Rock Band price cut in Europe

As the music game's sequel prepares for its stateside debut, European gamers see the original's price slashed; other console versions also announced.

by

European gamers could argue that they have had more than their fair share of misery when it comes to Harmonix and EA's much-heralded Rock Band franchise. Xbox 360 owners had to wait until six months after the US release of the multi-instrument rhythm game for its European launch, while those PlayStation 3, PlayStation 2, and Wii owners who want to channel their inner rock star are still twiddling their drumsticks.

That wait now seems to be over, with EA confirming today that not only will Rock Band be coming to PS3, PS2, and Wii across Europe in the coming weeks, it will also be cheaper. All versions of Rock Band will now have a recommended retail price of £109.99--€139.99 in the Euro zone--for the new Instrument edition. This compares to the previous price of £179.98 in the UK for the instruments and game on the Xbox 360.

This cut brings it roughly in line with American pricing, once local sales taxes are taken into account. According to EA, the game will be available across the new platforms "in the UK the week of September 8th, in France the week of September 15th, in Germany, Italy, Switzerland, Sweden, Belgium, Netherlands, Austria, and Luxembourg the week of September 22nd, and in Spain the week commencing September 29th."

While the September release was later than promised by EA originally, it does still give Rock Band an early-mover advantage in the region over Guitar Hero World Tour, which will go head-to-head with Rock Band 2 for rockers' hearts in the US later this year. The Red Octane and Activision game, the first multi-instrument installment in the long-running Guitar Hero franchise, is set for US release on October 26 and will be released in the UK on November 7.

EA had not responded to requests for comment as of press time as to why there was a delay of several months between the American and EU releases of Rock Band or why the price cut was now economically viable given Harmonix's previous robust defence of the increased costs in Europe at the time of the Xbox 360 release. Answers were also not forthcoming on the questions of whether Rock Band 2 was coming to Europe, how Rock Band 2 downloadable tracks released for the American market would integrate with European copies of Rock Band, or if new DLC would follow for the original Rock Band after the sequel's release in the US.

Discussion

58 comments
division_9
division_9

Buy the Sequel?. Besides some songs what do I gain from the original rock band.

GuNNerWiLLiAMS
GuNNerWiLLiAMS

A little late me thinks, most people are now awaitng the new rock band. This is the price rock band should have been when it was first released!

Avenger1324
Avenger1324

Does this mean when RB2 releases in the US, that they will stop releasing weekly DLC for RB1? With only the US getting RB2 soon, and the rest of the world lagging 6+ months behind, what happens to everyone else? Surely anyone now temtped to get RB1 will think they might as well wait for the new game to come out.

zoe256
zoe256

HAHA! Where is that guy who made the big rant about how there would be no price cuts and now they weren't trying to rip us off now?! Now if only they'd release RB2 before the Xbox 1280 comes out...

Dragonahcas
Dragonahcas

Ok, so if they can make the RB1 instruments and game for: £109.99--€139.99. This means RB2 will be the same price when it finally comes to Europe, yes? We will see...

Irve
Irve

Well , RB2 can be a nice little timed exclusive for 360 then ... otherwise GH world tour will sell like hot cakes and RB2 will be left in the cold

Pete5506
Pete5506

Right before rock band 2, little late

americansolsrfr
americansolsrfr

extrasafeivy Posted Sep 8, 2008 7:20 pm PT I have been comparing RB2 and GHWT for a while deciding which one to go for, missed one very important thing which would have decided it at the very beginning......EA Games. If I can, I will always avoid them. well if you own a 360 rockband stuff will work for the new guitar hero. i dont know how thats possible i just know its been confirmed by gameinformer.

Mars_Cleric
Mars_Cleric

Whatever, us Aussies still have no Rock Band and when it comes out here it'll probably still be full price. The pricing system here sucks.

extrasafeivy
extrasafeivy

I have been comparing RB2 and GHWT for a while deciding which one to go for, missed one very important thing which would have decided it at the very beginning......EA Games. If I can, I will always avoid them.

RoC1909
RoC1909

@ milosc Oh shut up!!! Quit making this a political thread! People are so tired of idiots like you always bringing "the Americans think that they own all" crap. It's the PUBLISHERS who make the decisions NOT the Americans! And with a lot of people having attitudes like yours, I am GLAD that they are taking as long as they are and wish they would take longer to get these games to certain parts of the world especially, the part where you live in!! Just know that while you are "crying" about those "Horrible Americans", i'll be playing RB2 LONG before you will! HAHA

DeadStar_Orian
DeadStar_Orian

If you look anywhere decent (eg play.com), RB1's instrument back were £99 anyway. So this will get a big meh from most people. "...or if new DLC would follow for the original Rock Band after the sequel's release in the US." All DLC is cross-game, isn't it? I'm pretty sure this has already been explained by Harmonix; tracks work for both games.

samba729
samba729

This was the 1 game I was really looking forward to, LAST year!! Good job Guitar hero is out soon as I'm never buying Rockband, EA should be Ashamed with the treatment they have given us EU gamers, first having to wait almost a whole year after the US, Then EA Setting the original price tag double the amount as the US. Plus no one knows if rockband 1 instruments and guitar hero:world tour will be compatible. I stopped getting Excited about this game along time ago. EA SUCKS!!!!

moph_dog
moph_dog

"All versions of Rock Band will now have a recommended retail price of £109.99...This compares to the previous price of £179.98 in the UK for the instruments and game on the Xbox 360." does that mean £109.99 = instruments + game? Still going to wait to see price/release dates of the "next gen" Can you buy RB1 songs outright on RB2?

HellsAngel2c
HellsAngel2c

meh, i lost all interest with the delay, pricing and lac of ps3 edition.

TehPickle
TehPickle

They lost me as a customer the moment they first announced that 179.99 price point and tried to pass it off as "value" Shame really! I can't think of another games imminent (although for the UK, not so) release that excited me as much in my entire life. Feeling cheated by the sheer greed of EA doesn't even begin to describe. I stopped caring for it back then, and I care no more now! Now if you'll excuse I'm going to go and cry more.

braindead_hero
braindead_hero

[This message was deleted at the request of the original poster]

braindead_hero
braindead_hero

seems a bit too late now, not even sure if these instruments will be compatible with GH world tour (as the recent announcements were RB2 instruments only)

Chaos_Eagle
Chaos_Eagle

[This message was deleted at the request of the original poster]

Samfisher_1
Samfisher_1

Meh, I wont be buying the new instruments anyways

Samfisher_1
Samfisher_1

Meh, I wont be buying the new instruments anyways

Beamish1990
Beamish1990

It's too late now! God, I hate how much the EU gets shafted when it comes to game prices. I bet RB 2 will have an obscene price tag on it, just like that first.

pw2003
pw2003

I have a PS3 and this was one of the games I wanted most this time last year. Now that its finally coming out here, at that price, with so many questions still left unanswered, I dont think I'll bother. Just waiting for the new Guitar Hero instead.

TheWarrior_94
TheWarrior_94

A bit too l8 4 that since everybody who wanted this game bought it ages ago!!

milosc
milosc

Did you know that Europe is the main target for Game publishers! Americans often think that they are the main, the best, the most important whatever... But according to some recent research 7.3 billion euros worth of games was sold in Europe, Asia 7.1 billion and usa only 6.9 b!

Dynomighto
Dynomighto

Will the price slash apply to downloads as well? Even the the online content is more expensive in Europe than the US by a significant amount.

games100
games100

mattcake, ye man you our so right., they should talk to the community more, take a leaf out of bungie's book

MonkeyWrench127
MonkeyWrench127

Okay, so when is Rock Band 2 coming out in Europe!?!?! Seriously, Harmonix and EA are basically letting Guitar Hero World Tour walk all over them if they expect in Europe a year old game in America to compete with a brand new product

Whellock
Whellock

They should of announced a release date earlier in future not on the week it's gonna come out.

mattcake
mattcake

The thing that bugs me the most is the lack of explanation about how they can slash the price so drastically, and obviously still be making a profit - especially when they refused to budge on the price at launch time. Keep trying that, and see how many gamers fall for it in the future...

remirez69
remirez69

The guitar's OK, but the drumkit should be £3 at some kind of Middle-Eastern-run haberdashery. It is, to put it bluntly, a piece of crud. And I rarely use the word crud lightly.

Tikimotel
Tikimotel

nope... still $240,- USD over here... NOT BUYING! Amazon.com lists an offer, both Rockband AND Guitar Hero III for $234,- Sorry, Harmonix better not fail mathematics class next time...

Avenger1324
Avenger1324

Released 6 months late for twice the price. Now RB2 is coming out in the US, Europe gets a price cut to leave it still more than the US at launch, and no sign of RB2 in Europe. Guitar Hero 3, with the wireless guitar, cost me £45 brand new in Zavvi on the weekend when RB1 launched in the same store for £160. At well over 3 times the price RB does not offer 3 times the fun.

ablance82
ablance82

@r-force you will be waiting a long time

dewd4
dewd4

Still not a justified purchase.

R-Force
R-Force

That's six months too later for me. Waiting for Rock Band 2!

khariss
khariss

ill just wait for guitar hero 4 i mean making us wait this long then to only bring the price online with the Americans is an insult

bobbetybob
bobbetybob

The sad thing is Treflis, that RB doesn't even come out on PS3, Wii, and PS2 until this Friday. RB2 probably won't come out year until late 2009. However it's a very bad plan because I know a lot of people who were going to get RB are now just waiting an extra month or 2 and getting Guitar Hero World Tour instead.

Treflis
Treflis

Yeah, cause all Europeans want this now when Rock Band 2 is to be released soon. Got to love EA's way of thinking sometimes.

Ricksterlau
Ricksterlau

Sorry EA & Harmonix but you blew your chance to capitalize on one little customer, that being me. Rock Band was probably the game I wanted the most at the beginning of this year, but with a combined total debut price of £180? Absolutely ludacris! Any non-mathematician can tell you the price difference of the UK version is miles above the US version even with the included VATs etc. But you lousy people insisted on your price point and say it's 'value'. And now you're reducing your instrument prices? Oh, I bet it's because of poor sales, hmmm? Sorry but I'll just have to kiss goodbye to an arrogant company which doesn't alter or admit to their own outrageous pricing strategy. Guitar Hero, here I come.

Sagacious_Tien
Sagacious_Tien

Obviously they wanted to milk it for all its worth until some competition showed. Any chance for an Australian release yet?