Sony, Microsoft both claim top spot in Aussie console market

Sony Computer Entertainment says the PlayStation 3 is the best-selling Aussie home console to date this year; Microsoft Australia's David McLean says the Xbox 360 is currently in the number one spot.

Back in February, Sony Computer Entertainment Australia announced that its PlayStation 3 console had reached 1.1 million units sold Down Under.

At the time, Sony announced that the PS3 had dominated local hardware sales in 2010, making up 26.5 percent of the total value share for all console sales in the region--the highest percentage share of any manufacturer.

The PS3 is the top-selling console in Australia to date for the 2011 year, according to Sony. Or is it?

Today, SCEA announced a similar achievement. Citing official NPD Group Australia data from retailers across Australia (NPD Group Australia Data to week ending 42), Sony revealed that the PS3 currently represents the highest number of home console units sold, as well as the highest value share delivered for calendar year to date in 2011.

However, it appears that Sony is not the only publisher claiming the top spot in the Australian home console market. Last week, Microsoft made a similar claim during its announcement regarding Kinect voice control coming to Australia by mid-December.

Speaking to GameSpot AU, Microsoft Australia's director of consumer channels group David McLean revealed that the Xbox 360 has now sold 1.4 million units in the Australian market and that the console is "currently sitting at number one in the channel."

"We're selling faster week by week than we typically did, and we're currently sitting at number one in the channel. That's been the situation for most of this calendar year in terms of how we've moved volume," McLean said.

When asked his thoughts on Sony's recent move to drop the price of the PS3 in Australia, McLean said that the price drop only temporarily buoyed Sony's position in the market.

"I think the [PS3 price drop] was interesting. I think maybe we [Microsoft] had a lot of momentum and they [Sony] wanted to arrest that...potentially, I don't know. But I would say that we always had a strategy in place...getting ready for the launch of Gears of War 3, getting ready for the launch of Kinect voice control, setting up our Christmas lineup, and our recent own price drop. So I think [the PS3 price drop] made a change in the market for about a week or so, but I believe the position [Microsoft] is now in is back where we were before that. We continue to sell at the number one position."

In response to Sony's claim that the PS3 is currently the top-selling console in Australia for 2011, McLean said:

"What I'd say to that is let's talk to an official arbiter. GFK reporting suggests that [Microsoft and the Xbox 360] is doing quite fine, and we're not being outsold three to one by anybody. In actual fact, we're the market leader. I don't know how the math works over there [at Sony], but I can only go back to my school math and say if you're number one, you can't be being outsold three to one."

In August this year, Sony dropped the price of the PS3 in Australia from A$499 to A$349.95 for the 160GB model and from A$599 to A$449.95 for the 320GB model. The price drop led to a sales surge of over 400 percent for the console Down Under.

In regard to actual sales figures, Sony said it expects to release an update on the PS3 install base "at the end of the calendar year."

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Discussion

18 comments
params7
params7

Aussie's have good taste in gaming.

Doddie
Doddie

who cares. I have them all

mariostar0001
mariostar0001

*yawn* Boring... Now, if they decided to settle their feud with a video game competition (on the Wii, to give neither side an advantage, and for Super Smash Bros.) I'd be a lot more interested. :D

MrMisanthrope
MrMisanthrope

@ snaggleoooo: You realize that's not going to happen, right? Worldwide, the Wii is ahead by c. 30 million units. With the next PlayStation and Xbox set for the next two years, this gen is basically over, and at this point, it's just a battle for second place.

TheArcade
TheArcade

@Philo350: Your friends more than likely own Falcon or below modelled 360s. It's widely accepted Jasper & Slim modelled 360s are more viable than FAT PS3's. A simple Google search will tell you that. But I guess that's the chance you take when you buy a PS3. See how that illogical misconception works in both directions? :P @Dante200X: Nah, Sony's still in back. Always was ever since this gen started. More regions does not equate to higher sales total. Going by released sales figures from both Sony and Microsoft the Playstation maker is under 5 million unit deficit. Microsoft retains the overall thanks mostly to America.

snaggleoooo
snaggleoooo

As long as the PS3 and 360 destroy the Wii in this Gen and make sure noone ever releases a console based completely on a gimmick again, I'll be happy and I don't mind who 'wins' this Gen.

Philo350
Philo350

Only reason xbox has sold so many in Australia is because they break all the time. I've got 3 mates right now who have red ring of death and the consoles are out of warranty. Guess it's the chance you take when you buy a xbox. PS3 and Xbox do the same thing for the record too. I prefer Sony because that is what I have always used. Don't start with console war crap please!

Megachaoz
Megachaoz

It's probably true i know alot of people lately who have brought ps3's, although some had xbox's the price drop really helped sony

TheArcade
TheArcade

Well Sony did move a lot of units, it would be a mistake to assume X360 was just sitting on shelves in wake of Gears 3 and Forza 4. Obviously they were moving hardware too. If two groups are moving hardware and one of them was leading before, they report a slightly higher number then of course the latter console sold more. Sony just didn't know because MS is just now releasing their sales data. Neither one of them knows the others sales results until they are disclosed.

Harrydapro
Harrydapro

Can't we just settle on PC as the best?

Lord_Jimbo
Lord_Jimbo

but the Wii is #1... well i own a Ps3 and a Wii.. i know my neighbour owns a Ps3 and just before we moved i had another neighbour that owned a Ps3.. i dont actually know any1 with a X360

Harrydapro
Harrydapro

[This message was deleted at the request of the original poster]

parrot_of_adun
parrot_of_adun

Not that this matters much, but I'm inclined to believe the one citing NPD data. Never sounds convincing when someone basically says , a strange thing for MS to do...

Freezezzy
Freezezzy

Since neither one can agree on just who's on top, I say that the whole "console wars" issue should be declared null and void so we can all go on with our lives.

alienmlbyrne0
alienmlbyrne0

Ah the console wars, can't we all just get along already? After all, a game is a game :)

shani_boy101
shani_boy101

Lots of bias on both sides really. A third party needs to release factual sales data for me to believe either of them. But assuming Sony is telling the truth, that means around 1 in every 20 people in Australia has a PS3. Incredible.

Dante200X
Dante200X

Interesting. Sony is pretty much ahead around the world still...you know, since the other major gaming regions (especially Japan) the 360 isn't doing so amazing.