Sims get new head of household

EA executive producer rises to top rank at life-simulation arm of publishing giant; former EVP Nancy Smith transitions to "special projects" manager.

EA's Sims Label may only put out an all-new installment in its widely popular life-simulation franchise every five years, but it remains a perennial moneymaker for the publishing giant thanks to its focus on frequent add-on packs and expansions. Today, EA announced that its cash cow has a new cattle rustler.

Rod Humble

Formerly under the guidance of Nancy Smith, EA said today that Rod Humble will take over the label as executive vice president and head. EA noted that Smith will remain onboard as a manager of "special projects" related to Sims, up until she transitions into a new executive role at the publishing house.

"Like Nancy Smith before him, Rod Humble has demonstrated strong leadership in defining EA's The Sims brand as a stand-alone product label," commented EA CEO John Riccitiello. "Rod has great creative instincts, uncompromising quality standards, a deep connection with the player community, and most of all, the respect of the team he works with."

Humble had previously served as executive producer on The Sims franchise since joining EA in 2004. Prior to that role, the gamemaker held a vice president of product development position at Sony Online Entertainment. There, he was credited on a number of titles in the EverQuest franchise, including Shadows of Luclin, Planes of Power, and EverQuest II.

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48 comments
NeoStar9
NeoStar9

---------------- greeni11 Posted Oct 8, 2008 6:04 pm ET BEWARE! Will EA infect Sims3 with SECUROM like it has its other recent titles? ------------------ Wondering about that myself. Thankfully I won't have to worry about that as I'm done with PC gaming and will just be focusing on console and handheld games from now on.

victorwang
victorwang

Chinese it would be good this game is getting better and better. Chinese

Peach100
Peach100

Totally awesome! I already pre-ordered The Sims 3. I hope Mr. Humble does a good job like Nancy Smith. I can't wait to get my hands on this game.

HighNMitey
HighNMitey

Oh I wonder what Nancy Smith did?

Vandlyn
Vandlyn

This is really great news! I've been a little concerned about Sims 3, but with Rod at the helm, I am much more confident that it will be a really awesome game. I think some people protest too much and those who have said some of the most awful things about Rod and the game are secretly playing Sims since 2000, living in their mothers basements and smoke waaaaay too much wacky tabacky. Rod, you look great. Keep up the good work, I got Sims 3 on pre-order!

greeni11
greeni11

BEWARE! Will EA infect Sims3 with SECUROM like it has its other recent titles?

codepunk
codepunk

[This message was deleted at the request of a moderator or administrator]

MFazio23
MFazio23

Ooh, rough picture there.

Zim_the_Cookie
Zim_the_Cookie

Hey, us Cubans can't even speak our minds without getting into prison for a couple of years, or getting seriously injured by one of the officers. Before "communism" (under Fidel the circumstances look more like a dictatorship) there weren't as many freedoms as there are here in the U.S but there were a lot more. Anyways, back to the game. I really enjoy the Sims, sure it isn't something that a "hardcore" gamer would play but it is pretty enjoyable. I hope they could some how fix the problem with the loading screens and speed of it. Also the weird morphing of the face should really be taken care of... Apart from that, there isn't a lot of mistakes that I've noticed.

pilouuuu2004
pilouuuu2004

I'm glad. I like they way Rod Humble is handling the franchise. Hopefully with The Sims 3 they will keep hardcore gamers happy as he promised and hopefully Expansion Packs will add more gameplay than with The Sims 2 as I hope the engine will be much better created to support expansions. I'm much more pleased with The Sims franchise than with Spore.

clicketyclick
clicketyclick

You should tell that to the Cubans who are desperately trying to escape to your country. I really don't see the point to all this bashing of The Sims and insulting of the people who play it and Mr. Humble. Does it make you feel better, cuz he's probably making more money than you so I doubt he's sad about his promotion as some here suggest. And just because people enjoy games you don't doesn't make them losers who hate their lives. :roll: The Sims is a casual game. Yes, it IS a game, whether you like it or not.

amber_jade
amber_jade

"I hope he can get ppl there to FIX PROBLEMS WITH THE GAME." Damn right. Once there are more than about 5 characters on screen in The Sims 2 it scrolls at snails pace, even on a relatively high spec machine. I think that needs addressing...

tmacman
tmacman

Cuba was screwed in the first place, I dare say communism has helpt to keep them a float.

liam72
liam72

Jazilla. I have to say I partly agree. First: Sims DO work in practice. It works perfectly. Second: Communism (arguably) works in Cuba.

jazilla
jazilla

Sims and Spore are these great ideas like communism. They work in theory, but are really shallow when you put them into practice.

Leo_Colt
Leo_Colt

I lost all respect for the guy when he shoehorned himself into one of the games as an NPC who promotes The Sims 3. What a cheap trick.

Hoski0999
Hoski0999

wow going from games that actually have a point to them to a game where you have a virtual pet, only its a HUMAN. I would cry too if i had to do something like that. Sims isnt gaming, its a fricken gigapet for people who hate their lives.

DukeBriggs
DukeBriggs

Aww, he looks like he's about to cry in his picture. I'd cry, too, if I had to look over the Sims.

ThomCollins
ThomCollins

If there is any room for testers for the Sims 3 I sure would love to be a part of it. I am disabled but mind intact with a kick ass machine and was chosen to beta test the Sims on line. If you need someone at your disposal I am your guy

kagganerah
kagganerah

[This message was deleted at the request of the original poster]

WhiteKnight77
WhiteKnight77

I don't think the guy looks anything like Mark Knopfler at all. As far as Obama and Ayers, Ayers has donated to Obama's campaign and Obama was given his first start in politics right in Ayers living room. Ayers and Obama also worked on some of the same projects together.

lucebuce
lucebuce

looks like he was addicted to video games and rock and now hes quit and he likes metal :P

DeadManRollin
DeadManRollin

He looks a bit like Mark Knopfler...lolz as if it means anything. He is getting an easy job; Sims games and expansions should sell great anyway...unless they make some terrible mistakes. My two cents for EA and Sims 3: don't fix something which is not broken.

eestiwe
eestiwe

Hes face looks like a game creator. Kinda...

BlkCamaro95
BlkCamaro95

How the heck did this turn into a political debate. But anywho I think drumbreak1 is just picking up on what the media say that Obama runs in the same circles and is supposedly "friends" with the leftwing terrorist Ayers. I dont know if its true but hey who can you believe in this world when all politicians do is lie to people just to get votes. But hey awesome news for the sims.

judolf
judolf

drumbreak1...Obama isn't a terrorist thats just what racists use as an excuse to not vote for him. Anyway nice news for the sims.

Pete5506
Pete5506

I hope he can make the games even better

black_tempest
black_tempest

drumbreak1 "you're a complete fool in the first place for wanting a damn terrorist in office" coming from an unbiased perspective. Calling Obama a terrorist is the most ignorant thing i have seen in a long time, especially because some American voters are believing it. Have any other candidates running for presidency been accused of being a terrorist before. NO. And that's because they're all white.

onemileperhour
onemileperhour

this guy is really good. i've listened to him talk on various podcast and he is an obvious choice the the progression of the franchise. i was hoping that geff green would be the one though...

drumbreak1
drumbreak1

"that dude looks like he fell off the ugly tree and hit every branch on the way down. jk this game is gonna be fun Vote For Obama" wtf is with the last 3 words? The majority of people that like obama havn't a clue what he stands for and those are the ones that usually blatantly scream it to the public maybe you're the exception, but man if you're telling people on a video game forum reading about the sims to vote for obama: A) This is a GAME site, and we're not in OT B) You're desperate trying to pressure others in to voting for obama C)you're a complete fool in the first place for wanting a damn terrorist in office.

etramleinad12
etramleinad12

I hope he can get ppl there to FIX PROBLEMS WITH THE GAME. Its a great game, but its impossible to stop a Sim from fixing a bed and that "Watch Out!" thing with the cars is slow.

Adam_the_Nerd
Adam_the_Nerd

ColdfireTrilogy: AGREED WITH A HUGE LAUGH! But hey; if he help crank out a good game, why not?

ColdfireTrilogy
ColdfireTrilogy

I wouldn't want this guy around my kids 0_o .... and he looks sad as well :( lol oh well i dont think this changes the game at all !

nickythenewt21
nickythenewt21

He looks kind of sad in that picture. If I were him, I'd be pretty happy to have a job like that.

setonj18
setonj18

that dude looks like he fell off the ugly tree and hit every branch on the way down. jk this game is gonna be fun Vote For Obama

Superdude475
Superdude475

Good for him, I hope he does as well or even better than Smith

Wolfcp11
Wolfcp11

lol... i wonder if he can make real games...