Sega admits Aliens: Colonial Marines trailers were misleading - Report

Publisher to add disclaimers to videos in United Kingdom after acknowledging they do not reflect final game.

by

Sega of Europe has admitted that some of its Aliens: Colonial Marines trailers are misleading, and will add disclaimers informing viewers that the final game may look different. It is not clear if similar disclaimers will be implemented in North America or other regions.

As reported by Eurogamer, the admission and decision to add disclaimers was made following a discussion between Sega and the UK's Advertising Standards Agency (ASA). This conversation was sparked by a Reddit user going by subpardave.

Subpardave filed a complaint with the ASA regarding the "absurd" differences between in-game footage and footage used in trailers to promote Aliens: Colonial Marines. This user then published the letter he received from the ASA in response to his complaint. A portion of it reads:

"We contacted Sega Europe to discuss this issue. They explained that their online trailers used demo footage, created using the in-game engine. Sega Europe understood the objections raised about the quality of the game in relation to the trailers, but explained that they weren't aware of these issues when the trailers were produced, in some cases several months before release."

"Sega Europe acknowledged your objection that the trailers did not accurately reflect the final content of the game. They agreed to add a disclaimer, both on their website and in all relevant YouTube videos, which explains that the trailers depict footage of the demo versions of the game. The disclaimer will be visible when each online trailer is played."

With the disclaimers in place, the ASA said viewers will clearly understand that the videos they watch are not representative of the final product and therefore aren't "likely to materially mislead the public."

Aliens: Colonial Marines was largely bashed by reviewers at launch in February. A Wii U version was supposed to launch last month, but neither Sega nor developer Demiurge has commented on whether or not this project is still in the works.

Discussion

133 comments
interrasteral7
interrasteral7

The only video games people should buy from Gearbox Software are their original IPs.

Vodoo
Vodoo

What a bunch of bullshit. That ASA agency over there either has no balls or they don't carry any weight. Regardless of what the small-print on the bottom of the screen says, when people see a commercial or an ad, they assume that's is what they're spending their money on. 

If I see a commercial for a sick sports car that convinces me to order it, but when it arrives it's a truck, and the dealer tells me "Oh, well, that commercial was shot when it was a concept car but we decided it makes a better truck instead." That shit wouldn't fly! So why is this bagless ASA not making them remove those ads altogether??? Just because a little blurb on the bottom of the screen, that you can only read with a magnifying glass, says "isn't representative of final product," people are gonna think that it's just not polished all the way yet, or something to that effect. But with this game they're showing shit that is just plain false, isn't there at all. WTF?!!

Elann2008
Elann2008

SEGA, you're alright in my book but Gearbox, I want to hear it from you too.  Actually, SEGA is the only one that has been honest this whole time.  Stating that Gearbox was mainly responsible for development on Colonial Marines and they worked on at least 80% of the game before TimeGate and other studios had to finish the work.  

And now SEGA is admitting this.  Good on SEGA for being honest, but we all know where the real fault lies and that's with Gearbox.

mechag2
mechag2

The disclaimer should say, "WARNING: ACTUAL PRODUCT IS SH*T IN EVERY CONCEIVABLE WAY."

Martyr77
Martyr77

I'd rather hear this from Gearbox

johnnyauau
johnnyauau

Sega may have redeem itself with the Nintendo hardcore and family friendly games but that's not the same with PS3, PC and Xbox360. The Wii U needs to make up for its flaws or it would be the coffin of its demise. Who says a woman has to be weak?

tightwad34
tightwad34

The only shock is that they were able to admit it. What I would like to see is 99% of everyone admitting  their trailers were misleading, or at least not up to snuff.

Kirintar
Kirintar

Fucking Randy PITCHford.

Thanatos2k
Thanatos2k

Lying in trailers I expect.  Movies have been doing it for years.

LYING IN DEMOS IS NOT.  That's where Sega, Gearbox, and everyone involved moved from marketing into pure lies.

The demo shown to the press was not a "trailer."

iMpLuX
iMpLuX

The problem w/ waiting for reviews is once the game is out, you miss out on all the  preorder DLC. Meaning you're still going to pay full price AND you don't get the preorder DLC giving you less than the full game that someone else who preordered got.

If it's a game I want, I will always preorder to get the DLC otherwise if I don't preorder, I'm forced to wait for a sale 6-12 months post release because I'm not paying full price for less than the full game w/o preorder DLC.

Once preorder DLC ends, so will preorders.

Pawfalcon
Pawfalcon

Anyone else think that this kind of disclaimer is kind of absurd? "Footage not representative of final product... game will actually be much worse.... ok, fine, this is actually footage from the GTA V trailer. I really hope this is REALLY small print or we're f***ed."*

*Small print may refer to different trailer.

al-hasan-faroq2
al-hasan-faroq2

I unfortunately didn't my homework and overlooked the Duke connection. In the future, I will always remember to pass on titles stamped with the Gearbox logo.

lorider25
lorider25

Trailers were misleading? No they were not! They were total crap! Anyone with some sense knew that this game would fail and fail hard. Sega, you don't need to apologize. It was clear as day that this game was going to be garbage by looking at the trailers, don't apologize to any of these people who bought this game! 

codeman101360
codeman101360

I don't feel sorry for anyone who pre-ordered it. That's what you get for buying something before it's even out.

Kermyt
Kermyt

looks like a ps2 game if i'm being honest

youareverywrong
youareverywrong

Disclaimer shows up on only a fraction of the market and only 2 months after release...

I always felt sort of guilty for not picking up the dreamcast when it came out and waiting for the ps2 instead. So many people I knew swore that it was a great piece of hardware but i wasn't sold on the idea. Glad I stuck to my guns. Fuck Sega

hadlee73
hadlee73

So they're basically apologizing for not admitting that the Trailer was a lie when they first released it. That wouldn't really have made a difference to the reaction of the fans after the game was released. :P

electro57
electro57

The game is trash.  Too late SEGA.

DARKKNIGHTPRABZ
DARKKNIGHTPRABZ

well its too late now. the people who fell for it, paid for it. SEGA have their money !!!

They can put disclaimers all they want, it means we have  a horrid game , with a half decent trailer... so its like a lie ? 

the only genuine gameplay is of the final game ? so the trailers arent worth watching. 

And the game itself is not fit for sale in its condition. 


i dont know weather or not to feel sorry for the ones who pre-ordered the game before reviews. But seriously learn from this . dont  pre-order on announcement or one trailer. 


dr_jashugan
dr_jashugan

Lets just say that THIS was a good leson NOT to PRE-ORDER any games. Always wait for the REVIEWS, so that in the end you don't endup buying crap. :-)

CREEP_NEIGHBOR
CREEP_NEIGHBOR

Yeah it's a little to late for that sega. But I think Gearbox should be the ones apologizing. Just glad i didn't buy the game

 

shawnAU
shawnAU

One must always view preview footage with a sharp cynicism, but I commend them for this small (well der) admission.

Daemoroth
Daemoroth

Yeah, and those kind of disclaimers are usually there to tell you that "It'll be better, this is alpha footage, so it looks bad, release will look better", not "This is demo footage, it's actually BETTER than the release version...".

They SHOULD say "This is NOT representative of in-game footage. Yes, it's an in-engine trailer, but it's been post-processed and enhanced to look great, so we have no idea if the final game will actually even remotely look like this."

N-bellic
N-bellic

How about an apology for a game which was utter shite. The gaming industry is becoming more of a soulless beast everyday. I will never touch another Gearbox/Sega game after this debacle. They didn't even have the decency to let the reviews release earlier in order for us to see what a waste of time the game was.

Defender1978
Defender1978

I am glad that they are adding a disclaimer after I've bought the game. 

MuddVader
MuddVader

It's a trailer though. When can you ever trust trailers?

Namahsdrol
Namahsdrol

Why don't they just put a large disclaimer on at the start saying "we are really sorry this game turned out to be crap. Please save your money and go buy Bioshock Infinite"

FlameBoyBen
FlameBoyBen

in cases like these there is usually compensation for those lied to.

But not in the game industry, because fans are the enemies

Banyek
Banyek

I donno guys... I played the whole game trough, and that trailer was really accurate... The textures on the xenos where a little worse, but all in all, its OK

Syrlink
Syrlink

Yeah, it's way too little waaaaay too late...if they had any integrity they would take it off the shelves completely.

TheFinalEvil
TheFinalEvil

lamo!!! I hope this isn't gonna be a growing trend in the gaming industry. 

frodo10
frodo10

"Misleading" that E3 demo was a goddamn lie, looking back at some of those interviews with Randy I feel like putting my foot through my monitor.

quinnd6
quinnd6

They should put up a disclaimer saying "Does not in any way reflect the actual game".

Maybe put it in the middle of the screen and leave it there for the entire trailer for everyone to see.

ghstbstr
ghstbstr

Trailers and official gameplay videos from Gearbox made it out to look like a great game, but then the actual game and the gameplay sucked. I was hoping for it to be good, but it wasn't. They could release a free patch/update to "fix it" to make it like it is in those trailers and official gameplay videos.

Apastron
Apastron

"With the disclaimers in place, the ASA said viewers will clearly understand that the videos they watch are not representative of the final product and therefore aren't "likely to materially mislead the public."

Then why show them at all?  The entire point IS to mislead people despite their piddly little disclaimer that flashes up on-screen for a second.

The-Neon-Seal
The-Neon-Seal

When you look at the screens on XBL after playing this game its like 'Yeah... Thats concept art- thats concept art- thats concept art...'

shadowboy88
shadowboy88

SEGA admits gearbox doesn't why isn't there a lawsuit already?.....must be an anomaly in the matrix.....

Prats1993
Prats1993

more like, "Sega admits Aliens: Colonial Marines was shit"

AshTrai
AshTrai

@Vodoo or they are respectful of both parties. Grow up.

adamska156
adamska156

@dr_jashugan Or just don't be ignorant in general. If you honestly thought this game would be good, then you don't know how to listen to your intuition.

chibi-acer
chibi-acer

@MuddVader A lot of trailers have disclaimers at the bottom though.  "Video taken from early development; is not representative of the final version."

Stiler
Stiler

@Banyek Are you out of your mind? It looked NOTHING like the trailers. 

Go on youtube and type in "What the hell happened to Aliens"  and watch the first video. 

Shows you how drastically different it was.

KrazyDago101
KrazyDago101

@unreal_master 

Those were promos and did not imply that Dead Island would look and play like those promos. This is different than the trailers in the article.

Banyek
Banyek

@Stiler @Banyek 

I ment to say that from the trailer , that was also added to this article. the demo is much better as you said , but the article was about the trailers... All I can say is, I watched the trailer in the article, and it looked exactly like the game, and I say that after playing it trough. I watched the video on youtube, and you where right about the changes, but its a demo, and not the trailer.