Len Ciciretto, most recently group vice president of sales at Sega America, has left that company to become executive vice president of sales for California-based Yes! Entertainment.
Yes! Entertainment produces toys and interactive products for children.
Ciciretto spent seven years at Sega of America, in charge of the company's direct sales force and independent representatives in North America and Canada.
His move to Yes! comes amidst rumors of ongoing and impending layoffs at Sega offices in the United States.