Reggie rises to Nintendo's top

Fils-Aime now president, COO of game giant's US operations; ex-president Tatsumi Kimishima named CEO and chairman.

Viva El Presidente!
There was no more room at the top of Nintendo of America's corporate ladder, so the company just added some rungs. The US arm of the Japanese game giant announced today that company president Tatsumi Kimishima has received a promotion to the new roles of CEO and chairman of the board.

Before coming to Nintendo, Kimishima spent 27 years with Sanwa Bank of Japan, where he served in several management-related jobs. After leaving Sanwa, he served as chief financial officer of The Pokemon Company in 2000 and president of Pokemon USA in 2001 before becoming president of Nintendo of America in 2002.

Taking over the roles of NOA president and chief operating officer is Reggie Fils-Aime, who has led audiences through the past several E3 press conferences as executive vice president of sales and marketing. He achieved celebrity status among Nintendo fans for his speech at E3 2004, when he declared, "My name is Reggie. I'm about kickin' ass, I'm about takin' names, and we're about makin' games."

Fils-Aime joined NOA in December 2003, after working in high-level positions at VH1, Procter & Gamble, and Pizza Hut. As the company prepares for the fourth-quarter launch of its Wii console, Fils-Aime will juggle duties between his former role in sales and marketing and his new position overseeing NOA's daily operations.

A third promotion announced today sees senior vice president of business development Mike Fukuda bumped up to executive vice president of business development. Of the three executives promoted, he has the longest tenure with Nintendo, having been with the company for 12 years. In his new role, he will oversee the creation of games and hardware tailored to Nintendo's North American audience.

"With the upcoming introduction of Wii, along with the strength of this new leadership team and strong executives already in place, Nintendo will continue to dramatically change the way consumers of all ages interact with their video game console on a daily basis," said Satoru Iwata, the overall president of Nintendo, in a statement.

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Discussion

150 comments
Disgaeamad
Disgaeamad

Reggie is doing very well, I wish him all the best.

k-diddy66
k-diddy66

reggie reggie reggie is gonna take over the world

02sfraser
02sfraser

hahah amazing. Reggie is total good and desrved the credit. Good on ya.

i_love_my_ds
i_love_my_ds

just 2 and a half years later? he got to be president pretty damn quick!

darkdaej
darkdaej

Rofl, honestly, it was a question of WHEN would he get promoted. now the question is...who will replace him? now that he's gone, Ninty needs a new public head to spearhead the operation....

cire
cire

The duel position move is common in Japanese companies. Board members tend not to do much. Just get paid. It's a status thing. More power,more money. Checks and Balances have a different meaning in Japan.

marioman50
marioman50

that's why he was so serious at E3, he was trying to get the new president position

abe200x
abe200x

Reggie deserves it more then anyone else

MOOGLEMAN01
MOOGLEMAN01

Nintendo is dead. Who elected this dumb*** for president?

DarkKefka
DarkKefka

Good for Regie. Good for Nintendo.

Killagorilla27
Killagorilla27

Good for him. He's really done a lot to help pull the company out of the gutter (well, it wasn't THAT bad, but still) since he's been on board, and I think this he deserved his promotion...

vaejas
vaejas

I miss Howard Phillips. Is he still working at Microsoft?

dounowhatiam
dounowhatiam

wow that was quick he only joined 2 1/2 years ago at this rate in another 2 1/2 years he could be president of the world lol

CorruptGamerGX
CorruptGamerGX

Miyamoto is the man, but Reggie can still kick ass and take names in Super Smash Bros.

Maquis_UK
Maquis_UK

good for you Reggie. more charisma than Gates AND Moore, in one (large) little finger. .... Wiiiiiiiiiiii !!!!!!

kevo14
kevo14

the regginator is the man

GKBeetle
GKBeetle

All they did was give three guys new titles. I don't see how that's news.

WolfSkill5544
WolfSkill5544

I'm so glad for Nintendo. They are gonna get more games from the third-parties now.

faridmon
faridmon

With today's promotion, Reggie now has the executive power to take millions of more names while simultaneously kicking asses. GO NINTENDO AND Reggie. come on and show Bill Gates that he is not Hideo Kojima

jaefrmbk2k
jaefrmbk2k

[This message was deleted at the request of the original poster]

jaefrmbk2k
jaefrmbk2k

if Reggie tryd to kick my ass i'd have to stomp him aout.

fluffebunnie
fluffebunnie

Reggie couldn't kick anyone's arse or take anyone's name.

chrisdojo
chrisdojo

cool. hopefully they get a 'better looking' spokesman now :) and please, no one as dumb as peter moore.

Master_Morex
Master_Morex

Awesome. So far he's been doing a great job for N so he deserved that promotion. REGGIE KICKED MY BUTT!

nchan
nchan

Reggie scares me. I don't my a**ss kicked and name taking.

playwrite
playwrite

mm...i don't know if i like reggie as prez. he doesn't exactly embody the "nintendo spirit". he is coll and all, but i don't want him having that authority.

ravenator529
ravenator529

This is no surprise to me. He is the face of NOA. When this guy talks, people listen. Personally, I think people underestimate the fact that he had a lot to do with the success of Nintendo at E3. Nintendo stole the show from Sony and Microsoft IMO. I want a Wii! I bought a DS right after E3 was over. I am no fanboy because I do spread the love when it comes to owning consoles but I am really excited with what I saw and heard from Nintendo.

Megadanxzero
Megadanxzero

Nintendo are so gonna kick some ass this gen. Hopefully take some names too

shasam712
shasam712

Reggie deserves it, he works hard and seen as he is now legendary to us, the little people, then he may aswell get a decent prmotion. Apart from that though....not the normal news that I look forward too.

lukavider
lukavider

Probably the prez with THE worst haircut ever....but still kicks major a$$ ;)

phSychO_AtDawn
phSychO_AtDawn

I have a feeling hes going to do good for nintendo he said they're going to kick ass and i believe him and I also believe theyre going to make some kickass games.Reggie.Sounds diffrent to the name of NINTENDO. A new way to start the next generation of gaming with a new Captain whos up to date with the times.I feel hes going to answer all of nintendos old skool fans by at least removing its "kiddie" image.GO Reggie

never-named
never-named

I'm all for Nintendo, but that arrogant piece of s*** really makes me want to reconsider.

never-named
never-named

I'm all for Nintendo, but that arrogant piece of s*** really makes me want to reconsider.

LinkErdrich
LinkErdrich

The Reggie-Lution has been what the Big N's needed since Howard LIncoln stepped down.

videogamr49
videogamr49

Yay for Reggie! Next best thing to hit Nintendo!

NightRain
NightRain

REGGIE! He's such a great guy! He's gonna do great things for the company! :D Alright!! Congrats Reggie! :)

rbarahona
rbarahona

Good News for Nintendo of America. I have a lot of faith in Reginald Fills-Aime and I'm sure that he will help Nintendo sell more units. They have a tough road ahead, but I'm sure that these changes within their structure will help the entire American branch of Nintendo.

unbiasgamer
unbiasgamer

reggie rocks. he should rule the world

jon1233
jon1233

Reggie is the coolest game related person ever. Well 2nd best. 1st is Kojima ;)

SnowFarmer
SnowFarmer

Heh, I'm not sure his PR gimmicks will make him an effective leader of a division of a major company. The guys a clown.