Riot says League of Legends will hopefully be around for decades

Riot Games says League of Legends is a sport and believes it will be around for many years to come, and also announces a partnership with Coca-Cola.

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Image credit: www.mineski.net

GameSpot sister site onGamers reports on a collaboration between the Riot Games esports division and Coca-Cola and the expectations for League of Legends future.

In a presentation at the Digital Life Design conference, Riot said of their increasingly popular game. "It's a sport like just like anything else. Baseball has been around 110 years. I'm not saying League of Legends will be around that long, but we see the shelf life of LoL as hopefully decades."

Regarding the partnership with Coca-Cola, a representative from the company said, "We decided early on that there was an amazing opportunity and a really great sync with one of our brands, Coke Zero, about giving amateur players a road to the pros. Most of us when we were young, had aspirations of being pro at something and some level. We wanted to work with Riot and give that opportunity to the playerbase."

When asked why Coca-Cola decided to partner with Riot Games instead of sponsoring an independent league such as Major League Gaming or the Electronic Sports League, the Coca-Cola representative said the connection to the developer is vital for the brand.

"We wanted to get close to the core of the experience," he said. "All these other groups are very very good and talented at what they do, and all of them friends of mine. But I think that in order to really win the hearts and minds of the game players, you have to win the hearts and minds of the game makers. So you want to stay close to the content and especially how we want to integrate, That's why working with the game makers is so important to us."

For the full report and to read even more esports-focused gaming coverage, be sure to check out onGamers.com.

Discussion

34 comments
Hurvl
Hurvl

They're hardly the first to make such a wish. Most conquerors want their kingdom and their family line to last a thousand years (at least) and Nintendo hopes to be around in 100 years, since they've managed to survive the first 100 years.

megakick
megakick

I hope by then there us a load of new multiplayer and rank games. SR is already getting pretty old.

DomZeal
DomZeal

Definitely a great game.

Kyokamaru
Kyokamaru

to be honest i was hopeing for the whole genre to dissapear not just this crap but hey cant have it all.

TheDarkSpot
TheDarkSpot

And yet some people have not even heard about this thing. Like me. Just heard about this recently. Still have no idea what the hell it is, though.

Jah_Glow
Jah_Glow

Just Coke's shot at PepsiCo, which has been into the gaming sponsorship scene for years. I don't like the drinks, and I think it's likely the game will sport ads of Coca-Cola.

BFKZ
BFKZ

We're gonna see Coca Cola skins all over the place now.

gplayer5
gplayer5

Cool, now Riot can do that coca-cola volibear skin. Would definitely buy.

HaloinventedFPS
HaloinventedFPS

It won't be, the MOBA bubble will pop & people will move onto the next most casual thing


Hangman1307
Hangman1307

You know what that means? Volibear is going to replace the coca cola polar bear during christmas commercials xD

maxpowr3
maxpowr3

It will only take major FUBAR game changing mechanic for people to quit in droves.

Poodger
Poodger

It will most likely be around for at least another decade. Only time will tell if its numbers will stay as large though.

Mr_Big_Boss
Mr_Big_Boss

I can't believe people actually call this a sport.

Gen007
Gen007

IDK decades but def a long time I think eventually they will def need to do a major revision to the game not just the champ editions / ui overhauls they do now. Like eventually they will need to make a lol 2.0 or something that better graphics and actual overhaul / improvements to core game play mechanics and what not like a sequel but im sure it will be a long time before they get to that as the game as thriving right now as is.

Cronyk
Cronyk

"We really hope the game that brings us over half a billion per year is around for a long time" says Capt. Obvious

jharring
jharring

Well, the Defense of the Ancients-style game has been around since Warcraft III....so there's one decade.  I'm sure League of Legends will still be around in 2024, but something else will probably have come along by then to be the biggest game in the world.


At least I hope so.

Godlikan
Godlikan

So will its toxic community if something is not done, I am thinking of quitting second time now because I cant stand those people... they are brainwashing all. If you stick too long with them you get some of their perks. Devil circle I tell you...

Warlord_Irochi
Warlord_Irochi

@Kyokamaru Do you realize you sound like an elder person when put in fron of an erotic movie?
Why should you care?
just ignore the genre.

Dark_Mits
Dark_Mits

@HaloinventedFPS MOBAs are the in-thing of the 2010s, just as MMOs and OFPS'es were the in-thing of the 2000s, and how platformers were the in-thing of 1990s.

Dark_Mits
Dark_Mits

@Mr_Big_Boss You know what else is considered a sport? Golf. And you know what they are intentionally starting to say it's no longer a sport and will be removed from the Olympics? Grecoroman fighting.


The true definition of sport: Sport is any activity where it is viable to accrue humongous amounts of money by broadcasting it over the world and pay those who perform the best.

jetxski
jetxski

Apparently it's too hard for some people to open a dictionary and read the definition of a word. Then again ... who is Merriam Webster to stand in the way of someone's delusion?

Dark_Mits
Dark_Mits

@Godlikan Well, they managed to get me out of it. Permabanned twice because I couldn't handle the stress and taking all the blame as a support. Yep, I deserved it. But to hell with them. I'm much more calm in non-pvp environments.

Dark_Mits
Dark_Mits

@DarkJedi8_basic It's a good thing GC is working with it. He'll actually bring champions to a higher degree of balance and we won't be seeing only 20 champions out of a total 120+ in every match, much as like we started seeing more than 8 specs out of 30 in raiding when he joined Blizzard.

colt_a
colt_a

@Dark_Mits @HaloinventedFPS The original DotA was popular over 10 years ago now.


LoL just made the game less complicated and more accessible.  Its going to be more than a decade thing.  Just like Starcraft.