SCEA picks new info handler

Game group picks new head of corporate communications; hire fills shoes Molly Smith vacated after E3 '06.

Sony Computer Entertainment America (SCEA) today named a new head of corporate communications, Dave Karraker. He replaces Molly Smith, longtime gatekeeper at SCEA, who left the company in late May.

Karraker will report to SCEA senior vice president of marketing Peter Dille, himself a recent hire at Sony. His appointment is effective immediately.

Karraker will oversee all of SCEA's public relations efforts in North America. His group will develop and promote the US launch strategy for the PlayStation 3, as well as provide ongoing support for the PlayStation, the PS2, the PlayStation Portable (PSP), and all first-party software.

Karraker's recent job history includes a stint at Allied Domecq Spirits and Wine, where he was North American vice president of corporate communications. There he worked on Allied Domecq brands including Stolichnaya, Maker's Mark, Kahlua, Beefeater, and Courvoisier. Before that role, Karraker was director of marketing communications for Kmart Corporation.

Karraker, however, is no stranger to the game industry. He has worked at PR firms Access Communications and Rogers & Cowan on a number of game accounts, including Sega of America, Microsoft, the 3DO Company, Virgin Interactive, and Crystal Dynamics.

In a statement, Dille said he would rely on Karraker's "proven track record for managing responsive, two-way communications between all stakeholders and audiences for the companies he has represented."

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23 comments
_Sam_
_Sam_

a lot of work

chrisius007
chrisius007

cesarotromundo, Sony and Nintendo fell out a long time ago, when Nintendo stabbed Sony in the back.

WeeWeeJumbo
WeeWeeJumbo

After the delay announcement and all that bad press, this guy has his work cut out for him.

cesarotromundo
cesarotromundo

sony already made me mad because they ripped off nintendo bigtime, not buying it!

Thorpe89
Thorpe89

Hmm, Sony seem to be making a lot of changes recently.

azizrulez
azizrulez

i hope this helps improve their image

CyphenX
CyphenX

Yow. rileyhaj21 is right, this guy DOES have an uphill battle, although it's not quite so bad, they hired him for a reason right? Sony may not be nice (at all) but they ARE smart (therwise they wouldn't be part of the big three).

rileyhaj21
rileyhaj21

This guy has an uphill battle trying to figure out a way to get both the hardcore and casual audiences to agree to spend 600 bucks for a system when it is sitting beside two consoles that will equal about that total. He should also advice the higher up to shut their damn mouths. Everytime they say something it is stupid......like 4D gaming.

grnidbandit
grnidbandit

lgoldberg Maybe the new guy can persuade Sony to lower the PS3 launch price ---------------------------------------------------------------------------------------------------------if sony drops the price more on the PS3, it will become like the 360, sony will never make a dime off the PS3 and will eventually close its gaming division

soniqstylz
soniqstylz

Great.... they hire a guy who's done PR for Kmart and 3DO. Nice. *eye roll*

VegetaMaelstrom
VegetaMaelstrom

First thing this guy should do is scrap every single one of those idiotic PSP commercials running in North America. I can't change the channel quickly enough when I see those dustballs.

lgoldberg
lgoldberg

Maybe the new guy can persuade Sony to lower the PS3 launch price.

blackIceJoe
blackIceJoe

I hope to see what He can do working with Sony.

atrimus
atrimus

hopefully this'll mean the end of "Riiiidddgggee Raaaccceeerrr!", "4D Gaming!", "PS3 is Cheap!", "Everytime we look back, Microsoft is following us", "We want people to think 'Hey, I'll just go out and get 20 jobs so i can afford a PS3" and all the other crap Sony has come under flack for.

Blinblingthing
Blinblingthing

Hopes he bring more good things to thw Wonderful world of Sony.

elessartelrunya
elessartelrunya

That didnt take to long. Not a bad track record either.

NotThat_basic
NotThat_basic

Let's just hope this guy has a little more tact than the rest of the PR people over at Sony - they could use a little positive media attention for once...

Mr_Saturn26
Mr_Saturn26

Dident most of the companys that he worked with go into the ground?

Razer5660
Razer5660

Out with the old, in with the new.