Sony "in a much better position" with PS4

SCEA president Jack Tretton excited by system's price point and release window relative to PlayStation 3.

Sony is in a "much better position" with the PlayStation 4 relative to its predecessor the PlayStation 3, according to SCEA president Jack Tretton.

Speaking with CNN Money, the PlayStation executive said he is energized by the opportunity to launch the system at $400 this holiday alongside the $500 Xbox One.

"We're in a much better position. There are a couple of key factors: We came to market later than what proved to be a formidable competitor in the Xbox 360--that won't happen this time around," Tretton said. "We came to market at $599-- that's obviously not going to happen this time around."

"In spite of all that, we went on to sell 70 million units. There were a lot of lessons learned in things we did not want to repeat," he added. "I really relish the opportunity to come to market in a timely way at $399."

Following a "favorable reaction" to Sony's E3 showing last month, the company raised sales projections for the PS4, though specific projections were not disclosed.

Written By

Eddie Makuch is a news editor at GameSpot, and is a big UCONN athletics fan.

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Discussion

917 comments
tightwad34
tightwad34

I can get a day 1 PS4 for the same price I got my PS3 in 2008, yeah I'm sold. Even though I won't be getting it day 1 because I refuse to preorder and I can wait a little while anyhow.

Dr_takapotku
Dr_takapotku

It's impressive that PS3 has actually sold more units to date than xbox 360 despite all the negative issues at the launch of PS3. I really respect Sony for admitting their former mistakes and actually learning from 'em, unlike most companies "cough M$, cough" today. 

myungish
myungish

It's always encouraging to see big companies learn from their mistakes and not let blind greed and arrogance get in their way. May PS4 follow in the footsteps of PS2 and pleasure gamers all over the world! And we want more exclusives!!!!!! XD

garysingh34
garysingh34

Can someone answer me a q? 

I want to purchase both consoles from Amazon but I am based in the UK. Can i purchase it from amazon.com rather than amazon.co.uk (i.e. will they work in the UK) and what will $499 and $399 equate to in GBP roughly? 

collingtonuk
collingtonuk

Is this an admission of Sony's arrogance at the start of the last gen?

bkohary
bkohary

Day one sales figures are going to be analysed like crazy

steelmouth
steelmouth

this is what we call counting your chickens before the eggs hatch but we have to agree compared to the PS3 the PS4 is looking much much better

Xenro4
Xenro4

PS2 was the best selling system so PS2+PS2=PS4 means PS4 wins. Sorry. PS2 won 2 gens ago, lost last gen, and is now going to win again this gen. Sony will get all my money this generation, that's for sure. They've learned and adapted, while MS tried to innovate and failed hard.

Salt_AU
Salt_AU

Yes because they received a reality check after the PS2 wiped the floor with little competition from the original Xbox.  The PS3 made a heap of of mistakes after resting on their laurels and got flogged for it by the xbox360 who took a decent chunk of their playerbase.  Now its Microsofts turn to deal with their stupid mistakes and suffer for it while the PS4 reaps the benefits by this time actually listening to the gaming market.  Both companies have had to learn the hard way.  Maybe it will switch back to xbox again at the next console generation, they've already lost this 'one' (no pun intended) before its even launched.  Maybe a new player, Valve or someone will step up?

Bottom line, gamers want consoles for gaming!  Read it Microsoft and learn from it. 

hordaak
hordaak

damn, look at all you. talking about buying the ps4 because its a better value and shit. wow. so you're getting the ps4 primarily for better value or because its a better system? or better games? no talk about games? or its controller? I'll probably get both the xb1 and ps4 eventually, but I'm looking at the games on the xb1 and loving them. oh my gosh..the kinnect...oh my gosh..spying on me (like your cell phone doesnt have a camera and is always online). quit being little bitches...much ado about NOTHING. oh..and I own stock in MS

mario_ps3
mario_ps3

The only thing I hate about Sony.. is taking away the compatibility of Linux..

Kashmiro
Kashmiro

Probably the biggest issue with the PS3 was the $600 price, followed by the fact that there was virtually no game that warranted a purchase for a year or two.  I like some of the stuff with the PS4, but it disappoints me that it is basically just yet another console with some better processing and graphical ability. Not really a ton of innovation, but maybe they have more to show. 

ar6ra6sh9
ar6ra6sh9

PS4 a def buy for me for sure, sony have more respect for gamers ... just never forget that long bow{kaz hirai} and the line of its exclusive is just massive ... planning to buy a ps3 right now cause those exclusives r getting hotter and hotter for ps3 and now new ratchel confirmed

RIPWiiUlol
RIPWiiUlol

Microsoft is the definition of a shit video game maker.

dskribe
dskribe

@TURBO-BURNER 

A few reasons for what? How is the Xbox One controller apparently being extremely reliable a bad thing? And the second link is a blog post that means what, exactly? It's all just his opinions as to why he wants to get a PS4. There are opinion pieces on why people want to get Xbox One's as well. Should they have a say in which console you choose for yourself? No, absolutely not. I'm getting a PS4, too, but learn to think for yourself instead of spamming stupid, pointless articles that "back up" your reasoning in some asinine manner that somehow makes sense to you.

TURBO-BURNER
TURBO-BURNER

I'm going with Playstation all the way from now on. Now that I have seen how they treat customers like they are just "numbers" to them, they get what they deserve. Thank You Sony for being loyal to us coustomers and treating us with respoct and loyalty may the future be safe in your hands with technology and entertainment

dskribe
dskribe

@Dr_takapotku 

They do seem to have learned somewhat from their mistakes. However, it's worth noting that they lost a massive amount of market share this past generation, and the fact that they had to struggle to even make second place is kind of sad in and of itself. For some perspective, the PS2 sold about 150 million units and the PS3 has sold about half that. There may never be another console as popular as the PS2, especially not now with how much Microsoft was able cut into their overall sales this last generation. All of this is a good thing, though, because the closer Microsoft and Sony are in the "console race", the harder both of them are going to try to win us gamers over. Even though Sony's been impressive over the last few years, I'd personally say Microsoft becoming a major competitor in the console market is even more impressive, especially when you compare the market share of the original Xbox to that of the 360.

gamespotpanayis
gamespotpanayis

@garysingh34 You can order it from Amazon.com, $499 equivalent is about £335.  You will be liable for any import duty though - set the same as the VAT rate at 20% (£402), plus any import duty handling fees/penalties if you didn't declare the item properly on import documentation.

Ian-Cognito
Ian-Cognito

@garysingh34 You'd get charged Import Duty on them when they hit customs, so the $399 PS4 (which would work out at around £250) would be hit with an additional 20% charge... add in the cost of the power converter (different voltages in the UK and the US) and you've pretty much arrived at the UK price.

snova9308
snova9308

@garysingh34 

dunno about the exchange rate, but ps4 is definitely region free, so that would work, not too sure about the xbox one though, they say they disabled the region lock, but the fine print basically says that they can change anything on the console whenever they want, without giving notifications, so I wouldn't risk it.

19James89
19James89

@collingtonuk Yep it sure sounds like it. Then again they had every right to be arrogant, they sold 155 million consoles on their previous generation.

19James89
19James89

@bkohary Because people haven't got anything better to do with their time. I'll be playing Donkey Kong Country Tropical Freeze...

OldKye
OldKye

@steelmouth One would hope it would be and Both Business and Economics are really study's of counting chickens before they hatch.

It's the way of the world these days cause we can make predictions that can be 70-80% reflective of what happens these days with better models(Unless your Michael Pachter).

Too not do so is too not make money because your shooting in the dark with "how many to make?" "how much money do we invest?" "what's the size of the market?" if you don't.

crolin
crolin

@Xenro4 agreed but check the numbers ps3 still out sold the 360

Spid3r6
Spid3r6

@Salt_AU So far they are selling and keeping up with PS4.  Wait till next June when TitanFall Halo5 and Gears of War.  These games are system sellers. 

l-JogoBonito-l
l-JogoBonito-l

@hordaak The controller has been changed dramatically. early reviews say its good so....yea


and games? sony has better exclusives. next gen since the Ps4 will be easier to develop for games will look the same across multiplat. online on ps4 will also improve as it will be funded....so yea, all that and the price, its hard not to pick ps4

Kashmiro
Kashmiro

@hordaak Ok, that part about the cell phone made me bust out laughing. I hadn't even thought of that. People have been throwing all kinds of rumors around about Kinect and never mentioned their cell phones that they are always on. I agree though ,everyone wants to bicker. I guess there is a few months until the consoles release, so they are wasting their time arguing about hearsay. 

Swo01
Swo01

@Kashmiro 


what kind of innovation are we looking for though? 

Wattsburg0
Wattsburg0

@ar6ra6sh9  I do not know if Sony respects gamers more than Microsoft but it does seem that they understand their customer base a lot better than Microsoft does.

Spid3r6
Spid3r6

@crolin @Xenro4 They lost much more money due to the price point to manufacturer the Ps3 until they changed it.  And not charging for their network!!   That is why they are going to continue to support on PS3 to try to make a bit of profit!

M3o5nster
M3o5nster

@Kashmiro @hordaak Not all cellphones have a front facing camera, but ALL Xbox Ones require the Kinect... 

There's a difference.

Salt_AU
Salt_AU

@Wattsburg0 @ar6ra6sh9 Microsoft 'did' understand, they've lost their way with the success of the 360 and just assumed they'd get their current player base automatically on board for the Xbox One ... plus attempting to tap into the TV market.  They were so incredibly wrong and stand to lose out massively when the next gen launches.

l-JogoBonito-l
l-JogoBonito-l

@Wattsburg0 @ar6ra6sh9 I think Sony needed to have the bad start they did with the PS3, otherwise we wouldn't be where we are, where Sony are focusing on gamers and developers

schesak
schesak

@M3o5nster 

I think you mean Nintendo's turn to be arrogant...Microsoft completely lost the last gen, Nintendo is who dominated.   Of course, they don't really compete with MS and Sony, imo... Most people that bought a Wii were either very casual gamers or also bought either a 360 or PS3.

chipwithdip
chipwithdip

@Salt_AU @crolin @Xenro4 Also, M$ is the only one that took straight up losses from its hardware development. I think it was by a few million iirc.

Hellhound30x
Hellhound30x

@19James89 ROFL!!! and yet the xbox 360 is made in mexico and other parts of the world??? LMFAO!!!!! You think the xbox one is being made here in the U.S. of A? I seriously doubt that... 

Wattsburg0
Wattsburg0

@Salt_AU @Wattsburg0 @ar6ra6sh9 I agree with that.  I am getting both systems this time because I had the 360 and PS3 and like them both.  Next time around though Microsoft is going to have to come out strong or I am probably going to stick with Sony if the X1 does not deliver.  I already left their PC world by going to Mac and Linux systems.