Skylanders Giants two-week sales exceed 500,000 copies

Publisher says its latest toys-to-life game sold over half a million copies during launch period in 2012, compared to 294,000 for Disney Infinity.

Activision Publishing announced today that Skylanders Giants sold more than 500,000 combined Starter Packs and Portal Owner Packs in the United States and Europe during its first two weeks on sale in October 2012.

The announcement comes on the same day that Disney Interactive revealed that Disney Infinity sold 294,000 Starter Packs in the United States alone during its own two-week launch period last month.

Disney did not reveal a combined sales figure for the U.S. and Europe, but said the company is "very pleased" with the game's global sales performance.

According to Activision, Skylanders Giants is the best-selling console and handheld game year-to-date in terms of overall dollars spent on the game, as well as its toys and accessories. The game remains the "biggest kids' video game launch in the U.S. and Europe," Activision said.

Activision also said that Skylanders figures are "expected" to have outsold the "top action-figure properties" in the U.S. and Europe for the first eight months of 2013. These competing action-figures were not named.

In all, the Skylanders franchise has generated more than $1.5 billion in worldwide retail sales.

The next entry in the series is Skylanders: Swap Force, which will be released this fall on current- and next-generation consoles, as well as PC and handhelds.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

27 comments
enoslives7
enoslives7

Disney and Activision slugging it out for soccer mom money.

It's scary to think adults play this.

Razorlight6
Razorlight6

Not very honest of Activision to compare their second release of a popular game to Disney's first outing. Why didn't they compare the sales numbers of the first Skylanders? Hmmm, maybe because there wouldn't be so big a difference?

SeanD1972
SeanD1972

Was this game actually made more difficult the 2nd time around with the Giants version ?  Do they at least have different levels of difficulty ? That is a question I have asked time and time again and got no clear answer.

 In regards to this being a cash cow and Activision milking people of their money with this game well if the cows don't mind being milked what is the problem ?  Also have you people really looked at the work that has gone into making the figurines for this game ?  The artwork is amazing.  A well put together product I think.

- DeViLzzz

advocacy
advocacy

So, better than Disney Infinity?

daveyf03
daveyf03

This is the music genre all over again, it will be the toast of the town, until people grow tired of buying extra plastic crap to go with their game.

b74kd3th
b74kd3th

They should call it wallet raiders: money pit

Yomigaeru
Yomigaeru

Now let's just hope Activision won't milk the series to death with annual installments. We're up to three, and while Giants didn't offer much over Spyro's Adventure (beyond refinement of the formula), Swap Force's signature mechanic might keep it from getting stale among the younger crowd.

Even the addition of "jumping" in Swap Force opens up some new possibilities for puzzle design, exploration, and combat. Being able to jump means a lot for PVP, and now Skylanders who don't have a vertical attack range may not be as strong as they previously were.

19James89
19James89

I'd imagine many people who have played Skylanders Giants are awaiting the release of Skylanders Swap Force, therefore aren't going to buy Disney Infinity. Still though to shift 294,000 copies of something as expensive as Disney Infinity is no small feat. Bravo...

n1i2z3a4n5
n1i2z3a4n5

outsold by GTA V in the first hour

scowny97
scowny97

Fuck you Activision, you ruined Spyro!

xsonicchaos
xsonicchaos

toys-to-life game? what the heck does that even mean?

StickyJr1
StickyJr1

What I'm reading here is that Disney is in a decent position to stomp Skylanders.  Their sales numbers for just the US on their first generation of the game were pretty solid when put next to the second generation of Skylanders.

Disney will have to overcome the momentum of the existing Skylanders games and their toys, but I would guess that shouldn't be too hard, considering the characters from Disney will be far more recognizable to both boys and girls, and more importantly, to their parents.

I'm interested to see what the post holiday sales numbers look like.

overlord78
overlord78

As a wise man once said "IT PRINCE M0N3H BITCH AAAAWWWWW SNAP!" 

Hurvl
Hurvl

@Razorlight6 They also compared the combined sales of US and Europe, while Disney only revealed the US sales, which makes it hard to know which one "won". Perhaps Disney didn't mention the Europe sales because they weren't as impressive as the US sales alone, but that's mere speculation. All we know is that both companies are happy with the sales of their respective franchise. We should therefore be happy that everyone's happy, right :P?

howiex89
howiex89

@advocacy no....Disney is just getting into the market, post Christmas will be the best time to assess. I think Disney will storm it at that point if they can fix the bugs

Hurvl
Hurvl

@daveyf03 But the kids market is more lucrative than the young adult/adult market that Guitar hero and others were after. There will always come new kids that will want these games and they're more easily pleased, if you get it right. They also can get their parents to buy it for them, while young adults/adults need to use their own cash. It's the same thing in movies, many animated movies make lots of money, much more than adult oriented films. Fast and Furious 6 was a big hit, but Despicable Me 2 was an even greater hit.

TheGreatPhoenix
TheGreatPhoenix

@n1i2z3a4n5 difference is, the amount of action figures they sell in combination with this is insane, for every 3 normal figurines, you can buy 1 copy of GTA V, the giant figurines cost even more. that is how they make the majority of profit, not from the base game, but from the peripherals.

aarondarkk
aarondarkk

@scowny97 Actually poor sales ruined Spyro. Did you buy the last Spyro game, or just looked at it and bought something else? Have you played Skylanders? Well?

Yomigaeru
Yomigaeru

@StickyJr1 Good point. Disney had the benefit of knowing that the formula would work when they first set out to develop Infinity, while Activision was basically making a huge gamble with the first Skylanders.

It could go either way, really. Will Disney's catalog of characters be enough to dethrone the proven popularity of Skylanders, or will the updates that Skylanders bring with each new game be enough to hold them off?

From what I hear, Disney Infinity may have some design choices that could hurt its appeal with younger gamers (getting attacked when you want to just explore, not being able to use any character with any playset, etc.) so that may be the one place where Skylanders could gain a decisive advantage.

howiex89
howiex89

@Hurvl @daveyf03 Exactly, kids see these little figures and they want. They don't care about the same issues we see as long as its fun to them, and I dare say most of the time kids love it. Really feel this has more potential then Skylanders has ever had. 

Yomigaeru
Yomigaeru

@TheGreatPhoenix @n1i2z3a4n5 Yeah, and if you want to collect EVERYTHING for the SKylanders games (excluding the stuff that has no use in the actual video game), you're going to end up spending over a $1000. That's pretty insidious for what is essentially disc-locked content. That said, I enjoy SKylanders myself, and small children seem to love playing with the figures even when the game isn't present.

StickyJr1
StickyJr1

@Yomigaeru @StickyJr1 It's not just Disney playing copycat.  Nintendo with Pokemon Rumble U, Rovio with Angry Birds Star Wars II, and LEGO with LEGO Minifigures Online are all jumping on the NFC 'toys-to-life' bandwagon.

I don't plan on adding any of this style of game to my collection (I don't want the toys), but it is always interesting to me to see new technologies like this being developed.  Imagine, Magic the Gathering sets and boosters with NFC embedded into the cards.  The realm of possibilities is wide open.

trdrstv
trdrstv

@Yomigaeru @TheGreatPhoenix @n1i2z3a4n5

"I enjoy SKylanders myself, and small children seem to love playing with the figures even when the game isn't present."


Same. I think the game's decent, but my 6 year old's content to just play with the figures with me. That said I'm glad he isn't REALLY into this game as it could get very expensive very quick, but getting a new action figure every now and again isn't bad.