Sony is in a "much better position" with the PlayStation 4 relative to its predecessor the PlayStation 3, according to SCEA president Jack Tretton.
"We're in a much better position. There are a couple of key factors: We came to market later than what proved to be a formidable competitor in the Xbox 360--that won't happen this time around," Tretton said. "We came to market at $599-- that's obviously not going to happen this time around."
"In spite of all that, we went on to sell 70 million units. There were a lot of lessons learned in things we did not want to repeat," he added. "I really relish the opportunity to come to market in a timely way at $399."
Following a "favorable reaction" to Sony's E3 showing last month, the company raised sales projections for the PS4, though specific projections were not disclosed.