SingStar director sniped by Atari

Executive producer of Sony's karaoke franchise tapped to lead new London-based outfit to focus on mass-market games for online consoles and PCs.

As executive producer for Sony's SingStar series for the past six years, Paulina Bozek helped turn the casual karaoke game into an international success. Atari is hoping Bozek will turn out to be more than a one-hit wonder, because it has hired her to be development director of the publisher's new London-based studio.

Bozek's new surroundings may be surprisingly familiar. For one thing, she will ultimately be answering to Phil Harrison, himself a recent defector from the Sony camp. Weeks after he stepped down from his position as president of Sony Worldwide Studios, Harrison was introduced as the man who would turn Atari parent Infogrames' fate around as its new president.

In his new position, one of Harrison's first public moves was to turn the publisher away from big-budget, single-player games, like the recently released Alone in the Dark, and toward more online and social games. In keeping with that mandate, Bozek's new studio will focus on creating mass-market games for PCs and online consoles.

No new project or official name for the studio was announced, but the developer will soon be recruiting full-time employees and external contractors.

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Discussion

13 comments
theunloved
theunloved

Well, only time will tell if this will turn around Atari. I do hope so. I'd like to see Atari stick around.

Lord_Regnier
Lord_Regnier

Hope this is the start of good times for Atari.

R-Force
R-Force

Uh Oh, look like Phil's getting the whole crew at Sony Europe back to together to take over the casual gaming world one more time...but this time at ATARI! :shock:

peeweeshift
peeweeshift

so wait did someone get sniped or not

TheArcade
TheArcade

@Taegre Damn I opened the article thinking somebody at Atari had finally gone on a killing spree. .-.-.-.-.---.-.- lol

AngelCage-2
AngelCage-2

@Taegre Damn I opened the article thinking somebody at Atari had finally gone on a killing spree. .-.-.-.-.---.-.- lol, that make my day.... but talking seriously, is only a matter of time before that happens... with all the recent 'success' in atari

Taegre
Taegre

Damn I opened the article thinking somebody at Atari had finally gone on a killing spree.

ColdfireTrilogy
ColdfireTrilogy

So basically like i said, devs now see they can make shovelware and make a huge profit, gaming as we know it is now dying and the cycle is beginning again. Crappier games shall be released and make millions, i will cry. :(

sphinx-shadow
sphinx-shadow

Good for Atari to bad for Sony but the world keeps turning

Giant_Panda
Giant_Panda

Singstar hasn't really gone anywhere in a while anyway... This will make Sony put some new blood in charge of it.

Tremblay343
Tremblay343

Atari seems to like hiring people from Sony