Sony Network Entertainment launches Sony Entertainment Network

Qriocity name gets phased out as Sony debuts new umbrella brand for PlayStation Network, Unlimited digital video and music services.

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Earlier this year, Sony folded the PlayStation Network into Sony Network Entertainment along with its Qriocity video and music on-demand services. Today, Sony Network Entertainment instituted a few name changes, grouping all three programs under the Sony Entertainment Network banner.

That's right. Sony Network Entertainment unveiled the Sony Entertainment Network.

As part of the rebranding, Sony is retiring the Qriocity brand. The subscription-based audio service will now be known as Music Unlimited, while Video on Demand powered by Qriocity has been dumped in favor of the more streamlined Video Unlimited. Both will continue to be accessible through the PlayStation 3.

Each of the main Sony Entertainment Network services--PSN, Music Unlimited, and Video Unlimited--uses the same account, log-in information, and virtual wallet. However, that convenience doesn't extend to partner services like Hulu Plus and MLB.tv, which can require their own separate accounts.

Established last year, Sony Network Entertainment also handles the online operations for Sony's Bravia, Dash, and Blu-ray players. The division currently plans to expand its offerings into new markets, with Norway, Sweden, Finland, Denmark, the Netherlands, and Belgium expected to see the launch of Music Unlimited by year's end.

Discussion

105 comments
otanikun
otanikun

Meh, I think most people will stick with everything else out there, Rhapsody, iTunes, what else is Sony going to offer that nobody else already has?

DizzyNinja
DizzyNinja

@theKSMM the name change is kina self explanatory, i guess the ppl you've spoken to are dumb?

theKSMM
theKSMM

Forget the naming silliness. Sony's real problem is that no one I've spoken to even knows what these services do or how they work, let alone actually uses them.

KrazzyDJ
KrazzyDJ

Thank God it wasn't Network Entertainment Sony or we'd have another NES !!!

DrOho
DrOho

On the Board of Sony Directors, Master Yoda does sit. Marketing and branding his responsibility it is. Hmm?

zaiwen
zaiwen

rebranding? more like reshuffling

Alondite1010
Alondite1010

@servb0ts Cross-over chat will never work with PS3, all the RAM is dedicated to the games themselves. There was a Gamespot or Kotaku report on it, not sure which website

dawnofhero
dawnofhero

The new Playstation Sony 1, coming next year sometime.

servb0ts
servb0ts

All these new features but no cross-over chat lol. come on PS3 get with it.

daabulls23
daabulls23

I'll just call it SEN so I don't confuse myself multiple times again twice.

crazychords
crazychords

This makes sense. Sense this makes. At all

zidan4000
zidan4000

@Bubblegumxxx asia don't need this kind of stuff , they have piracy.

CrystalEdgen
CrystalEdgen

@be_skeptical Troping much? If I could have your post printed and framed to hang on my wall, I would do that.

Frosty192
Frosty192

@Invisible_Kid2 I actually hate the new xbox 360 menu I like the first one way better.

Daian
Daian

@be_skeptical Sounds like something from Portal 2 =))

pattyp77
pattyp77

@be_skeptical - That was s truly legendary post!

Pol1amorou5
Pol1amorou5

SONY used 'Pat on the Back'! LEVEL UP!

Invisible_Kid2
Invisible_Kid2

Why don't they just redesign the entire PSN interface and make it more visually appealing and interactive. I like home, but it takes forever to load. I know I'll probably get called a fanboy even though I haven't had a 360 in over a year, but why not use good ideas from XBL?

DEEROV
DEEROV

[This message was deleted at the request of the original poster]

goodbye77
goodbye77

[This message was deleted at the request of a moderator or administrator]

jambubby74
jambubby74

I'm not redundant. I'm not redundant.

jambubby74
jambubby74

This is really not all that newsworthy, except Jesus Christ was "Qriocity" a crappy branding! Honestly, anything would be better than that. If Sony wants to compete in the music branding department, I think their last success was the "Walkman," than they can only be doing themselves a favor by dumping a brand with a name like that. Sounds like something a 90 year old guy came up with in an attempt to sound hip. Good move Sony!

acerx7
acerx7

@Martyr77 lol so random, yet so funny. I loved Austin Powers

Chaos_Dante_456
Chaos_Dante_456

i feel completely neutral to this i have no reaction what so ever, i feel like i should be happy/care but i'm just neutral......

CJ_03
CJ_03

@Ur_Daddy_711 I lol'd

kool_zed_speaks
kool_zed_speaks

Well, none of this is available in my country, bleh. Sony, would you kindly bring these services to India?

106473
106473

My brain almost fizzed out when I read the title.

Phazevariance
Phazevariance

So, SNE to SEN... and here I thought they were going to call it Sony's Entertainment bonanza!

GAMERALL
GAMERALL

This's the most mathematical title an article ever had. :P

Ur_Daddy_711
Ur_Daddy_711

So when is Grand Theft Auto 5 coming out?

oflow
oflow

good job the Qriocity name was kinda lame, I've been looking at it for years and always just thought of it as some weird word that made me not want to use it lol. I just realized after reading this article its a play on curiosity. bad name is bad, marketing guy that came up with the name needs to be sent back to the mailroom.

cameio
cameio

Good jop Sony i love your services I'm in :)

sangdolee
sangdolee

Such a good thing, very creative i like it and that's why i love sony ^^

StupidSexySean
StupidSexySean

It's really not that confusing, guys. And, sure the names aren't very creative, but, hey, not everyone can come up with something as creative as "ZUNE"

DP1130
DP1130

@be_skeptical ROFL!!

DP1130
DP1130

Wait...say that again?

NeverMore0
NeverMore0

"Sony Entertainment Network" makes more sense anyway.

FuryX-4
FuryX-4

Good job Sony with the title :P

DeadrisingX1
DeadrisingX1

Sony, I thought you guys were supposed to be creative...!

DeadrisingX1
DeadrisingX1

[This message was deleted at the request of the original poster]

PixelAddict
PixelAddict

For a company that makes such good consoles, they have NO clue about branding. Qriocity was just too f'n qute. First rule of marketing: K-I-S-S. I love Sony, but MAN are they stoopid.