Rockstar could make new GTA every year, but won't

Rockstar North's Leslie Benzies explains fans would "lose interest" if series were annualized; says GTAV will redefine open-world multiplayer.

The Grand Theft Auto series could join the likes of Call of Duty, FIFA, and Assassin's Creed in releasing a new title every year, but Rockstar Games will not do this. Explaining to IGN, Rockstar North's Leslie Benzies said the company has the capacity to make a new game every year, but doing so would ultimately hurt the franchise and its appeal.

"When we were working on GTAIII we were a much smaller team doing something new and experimental," Benzies said. "We had no idea how the game would be received, just a belief that what we were working on was really special. Since then we have grown into a much larger team and our games have much higher expectations. It's not just our own faith in each project we've had to repay, but our fans' too. We could easily have churned out a new version year after year without really progressing as a franchise, but if we did that, eventually the fans would lose interest. We want every one of our games to meet and exceed the players' expectations so they always want more, and as such GTAV feels like our most ambitious project yet."

"We could easily have churned out a new version year after year without really progressing as a franchise, but if we did that, eventually the fans would lose interest."

Elsewhere in the interview, Benzies spoke about how Grand Theft Auto V is pushing the series forward, saying that the game's three protagonists and multiplayer will redefine what the series has been known for.

"The ability to switch between different characters allows the player to do things that wouldn't have been possible in any other GTA game," Benzies said. "And on the multiplayer side, we hope that GTAV will do for multiplayer open-world games what GTAIII did for open-world single-player games."

GTAV is due out worldwide during spring 2013 for the Xbox 360 and PlayStation 3. A second trailer for the game will launch today at 8 a.m. PDT / 11 a.m. EDT. Check back with GameSpot for additional coverage throughout the day.

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
Grand Theft Auto V

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0 comments
Nathan_R_Rork
Nathan_R_Rork

I just wrote three marketing papers this semester on how Rockstar has this model of releasing fewer games that are very polished, and what a brilliant strategy that is, and how well it has served them.. Glad to see they're not gonna go changing that now and make me look like a fool!In fact, I finished my last one this morning. I just got home. . . I suspect I will finally go to sleep soon. ^_^

Orgil220
Orgil220

I'd rather play 2 or 3 GTA in a year than CoD, just my thought, dont be hatin

Paul2005
Paul2005

im glad they wont milk the series. but i doubt people will lose intrest on buying. i mean look at call of duty!

rarson
rarson

Meh. As it is, I feel like the franchise is still getting stale, as there never seems to be much difference between the games other than the setting and characters. It's always the same kind of missions and the story usually does little other than get in the way of the action. After viewing the trailer, maybe GTA V will help alleviate the "been there, done that" feeling but I'm not holding my breath. I actually enjoy the older games (namely the first one and Vice City) better than the more recent ones.

 

HOWEVER, having said all that, I really appreciate that they understand not to dilute their franchise, and I wish more companies would strike a better balance between giving gamers what they want and keeping them wanting more.

Shredwolf
Shredwolf

I'm not the biggest fan of GTA but I'm very fond of Rockstar Development and the way of it's doing things. They should consider sequels of their other franchises, too like Bully.

KeviNOlighT
KeviNOlighT

I got really, REALLY scared when I read "Rockstar could make new GTA every year", but then I read: "but won't". Aaah, such a relief... and Rockstar keeps being awesome :). Much respect.

dmfreak
dmfreak

That is so great of you Rockstar and you deserve every fans' respect especially mine. Hope you can release another Red Dead game as well. Just take your time on making your games very huge without destroying its quality.

SSJMonkey
SSJMonkey

There's lots of smaller game companies that do this, but I'm glad to hear that even when they get this big and could easily sell out with yearly rehashes(Madden, Call of Duty, Pokemon, etc), but they still choose quality over money. I have so much respect for a company like this and this game looks amazing to boot.

Rakou
Rakou

"Rockstar North's Leslie Benzies said the company has the capacity to make a new game every year, but doing so would ultimately hurt the franchise and its appeal."

 

That's respect right there!

VenkmanPHD
VenkmanPHD

I don't really understand how being able to switch between 3 characters is going to revolutionize anything.Sounds nifty, sure... but it's not that great.

 

Also, I'm glad GTA isn't a yearly release like other crap games (COD comes to mind immediatly.) I'd be pissed if GTA was the same garbage every november. Instead we have these massive playgrounds that last us years before we really tire of them, and just as we are about sick of it... another one is right around the corner.

 

I just hope they do an undead nightmare with this GTA.

Duke_51
Duke_51

To me, Rockstar is like the Radiohead of the gaming industry, and CoD is like the Justin Bieber of videogames. I'm not knocking Bieber or CoD, if you like them that's fine, but it's like the philosophy behind corporate music has nestled its way into the videogame market. Again, I'm not complaining, it's more just like an observation.

 

R* seems to not have that corporate formal rationality of quantity over quality, despite being so huge and successful.

Chrlywtrfall
Chrlywtrfall

I'm not the biggest fan of Rockstar but the philosophy is sound. Look at how many people gave up on Assassins Creed after they started making a new one every year.

mokalid
mokalid

that was good thinking make gta every will be shit. not like some other games 

playniko69
playniko69

So much respect for Rockstar. To me, they are the savior of video gaming. Quality over quantity, it's a virtue that most game companies should latch onto.

 

tightwad34
tightwad34

Thank you Rockstar. You're name isn't misleading at all.

ciaxhieu
ciaxhieu

omg shut up and take my money already!!

Hey_Jay
Hey_Jay

Anyone? No one? Okay, I'll say it...

 

THAT'S WHY YOU'RE ROCKSTARS.

 

/lame joke

snowSHO
snowSHO

Makes me wish Bethesda took more time on their in-house games. I still play a lot of GTA4 and even Half Life 2, even though there is considerably more to do in Skyrim than in those games combined IMO. It's a certain polished feel...

Krinnium
Krinnium

you see, the CoD franchise is still churning out games because we still buy them. i havent bought a cod game since MW2, since it sucked, and i dont support regurgitated content. however, if we really want to see the industry change to the business model discussed above, we need to stop supporting crap. I mean black ops II sold 1M games on launch night. that doesnt show the dev's out there that we want them to stop churning games out. it tells them the opposite. 

thebeachguy90
thebeachguy90

Love em, hate em, you just gotta respect the hell of these guys. There's not many like Rockstar out there,  choosing quality over $$$. Unlike a certain franchise we all know.

abcdefgabcdefgz
abcdefgabcdefgz

Eh the grand theft autos already feel kind of similar to each other. Lets see a red dead redemption 2 instead

dAt1gUy415
dAt1gUy415

This is exactly what happened to me and Modern Warfare

RVP_182
RVP_182

finally someone from the big boys is talking sense. wish other companies would fall in line.

SirPlaypus99
SirPlaypus99

if only a certain AAA company would follow this ._.

donmega1
donmega1

sooooo they just wait longer to release the same crap

Savior4Life
Savior4Life

These guys at Rockstar are brilliant..!!! Kudos for not succumbing to the capitalist idolization of revenue but remaining a developer of games by gamers for gamers. You guys rock! 

DinoBuster
DinoBuster

Rockstar again demonstrating that you can maintain integrity AND sell a lot of product.

hadlee73
hadlee73

A smart move. As much as I like the GTA series, it would get old really quick if released ever year.

kagento
kagento

At last someone in the AAA video game industry speaking some sense...

theKSMM
theKSMM

I can understand how milking a franchise with annual installments could lead to burnout, but I'm just wondering: What do you think is the perfect time-frame for updates to a popular gaming franchise? 18 months?  Every two years?

TheZeroPercent
TheZeroPercent

i wish people had enough sense to boycott asscreed and COD

MW2ismygame
MW2ismygame

I love you even more R*. Cant Wait for GTA V and any game you guys make, Never been disappointed yet.

SolidTy
SolidTy

Kotick is just laughing all the way to the bank at Rockstar.

 

As a gamer, I'm happy Rockstar does this.

jbahari
jbahari

I agree with that philosophy, if you one can manage putting out an established title, what every two years? Konami, and Valve (to name a few)  notoriously exhibit this with their high profile titles each respectively. On the other hand, devs. like Activision (not picking on them) gratuitously "annualize" their titles admittedly to a great effect as well. 

 

I just got Skylanders for my son for his birthday not aware that "Giants" was released not too long ago. So he is very much into "gotta catch em' all" mode now. (Headache)

 

I think having a great game and getting the most out of it (responsibly and scrupulously, deploying dlc and expansions over say a two year period) and in the mean time the developer carefully and meticulously putting out a great successor to the franchise is the way to go.

fourclawrider
fourclawrider

Now I'm thinking about Valve and Half-life 3...

Caduceus89
Caduceus89

"We could easily have churned out a new version year after year without really progressing as a franchise but if we did that eventually the fans would lose interest. We want every one of our games to meet and exceed the players' expectations so they always want more..."  <<< 

 

Talk about a boxer peeler :)

HiImUPSMan
HiImUPSMan

Take notes Activision and Ubisoft

Techn1c4l
Techn1c4l

Grand Theft Auto games are always like a fresh breeze. You wait for good, you play for good.

firehawk998
firehawk998

Rockstar also does DLC right. They release the DLC with significant content and it is a whole new game as well . I know when I will be buying GTA 5 I will not miss out something major in the story because of new DLC and I will be getting a complete game. Example Red Dead Undead nightmare, Episodes from Liberty City.

---Cipher---
---Cipher---

Part of me wouldn't mind a yearly release, but I'm really glad these guys take their time. I don't want GTA fatigue to join the ranks of other once amazing games doomed by their own popularity.

ydnarrewop
ydnarrewop

Please don't pull a Bethesda...Please make equal versions!!!