Don't be fooled by the "micro" in microtransactions. For SuperCell's free-to-play mobile hit Clash of Clans, microtransactions are big business.
According to AppData information supplied to Business Insider, Clash of Clans generates $654,000 in daily revenue from the purchase of add-on content, booster packs, and other forms of downloadable content.
Clash of Clans is a strategy game where you must build and protect your village. The game originally launched for iOS devices in 2012 before coming to Android last year.
Finnish creator Supercell recently sold a controlling interest in the company for $1.5 billion.
Supercell has been pushing Clash of Clans fairly vigorously. The developer launched a "You And This Army" commercial for Clash of Clans last year, and it's been featured during various prime time programming on major networks like ESPN.