Sega fine with flying solo

Company's US chief executive says it has "no interest" in mergers and acquisitions right now.

Electronic Arts might be interested in buying Take-Two--possibly even considering a hostile takeover after the company spurned its advances-- and Activision and Blizzard may now be happily in bed together, but Sega Sammy reckons it's better off alone.

Simon Jeffrey, the CEO of Sega of America, told Reuters in an interview that as far as mergers and acquisitions go, "That's not an area we want to play in right now. We have no interest in being acquired; we are very happy with our position right now."

The executive also admitted that the company was slightly taken aback with the success of its Mario & Sonic at the Olympic Games for the Wii and DS. He said, "I don't think we believed in our wildest dreams that it would sell 5 million in just three months." The publisher, which just released The Club for the Xbox 360, also has another Olympics game title in the works, along with a role-playing game and a first-person shooter based on the classic sci-fi film Aliens. Its God of War-like action-adventure, Viking: Battle for Asgard from the Creative Assembly, comes out later this month.

Sega Sammy is currently the sixth-biggest publisher in the US by revenue, according to data from NPD. That's a position that it is happy with, states Jeffrey. He said, "There is plenty of room for smaller companies to be successful and profitable in this business. You don't have to be number one or number two. You can be number six very happily."

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123 comments
bishopphoto
bishopphoto

"That's not an area we want to play in right now. We have no interest in being acquired; we are very happy with our position right now." Homey (the clown) dont play that (whack with sock)!

xbox360progamer
xbox360progamer

i think its going to do well but whether it sells 5 million i cant say that..

comedykhaos
comedykhaos

aliens for nex gen console finally ill get it on day it comes out.

zimaking
zimaking

Bring on the Aliens games..

Lord-Viru
Lord-Viru

Finally a publisher who isn't interested in being the best or the biggest but with making quality games, Sega i salute you and hope that Viking is a big hit for you

MarkMack
MarkMack

Under its current arrangement, Sega can leverage its brandname and unique properties to rake in beaucoups money, doesn't have to worry about overhead costs and diversions associated with running a mammoth corporation, and certainly doesn't need to bother with the 3-Bottles-of-Jack headache that is competing in the console wars. Why would they have any interest in being bought or buying? Games are a high-risk business now. A climb to the top is expensive and risky, and getting bought wouldn't much appeal to Sega's traditional business ethos.

yoyoman10
yoyoman10

sega already merged with sammy, so i really dont see why this would even be a topic

jeremiah06
jeremiah06

if Nintendo and Sega merged maybe we would see a decent sonic game just maybe

lasberry
lasberry

Two things here... Sega merging w/Nintendo is akin to Microsoft merging w/Sony. Now the partnership of the two has been mutually beneficial. I believe that Sega should maintain its autonomy so that all consoles can benefit from its titles. On the new console side, it won't happen. I owned every Sega console except Saturn and I loved it. The entry barrier costs in this or any future console generation is way too high for the likes of any company. Remember, MS sunk $5 into their two consoles before turning any profit. The Dreamcast was a great machine but couldn't stand up to the newcomer w/more R&D financing (Sony PS1). Sega couldn't keep its "technological ear-to-the-ground" to hear the train coming. New console configs requiring multiple cores, ample RAM, HDDs, Network capabilities, & HD-capable media ports rehash the same reasons Sega exited the manufacturing business in the 1st place.

Kfoss
Kfoss

GO SEGA GO GO GO GO!..yay for SONIC!..anyway...but yea man i would imagine that the Wii is helping them tremendously...as for the games that they develop... its practically the perfect console for them...i mean i don't really ever see sega developing a game were Sonic is a commando armed with a machine gun and large hunting knife descending into the forests of NK to kill an evil war lord...along with multi player death match..its just not gonna happen...

Karmacodelc18
Karmacodelc18

Okay...I think they can get away with this IF they crackdown on Sonic Team. Beat them until they WANT to make a good 3D Sonic game (the 2D ones have been good) I want a Streets of Rage remake or a new one as well...but look what happened to Final Fight... We are in an age where beat-em ups are as dead as Light Gun games. That does not mean you gotta make a new Streets of Rage into some...whatever Final Fight Streetwise was... you could STILL make it a beat em up. You could put it on the Wii (god please ^_^ just...support the classic controller...no motion stuff...) give it 3D graphics if you feel like it but stick to what made Streets of Rage so darn good. ah, but im off topic.. Stay indie Sega.

rezapoc
rezapoc

Sega have had a large spate of takeovers in the past few years, like the creative assembly and sports interactive

buckybuckster
buckybuckster

Wow...6th in revenue. I didn't know they had managed to comeback that far in sales. And their near future lineup seems to be one of the better ones they've had in past years. Way to go SErvice GAmes!! And if they merged with anyone, I think the best fits would be Nintendo, Namco-Bandai, or Microsoft. Hopefully EA doesn't have it's sights on them. I hope they continue to be a independent force as long as they can. Indies are the driving force of new concepts within the industry, and sadly we seem to be in a climate where we are losing them one by one.

jtthegame316
jtthegame316

sega are the best when it comes to games ashame people decided on suportting a machine with no good first party games over one that was full of great first party games back in the days of the saturn and dreamcast. every playstation is the same no good first party games every good playstation game is by a third party. which is why people should of brough saturn and definetly should of got dreamcast cause untill i got 360 the dreamcast is definetly the best console i have ever had.

KronikKilla
KronikKilla

Who cares if they're not interested. Microsoft, buy Sega now. They are your key to success.

Santhin
Santhin

Sega, the masters of performing just well enough to get by. Not that I'm holding that against them, but they just have developed the amazing talent of making just enough decent games to make just enough profit to stay as a big name company.

fallenangel40
fallenangel40

i really dont care i just want this game....ha

King_Jeremy_77
King_Jeremy_77

[This message was deleted at the request of a moderator or administrator]

living_wmd_888
living_wmd_888

Sega is a better game maker than a console maker. They need to stay out of the hardware market. The Saturn gutted them, and the Dreamcast didn't have a chance from the start against the PS2. The Genesis was the company's only console success, and it was number 3 in Japan (behind Super Famicom and the PC Engine.) They have been slowly improving as a developer and publisher over the years, and I would love to see them kick the bloated EA and Activision monstrosities off of the top third-party spots. I despise EA and don't like Activision much more than EA. This generation is looking like the end of the joyride third parties enjoyed under the PS1 and PS2 eras anyway.

snarple_basic
snarple_basic

Bring me another Crazy Taxi please!!! Just to imagine a 360 Crazy Taxi puts a tear in my eye, sega please make it happen.

Velos_Cohagen
Velos_Cohagen

I would buy a new sega console over a 3rd gen xbox or ps4 or whatever else gets thrown out there. Sega has always made great gaming systems. Its a shame what happened to the dreamcast. The best console ever made in my opinion.

Threesixtyci
Threesixtyci

So... is 'Yakuza 2' coming to US PS2's or not.

Gamingcucumber
Gamingcucumber

To be honest I actually think that a merge with Nintendo wouldn't be too bad The though of having someone like Myiamoto or so work with a Sonic game...I mean I shouldn't have to explain this. So many many many old Sega IPs could get reborn like Ristar. And if Sega somehow could find a way to still develop PC games like Total War etc they would make multi millions. It wouldn't be so strange to see Monkey Ball and other Sega games make themselves at home on a Nintendo console. In fact I think it would benefit them both, they've already worked together on superb games like F-Zero and so on.

_Cab0ose87_
_Cab0ose87_

"There is plenty of room for smaller companies to be successful and profitable in this business. You don't have to be number one or number two. You can be number six very happily."- That's pretty admirable thinking imo

xcollector
xcollector

Sega is already a merged company. Thats why its called Sega Sammy. Only the Sammy side of things isn't involved in video games, I think.

STEALTHGAMER22
STEALTHGAMER22

Hope they make another game system!!!!!!!!!!!!!!!!

yboucher
yboucher

Btw, Sega did NOT have a good week at ALL. They are cutting 400 employees because Sega-Sammy group as a whole posted a loss for '07. What saddens me most is that Jeffrey refers to Sega, more or less as a "smaller company"..... :'-( ... oh how times have changed... :'(. And if they're number 6, that would mean ahead of them is basically Nintendo, EA, Activision, and possibly Microsoft, THQ, Take Two, and/or Ubisoft... so not too bad, they'd be the top 3rd party japanese publisher in revenue ?

peeweeshift
peeweeshift

6th is pretty big lead. i want a soonic reimagining properly not some stupid racer, or rails speed game. i want a new adventure. push the boundaries gameplaywise

BatrozX
BatrozX

I agree with you another_drew, and it is far obvious that Mario has gotten an exaggeration of popularity for all the games he appears on, even games that don't even match with Mario himself, Sonic was and is the actual reason why Nintendo is releasing so many Mario games, but what i still cant believe is that there are more giant Sonic fans in the world than Mario fans, in fact there are more than 10,000 Sonic fan sites on the web for many hardcore fans, even though I Am one of those fans, I am VERY impressed for the poor popularity that Sonic has, but many of them are very proud of loving that blue hedgehog.

universquall
universquall

*tries again* What a stupid story. Are Sammy also flying solo?

another_drew
another_drew

Thats good to hear to me. I'm personally a fan-boy, I'll admit, of Nintendo and Sega, respectively. So it, of course, saddened me when they quite out the console business. As for "whoreing" out Sonic to every cameo imaginable, it is understandable. What other mascot has given Mario a run, no pun intended, for his money? However, I would say Nintendo is just as bad, they just do it in a more graceful fashion. Mario Kart, Mario Tennis, Mario Strikers, etc, etc. The same concepts for these games would have done well even without the Mario moniker, but N knew how to make the grand moolah.

Captainintendo
Captainintendo

I liked the dreamcast, its too bad that it didn't work for them.

VenomRitual
VenomRitual

lol they couldn't believe their medicore game did so well. im glad it did. sega deserves a little recognition. but if they come out with a console as well, forget it!

kdt55
kdt55

Turtles and Doritos FTW

LindBergh2007
LindBergh2007

Belmount, We WILL see another SEGA console! Mark my words. Sega is having quite a good week, I'm already betting that thier 2007 fiscal was better then expected which is very good news for them and can give them a new least to go on. speaking of being brought out, SEGA will NOT be brought out by anyone, the most likely case is that SEGA may buy Take 2 that we cannot rule out yet. Things seem to be turning around for SEGA, and it won't be before long when they finally unleash another console, a true 256-bit next gen machine that will blow people's minds and make them s reconizable force in the home console market again.

Mindchamber
Mindchamber

The fact that Simon jeffery was "taken back" by the sales only proves hes an idiot and knows squat about his company's IP.. That game sold that many because its the dream team up of a life time. people have been making cartoons about it, the homebrew scene has been making games about it, artist have been making stories about. it had nothing to do with that medicore game and its playout out mechanics.. EVERYONE wants to see Sonic and Mario fight!.. and they will when smash comes out... In the meantime we continue to buy these Sonic games. not because they are good, but because we love the characters. and buy this games out of faith that one day the companies will do right by us.. which they have yet to do..... Jeffery should be fired

nintendoboy16
nintendoboy16

Whew. I thought they weren't gonna develop games anymore for any Nintendos, I was about to scream, but it wasn't to end up like Activision Blizzard, Namco Bandai, SNK Playmore, and Square Enix.

Vash67
Vash67

Of course Sega is happy with being the sixth biggest. They whore out Sonic with a weak spinoff/cameo every few months. And of course, the little kids and the little kids at heart(not the good kind) gobble them games up.

buzzguy
buzzguy

6th most profitable, eh? Other than the big publishers,wonder who's ahead of them? Majesco? Ha!

runstalker
runstalker

Weird -- People seem to forget that Sega has already been through the merger process recently. Doesn't the "Sega Sammy" name sort of reinforce that? This isn't the Sega of old. Sure, they still have a few key team members and teams, but the dream teams from the Mega Drive, Saturn and Dreamcast golden age are long, long gone. The big Sega studio luminaries like Mizuguchi have long since fled the scene. While saying stuff like, "Cool dude, I'm glad Sega is still solo and old school" isn't as ridiculous as saying, "Aw man, I hope Atari recovers - they're so legendary" in terms of not seeing the company for who/what they've become, it falls into a similar category of misperception. In any case, a lot of the young'ns at Sega's Japanese studios were groomed by excellent old schoolers, so keep the faith.

matt120282
matt120282

im glad, i like sega - partly for nostalgia value i suppose. i am interested in the sonic RPG on ds though (i think its bioware developing it - even better reason to keep an eye out). as cool as another console would be i cannot see that happening - but i'd love to see a new GameGear to rival DS & PSP though

hunter8man
hunter8man

Good for Sega! I'm tired of seeing these gaming giants merging and just buying everyone out. I still love Sega and I hope to see them around for a long time. Too bad Dreamcast never panned out. It was such an awesome system.

Mattyrock
Mattyrock

[This message was deleted at the request of the original poster]

ghost867
ghost867

Since everybody has been talking about it, it's not to strange that Sega has come out and made a statement about it. I'd like to see Sega stay solo. I like the way they work, and they're able to pump out a few good games a year, at their own pace, with their own special quality.