Sega president mobilizes, goes to Ngmoco

Simon Jeffery named chief publishing officer at former EA exec Neil Young's iPhone game development shop.

Last year, former EA Los Angeles studio head Neil Young departed his post at the top of EA's experimental label EA Blueprint to cofound iPhone development-oriented studio Ngmoco. Today, Ngmoco announced the arrival of one more industry heavyweight, saying former Sega of America president and chief operating officer Simon Jeffery has been named as the studio's new chief publishing officer.

Simon Jeffery

Jeffery is a 22-year industry veteran, having served for more than four years atop Sega's North American division. Prior to Sega, Jeffery served as president and COO of LucasArts from 1998 to 2003. Jeffery has also served in a variety of marketing, business, and development roles at Virgin Interactive and Electronic Arts. Sega had not responded to requests for comment concerning Jeffery's departure as of press time.

At Ngmoco, Jeffery's specific duties will be to head up the company's newly formed Plus+ Publishing group. Not unlike EA's Partners initiative, the Plus+ group extends Ngmoco's publishing reach to other iPhone and mobile developers. Through the arrangement, Ngmoco also extends to its partners the upcoming Plus+ Network framework, which functions as a social networking platform for mobile games.

Ngmoco expects to announce additional details on the Plus+ Network throughout the summer leading up to the platform's launch.

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15 comments
alexi_davenport
alexi_davenport

Wow, so Ngmoco must be doing really well this year with each of these new additions. I'm quite surprised the president of SEGA decided to make the switch. I didn't see that coming, but since SEGA's time has basically passed, I could see why he decided to make the change. I hope he does well at Ncmoco and enjoys the work!

Alexi |  http://www.cycling-republic.com

MOBS
MOBS

How bad shape is SEGA in if a move to a mobile games company is an upgrade? Does Jeffrey Know something we dont know? Is SEGA going to go bankrupt? Well, I want Shenmue 3 and Virtua Fighter 5:Revolution (new Chars and stages) as much as the next guy. They need a change of learship in Japan for that to happen, though.

flynow
flynow

Best of luck Simon and thanks for all your hard work at Sega. We appreciate you.

yboucher
yboucher

Oh, and the fact that he didn't even know that Yu Suzuki was still employed at Sega of Japan, in that interview he did... and when he blasted Secret Level for being a "B-class studio that they got for cheap", that was the start of his downfall. Shows how he was thinking and running things. Good riddance, he can go team up with that other industry hack who almost brought EA to it's knees: Neil Young.

yboucher
yboucher

[This message was deleted at the request of the original poster]

Vhial
Vhial

I have 3 wishes from Sega at the moment. 1: Shenmue 3. 2: New Jet Grind/Set Radio. 3: New console 4: ( I lied I know) NO MORE FFFING SONIC GAMES!.

LindBergh2007
LindBergh2007

Hedfix. The rumors point to a new console called "RingEdge".

Hedfix
Hedfix

Sega's probably getting set to release a shedload of Natal titles in about a year and a half.

LindBergh2007
LindBergh2007

KAISERKONG. Actually alot of SEGA's behavior this year and the fact that alot of patents keep popping up that have just been recently approved including one for two controller designs raises eyebrows. http://www.patentgenius.com/image/7488254-19.html (I know it looks like the Saturn 3D pad but the patent filing number 7,488,254 is way ahead of Sega Saturn's us patent number which is "5,371,792.) Here's another one: http://www.patentgenius.com/image/7488254-32.html (it looks like the Genesis/Mega Drive six button pad but with added motion sensors)

KAISERKONG
KAISERKONG

Could that "big development" be the return to hardware that we have been anxiously awaiting? Ok, probably not, but it doesn't hurt to dream!

LindBergh2007
LindBergh2007

Simon's departure comes ironically right after E3. At SEGA's e3 booth it wasn't public noir were there any press releases during the show. It was more of a closed-circuit event. In fact SEGA held two private meetings behind closed doors and the word is that they were discussing a Qoute: "rather,BIG project." The timing of Jeffery's departure being right after E3, not early in the year or during the holidays plus the fact that there's NO official comment from SEGA regaurding his decision to leave SEGA for a software company raises alot of suspicious that something is going on a the SEGA tower.