Report: Clash of Clans generates $654,000 per day

Free-to-play mobile game generating six-figure daily revenue from microtransactions.

Don't be fooled by the "micro" in microtransactions. For SuperCell's free-to-play mobile hit Clash of Clans, microtransactions are big business.

According to AppData information supplied to Business Insider, Clash of Clans generates $654,000 in daily revenue from the purchase of add-on content, booster packs, and other forms of downloadable content.

Clash of Clans is a strategy game where you must build and protect your village. The game originally launched for iOS devices in 2012 before coming to Android last year.

Finnish creator Supercell recently sold a controlling interest in the company for $1.5 billion.

Supercell has been pushing Clash of Clans fairly vigorously. The developer launched a "You And This Army" commercial for Clash of Clans last year, and it's been featured during various prime time programming on major networks like ESPN.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Discussion

59 comments
hadlee73
hadlee73

$645,000 per day would ruin my simple life. :P

deth420
deth420

Thats it! Im gonna stop my current business, and start up a new game company...its called "Chumps," clearly its based around micro-transactions, season passes, and were currently looking into paid subscriptions.


We thank you for your business!

ninjaroach81
ninjaroach81

And this is why Free-to-Play is creeping it's way into consoles.  What company would turn down OVER A HALF-MILLION DOLLARS OF REVENUE EVERY DAY?


I'm definitely not a fan of the Free-to-Play model (just like almost every single person who posts here), but, unfortunately for all of us, it just goes to show that there are plenty of people out there willing to shell out the money for it.  IMO, I don't believe that Free-to-Play is the future and I don't think it will last more than a couple more years, but until people wise up to the fact that they're spending $100+ on their supposedly "free" game, I'm afraid we're going to be stuck with developers sticking more and more microtransactions and paywalls into console games...

eyeball2452
eyeball2452

I pity the people who play these games.  I love strategy games. Maybe the core game design is good.  However, the business model ruins the fun and abuses people who don't bother to understand how it works.

Evil_Sidekick
Evil_Sidekick

I can't even start to understand the mentality of people that pay for microtransactions........it boggles my mind. I never once paid for a MS. Not even a single one.

Morgueson
Morgueson

Now I hope they won't remove that game because it is "addictive" =p   #flappybirdforever

LeviHarris
LeviHarris

That's what happens when you give your kids an iPad and they buy shit without you knowing. 

iMpLuX
iMpLuX

Supercell is one my favorite bands. Didn't know there was a Dev w/ the same name. But I guess this Dev is worth over $3 Billion so the $654K/Day makes sense and I guess how they can afford to play commercials on tv.  

ncogneegro
ncogneegro

Over half a BILLION dollars a DAY?!  I call so much bullshit on this article.  There is no goddamn way in hell. 

jharring
jharring

It seems to me that a significant percentage of mobile gamers have a) money (or perhaps they don't, but spend it anyway), and/or b) no patience and/or c) no standards. 

willyumv3
willyumv3

ITT: "I never spent hours upon hours developing a game and therefore these people that do don't deserve to get paid for it."

alternatively but with the same notion: "No one that has hard-earned money deserves it."

nurnberg
nurnberg

In before some fanboys of this game claim it is not pay-2-win

Thanatos2k
Thanatos2k

It's such a shame so many stupid people were introduced to gaming this way and have no idea what a real game is.

pyro1245
pyro1245

I have a few friends who play this. Every time we hang out i'll be talking and then realize they're looking at their phones. I have to get their attention and then they just say "I'm attacking"

troll_eat_troll
troll_eat_troll

Can't believe so many idiots spend so much money on mobile game in app purchases.

wexorian
wexorian

Ooh god , Hitting head to desk............

mattcake
mattcake

Then at the end of the day, the owners go up the pub with the Flappybird creator and pi** themselves laughing at peoples' stupidity.

Saidrex
Saidrex

Such waste of money. World hunger would be gone, all deseases cured and world would be better place.... yet people choose to waste it in a dumb game, pointless game designed to fool them into buying useless crap from its store.

Hurvl
Hurvl

No wonder. I read Tom McShea's article about the death of Flappy Bird and he wondered why more people weren't angry about the Dungeon Keeper mobile game for trying to squeeze money out of its players - and then likened it to Clash of Clans. No wonder indeed why it's making so much money then.

blackothh
blackothh

As soon as I saw an Ad on TV, I knew they had more money then they know what to do with, its disgusting.


Lets take em down, flappybird style!

Zloth2
Zloth2

@ninjaroach81 Umm, I think it has already lasted over a couple of years.  I'm thinking it's going to require some pretty serious government action before companies drop the ridiculous pile of marketing/psychology tricks to get people to shell out money.

kharens
kharens

@Evil_Sidekick  did you ever pay for any DLC? i have. these are very similar mentalities. granted i have never paid for a DLC that is designed to "allow" me to progress further in a game, but i would not be the least bit surprised if that didn't surface sooner or later. and people will buy it.

nl_skipper
nl_skipper

@jharring  I wouldn't call myself a patient person, but that's actually why I wouldn't tolerate most F2P models, but I think there's a whole lot of A(the bracket part) and C going on out there lol.  Also I like to hope this game actually does F2P right if it's actually making this kind of money.. but I'm afraid to look up the specifics on the game, because it might diminish my faith in people a little more... same goes with knowing how much Dungeon Keeper Mobile is making.. I don't wan't to know I'll only hate people for being so foolish.

willyumv3
willyumv3

@nurnberg Inb4 me I guess. You just pay to get to end game faster. There isnt a single thing that paying players get that free players cannot with patience.

Thanatos2k
Thanatos2k

@pyro1245 Bring a 3DS next time and just pull it out and start playing while they're talking.  If they get mad tell them they're hypocrites.

mortalsaw
mortalsaw

@Saidrex  one thing , the world won't be a better place no matter what . it purpose is to suck , otherwise it won't work .

Hurvl
Hurvl

@Saidrex Someone should make an equally "pointless" game and have all the revenue secretly going to charity and medical research. Why secretly? Because it would raise far too much suspicion to be open about it, that's how things are now.

ninjaroach81
ninjaroach81

@Hurvl I've actually seen a bunch of articles about gamers pissed about Dungeon Keeper.  It's almost laughable to read EA's attempts at defending how they did the game!

Hurvl
Hurvl

@blackothh It's not in their culture, their persona (or per-sauna) to let themselves be shut down like that. They're also a company with only one or a few persons to complain to and they willingly accept that people complain.

ggregd
ggregd

@Gatts1978  Lighten up, Francis.  You're lumping too many things in your criticism.  Greedy schemes like the mobile Dungeon Keeper are evil, but they're the extreme.  I've gotten many hours of enjoyment out of, for example, League of Legends and I spent a total of, I think, $15.  Much better value as far as I'm concerned than a $60 self contained disc full of rubbish.

Thanatos2k
Thanatos2k

@Gatts1978 The people who play this are NOT gamers, that's the sad part.  They are people who own phones, and discovered they could download "games" onto it.


See, with a games console, or a handheld, people who own them had to actively seek them out, to say "I want to play video games."


These people already have a phone because it's a phone, and they just put whatever's "popular" on it.  They aren't gamers, they don't know that real games allow them to play as long as they want and shouldn't be asking them to pay every 5 minutes.

R083R70
R083R70

@Gatts1978  If a piece of DLC is of good quality and size, is done as an after thought, appropriately priced, and does not in any way hinder the main game I would not say it is a bad thing; DLC like Awakening, Mask of the Betrayer, Shivering Isles, The Lost and Damned, Dark Crusade, and so on are excellent and I do not believe they were bad for the industry.

itmustbepaul
itmustbepaul

@Gatts1978  Oh please. You act like this isn't an extension of the old arcade "Insert Quarter to Continue" mantra that's been going on for almost 30 years. Like NBA Jam didn't allow you to just pay for an entire game of basketball by putting in a few extra quarters before you played a single quarter 20 years ago. Like Gauntlet didn't allow you to put in extra quarters to give you more health 25 years ago. This isn't new.

I especially like how you say "gamers" are responsible for gaming becoming shit. As if the people who do something and enjoy something are the ones who have made that something awful. Really? I didn't know that gaming was, in fact, "shit". Basically, you're some sort of infallible entity that is above buying Far Cry Blood Dragon, World of Warcraft expansions, Diablo expansions, or 1 of over 3000 Rock Band songs. Hell, you don't buy disposable razors because you're a master of the straight blade. Get off your high horse.

Hurvl
Hurvl

@Gatts1978 Don't hate the players, hate the game (developers/publishers).

ninjaroach81
ninjaroach81

@ggregd @ninjaroach81Certainly not, however, it is a little disturbing that we're seeing more and more of the bad kinds; numbers like those being put up by Clash of Clans are very hard to ignore and, in general, it seems that developers are looking at Free-to-Play as a ginormous cash cow (kudos to those who do create truly Free-to-Play games.  Unfortunately, it seems they are the minority).

ninjaroach81
ninjaroach81

@kharens @Evil_SidekickThat's the difference with DLC and the microtransactions in these types of games.  Most DLC is entirely optional and you'll have no problem playing the base game without it; Free-to-Play games either make it impossible to progress through the game without buying the "Booster Packs" or will force you to wait a certain time period to continue playing without buying additional time (see the re-release of "Dungeon Keeper" by EA on iOS and Android for the ultimate example of microtransaction hell).

jharring
jharring

@nl_skipper @jharring Well, I'll just let you know it is NOT doing it right...just artificially limiting how much you can do and how often.  Furthermore, it's PvP as well and a lot of people don't want to get owned all the time and feel compelled to spend money to keep up.  I went through the same thing with Marvel Avengers Alliance....I tried to play it for free for a while and it just became so frustrating going up against the "wallet warriors" that I just gave up on the game entirely.  No matter how much you spend, someone else is going to be ahead of you, but they're counting on you to keep talking yourself into throwing money at it.  And as you can see, a lot of people are.

Thanatos2k
Thanatos2k

@Tigerbite2 @troll_eat_troll Sports are entertainment.  Alcohol has temporary "benefits."

These games aren't entertaining, they are compulsive.  Like a casino, but at least in a casino you have a chance to win something tangible.

willyumv3
willyumv3

@itmustbepaul Agreed. These have the same idea in mind, just a different vessel. Arcades didn't die because of games not having "pay to continue," they died because of more practical reasons like systems came out that were more powerful and a lot smaller.

Those games that we played back then came out on consoles and were hits because the games were good. If people cared about putting in quarters, they would have had terrible memories and not have bought the game on console.

Also, when did gaming become so serious? This is supposed to be a casual activity that people do. I can't help but feel the people that get angry about gaming just care far more than they should about it, or have no other activities in their life.

Thanatos2k
Thanatos2k

@itmustbepaul @Gatts1978Arcades died for a reason.  Once people could pay once and get unlimited "continues" arcades faded into oblivion.


Mobile will die the same way when the dumb masses start wising up.

ggregd
ggregd

@ninjaroach81 @kharens @Evil_Sidekick  That's one kind of free to play, the worst kind, and it does suck.  Other free to play games are really free to play, like DOTA, LoL and Path of Exile.

Tigerbite2
Tigerbite2

@Thanatos2k @Tigerbite2@troll_eat_troll Sports are entertainment to those that enjoy it.  If you don't enjoy it, it's not entertainment.  LOL @ alcoholic benefits.  These games aren't entertaining to YOU.  They entertain others, which is why they play them and spend money on them.

A casino is entertaining to some and not others.  Whether you win or lose.  I love playing the slots on cruise ships.  My last cruise I played the penny slots, only gave myself a dollar (was waiting on a comedy show to start), got up to $23, then lost it all.  Enjoyed every minute of it.

Opinions  are not facts, keep that in mind.

willyumv3
willyumv3

@Thanatos2k "These games aren't entertaining"

That's what we call an opinion here on Earth.