When Wes Craven was given the final speaking slot at the inaugural MI6 game-marketing conference this week in San Francisco, the choice likely raised a few eyebrows. Previously, the director's most visible tie to the world of games was the 1989 Nintendo Entertainment System game based on his film, Nightmare on Elm Street.
Craven was booked to speak about fostering customer loyalty, marketing, and creating anticipation for a product from his perspective as a film director. However, after the conference was over, he spoke with San Jose Mercury News writer Dean Takahashi about his possible work as a game designer. After discussing the director's presentation and attitudes toward gaming in general, Takahashi writes on his blog that the director "said he was in talks to create an original game, but wouldn't elaborate."
Film directors getting into game development is a growing trend. Hong Kong action director John Woo is overseeing the development of Midway's Stranglehold, King Kong director Peter Jackson was hands-on with Ubisoft's interactive adaptation of his big-budget remake, and Steven Spielberg last year signed on to create three next-generation games based on original properties with Electronic Arts.
As for horror directors getting into film, Craven will have some company on that front, too. Halloween helmer John Carpenter is working with Titan Productions on Psychopath, a game that he already has plans to adapt into a movie. Hellraiser director Clive Barker has also dabbled in games, finding critical success with 2001's Undying and falling short with the canceled Demonik.