Sony brand rep beats Microsoft, Apple

Google rated top "most trusted, liked, and respected" company worldwide by consulting firm Reputation Institute, with the Japanese electronics giant taking second place.

Internet giant Google has topped a chart of international brand reputation, followed narrowly by Sony, in a consumer survey conducted by consulting firm Reputation Institute. Apple ranked at number six and Microsoft at number 11 on the list of 28 corporations that have "successfully exported their reputations around the world."

The Sony name carries a considerable amount of weight.

The Institute conducted a number of surveys around the world in January 2010 and then entered the 54 brands most respected in their home countries into a secondary, global survey. The online survey asked consumers to rate companies for "trust, esteem, admiration, and good feeling," producing a reputation score of up to 100. Companies with global ratings above 70 earned a spot on the "world's most reputable" list.

Although Nintendo was sixth among the 600 companies in last year's full ranking by the same firm, it wasn't among the world's 600 "largest" firms entered into this year's study. This was because its revenues for 2010 were not high enough compared to the local competition, according to Adam Shoer, Reputation Institute's associate director of corporate communications.

Google took the number-one spot with a so-called "global reputation pulse" score of 78.62, edging out Sony's score of 78.47. Microsoft slotted in at number 11 with a score of 74.47, though neither it nor Sony was being specifically evaluated for its video game products. Google and Sony both ranked highly in individual regions; Sony placed in the top five in each region surveyed. Google ranked in the top five in each region except Asia, due to an "average" reputation in China, according to the consultancy firm.

Despite Sony and Microsoft having received their share of reputation-harming press during recent years, such as the "red ring of death" and ""yellow light of death" console hardware failures, the survey's results suggest both brands are still held in esteem worldwide. But because the study questioned the general public, for whom Sony and Microsoft are better known as an electronics and software brand, respectively, their chart appearances may not reflect their relative reputations as gaming brands.

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Discussion

172 comments
ablejo26
ablejo26

Its kind of weird that some of us either like one or the other console when really its the games that keep it being used. Personelly i hand 2 xbox fail on me and the 3rd some times will not read the game disk. my ps3 only has froze a couplr of times but I think the controller the most unrated hardware issue that is discussed by a long shot. the xbox 360 controller is by far the best and that my friends makes playing the games enjoyable for long periods of time. I get lots of cramps with the ps3 controller . Imagine killzone2 with the xbox controller? or uncharted, metal gear. They both have weakness and strengths. By the way forza3 needs to go on the ps3 with a logitech steering wheel !l whos with me on that ---------

Dominicobaggio
Dominicobaggio

@BioDogshock they would have been lower on the list if it was just about consoles. This is about company popularity and most people think msoft are trustworthy because of their operating system which most people use. I just find it funny here people talking about ps2-3 being unreliable, i still have my ps2 and my gf uses it as a dvd player and plays racing games on it. I dont know anyone directly with a broken ps3 and only ever saw 2 come back when i worked in a shop with them (they were both the fault of the user filling in the air intakes with caked on dirt... disgusting) I will get thumbs down but i saw a lot of 360s, over 30 by comparison. 360 is a great console and would be the winner of this genaration if not for hte faults. ( though to stop the faults they would have had to hold it back till it was ready so it probably wouldnt have taken off in the same way) Of my friends none of them have had a broken ps3, 4 of them have had broken 360s. Im pretty sure result is present to all people not just me. As a company microsoft made the right decision to rush it out, in customer relations they didnt. But im not slating the xbox as a gaming machine it has good games.

Elian2530
Elian2530

360 worst console ever created? Laughable. Having been a gamer since the NES days, played games like Super Mario Bros 3, Ocarina of Time, to Metal Gear Solid, and major PC games, the Xbox 360 is an excellent gaming console, with the exception of RRROD of course, which is the technical hardware side of things. As a gaming console, it's a beast. I had the and still have the privilege to play games like Gears of War, Halo 3, Mass Effect, and countless other great titles. Not to mention, their online service is at a premium price but well worth all the money. For the online gaming you receive, it's well worth every penny. Xbox Live is one of the greatest, if not the greatest online gaming idea of the decade.

RPG_Fan_I_Am
RPG_Fan_I_Am

@parhar67 your just a 360 fanboy. All systems have had their fair share of unreliable hardware when they first come out. in fact the 360 still does. you can still by a core system and get the red ring of death with in a month of purchase.

parhar67
parhar67

you know people say the 360 is the worse console ever created yet the previous 2 gens sony had the most unreliable hard ware with the ps2 and ps1 where the xbox dreamcast gamecube and n64 were built much much better.

BioDogshock
BioDogshock

windows vista, RROD. Overpriced stuff, zune. Microsoft should be much much lower on that list if you ask me.

freema
freema

Not much of a surprise here. I consider myself a tech geek and Sony products had always meant quality to me, whether it was for stereos, old tube tvs, lcd tvs, dvd players or gaming consoles. The only reason I still support the Microsoft brand is because I find my personal computer a necessity for gaming and work. But switching to Mac is becoming more and more tempting.

rision82
rision82

sony makes good "stuff" in general. I'm not looking just at ps3/psp, but overall general products like cameras, tv's, etc. this article kinda alludes to that in the end, and not necessaryily saying ps3 is better than xbox. Of course, reading this on a videogame site you would think that thats what this article was focusing on.

blackace
blackace

AngryFingers I still like Windows 7, just not the Xbox 360. Too many red rings, so I jumped ship. Don't hate me fanboys, hate Microsoft for releasing such a flawed piece of sh**. ************************************************************* The Xbox 360 hardware that is being released currently is a thousand times more reliable they what was released at launch. You do know that right? lol!! It's strange that a piece of s*** plays some of the best games in the world. 360's still sell millions every year. people like a lot of s*** I guess, huh? lol!! ************************************************************** Waranabatokwa this is the reason why even if sony products are ridiculously overpriced (just like apple), people still go out and buy their products.. **************************************************************** Well, that's not true. People were actually returning PS3 just a couple weeks after it launched, because they could sell them on Ebay for a profit. Gamespot, Toys R Us and Walmart all had signs on their doors stating, "PS3 for sale here. Please purchase one today.", because they were over stalked and no one was buying them. lol!! They are selling now, but that's because they are 1/2 the original price.

ebookerd1
ebookerd1

Shouldn't this be like Google beats all customers with their awsomeness!!!

INewIRave
INewIRave

It kind of annoyed me how people say xbox is cheaper when overall after buying live, a proper battery set/rechargable whatever for the contoller and a wireless reciever I ended up paying more for what i got than for my ps3 with it all inclusive. I dont hate xbox i like it, the online is far superior but it has to be for paying £40 and its easier to connect to friends but to be honest i still prefer ps3's and still support sony: ps2>xbox, PS3>xbox360.

smzee27
smzee27

Well, just about everyone in the industrialized world uses some Google product on a daily bases. And although I hate how Sony's products often have non-standard parts, their build quality is generally superior to most other electronics manufacturers.

GREENSLIPPERS
GREENSLIPPERS

got YLOD once, RROD 4 times, whats worse is that last january i had both consoles die at the same time.

psplvr4life360
psplvr4life360

Loves how Microsoft tried to make the IPad but they couldn't do it. Hahaha Microsoft sucks.. Sorry Microsoft):

ebookerd1
ebookerd1

This is like a World War Flame on this board..... There are flame throwers everywhere!!!

caityful
caityful

I've never had the red ring of death on any xbox... But two PS2 consoles died. Sony is best in terms of entertainment, but I've had nothing but trouble with the first PSP and PS2 consoles.

nonfanboygamer1
nonfanboygamer1

I personally never new anybody that got the yellow light of death, but I did get the red ring of death on 2 different xbox's

Slash_out
Slash_out

What about activision? Are they first, from the bottom? Too bad you guys have no link to the current list.

AngryFingers
AngryFingers

I still like Windows 7, just not the Xbox 360. Too many red rings, so I jumped ship. Don't hate me fanboys, hate Microsoft for releasing such a flawed piece of sh**.

yearof3000
yearof3000

The yellow light of death for the PS3, is rare like winning $1 million dollars from the lottery!

eal-zubieri
eal-zubieri

@DanielL5583 don't forget that the ps2 was also the first console to include a dvd.

Waranabatokwa
Waranabatokwa

@02050muh if you are replying to my post, you are talking only about the PS3.. i am talking about the whole sony product line up.. the article isn't even about games.. its about the company's reputations as a whole.. and i am not complaining, even if i think they are overpriced, i still buy them because i trust sony..

02050muh
02050muh

FYI...ps3 is not overpriced...it's reasonable regarding it's functions to play blu-ray,dvd,mp3, even direct movie files from USB and support most of video formats, e.g: avi,mp4,mts,m2ts, mpeg, ts...with web browsing, FREE online gaming and even PLAYING GAMES! what f**kin' else do u want?!! *Sony's tv is overpriced though*

Waranabatokwa
Waranabatokwa

this is the reason why even if sony products are ridiculously overpriced (just like apple), people still go out and buy their products..

anthonycg
anthonycg

So who votes for this stuff anyway?

Fogshie7277
Fogshie7277

Yes Nintendo beat PS3 at the sales, but what is the more enjoyable console. A lot of people bought Wii's well because they are a common console and every family with elementary school kids or fat people who think Wii Fit will make them lose weight bought one, but they use it once or three times than stop. The Wii is a family-fun ornament.:P

guichan
guichan

oh Really , than beat the profit of Nintendo , it's easy to make respect if you don't sell just games anyone knows , and Microsoft sells a bunch of things that have a million error milestone , so I'm just pointing some other points , ready for your desagree but thats what opnion makes * Nintendo beat both of them if you see in the forbes.com*

im-a-roustabout
im-a-roustabout

@GBPackersrule That's how surveys are done get used to it. It's a math and numbers game and they are generally correct with a certain percentage put in, in case of failure to prove that it works. That's how Nielson ratings do it. That's how basically all corporations get there info. If we were to ask every single last person on the face of this planet we'd still be doing surveys from 30 years ago.

im-a-roustabout
im-a-roustabout

@korko3 "Word of mouth from the stupid".......Yea! You're right! You being one of them!! @mundus Every playstation breaks down? Really? And you know this how? My ps2 STILL works and I bought it on launch. What's your problem? At least Sony supports there products long enough for them to be given the chance to break down. How many years was the first X-box supported and then ditched once 360 came out? How many years do Sony's consoles get before the cycle is done? Do the research and you'll be surprised. Oh yea, and how many PS2's are STILL be sold to this day vs X-box 1?? If you're going to bash a company at least have a legitimate reason instead of going on heresy.

im-a-roustabout
im-a-roustabout

Even with RROD and VIsta you have to hand it to MS for still ranking so high! Good for them! They give Sony and Nintendo competition so we all win in the end :)

ksfirefox
ksfirefox

This has very little to do with gaming, and a ton with computers, tvs, dvd and blu-ray players, audio devices, software, phones, etc. When you see a survey posted next to companies like Toyota, Proctor and Gamble, Ikea, etc, you think of general consumer products more so necessarily than games. If they only made games and consoles (a la Nintendo), then those ratings are much more relevant to this site. And in any case, ratings of 74 and 78 are relatively excellent scores. If you look at last year's survey anyway, you'll see tons of somewhat random companies... (and Ikea being #2? Really?)

JVelvet
JVelvet

I actually doubt that most of the mistrust in Microsoft worldwide comes from the RROD. It seems like a big deal since this is a gaming site, but I don't think that most of those taking part in the survey had that in mind. I'm sure it didn't help Microsoft's cause, but I think Vista and Vista 2 (aka windows 7) did most of the damage.

redskinStu
redskinStu

"1 out of 3 failure rate is something consumers dont forget. ' Try 2 out of 3, the failure rate was 60 per cent, some experts think it was even higher than that.

aGiantSquirrel
aGiantSquirrel

@wiidsduelpack Youre right, RROD isnt as common anymore, but this is a consumer survey, and the past experience with RROD makes customers not want to buy an xbox. It doesnt matter if 360s run perfectly now, the damage was done, their reputation for console reliabilty was shot. 1 out of 3 failure rate is something consumers dont forget. RROD has more to do with Microsofts image of reliability more than it has to do with the console itself. Because of the compaies damaged image, their rank on this report was low.

DanielL5583
DanielL5583

@marvins1023 I am surprised your comment has got a bad rating. That could be a good idea.

DanielL5583
DanielL5583

Microsoft - Cheap and cheerful, but build quality is horrendous. Apple - Incredible products and innovations, but just too expensive. Sony - PS1 holds the world record for the first ever games console to have reached the 100,000,000 unit sales, PS2 holds the record for the highest number of console sales (140m+), PS3 is the first console to include a Blu-Ray Player.

mosamania
mosamania

when i buy a Sony gadget i dont think how long its gonna last me. I think how long before they come up with something better so i can go and buy that too. my VAIO laptop, my ericsson, my BRAVIA, my cyber-shot and my PS3 never not once have they suffered ANY mechanical problem

PumpkinBoogie
PumpkinBoogie

I certainly don't have any qualms w/ the Sony brand and 'no' I'm not just talking solely on gaming. For me, Sony has always been a brand I trusted when it comes to consumer electronics--hell, I still got my old Sony Walkman (both my CD and cassette one) from over 10+ years ago and they still work great. After all, if a company can make it for over half a century they gotta be doing something right. ;)

flameducky
flameducky

@Heshertonfist: lmao you read my mind mate :P

OrwellJames
OrwellJames

"Oh hey we won our own study again great job guys!" -Google [citation needed]

Ninja-Hippo
Ninja-Hippo

this isn't that surprising given microsoft's red ring of death woes, and apple's reputation for overpricing their products. though i don't think Sony are angels by any means.

shani_boy101
shani_boy101

It's because Sony is quality really. BRAVIA's, VAIO's, PS3's etc. are all held in high regard for quality and reliability.

supdotcom
supdotcom

imo the 'Sony' brand carries a lot of weight when ever I buy stuff. When I hear of M$ I just think of BSOD and RROD. just my opinion, no fanboyism.

wiidsduelpack
wiidsduelpack

Microsoft and Apple computers seems to care about the customer experience. Can see why they are at the top. / That is pure fanboyism about the RROD. The article is based on 2010 results. 360 don't get those type of problems anymore. They are rare now. I would like to see some examples if I am proven wrong.

dougie777
dougie777

I would have to say that I agree with this... I still use my old sony walkman tape player and listen to the fly by U2 on it 'cause I'm too cheap to get it on iTunes.

jenova
jenova

Sony has a larger purview than Microsoft. The PS2 was awesome. The PS3 hasn't caught up to the 360, however. The PSP is a great system. Sony makes good home electronics. I can see why Sony ranks overall higher.

JacksonsGames
JacksonsGames

Because SONY is awesome. *Expecting some comment saying "You sony fanboy!!!*