Sega: M-rated Wii games selling 'very well'

US marketing head Sean Ratcliffe says House of the Dead: Overkill, MadWorld are doing just fine on Nintendo's family-friendly platform.

Although the Wii is often perceived as a family-friendly console that plays home to generally inoffensive pap, a number of unsavory offerings for grown-up gamers are also finding success on Nintendo's latest. Capcom sold more than a million copies of Resident Evil 4: Wii Edition, and Grasshopper Manufacture's No More Heroes was named GameSpot's Best Wii Game of 2008.

He's not a Purell user.

The Wii may have two more M-for-Mature hits on its hands, given that Sega of America vice president of marketing Sean Ratcliffe touted the performance of House of the Dead: Overkill and MadWorld (pictured) in a VentureBeat interview this week. Ratcliffe didn't offer any sales figures to back up his exuberance, but the executive said that the early sales feedback on both games were positive.

"House of the Dead has done very well and has absolutely met our expectations," Ratcliffe said. "The first set of data for MadWorld is very encouraging, as well."

Released in February, House of the Dead: Overkill is an interactive take on expletive-laden exploitation films, letting players blast away zombies (and parts thereof) in a blood-splattered romp. Sega followed that up in March with the release of MadWorld, the first product from the publisher's partnership with PlatinumGames. Borrowing from a handful of sci-fi staples, the largely black-and-white game drops players into a life-and-death gameshow, armed only with a chainsaw and an environment full of sharp points and blunt objects.

Wii gamers with a taste for charnel might have more M-rated fare in the future. The executive also said that Sega "absolutely" wants to make MadWorld into a franchise, provided that it "resonates with the audience."

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Discussion

72 comments
_AbBaNdOn
_AbBaNdOn

BRING ON THE AO RATED GAMES!!!!!!!!!

Shadowtails9000
Shadowtails9000

Rightarooni! Of course every M-rated Wii game sells big. Because the many gamers that want more than a cooking simulator need them just to get the feeling they are playing a real game. So what did we learn? People like intense, scary games. What is the solution: Give us Fatal Frame 4. FATAL. FRAME. 4.

Legend-of-Evil
Legend-of-Evil

House of the Dead was kind of lame I say, but the huge glock you got to go with the Zapper was the best Nintendo accessory Ive seen in years

TheVGDude
TheVGDude

I love Madworld and HOTD:Overkill! Glad to hear they are happy with the sales after earlier reports had me thinking they weren't selling well!

gameking5000
gameking5000

If the games include the motion-controls then that'll make it even better

skullboy950
skullboy950

Looks like we'll have to look up to Sega if we want good Wii games now.

Jedilink109
Jedilink109

Why is it that EVERY Nintendo system is labled as "kid friendly"?!?!?!? In fact most of the Wii games I own are either T or M rated anyway.

Red_leader11
Red_leader11

lol i have both of these games! they're some of the best games i have fo the wii. madworld is just mental

tarbun
tarbun

Everyone loves a bit of variety! Thats what makes the Wii worthwhile for both casual and hardcore gamers!

evilgamer22
evilgamer22

Nice to see that Sega isn't neglecting the few homicidal wii owners out there like me.

riou7
riou7 moderator moderator

keep it up SEGA!

Serpico89
Serpico89

That's what I was just thinking about, Madworld should definitely be a franchise, it has a huge amount of potential to be better than it already is, such violence in it, I love it! :)

SavoyPrime
SavoyPrime

MadWorld has only sold about 100,000 worldwide right now according to VG Chartz. I can't see how that is selling "very well". :? But I guess if you take the Wii's casual appeal into account, then maybe that is good.

KieranCottrell
KieranCottrell

I think the dilution of casual games has actually been pretty beneficial to this early wave of M-rated games. They stand out on the shelves. I think that had there been an even ratio of casual-to-M games, titles like House of the Dead would have been lost among the mix. The success of M-rated games on Wii will rely on this awkward balance.

wwonka666
wwonka666

House of the Dead Overkill is the only new Wii game I have bought since Mario Kart WII last May. And the only reason to own a Wii for the foreseeable future. I wasn't as impressed with Madworld (a bit repetitive) when I played it at my friends house. It was definitely different, just a lot of wiggling of the Wiimote and Nunchuk.

kavadias1981
kavadias1981

Take the hint Wii developers! We want more hardcore adult games like Madworld and HotD not stupid shallow mini game collections and ports. And this report is proof that there is a market for them. So stop developing that crappy cash in that you are working on right now, yes you! And get to work on more games like the above!

Payback7
Payback7

More games directed at adults is great for the Wii, and I'm all for it - but where are the RPG's Nintendo!!! PLEASE!!! hehe

MrLopezZ
MrLopezZ

Madworld is a cool game, but it isn't worth 50 bucks. It's finished way too fast for that price.. Only Zelda, Metroid and stuff are worth 50 IMO

chappy_man
chappy_man

i gotta say sega has proven to be quite the winning card for the wii recently. I hope they can continue producing games like madworld. My only qualm with madworld was its multiplayer, and the fact that i killed the game with all unlcoks in under 6 hours. A bit short for full pop game, but it is something fun to pick up again and again. Now if only i could do that with a friend :p

star77241
star77241

A MadWorld franchise? That's ironic... Oh did I say ironic, I meant freaking awesome! The next needs online, though.

chrisvandergaag
chrisvandergaag

Is anyone remotely surprised M-rated games are selling well? Btw, more often than not it's parents buying this game for their teenagers, because these are the games they're asking for. I'm an adult player. House of the Dead and Madworld are both well-done but unfortunately neither one will stay interesting for more than a few days.

cspark809
cspark809

adults= money. It really doesn't have to be kid friendly as long as game is good!!!!!!!!! So good game = Money. so good game = adult buyers!!!!

Desulated
Desulated

If there are more M-rated games out for the Wii, it can probably help increase sales. After all, most of the M-rated games for the Wii are quite fun.

DS_Lightning21
DS_Lightning21

I'm still enjoying MadWorld even though I beat the game twice. Great game!

hatieshorrer
hatieshorrer

@mikeyvp87 Third party developers dont have trouble saling games on the Nintendo Wii its because most of them either release large numbers of non-interesting mini-games or lessor ports of X360 games that dont make good use of the Wii-remote. About a month ago EA announced 39% of there profits came from Wii games.

Guzthon
Guzthon

Yes! First Capcom with RE 4: Wii Edition, RE: The Umbrella Chronicles and Dead Rising: Chop till you drop, then Ubisoft with No More Heroes and now Sega with The House of the Dead: Overkill, Madworld and The Conduit. Unbeliavable! "Keep it up Sega and make more M rated games"! Here's a list of M rated games for the Wii: 1.- Madworld (Platinum Games/Sega) 2.- The House of the Dead: Overkill and The House of the Dead 2 & 3 return (Sega) 3.- Dead Rising: Chop 'till you drop. (Capcom) 4.- Tenchu: Shadow Assassins. (Ubisoft) 5.- Borthers In Arms (Road to Hill 30 and Earned in Blood). (Ubisoft) 6.- Scarface (Vivendi Games) 7.- Mortal Kombat: Armageddon (Midway) 8.- Far Cry: Vengeance (Ubisoft) 9.- Tom Clancy's Splinter Cell: Double Agent (Ubisoft) 10.- Driver: Parallel lines (Ubisoft) 11.- The Godfather: Blackhand Edition (E.A.) 12.- C.S.I. Hard Evidence (Ubisoft) 13.- Manhunt 2 (Rockstar Games) 14.- Escape from bug island (Eidos Interactive) 15.- Obscure: The Aftermath (Ignition Entertainment) 16.- Target: Terror (published by Konami) 17.- Alone in the Dark (Atari) 18.- Call of Duty: World at War (Activision) 19.- Onechanbara: Bikini Zombie Slayers (D3 Publisher) 20.- Resident Evil (4: Wii Edition and The Umbrella Chronicles). (Capcom) 21.- No More Heroes (Ubisoft) With The Conduit, No More Heroes 2 and Dead Space coming this fiscal year (2009-2010) the Wii will expand the M rated library a lot!

chad_m
chad_m

@ zyxomma100 Mad World has a lot of positive reviews, I would say that probably not every one likes the game but many do, including myself. It's Mindless fun

zyxomma100
zyxomma100

I was kind of surprised at the positive response to Madworld. Was there anyone else who didn't like it?

mikeyvp87
mikeyvp87

@ intro94 I like it when good games sell on any system, even the Wii. It promotes quality across the board. It is just concerning though that 3rd party publishers can't sell games as effectively on the number one selling system in the world.

GameBeaten
GameBeaten

Too bad I'm not in a position to get MadWorld right now. :(

RingCollector
RingCollector

madworld is amazing. Cant wait for platinumsGames next game.

Petruvai
Petruvai

" squarejp" - I don't believe for a second that public violence or otherwise is higher than it ever was. Three things - 1. Population has exploded, so while it may may seem that violence has increased the percentage has actually decreased - 2. The media only tells about negative things, so it seems worse than it is - 3. Have you forgotten about the "old west" where you could and did shoot anyone to get your own way? Kind of a rant, but I don't believe for a second that violent games increase the violence in society in the least.

lamprey263
lamprey263

jeez, I remember the days when MK on Genesis had blood and MK on SNES didn't, kind of funny Sega is bringing the mature content to the Wii now

DrKill09
DrKill09

It's not because they are M rated, it's because they are actual GAMES. They aren't minigame compilations or ports of old PS2 games. Sega are actually making games that I'd like to own for the Wii. I just wish they'd remember how to make a good Sonic game. Madworld is the first game I've played on the Wii in at least four months. Great game.

Hungry_Homer111
Hungry_Homer111

I don't really care if a game is M rated or not. If it's good, it's good. If it's bad, it's bad. Being "kiddy" or "mature" doesn't really matter much to me, I just want good games. That being said, considering Nintendo markets the Wii as a console for "everybody," there should be more "mature" games to appeal to the kind of gamers who do care about that. Also, having those "mature" games can help bring more of a variety to the Wii, bringing certain kinds of games that have unfortunately been lacking. So even though I don't care if a game is "mature" or not, I would love it if companies started taking the Wii more seriously in those regards. I personally haven't gotten HotD:O or MadWorld yet, but they are definitely on my list of games to get.

nate1222
nate1222

I like Mad World and HotD Overkill. I still play HotD 2&3 more, though. I've only played No More Heroes a couple times, though, on a former co-workers Wii. I'm drooling over 'Conduit'! And BRAWL is still a guilty pleasure.

squarejp
squarejp

Now we see the culture of US is degrading because of all these M rated games, movies, TVs, music with drug, sex and violence. People are lacking the fundamental of morality. We have more shootings in public nowadays than 50 or 100 years ago. Yet, human nature loves these. Even I love these. Yeah, my Wii has been collecting dust, I guess it's time to boot it up for these mind corruption games.

townsenda1
townsenda1

I hope nintendo realizes that there is a need for more M rated games on the Wii, and that if they make them, gamers will buy them. Not every game should be an all play. Thanx Nintendo.

CommanderShiro
CommanderShiro

Of course they're selling well. Theres so few M rated games on the Wii compared to the other consoles. An M rated game on the Wii that actually turns out to be decent will sell well.

The_Owner
The_Owner

Great! Keep it up Sega. Hopefully the Conduit seals the deal on this.

Ovirew
Ovirew

Well it's no surprise mature games are selling well on the Wii - Madworld is the first decent game to hit the system in quite some time, so everyone and their mother who likes playing actual games on the Wii is going to buy it. It's nice to see so many great games coming out for the Wii now - Madworld, Fatal Frame, Overlord, Dead Space, Dead Rising....but why do all of them have to be mature titles? There should be good games of all kinds coming out on the Wii, in a steady stream.

Inconnux
Inconnux

Not surprising that it sold well... the Wii is over 50% of the console market. Nice to see some 'adult' games doing well... but as an adult, I still enjoy rescuing cartoon princesses :)

gamer082009
gamer082009

The Wii needs much more "M" rated games, and maybe I'll make a purchase.

intro94
intro94

@TheArcade Unfortunately, business is about making money, above everything else.They must listen to their sales, specially more than ever.Sega is a company that has been through hard time so they have to watch their sales(which are a reflection of what players want)rather than wondering if old classics sequels would sell well. Its success or bankrrupcy and i rather have sega do what they want and make money than listening to some few fans and dying later.Creating new ips is fresh and better than reviving old franchises with dubious support.After all, it was during those titles when Sega died the first time along with the superb DC.Maybe anythig related to that era isnt very appealing to new sega developers.

intro94
intro94

@mikeyvp87 So you know more about segas profits than sega itself?and apparently, HOTD has alredy sold around 200k(in its first month)units dude, not less than 100k like you would like to speculate. Sega is pleased and so are we.Only you are bitter about the fact that those games do well on wii.Why?its beyond me.

Dante2710
Dante2710

madworld def looks awesome, not surprised