Report: Amazon's Android console out this year below $300

Games and entertainment device rumored to launch sometime in 2014 allowing users to stream and download content.

Retail behemoth Amazon will launch its rumored Android-powered games and entertainment device in 2014 at a price point below $300. That's according to a new VG247 report, which cites multiple anonymous sources with the information. The device will reportedly allow you to stream and download games, music, movies, and TV content.

The report claims that "senior publishing sources" have met with Amazon recently for a briefing on the new hardware. The device shown to publishers is believed to be about the same size as the redesigned PSOne, grey in color, and featuring sharp edges. Of course, as VG247 points out, it's likely the unit will see a refresh before its official release.

Amazon's Android console, which reportedly goes by multiple internal codenames, is said to be in development at Amazon subsidiary Lab 126, the team behind the Kindle line of devices. Overall, Amazon's console aims to be the focus of the living room, tying together the suite of entertainment content Amazon offers--like digital music, movies, games, and TV shows.

If Amazon's Android console is indeed real, it would likely leverage the company's popular Amazon Prime program in some manner. Amazon counts more than 10 million Prime members, who pay $80/year for perks like two-day shipping and a Netflix-like streaming service.

According to a past TechCrunch report, Amazon's new device might be powered by a Qualcomm MPQ chip.

Should Amazon's Android console come to fruition this year, it would conceivably compete directly with similar Android-powered systems from Ouya and GameStick.

It's not only new hardware that Amazon is working on in the game space. The company also has an internal game development team and even hired Halo writer Erik Nylund last year to become Amazon's director of narrative design for an unspecified project.

"I can't talk about specifics, but I wouldn't be there unless something cool was brewing," he said at the time.

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
70 comments
djnkboxx
djnkboxx

The Ouya is already hard for many to dig and they want to price another android console between 99 and 300 bucks?   I dont see it taking off.

ggregd
ggregd

Amazon is cheap, and I own a Kindle Fire HDX, but they way you're tied to them is kind of weak.  You can't download apps and games unless Amazon offers them, they block you from using Google Play, etc. 

(Yes, I know it's easily circumvented if you can get the app's install file, but it voids your warranty if it bricks your device.)

aarono64
aarono64

I see a market for this if Amazon go about it in a slightly different manner. Firstly, they need to rebrand it. Nowhere in their marketing should they include the term "games console". They should call it something like a "Kindle Hub" or something completely different: not video game console. Remove the preconceptions.

They should also allow for such apps as XBMC and FilmOn TV; as well as the ability to interact with other Android devices.

If they go about it the right way it could be class. I'm not going to pay $300 for a games console; I would be more inclined to spend it on a media hub.

hadlee73
hadlee73

I'd be really surprised if all these Android consoles don't create a niche market which implodes in on itself within 1-2 years.

Sam Olney
Sam Olney

But we've already got the Ouya..?

Neil Sharma
Neil Sharma

PSP or PS Vita still the best portable entertainment devices, NVIDIA shield still the best android gaming device. Don't bother Amazon...

Vodoo
Vodoo

The only people that would buy this are the same people that buy the Kindle Fire. The only reason to buy  Kindle is because you're not aware of Googles' Nexus tablet that is the same price, with MUCH better specs.

xcollector
xcollector

Get ready for the video game crash.

gargungulunk
gargungulunk

With this mobile-gone-console wave, "They" may actually get some serious games developed.

It is just a matter of time, yet the only concern is tha...wait, I'm not concerned.

darkljolly
darkljolly

God you people are so short sighted. How the hell can you compare the OUYA to Amazon. 


1:  It has been heard  that Amazon been hiring some big talent from the industry for the past two years or so. So it will have good first party exclusives 

2:  I doubt they'll have trouble marketing the damn thing, since it's going to be all over Amazon. Plus amazon has the funds to mass market 

3: They could be aiming for more than Mobile games, if they're pricing it that big . I mean come on this is amazon we're talking about they're not idiots like Mojo and they're $250 android console. 

4: Below $300 does not mean $300 -_-

The only problem here is  If they wanted to have X1/PS4 multiplats come to there system a snapdragon 800 wont cut it because it does not have a DX11 feature set, they would be better off going off with a snapdragon 805 which does have DX11 support and features and 40% power boast over the adreano 330 GPU found in the SnapDrag 800.


God open your eyes a bit more people.

Tony Dumbassfindergeneral Canavan
Tony Dumbassfindergeneral Canavan

Pointless crap decision IMO. The newest smartphones are way better than the ouya and Co. You just buy a wireless controller and connect ya phone to the TV and hey presto an android console.

Jak Gibberish
Jak Gibberish

... The..... Kintendo...... OK OK I will shut up!

Marcus Tavárez
Marcus Tavárez

no one wants another android console, we can play those games on tablets or phones

Mike Metalnoid
Mike Metalnoid

Great news!!! A new Android Console... ... ... ... NOT!

John Martins
John Martins

Cheap way to keep the kids quiet, I suppose.

ScreamDream
ScreamDream

Ouya II. Bad things about this, they have 1 developer, Amazon Prime is going to be taken off PS, Xbox and Wii U because of direct competition clauses.

lostn
lostn

$300 is too expensive. For that price you can buy a real console like PS3/360/WU.

neowarrior121
neowarrior121

better be better than an ouya otherwise it will die a most terrible death 

mattcake
mattcake

Yeah pretty good idea, it's handy to be able to play those silly little Android games on a $30 box instead of your phone.


What's that? It's what? 300? HEHHEHEHEHEHEHE

Xristophoros
Xristophoros

it sounds like the andorid gaming aspect of this device will be secondary to the media streaming features. amazon has a solid ecosystem of video content, so i can see this working out well for that particular demographic. for everyone else? meh, not really. this won't be something that changes the industry in any way. just another box that you don't really need. 

nickpeck36
nickpeck36

Another flop android system.... /yawn

DarkNeoBahamut
DarkNeoBahamut

Android is the future of gaming!!


(said nobody ever)

amaneuvering
amaneuvering

More consoles added to the mix that we don't need.

MAGIC-KINECT
MAGIC-KINECT

Don't forget Apple is releasing a console too....and every other damn corporation on the planet it seems. Oversaturated market for sure. Sony, M$, PC is enough for me. Nintendo is good for the cartoon games for some people. All these other consoles are for tiny niche "markets".I don't think any of these new things will gain worlwide use/acceptance. Will see in a year or more....But the $99 OUYA is/was a total failure and OUYA 2 will be also.

Grenadeh
Grenadeh

Yay more pointless electronics.

Onallion
Onallion

Shame, another expansive flop.

Acillatem1993
Acillatem1993

What? Of course it will be below 300. Who wants to play all these phone games on a tv for so much money.

Dannystaples14
Dannystaples14

Fuck android. Smartphone games, android consoles, all of these things suck.

Sure not everyone wants a stand alone console/PC to play games on which is why mobile gaming is so popular with the casual gamers but stand alone android consoles are just stupid.

App games look bad enough on the tiny smartphone screens let alone in your living room on a 30+ inch TV.

Hurvl
Hurvl

The Ouya also ran on Android and was only 99 dollars, but Amazon is an established company with a large user baser, so it's not a perfect comparison. I think the Steam Machines are much more likely to be successful than Amazon's console.

de-astroturfer
de-astroturfer

A) Android is used by Google to spy on your every move 

B) Neither Amazon or Google pay tax

C) its an Android console ! 

kay2kid
kay2kid

@darkljolly You are making sense, which is not allowed on GS. Away with you!

SkyAboveThePort
SkyAboveThePort

@Dannystaples14 Snapdragon 802 and Adreno 330 should be able to compete with Wii U, by hardware specs. And surely there's a lot more variety of games in the Play Store versus the Wii U library. So yes, I believe this offering makes sense to a lot of people. Gamestick is way underpowered, Ouya is crappy hardware...no real competition from those when it comes to non-hardcore gaming in the sitting room.

sunbeam4
sunbeam4

@Hurvl I don't know about android games, but the box on it self is a good way to push amazon in the living as a prime-media seller.

lostn
lostn

@Ultra_Taco@lostnYeah and by below $300 they mean $299.

You do understand what people mean when they sell "below" right? Technically $199, $99, or even $1 is "below" $300, but they wouldn't say it's going to cost "below $300" if the actual price is $99. They would say "below $100" for $99 because that sounds a lot better than "below $300" even though it still is below $300. By why would you want to use a higher number? I mean a console manufacturer selling a console for $400 is not going to say their console will cost "below $10,000" even though $400 technically IS less than $10,000 are they?

The console is not going to be a meaningful amount below $300. It will be $299 or $295, which is insignificantly less than $300, so for simplicity, it's basically going to cost $300. 

Moron.

scaperat1
scaperat1

@Ultra_Taco @lostn You can buy ps3 and 360 for less than $300.

dcno07
dcno07

@lostn  This just in - The new PS Vita will be priced below $10,000, people...

lostn
lostn

@scaperat1 Replied to the wrong person, sorry.