Report: GameStop offering extra in-store credit to fight off Wal-Mart

[UPDATE] GameStop confirms "Never Walk a Trade" promotion.

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[UPDATE] A GameStop representative confirmed the "Never Walk a Trade" promotion in a statement to GameSpot today.

"We did just launch a program called 'Never Walk a Trade.' The program includes many features, one of which includes empowering our store managers and associates to offer customers-- when they believe it is needed--the best value for their pre-owned video game and consumer electronic products. This program is focused on helping ensure we continue to provide the most valuable trade-in offers against all competitors and not lose an opportunity to meet our customer’s needs based on trade-in value.

The reason we introduced this program is because we want to continue to elevate customer awareness of the unique proposition of the GameStop buy-sell-trade model."

The original story is below.

GameStop CEO Paul Raines said today that he's not worried about Wal-Mart's entrance into the used-game market, but that might not be the whole story. A source told GamePolitics today that GameStop stores that are geographically close to Wal-Marts are offering an extra 20 percent trade-in credit as a means to fight off the competition and steer consumers toward GameStop.

A memo obtained by GamePolitics says that the program is called "Never Walk a Trade" and a pilot operation will run March 26-31 at GameStop stores located near Wal-Marts. We've reached out to GameStop for comment on the report.

Wal-Mart is the world's largest retailer. Though GameStop has shook off competitors like Best Buy and others before, Wal-Mart is no doubt a special circumstance that would call for an aggressive move like this. We'll continue to monitor the story as it develops.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

Discussion

273 comments
H0M3RC1D4L
H0M3RC1D4L

I'll buy from whomever has the lowest price but still has a complete game (disc, case, artwork and manual).

I'm loyal...to MY OWN WALLET!!!

conartist172
conartist172

What does 'Never Walk a Trade' mean? Is that retail lingo or some sh17?

VegasAceVII
VegasAceVII

Outlast on the Ps4 is really a scary title; ya'll should play it.

Claus_DuBois
Claus_DuBois

He makes the comment that neither Best Buy or Amazon has had much success with their used game trade programs? Really? That's news to me. Best Buy & Amazon are the only 2 places I've traded in games in the last several years. For me, the TIV's that GameStop offered were generally far less than Best Buy & Amazon, and when you throw in the ubiquitous 50% & 100% TIV bonus offers from Best Buy, GameStop wasn't even in the ballpark.  Plus I could always find the TIV's immediately online w/ BB & Amazon, whereas w/ GameStop it was more of a hide & seek, drive to/call the store bxllshxt.

noladem504
noladem504

Perfect example of how competition is great for consumers.

fredyellowone
fredyellowone

"The reason we introduced this program is because we want to continue to elevate customer awareness of the unique proposition of the GameStop buy-sell-trade model."


Translation : the reason why we do this, is to make sure we continue to pick pocket you guys.  We have to please our shareholders, got it?


karma713
karma713

"empowering our store managers and associates to offer customers-- when they believe it is needed--the best value for their pre-owned video game and consumer electronic products."

wtf is that? i thought they are supposed to give you the best value, or whats the point of gamestop? and when managers/associates deem necessary? so the guy ahead of me might get boned and i would get an awesome deal because they didnt think he needed it or something? i dont understand. and what are they going to say? "oh if your interested, we could offer you extra on the trade in if you would like"

UNCStriker88
UNCStriker88

You better sell your Gamestop stock! Sinking ship!

themc_7
themc_7

I used to never trade in my games. They sat on the shelf, collecting dust. Then one day I just said whatever and traded almost everything I owned in and get like $220. They were games that I never played(after I finished them), so why not turn them into cash and get some new games?

enoslives7
enoslives7

Ugh, it's like having to choose between a really fat chick and a super fat chick. Either way, it's bad. 

I'll stick with locally owned game stores.

Aaron3691
Aaron3691

I can't believe people still go to an actual shop and buy games. Online shopping is so fab!!

Shopto.net Always getting my pre-orders a day early and for that ILY :)

waxcriminal
waxcriminal

Buy a game when its released, finish it in less than a month, sell it on eBay.

cirugo
cirugo

Nothing could make me give up gaming forever faster than having Wal Mart be the only place to buy games.

galactic88
galactic88

How many companies has Walmart put out of business you better step up your game...gamestop. No pun intended haha.

electronic_eye
electronic_eye

@megavideogamer - same here. I almost always make sure i actually like (played) a game before i buy it, so I know it's one I wanna keep. Plus, I'm a collector.

TheCyborgNinja
TheCyborgNinja

Well this certainly is an improvement over Gamestop's previous "we don't give a ___" promotion.

Megavideogamer
Megavideogamer

I never trade in my games so Walmart and Gamestop can go to hell. 

Rafficus_III
Rafficus_III

Both are garbage to me; no offense to GameStop or Walmart employees. It's nothing personal, but I think both companies have unethical practices and refuse to shop at either. Regardless, best of luck to the used game consumers who do go through either store.

ajstrike922
ajstrike922

Awesome! Hopefully, now if GameStop could die the death they need, and deserve.

ACMC85
ACMC85

LOL, good call on their part. They can't let people keep getting away.

VenkmanPHD
VenkmanPHD

The day I take my trades to Wal-Mart over gamestop is the day hell freezes over.

Either that or I start trading them for drug money/wal-mart gift cards.

2 things drug addicts love.

Jdzspace
Jdzspace

a diaper and a rifles worth? .........yipes

Darklurkr23
Darklurkr23

Good maybe they'll give me a 1/3 of what they're selling it for

devilzzz1983
devilzzz1983

The people that hate on GameStop are the people that don't know how to use promos properly to save big money and even make money sometimes. Don't hate cuz you fail.

ZERO_X02
ZERO_X02

Great, so now you have to haggle when you trade in your games. Why can't Gamestop just do a price match?

homelessgamer
homelessgamer

Facebook will buy out wal mart and gamestop one day soon

Gelugon_baat
Gelugon_baat

@guardianofhonor  

I suppose that you don't take kindly to having the pejorative "true liberal" stuck onto you, do you? :P

exedeath
exedeath

It is too bad that Wal Mart barely carries any games.

liquid_plasma
liquid_plasma

When suppliers compete the consumer wins...   


That's gotta be a rule #1 somewhere.

sargentpsgamer
sargentpsgamer

People that want GameStop to vanish obviously never shopped for games at Wal-mart lol

swiftshadow666
swiftshadow666

@conartist172 In the hotel industry there is a term known as "walking a guest". Basically if a hotel is over booked they make arrangements and have a guest moved to another hotel, at the overbooked hotels expense, and often the guest gets a better room at the same rate. This program name seems to be a similar concept in terms of you don't ever want a customer come in to trade a game and decide they don't like the deal because another place like Walmart gives more so you offer them a better rate to keep the business.

swiftshadow666
swiftshadow666

@karma713 I think it's situational dependent. Most people will come in and say "I want to trade this in" and gamestop will give them a price and the customer says "ok"


Every so often a customer comes in, and I have done this before and they give me the price and I say "with a trade value like that I think I will just keep it" This sounds like the manager could now say "well do you want to trade it if we offer and extra X amount of dollars?"


There is also situations where they have promotions that say trade in any 3 games worth $8 or more and get this other game free. I have brought games in before and been told one game was only worth $7. This could potentially allow them to add a dollar and qualify them for the trade.

swiftshadow666
swiftshadow666

@Aaron3691 I like the interaction with the clerks at my local store. They know me by name, we chat and the manager even went out of his way to call me and inform me that more Xbox Ones became available for preorder if I was still interested because they had all their stock preordered when I went in.

themc_7
themc_7

@Aaron3691  because it's only for Great Britain and a few other Euro countries

k2theswiss
k2theswiss

@waxcriminal  


taking use of some bonus  in the right way  can get $45 for trading newer games in,  and if it big game like gta you can pull in about $48.


So  let's say you get $50 on ebay well your going get smacked with 10% fee basically and don't forget if you offer free shipping. Even if you make them pay shipping, don't mean it's enough 

faschijp
faschijp

@cirugo  there are many online stores besides amazon. if you're too stubborn too buy online or only want physical copies or something then that's your own fault.

Lucky-B
Lucky-B

@ajstrike922 Not sure replacing Gamestop with Walmart would warrant any kind of celebration.  

ajstrike922
ajstrike922

Rigggghhhhhhtttt, buying a brand new game for $10 then selling it to someone else for $54.99. Not taking advantage of gamers at all there. Nope.

ಠ_ಠ

VenkmanPHD
VenkmanPHD

@sargentpsgamer Or shopped for a game at gamestop.

Awesome prices, (if you don't think so, you obviously have no clue what you are talking about) Awesome selection. Gamestop always has what you want, and if it's not at that location they will SHIP IT for you at no cost.

Aaron3691
Aaron3691

I know. But I'm sure there will be a US equivalent

VenkmanPHD
VenkmanPHD

@sanchango @blitzkriegexetv

I always buy the retail disc, and if it is good enough. Trade said disc in and then buy the HDD copy.

I like having the physical copies... but being able to boot up my game without having to change the disc is just too awesome.
Nothing like being able to jump into GTA at a moments notice.

karma713
karma713

@ajstrike922  he has a point. i save plenty money there. plus the rewards point thing is pretty grea.

ajstrike922
ajstrike922

@VenkmanPHD

You can stop now. Last time I checked gamestop closed by ten. You didn't have to bring work home.

ಠ_ಠ

Aaron3691
Aaron3691

Until you run out of HDD space and have to fuck around upgrading and re-downloading everything... But yeah until then it's all fun and games :)