As part of an intensive Dreamcast promotion in Ibiza, SOE has arranged for a bright yellow 1960s Cadillac convertible, a la the game Crazy Taxi, to chauffeur the world's leading DJs around town to different bars and clubs.
One passenger buckling his seat belt every Saturday night is English DJ Dave Pearce. Accompanied by VIP winners from the regular Mambo raffle, Mr. Pearce will travel from club to club in this classic vehicle. Next Wednesday's passenger will beRoger Sanchez, one of the worlds leading DJs and resident DJ for Eden's "gatecrasher night."
As Crazy Taxi storms the island, party revelers are trying their hand at the joy-riding jaunt. Internet-equipped Dreamcast pods at venues around the island let clubbers try out the game and send e-mails to family and friends.