Satoru Iwata named Nintendo of America CEO

Former Nintendo of America CEO Tatsumi Kimishima promoted to general manager.

Nintendo president Satoru Iwata has expanded his duties to head up Nintendo of America.

Iwata will take over the Nintendo of America CEO role from outgoing Tatsumi Kimishima, who is being promoted to general manager of parent company Nintendo Co. Ltd pending shareholder approval.

Nintendo of America president and COO, Reggie Fils-Aime, will report to Iwata.

Nintendo hopes the move will allow the company to more easily share a global business strategy for the Wii U and 3DS. Speaking in a statement, the publisher said it hopes to increase its "organisational agility in the current competitive environment."

Sales of the 3DS and in North America and Europe have failed to match the success seen in Japan, and Nintendo is also gearing up to a vital E3 showing where it will attempt to entice customers worldwide to adopt its Wii U hardware.

Kimishima's new role is expected to begin from this summer, where he will relocate from Redmond to Nintendo's headquarters in Japan. He was promoted to CEO of Nintendo of America in 2006.

Nintendo today announced it has returned to profit despite weak sales of the Wii U.

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Discussion

85 comments
Cappuccin0
Cappuccin0

I wonder if Reggie's body is ready...

Reuwsaat
Reuwsaat

Just when I thought it was time for mr. Iwata to retire, he gets another high-profile position. Nintendo was always great to me, even passed throught many hard times, but the hard times they are into today are far more problematic than ever before, and every move they take seems to be worse than the last one. Satoru Iwata did a great career, but it's time to let go now.

franzito
franzito

He's so not cool with Luigi's cap...

tightwad34
tightwad34

Is it just me or does he look completely ridiculous in that hat? I know he makes a ridiculous amount of cash, but you couldn't pay me enough to wear that thing.  

JRLennis
JRLennis

So if the CEO of Nintendo of America doesn't even live or work in America, then how can they call it Nintendo of... America?

I predict a lot of people in the American office are going to lose their jobs very very soon.  Could the writing on the wall be any more clear?

hadlee73
hadlee73

A Japanese business man set in his traditional ways is put in charge of a division heading up a country of people he probably doesn't fully understand. This will be interesting.

hatieshorrer
hatieshorrer

I like Iwata but Id rather have the North America CEO of Nintendo be from North America.

matrixman2k
matrixman2k

This seems like a positive move, it is wise to have sight over a battlefield and over your soldiers to make sure they know what they are doing. perhaps fortunes shall change thereupon. However I must emphasize, I believe with much conviction that Reggie Fils-Aime the president of NOA should take the hearty advise of the gentleman on GT John beer or was it, he seems to have eluded my memory, mind you it was far too colourful for these forums, but with advise like that, Nintendo is sure for success. To paraphrase it, it was something like Retracting and retrieving the skull from the inside of the Rectum.

If you were to pay a visit to GT and search annoyed gamer marcus episode 4 you will find the good advise.

CaptainGamespot
CaptainGamespot

they had a rough time so far, so change was inevitable.

kohle36
kohle36

Damnright!! Can we actually get ports now without having to pull teeth, start petitions and even then, wait two years? Actually Nintendo, if you want a unified global business strategy, try dropping the region locks altogether - it's an antiquated system with no value to your consumers whatsoever.

santinegrete
santinegrete

Just asking for this: locate games Like Fatal Frame 4 next time. I can hardly believe they omitted that. I know people that wanted so bad to play the sequel and finally skipped the wii altogheter because of it. They're are trying moded consoles or importing... how's that?

sasami_adachi
sasami_adachi

If this means Nintendo will bring more "niche titles" to North America and address the frequent shortages of physical copies, I am all for it.

mkdms14
mkdms14

If that helps to eliminate localization time for Nintendo first party games I am all for it. About a year to localize the last Fire Emblem was just soo absurd. 

Yuusha09
Yuusha09

Stop making gimmick based consoles and maybe I'll consider them.  I want a damn controller, that's it.  I don't want a touch screen, or movement, or any BS.  That's why the Wii U is doomed to fail and the PS4 and next Xbox will destroy it.  Stick to what made you great, classic games with classic controllers and local multiplayer.  Focus on the local multiplayer because the other 2 consoles ignore it completely.

fredwv
fredwv

Nintendo,  now how bout releasing a next generation console instead of a last generation (or two) console?

Patohua1
Patohua1

Nintendo needs to stop producing hardware altogether. Their weak systems are holding back great franchises from moving past 1998. I'm pretty sure Nintendo has never changed it's business model since it was founded decades ago - 1) make great game that will only play on crappy system, 2) keep making game every year with no improvements, 3) keep franchises in the dark ages so they're cheap to make, 4) not turn a profit, 5) not learn from mistakes ever.

jsmoke03
jsmoke03

thats a bad idea. they need to boost sales in n/a....i feel like someone with a bold strategy and fresh ideas would be a better fit. iwata seems a lot on the conservative side

JFERNANDEZ84
JFERNANDEZ84

I really hope Nintendo drop the Wii U production and any other console development and focus only in the 3DS.

Forgotten_Taco
Forgotten_Taco

This could be a very good thing. Maybe we'll start seeing localisations much earlier rather than waiting a goddamn year for xenoblade.

NetBiosError
NetBiosError

Jesus Christ, it's like Nintendo is trying to stab its own eyes out before it shimmies a ledge over a pit of lava.

DARKKNIGHTPRABZ
DARKKNIGHTPRABZ

sometimes i wonder if this company has got any clue....

Diablo-B
Diablo-B

I love old series like Mario & Zelda. However, I don't like them enough to invest in a Wii U before I buy the other consoles. 

Buying a console is a costly investment especially when you factor in all the accessories you will need. To invest that much to play 3 games a year that are kinda getting stale just doesn't make sense.

 Nintendo kinda screwed themselves by making a console that isn't powerful enough to run next gen gaming engines. The cost of developing triple-A games is very high. A dev now has to either work with 2 sets of engines, one that works with all the other consoles and one that works with the Wii, or they can work with a current gen engine instead of a next gen one, or they could just save the money forget the Wii. The last option makes more business sense.

kohle36
kohle36

@santinegrete Nintendo of America hates money. That or they're grossly, incompetently out of touch with their user base

abHS4L88
abHS4L88

@Yuusha09 

You know the reason we have this "traditional controller" is primarily because Nintendo took risks with the design and instead of relying on others, made the changes that eventually became standards and the Wii U continues that trend, which is why it's almost baffling that people say "Why doesn't Nintendo stick with traditional controls?" when they're the ones who basically made the blueprint of what a traditional controller is. 

kohle36
kohle36

@Yuusha09 Two words: Asymmetric Multiplayer. Just because you can't imagine novel uses for the system hardware doesn't mean they don't exist. Let's hope Nintendo themselves catch on, and don't just use the game pad as a glorified map/inventory screen a la DS.

kpolicoff
kpolicoff

@Yuusha09 It's ironic that you say they should stop making gimmick based consoles, yet you say they should stick with local multiplayer. The gameplad would hardly be a gimmick if you believe that local multiplayer is important. The gamepad is one of the first innovations in local multiplayer that allows 2 players to be looking at different screens. Even to the extent of allowing 5 players locally with split screen instead of just 4. If you want local multiplayer... you should rethink what a gimmick is. One person's gimmick is a way for that 5th friend to join in the race. Also changes the dynamics of local multiplayer. try out the hide and seek style games in nintendoland, and you'll understand how it totally changes the dynamics.

abHS4L88
abHS4L88

@fredwv 

It is next generation, and this quest for more power that "gamers" like you are constantly asking for is what's going to destroy the industry. If you want more power, stick with a gaming PC and ignore consoles all together because it's a pointless battle for consoles to try and compete in terms of power.

abHS4L88
abHS4L88

@Patohua1 

Holding back franchises? From turning into what? Glorified cinematic quick time event games that hold your hand and rely on padding to add value to the game since the single player campaign can't last more than 10 hours and really has nothing to offer afterwards?  

Making games every year with no improvements? Aside from maybe Pokemon, what other franchise has Nintendo done this to? How have they not been turning a profit when 2011 was the first year they EVER posted a loss? Not learn from mistakes, just like the rest of the industry? Except the others do even worse mistakes that lead to the studios closing. 

Mayleene
Mayleene

@Patohua1 You do realize they have been in business since 1889 right?  Granted, not video games but still, games.

Patohua1
Patohua1

@JFERNANDEZ84 rotfl...there's a reason why 3DS sales in the US aren't good. Americans realize that the handheld system is outdated and dead. They should either let it burn, or give it something better than 16bit graphics, we're tired of playing games that look like they're from the 90's...

santinegrete
santinegrete

With all of it I'm seriously considering that Nintendo wants to stop existing, let alone stop being a real icon for gamers.

arc_salvo
arc_salvo

@abHS4L88 @fredwv I hate to say it, but gamers like fredwv are the majority and they drive the console business.  If Nintendo doesn't cater to people who want more power in addition to innovation/"gimmicks" they'll probably go out of business no matter how much a small group of people who don't care about power support them.

The 3DS for instance is much more powerful than the DS it replaced, so even Nintendo believes in power upgrades, it's just that the Wii U doesn't have the sheer innovation to compensate for its lack of power the way the original Wii did compared to its competitors.  So I agree that if they're not going to innovate that much that they should try to match the power of their competitors.

It has been almost 10 years since the last console generation after all.

JRLennis
JRLennis

@nintendoboy16 @Patohua1 Sega and Atari didn't leave the hardware market because they wanted to.  They left because they had no choice.  When you make mistakes in business there are consequences, and Sega and Atari made many.  (Kind of like Nintendo is doing now.)

arc_salvo
arc_salvo

@nintendoboy16 @Patohua1 Atari's not a good example because the company named "Atari" nowadays was Infogrames who just bought the name.  As for Sega, yes dropping hardware did help them. If they hadn't, they wouldn't even be in business at all.

As for Nintendo, console-wise the Wii U doesn't seem that great, but they still dominate in the handheld arena so they're not in the same position that Sega was in.

If they don't shape up though, they'll probably be marginalized as a sort of handheld-only company though.

abHS4L88
abHS4L88

@Patohua1
This is why the gaming industry is kind of in the crap hole it is in right now, when developers listen to morons like you and invest tens of millions just to make a game "pretty" to please you shallow people just to watch the game fail, taking down the studio in the process. 

8m 3DS's sold in 2 years with over 20m software sales over how many Vita's? According to your logic, Americans should be eating up the Vita yet that's no where near the case, and I want the Vita to do well but right now it's proving how powerful hardware does NOT sell a system.

JFERNANDEZ84
JFERNANDEZ84

@Patohua1 @JFERNANDEZ84 Just passing to say "not". 3DS have great games. And I don't see what's wrong in a game look like it came from the '90's if they are good.

santinegrete
santinegrete

Believe me, he does not need to tell. No one needs to, assuming we check this site once a week. Or any site at all.