SCi renamed Eidos as buyout rumors swirl

British publisher assumes subsidiary's moniker as demi-tabloid <i>The Daily Mail</i> restokes EA, Ubisoft takeover speculation.

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As Atari touts its new lineup at today's UK event, another British publisher is also making headlines. This morning, cash-strapped SCi Entertainment announced that it was assuming the name of its subsidiary Eidos Interactive...minus the "Interactive." As of today, the company will be called simply Eidos, and its ticker symbol will change from SEG to EID on the London Stock Exchange.

Though the former SCi gave no reason for the name change, Eidos is a better-known brand, thanks to such series as Tomb Raider. In May 2005, SCi scooped up Eidos following a protracted bidding war with venture-capital firm Elevation Partners. Elevation went on to form superdeveloper BioWare/Pandemic and then sell it to Electronic Arts for $860 million in late 2007.

Speaking of buyouts, it appears the newly christened Eidos might be itself the subject of a takeover. On Sunday night, the British demi-tabloid The Daily Mail reported that "a source familiar with the matter" said the financially troubled publisher had received buyout overtures from Electronic Arts and Ubisoft. If that latter scenario sounds familiar, it should. In late 2007, rumors swirled that the Paris-based Tom Clancy publisher was courting then-SCi, along with Time Warner and an unnamed Chinese company.

Discussion

34 comments
just_nonplussed
just_nonplussed

isn't bono from U2 on the board of directors of eidos? if square acquires eidos does that mean U2 soundtracks to final fantasy 14? :0

king_bobo
king_bobo

Eidos make some amazing games - I want to see some sequels to games like Just Cause, Total Overdose, Time Splitters, Hitman and Deus Ex.

hatieshorrer
hatieshorrer

Tomb raider was a great game but Eidos failed to add enough new content in the sequals to make another game people wanted to buy. Because EA's thing is stunting the evolution of a game sequal tombraider will probably continue to be the same as the last.

pidow
pidow

WE must not let EA takeover the gaming world.

Timb3rWolf
Timb3rWolf

Solution to there fiancial troubles: Time Splitters and Commandos 4 (but none of that take-a-step-backwards Commandos 3 or Commandos Front Lines RTS-FPS crap)

Lost_forgotten
Lost_forgotten

Yeah where is the new Legacy of Kain? Eidos is killing me not making a new one.

Quofan
Quofan

Urgh, the daily mail. Along with the daily express its one of those idiotic conservative newspapers that has you believe society will cause the world to end by 2012 and that Labour are somehow still left-wing despite having been New Labour since the mid-90's. Of the British papers that claims to be a source of real news, its one of the worst and least reliable by far. Was reading the daily express today and the only thing that qualifies as gaming news involves the death of a student who was burgled. They specifically HAVE to mantion that it was an Xbox 360 that was stolen, as if games are somehow at fault. I beg of you GS, stop quoting the "Diana paper."

kkee
kkee

The Daily Mail, now this is epic fail. Eidos need to start making some good games.

echoside
echoside

Lol agreed. Dont forget the Daily Star :D

tyzwain
tyzwain

Lol The Daily Mail as a source? Why not go the whole hog and quote from The Sun. Over here the newspapers a joke, with headlines focusing on sex, immigrants and murders.

X-RS
X-RS

good god, please, not ea.

FlemmingM
FlemmingM

They should totally make a new Carmageddon

Gamingcucumber
Gamingcucumber

I would love to see UbiSoft take them under their wings. I mean, in my eyes it's a perfect match. Lara Croft with Assassin's Creed creator? Deus Ex 3 in the hands of some very capable guys but with the financial backing finished? Anything over EA actually! But I think the best option would be UbiSoft.

Ra-Devil
Ra-Devil

All this talk of Ubisoft is making me want to play Beyond Good & Evil 2 more and more... GIVE ME BGE 2 ALREADY!!

Blackstaff
Blackstaff

Oh please sell to Ubisoft if you sell to anyone, EA (while better than it was) is still Evil Also Ubisoft is far better at developing third person games (Assassin's creed, etc) so it would be a big boost to the Tomb Raider series, and we might see another Legacy of Kain!

yboucher
yboucher

Erm, Atari isn't British... only Phil Harrisson is...

Pete5506
Pete5506

Its good that Ea didnt get there

LaraCroft15
LaraCroft15

Ubisoft would be great, they can make Rabbids Lara :)

ff7cloudking
ff7cloudking

I hope Eidos makes Timesplitters 4. I need a next-gen Timesplitters!

Everiez
Everiez

Man, i really enjoyed Tomb Raider Underworld. What will happen to TR series? Please let it be Ubisoft, i don't want EA.

LindBergh2007
LindBergh2007

Oloryn. Yes, because the video game software market is crashing.

dr_jashugan
dr_jashugan

We NEED another awesome Soul Reaver game. 8)

athenian29
athenian29

*raises eyebrows* Well, right off the bat, I can see one good thing from this: Ubisoft Montreal taking the reins of Tomb Raider. With their 3rd-person action pedigree (Assassin's Creed, Prince of Persia, and Splinter Cell, namely), UbiMont will be just the kiss of life (or better *wink*) that Tomb Raider needs.

HStakes7
HStakes7

As long as we get a new Legacy Of Kain game they can do whatever they want...

tonicmole
tonicmole

Buying Eidos would be a really expensive way of buying Tomb Raider, which itself has resumed its downward spiral thanks to the under whelming Tomb Raider Underworld.

Wik_Wanderlust
Wik_Wanderlust

A very interesting situation indeed. Will have to keep my eye on this...

Oloryn
Oloryn

Eidos is financially troubled? Well, make a new Legacy of Kain and my $60 and change is yours.

DataDream
DataDream

Good idea on the name change - not many have heard of SCi - but nearly everyone has heard of Eidos. The buy out thing - do whatever needs to be done to keep the games flowing and the programmers paid.