Sleeping Dogs profitable

Square Enix confirms 2012 action game reaches "critical milestone"; game has 500,000 monthly players more than a year after release.

Sleeping Dogs, Square Enix's resurrection of True Crime: Hong Kong, has achieved profitability, head of product development Darrell Gallagher revealed in a new Gamasutra blog post.

Gallagher said Sleeping Dogs, developed by United Front Games, continues to see more than 500,000 people playing it every month.

Reaching profitability was a "critical milestone" for the game, Gallagher said. He did not share a sales figure for the game, though Square Enix previously said it had shipped 1.5 million copies.

"It also shows that we are creating content which is keeping millions of people entertained enough to want to spend their time in our world," he said.

Square Enix purchased the rights to Sleeping Dogs, then named True Crime: Hong Kong, from Activision after the Call of Duty and Guitar Hero publisher canceled the game in 2011.

Gallagher also revealed that Just Cause 2, now more than three years old, still has over 500,000 "active and unique" players per month.

The executive admitted that Square Enix "walked away too early" from these games, noting players would have enjoyed new content or deeper experiences in those gameworlds.

To that end, Gallagher said Square Enix will in the future invest in games with more persistent online worlds.

"We see the opportunity for some of our games continuing beyond a traditional beginning, middle, and end," Gallagher said. "We can have them become extendable and more persistent--with an opportunity to build and grow across games. To design in a way to keep our games alive for years instead of weeks."

"I'm not talking about an MMORPG, although the concept is similar. I'm talking about creating persistent online experiences built on the foundations of the games we are well known for," he added.

Gallagher tempered his comments by saying this approach will not apply to every game, though the company hopes to develop more connected and engaging gameworlds overall.

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
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269 comments
Hades23
Hades23

One of the few games that lately, I really enjoyed play! Sequel please!

LilithN
LilithN

I'm really happy for this game, as I have insanely enjoyed it. I have played it for a week straight. I would love a sequel.

ixmardukxi
ixmardukxi

Bought this during the summer sale and i really loved it, i hope a sequel gets into development soon, DLC wasn't too good though

deafwing
deafwing

like @denhoffi I got this for free to on PSN+ and it shockingly surprised me ... 

denhoffi
denhoffi

I got it free on PS+ and I have to say I really enjoyed it, it was fun to play and had a good story. They should have offered us separate endings where the player should have been able to choose if he wanted to stay a cop or be a mafia member that would have been awesome but it was still ok. The environmental kills were a lot of fun and I hope they will make a sequel that offers even more weapon choices, not fire guns but like swords or numchucks.

straightcur
straightcur

500,000 is not "millions of people" lol

ANUBISZER0
ANUBISZER0

Yuppers man, feel like poppin' in Sleeping Dogs for another romp.

da_funk4
da_funk4

I just wanted to say i really enjoyed this game and the graphics on the pc were ridiculously beautiful.

StephenSays
StephenSays

There was something uniquely special about this game. Played and beat it on consoles. Bought it for cheap on steam and the graphics blew me away in comparison. The game does something to emotionally pull you in.

I will actually be comparing this to grand theft auto fiVe.

sasuki1992
sasuki1992

i finished the game many months ago...

-Fromage-
-Fromage-

Release it with the DLC all on disc.

TheOmegaForce70
TheOmegaForce70

Now make a sequel cause I want to know what happens after that awesome ending....!

ominous_prime
ominous_prime

It was a lot of fun to play, but I hope if there is a sequel that they will make it more open ended with choices and consequences. It was also a little glitchy here and there, but overall it was a good time!

gregrout
gregrout

No Kidding... Too many developers release and walk away. Then you have those companies that stick with the community and support creative modding. Valve was rewarded with Counter Strike, Day of Defeat, Natural Selection, Team Fortress, The Ship... all off the original Half Life and all those modes turned into successful IPs. It's amazing what happens when you foster a community.  

vivalatour
vivalatour

Some guys may want more "cowbell"  I just want a buffed to the max sequel for ((((((( PS3 ))))))) ! ... Thank you almighty ones !

Uesugi-dono
Uesugi-dono

Sleeping Dogs is more than profitable, it's awesome.  After getting it on plus I'm replaying the whole thing!

deathskitten
deathskitten

Sleeping Dogs is not normally the kind of game I would play but I got it on the PS+ and couldn't stop playing it! I would definately buy a sequel

friqueuneak
friqueuneak

I got this game free on PSplus earlier in the year and my only regret was not getting it sooner. If they released a PS4 sequel I'd pre-order right away.

I wish they'd release a full dlc pack at a discount price now they've reached this "mile stone" as a thank you to their customers

Drummer_joker
Drummer_joker

Hey!!! why don't you have a pork bun in your hand?

Cryptic_Shadow
Cryptic_Shadow

I love this game.  The soundtrack is so good!  Ninja Tunes = win

...GTAV is going to kill.  I can't wait to hear the Flying Lotus channel.  I wonder if it will be mainly brainfeeder or just tunes he likes.  I have the feels that GTAV's soundtrack will kick some ass.

playniko69
playniko69

My only gripe with this game is that we didn't get to see more of Emma Stone's character. I wanted her to be involved with the story, that would've been interesting....

Bigdick666
Bigdick666

Every comment on here is positive! GAMERS UNITE UNDER GREAT GAMES! GUUGG!

Bigdick666
Bigdick666

This game kicked ass right from the very start! The deep fighting system kept this game fresh and invigorating!

abnergoinbig
abnergoinbig

Bought this game during MS's latest sale and still haven't opened it yet. Am I a bad person? :(

ninja-legend
ninja-legend

I really liked that game. I was kinda of bummed out at the end where guns became more of a focus. Went from a Bruce Lee movie feel to a Jet Li movie feel. Then they really won me over with the Zodiac DLC that was basically a Bruce Lee movie.

DrKill09
DrKill09

It was a very good game.  More of a open world brawler than GTA or SR, but still REALLY good.

I wish more people gave it a chance.  One of the best games of the year.

Glad it didn't have it's name tarnished with that True Crime crap anyways.  What an awful series that was. 

zfazal84
zfazal84

One of my favorite games of 2012. Very unappreciated gem.

cantor2537
cantor2537

Loved this game. The only complaint I have is I wish they would speak more in Cantonese and less in English. And I wish the radio stations would be in Cantonese instead. It kind of detracts from the experience that I'm just in a big chinatown in the US when I hear all the English.

SOLDIER-No2
SOLDIER-No2

I love this game. The car with the turret and EMP is the best DLC in the world

Hurvl
Hurvl

If the sales didn't increase from that point in nov. 2012 when 1,5 million had been shipped, I wonder how this "critical milestone" was met. Anyway, it's good for a game to have an active community long after release, but that doesn't directly get them more cash. It does make these players more enthusiastic about the company's next game, so it's a good investment in the long run to have replayability.

maitkarro
maitkarro

So, basically like Hellgate Online is now, but with open world, or like GTA V online will be.

crazycat690
crazycat690

It's a great game, I'm on my second playthrough after playing most of the DLC, here's hoping for a next-gen sequel! 

Gamesterpheonix
Gamesterpheonix

500,000? The hell? lol. I doubt that but it IS a good game. I havent finished it but what Ive played was pretty good. Solid game. 

deafwing
deafwing

@straightcur : / well the sentence reads 500K per month .. and since there are 12 months in a year ... that puts it roughly around 6M per annum; and how long was the game out again .. year wise? Ah what the hell you get what I mean :D

vivalatour
vivalatour

@Uesugi-dono just think if it was an SE original , they have done amazing things with games , I am no saying SD's was bad I am just saying the graphics could have been "GREAT" ! it's was good thinking on their part at the time bringing this game from the grave , but , "if" there is a sequel I believe it will be much much better !!

leviathanwing
leviathanwing

@DrKill09 well this was true crime the name change is only due to activision still holding the rights to the name true crime i believe.  so essentially this is the same game just with a name change.

Weatherby_
Weatherby_

@Hurvl  

Well, it was a free title on PlayStation Plus earlier this year. I'm sure that garnered them a lot of DLC sales.

jon2435
jon2435

@Gamesterpheonix I'm glad it didn't tank.  Sleeping Dogs had a lot right, but the depth of gameplay is left out for the sake of story.  There should've been much more to do.  That's my only issue, the rest is golden, delicious, gaming goodness.

EasyComeEasyGo
EasyComeEasyGo

Actually I think he was talking about the the Jet Li video game that was on the PS2 years ago. Jet Li own game was mix with stealth, Gun plays and Martial Arts fights. I think that's what he meant.

Psycold
Psycold

@jon2435 @Gamesterpheonix yea I bought it at a time when I had no other games and decided to take a chance on something new, I was pleasantly surprised. The only aspect I didn't like was the driving. I must have put 30 hours in to the fight clubs alone though.