do with it.

beanz777
beanz777

 @franzito  Because I want it. Problem?

 

Lol okay then. Contradicting yourself as best you can.

skunkpants
skunkpants

 @Morphine_OD Thanks for the info, I didn't know that. It is still incredibly frustrating to sit there and wait for the bar to move across the screen, I think we all can agree on that.

Morphine_OD
Morphine_OD

 @skunkpants MGS4 was one of the first games to utilize heavily streaming and caching huge amounts of data. It has very sophisticated streaming system that can't just stream stuff from blu-ray, as the bandwith is not enough. Hence it installs textures, models, animations and videos to HD and streams Audio from BD. The issue stems from the amount of streaming information needed per second and probably from the insufficient resources spent on developing the caching system. All the assets were archived on BD, so the game needed to

1) Wipe the cached chapter from the HD

2) Unpack BD data into temp directory

3) Write it to the cached zone on the HD

They barely fit the BD even with heavily compressed data. I bet it's the same for GT5. It's engine was developed when no one actually knew how to properly utilize PS3, during the time of GT5 Prologue. I bet they just couldn't rewrite such a fundamental piece of engine as the resource management system so far in development cycle.

 

A lot of developers though, took cue from that method and perfected it into something you see now in Uncharted and GoW.

 

I know all that because I'm a game developer myself.

skunkpants
skunkpants

 @warhawk-geeby I suppose that's true, I forgot about Uncharted, that was great to have uninterrupted gameplay. Yet even some exclusives have ridiculous load times where there shouldn't be, I take GT5. There are loading times for literally everything you do, I don't mean in gameplay, I mean in the main menus. MGS4 between chapters was a joke too, it's all on one disk, why do I have to reinstall the chapter? The PS home screen can take a while to work too, I know it's not my console because it is the same on my cousins PS3 slim. I wish, as you mentioned, that developers would rather try to utilise the hardware as much as they can. I mean we did pay for it with our money, we deserve the quality.

Morphine_OD
Morphine_OD

 @skunkpants Uncharted and GoW have ZERO load times. Multi-plat games have lengthy load times because the publishers DON'T CARE ABOUT THE QUALITY OF PS3 PORTS.

warhawk-geeby
warhawk-geeby

 @skunkpants All depends on the games I think.  Uncharted 3 ran seamlessly from one moment to the next, using cut-scenes as loading screens.  I don't think it's necessary the console causing the problems, more likely the developers and porting.

skunkpants
skunkpants

 @Morphine_OD Yet still has the most amounts of load times. It might have the beefiest components in the console market, but that doesn't mean anything when you are met with some of the longest and frequent load times in the whole gaming market.

abHS4L88
abHS4L88

 @Morphine_OD 

Lol, I was about to say, "Are you forreal?" to TheApd_Returns. The PS3 was indeed too advanced for its time, hence the $600 price tag. If Sony is already selling the Vita at a loss and it's that expensive, how can we expect them to lower the price any time soon?