See How AR Could Revolutionize Your Morning Routine

Secretive Florida-based startup Magic Leap has released a new video that shows off the impressive abilities of its upcoming augmented reality device. This video, titled "A New Morning," showcases what your morning routine might look like in the future if AR technology takes hold.

The demo starts by showcasing notifications for weather, as well as email and Snapchat, that appear hovering over a person's desk. Also during the demo, a message comes through about a Mt. Everest school project, which the user can then view in virtual space. We also see what online shopping could look like using augmented reality, among other things. Check it out:

Some have claimed Magic Leap is using some form of digital manipulation or trickery to make its demo videos look more impressive. In the video's description, Magic Leap claims this video was shot "directly" through its headset on April 8, without the use of special effects or compositing.

Magic Leap's as-yet-unannounced product is a "computing platform that will enable you to seamlessly combine and experience your digital and physical lives."

The company has yet to actually show the device to the public, but major investors believe in its potential. Magic Leap has raised around $1.4 billion in capital, according to a new Wired story. In February, Magic Leap announced it had raised $793 million from companies like Google, Qualcomm, and Alibaba, among others.

Lord of The Rings director Peter Jackson, who sits on Magic Leap's advisory panel, recently said he believes AR technology like Magic Leap may become more popular than smartphones by 2026.

Magic Leap isn't the only company investing in the AR space. Microsoft's HoloLens headset is moving forward, too, as Microsoft recently announced that the $3,000 developer versions of the device are shipping to select developers now. GameSpot tried a Halo HoloLens demo at E3 and found it to be quite impressive.