Sega returning down under

Sonic makes a return to Sydney.

by

GameSpot AU has received an e-mail from Nintendo's PR and online coordinator, Vispi Bhopti, in which he revealed "After nearly 8 glorious years at Nintendo--I am moving on to a new role, in Sydney. I will be helping establish SEGA Australia!!!"

When contacted by GameSpot AU, Bhopti confirmed the news, but wouldn't go into specifics on when it would all happen, saying "an official announcement will be made in the coming weeks."

Bhopti did, however, reveal that the person heading up the local Sega office would be Darren MacBeth, former managing director of Ubisoft Australia. When asked about the scope of operations Sega would be handling locally, Bhopti said, "It's a big investment in Australia. We have other people on board at the moment, but aren't ready to announce who [they are]."

Sega also owns the development studio Creative Assembly, the developer behind the hit series Medieval II: Total War and Rome: Total War. The Australian arm of Creative Assembly is located in Brisbane--but as yet there has been no indication of what role the new Sega office will take in its operations.

The last time Sega had a presence in Australia, it was as part of game distributor Sega Ozisoft. Sega sold off its controlling stake in that company in March 1998.

Currently, Sega titles in Australia are distributed by THQ, who declined to comment on the new Sega office.

Discussion

41 comments
bababoss
bababoss

this is the ultimate classic that i am looking for i need a copy dont take any longer its the best classic ever konata babatunde lewis trinidad

NuZZ01
NuZZ01

Lol agreed, sonic is a complete waist of time for anyone 10 or over...

selbie
selbie

Excellent!! Australia needs more industry support :D Keep it coming please...

Sgaravizzi
Sgaravizzi

Sweet SEGA in Australia, damn how I hated Ozisoft Thanks SEGA I'm Still a loyal Fan, Make A damn Dreamcast 2.

GrimBee
GrimBee

I hope they aren't trying to palm off the crappy sonic game for the ps3/360 down-under... what an awful game. Sega used to be amazing - but now they are LITERALLY down-under. I hope they get their act together soon.

lamprey263
lamprey263

SEGA is dead to me until they release another Panzer Dragoon game... or until NiGHTS is out for the Wii.

tony2077ca
tony2077ca

i knew it had to do with Australia the moment i read the title

DaDude253
DaDude253

IF THIS HAPPEND I COULD GO TO SEGA WORLD AGAIN! ahhh memeries

Nintendo_Man
Nintendo_Man moderator

I am hoping this will mean we get Nights this year.

KOSMOSEngineer
KOSMOSEngineer

*sigh* I miss Sega, always had a Sega, and preferred them to Nintendo from day 1

Darth_Homer
Darth_Homer

I do remember that Disco, that place was awesome. Good to see Sega returning, they're always been a favourite of mine...

Taegre
Taegre

pacerfan1231 "It would be cool if Sega made a Hardware comeback!" It would, but only if Nintendo went down. The console market is competitive to almost militant proportions with just three consoles, and between those three Sega has a lot of freedom with their games. If Microsoft or Sony went down, I don't think Sega would take the opportunity because they've developed such strong relations with Nintendo since becoming a third-party developer (unless a friendly competition is possible). If Nintendo fails somehow, then I can definitely see Sega bringing out a console. Somebody has to keep old-school gaming alive!

DiscoJoy
DiscoJoy

Does anyone from Sydney remember Sega World down at Darling Harbour? Ah, the memories... Be very nice to see some increased activitiy down here. Who knows - one day it may lead to cheaper products? I can live in ignorant bliss can't I?

daqua_99
daqua_99

Cool, increases the industry in Australia!

darthzew
darthzew

Suddenly the videogame world cares about Australia. That's three big news bulletins from Australia this week... Maybe it'll one day be as big as the American, European, or Japanese (doubt it) markets. Anyone, it'd be interesting to have a Ned Kelly game. He was awesome.

rikhan_z
rikhan_z

MogFromLeipzig, Sega is still making hardware... I'm talking about the Arcade boards... House of the Dead 4, the new After Burner and a updated version of Outrun... all on the latest Sega Arcade board 'Lindbergh'. Sega AU will make more money to make more better games when it opens... that means more Sega games being developed so I can play them :).

Pazy160
Pazy160

@pacerfan1231 Sega consoles were always great (Ignoring some of the 'additions' to consoles), be amazing if they released Dreamcast Portable prefrably using the original dreamcast disk or the ability to copy 'real' disk onto a portable memory stick for use on it. Id buy that over a any other handheld without a doubt

MogFromLeipzig
MogFromLeipzig

pacerfan1231: "It would be cool if Sega made a Hardware comeback!" OMG no! 3 consoles to choose from are enough or even more than enough. I'd like to have all games for one console.

Agreb91
Agreb91

Good news to see Sega go to Australia.

lordreaven
lordreaven

When asked about the scope of operations Sega would be handling locally, Bhopti said, "It's a big investment in Australia. We have other people on board at the moment, but aren't ready to announce who [they are]." Hm..... Sega is doing something big .

Lord_Artix
Lord_Artix

It would be cool if Sega made a Hardware comeback! It would be cool I suppose, but they'd almost have to wait until next gen to release it, unless it was a handheld. I know it's early in this gen, but if they are it's probably best to wait, unless they intend to pull a Nintendo, in which case they'd almost certainly lose against the Big N...

pacerfan1231
pacerfan1231

It would be cool if Sega made a Hardware comeback!

westsidejedi360
westsidejedi360

About time. I dont know why people neglect Australia so much? Not that i care, me being a yank.

cameron06
cameron06

WOW nice I thinking of going into game designing i mite be able to get a job at sega australia

Nintendo_Man
Nintendo_Man moderator

Lets hope this will mean Sega games get fast tracked release dates here, plus bring back Sega World.

mjc
mjc moderator moderator

Good to see their presence back

jkauspe
jkauspe

Yeah title spooked me too hehe

Lum_Yatsura
Lum_Yatsura

What the heck? Many game publishers still don't even publicly announce release dates in Australia beforehand. Hm. I'm aware Atlus doesn't have a Europe office, fer people know that.

Sagacious_Tien
Sagacious_Tien

Hmm I remember Sega World. It cost $20 to get in, but it included unlimited Virtual on and Daytona - which made it worth it. Oh, and good job James. Hardly ever see you post news.

sniper_99
sniper_99

hmmm a secret new console being developed...maybe...just maybe

bluebl
bluebl

Good news. It's a sign that Sega is expanding again and has new prospects. Though i have to say, the title scared me, i thought like Sega had collapsed again... (my english maybe..or maybe not).

rambo_ando
rambo_ando

I wonder why Sega are relaunching n Australia? Dreamcast II? distributing their own games? (bye-bye THQ) or setting up new investments? Maybe we'll see the return of Sega World! I never got a chance to visit that shrine to the golden age of 16-bit consoles.

Mr_Fluff_
Mr_Fluff_

so, there reopening sega world? what?

Pete5506
Pete5506

[This message was deleted at the request of a moderator or administrator]

1407
1407

yeah, first post, i feel powerful hahaha, ok, about the news, lets just hope that they can make a good game and not another sonic, its getting boring each time!!