Sony has no plans for PS3 price cut

Marketing director says company continues to examine opportunities, but "there's no plans as yet."

With the PlayStation 4 on the horizon, some gamers may have expected Sony to announce a price cut for the aging PlayStation 3. Such a measure is not happening, at least not yet, according to United Kingdom PlayStation marketing director Fergal Gara.

"There's no plans as yet," Gara told GamesIndustry International. "The PlayStation 3 is a system where it hasn't been particularly easy to get the costs down."

Gara explained that Sony is examining opportunities for a price cut, but whatever the case, he believes the console will appeal to consumers as an "entry level" machine in the years to come.

"We continue to look at opportunities, there may or may not be any more, I genuinely can't answer to that," he continued. "But it will certainly be a more keenly priced machine in relative to PlayStation 4. It will sit there as a viable entry level machine for years to come. It will be different by territory as to how long its life is. There's still a lot of love for PS3."

The PS3 currently retails for $300, while the PS4 will begin at $400 later this year. Sony will launch a special Grand Theft Auto V PS3 bundle when the game launches on September 17.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Want the latest news about The Last of Us?

The Last of Us

The Last of Us

Follow

Discussion

118 comments
gpm23
gpm23

Gonna check my local pawn shop then...really want to play The Last of Us and finish Uncharted 3 but there's no way i'm paying 300 bucks to play two games. 

Mr_Mark_Legion
Mr_Mark_Legion

gonna cost me 400 bucks to get a slim 250 gig model in my country

hitman4555
hitman4555

300 for a ps3 right now is a good  price there still games coming out for it and it has a game library  that is very impressive.  I think sometime next year they will cut it back to around 250 

kkee
kkee

Lets wait until Gamescom where Sony are more likely to announce a lowering of the price.

mario_ps3
mario_ps3

well.. that is stupid from Sony and Greedy MF.. they should lower it to 199.99..

SoulxReaperx366
SoulxReaperx366

not until the PS4 has been out for a few months will the price really go down on the PS3

vivalatour
vivalatour

no better wat to start off with a new ps3 and to have a copy of GTAV in with it ! CAN YOU DIG IIIIIIIIT ?

LS-Chaos
LS-Chaos

Ps3 is still a great machine, and there's still a lot of great games to be played that won't be going to next gen so I suppose I can see why they wouldn't drop the price. However having an next gen system and a current gen system so close just seems weird and silly, not as silly as Nintendo thinking its WiiU $350 PP is good and won't be affected by Next Gen Consoles .__. Oh Nintendo! Nintendo, Nintendo, Nintendo..

steelmouth
steelmouth

just wait until the X360 get a price cut

179107199999
179107199999

Its all good. Sony rocks. espcially since PSN + is needed to play online for the PS4. looks like they're borrowing MS's idea LOL!!! Sony and MS suck!!! watch this the news hits fairly quick like almost right at the begining  http://www.youtube.com/watch?v=mJEghtKQyLo

blackzio
blackzio

wait a sec, isn't gta 5 + headset for $300 kind of a price drop from a non-bundled one? are they still going to sell regular ones for $300? that doesnt make much sense, who would buy the regular?

hadlee73
hadlee73

Hmmm. While I can understand why they would wait for PS4 to get established before lowering the price of the PS3, I still think a console that has a lid on the loading bay that goes "sh-clack!" when it opens should probably be a bit less than what it is selling for currently :P

DeanoFantasy
DeanoFantasy

I think this is false, I live in the UK and I saw a surprisingly decent advert showcasing  great and upcoming titles on the PS3 and then it showed a PS3 price of £139, thats cheap that is!

Monsta1217
Monsta1217

They should've dropped the price of the Vita to about $199 in the States but a gamer can dream right 

Jyakotu
Jyakotu

I think the PS3 is priced appropriately. No need for a price cut, honestly. And if you need one for cheap, just buy it used.

Spartan_418
Spartan_418

the UNTAPPED POWER OF THE CELL™

... prevented Sony from reducing manufacturing costs.

SpicaAntares
SpicaAntares

Anyway the PS3 is a great gaming console, has integrated Wi-Fi, can be used with close to any type of memory cards to display pictures and stuff, and is still one of the best Blu-ray players out there.

I bought first generation and still have 100% compatibility with PS2. Can I ask for more?

dussan2
dussan2

There is absolutly no reason for Sony to offer any incentive for gamers to buy a PS3 this close to the PS4 launch.  They learned that lesson with the PS2.

AtheistPreacher
AtheistPreacher

Of course this is what he says.  By doing so, they're hoping more people will buy the PS3 now at its current price point.

I actually wouldn't be surprised if the PS3 remained at $300 a few months into PS4's release, since PS4 release is when many people expect it to immediately drop.  Then say two months after the PS4, a PS3 price cut.

Zerabp
Zerabp

They would be foolish to do so, it would make them their own competition.

blueboxdoctor
blueboxdoctor

It'll eventually come down in price and I'll pick up one for backup so I can play PS3 games if/when my current ps3 dies.

Aries139
Aries139

The super slim Ps3 is terrible.

grbolivar
grbolivar

What we need is Vita Memory Cards price cuts.

spindie
spindie

@Mr_Mark_Legion Its kind of funny how companies try and make consumers believe that storage is expensive.. The fact of the matter is that you can buy a 3000GB hard drive for 80 dollars, i bought a 3TB seagate barricude for 79.99 on newegg as a shellshocker deal and it also came with a $10 MIR.. And these are the same types of hard drives you find inside consoles, in fact you can put a PC hard drive inside a ps3

Zloth2
Zloth2

@DeanoFantasy Very likely false, yes.  But, if Gara had said they were going to cut prices or even "no comment", it would have hurt current sales of the PS3.  The interviewer deserved a lie for a question like that.

sa2bmaster
sa2bmaster

@Monsta1217 $199 is nice, but even though I want a Vita and a 3DS XL, $100 is the most I'd ever pay for a handheld system. Which is why I only have a DS and PSP, since I got both for less than that.

sa2bmaster
sa2bmaster

@SpicaAntares Long rant coming.    Yes, ask for Sony to use the emulator for PS2 classics to let people with the non backward compatible PS3s to run PS2 discs.It has a good scaler and my hdtv looks terrible when hooking my PS2 up, but Persona 3 on PS3 via PS2 classics looks like a PS2 game should look, and I wouldn't have to stick to a small "13 SDTV to play my PS2 games. Not to mention that aside from portable tv's you cant even buy an SDTV unless it's second hand, so if your original tv dies, you either have to give up on PS2 gaming or get a gaming PC with an emulator or buy a BC PS3 (which are expensive and hard to find) or find a reliable but expensive video scaler/HD box.

tl;dr      Raging about not having a BC PS3.

arc_salvo
arc_salvo

@SpicaAntares 

No, but those of stupid enough to wait to buy the non 100% backward compatible ones regert not buying the early ones.

jrb363
jrb363

@grbolivar  

See Sony? Even Megaman thinks your prices are outrageous!

XtremeHawkZ
XtremeHawkZ

@grbolivar They use proprietary memory cards? That's hilarious! Just looked up the prices. LOL $100 for 32gb? What a scam. SD cards that size are about a fifth of that price. Well I guess it makes up for the money they lose on each PS4 console sold.

Spartan_418
Spartan_418

@sa2bmaster A smartphone with similar specs to the Vita would be around $400 off-contract. It needs more games, but it's a very powerful, expensive piece of technology.

Monsta1217
Monsta1217

@sa2bmaster thats completely understandable not to mention they need to up the ante with the vita bring a variety of games to it like they did with the ps3 I NEED More then just a few games to justify buying it or even a nice price cut or bundle it with the PS4

Monsta1217
Monsta1217

@Spartan_418 @Monsta1217 if they did a bundle with KNACK THE VITA & PS4 + A YEAR OF PS+ FOR $600 you couldn't beat a deal like that i mean who wouldn't spend that much i know i would

SpicaAntares
SpicaAntares

@sa2bmaster @SpicaAntares I understand. When we bought ours we had to go to a few stores to get one. None had any except the last one, to which we bought the last and only box available. Sony had announced they where stopping production on the model.

Never had any problems with it while the 360 had to be exchanged. Something about 3 of the 4 red lights coming on. Overheating I think.

ForceofNature9
ForceofNature9

@jrb363 @grbolivar 

I think it's done to offset the fact that the Vita is being sold at a loss. Vita price cut or Memory Card price cut. What will it be? Can only be one or the other.

ForceofNature9
ForceofNature9

@sa2bmaster @Spartan_418 

It sounds more like you can't afford the Vita as opposed to it being overpriced. The Vita is well worth the cost if you give it a proper chance. If you can't afford it, there's absolutely nothing wrong with sticking to the PSP or DS. When you're ready, you can jump to the Vita.

sa2bmaster
sa2bmaster

@Spartan_418 @sa2bmaster I realize that, but it's still a handheld system meant to be for on the go, and I wouldn't put as much time or money into it so it's not worth the initial investment for me, and I don't expect to play Vita or DS quality titles on a smartphone. I do agree that the price it is at right now is appropriate, just not for me since I don't have that kind of money for a handheld system and already have a DS and PSP. Not to mention I have to start saving for a PS4 + a few games now since the job I work doesn't pay me much.

sa2bmaster
sa2bmaster

@Aries139 @DrRockso87 Also flip top is bad. I like how the regular and slim just eat the disc and I don't have to secure it in place. I have a slim PS2 and still wish I didn't have to do that every time I want to play a different game.