Ever since the March 11 disaster and tsunami in Japan, The Pokemon Company has been quiet in terms of expanding its Pokemon Center stores across the country. According to the official Pokemon website in Japan, the company announced that it will be opening a new Pokemon Center shop in Sendai City in the Miyagi Prefecture by the end of the year, specifically this winter.
The store itself sells official Pokemon merchandise, be it the video games, the collectible cards, the clothes, or the toys. This outlet will be built in the Aer skyscraper, one of the tallest buildings in the Tohoku region. The store's primary goal is to bring children together and help them deal with the disaster as part of the "Pokemon With You" disaster relief initiative. The initiative helps secure and raise funds for disaster victims.
This is the first Pokemon center to be built since the disaster. The Tohoku branch is also going to be the seventh Pokemon Center store to be built in the country, with the most recent store opened in Osaka last November. For more information on the franchise, check out GameSpot's coverage on Pokemon Rumble Blast and Pokemon Black and White.