Razer honoring unauthorized 90% off coupon code

Peripheral maker CEO says company will not cancel orders placed using the code, even though company stands to lose "insane amount" of money.

Computer peripheral maker Razer will honor an unauthorized coupon code it discovered this week that granted United Kingdom shoppers 90 percent off their orders. Writing on Facebook (via Polygon), Razer CEO Min-Liang Tan explained that Razer could legally cancel orders placed using the code, but won't because of its longstanding consumer-first policy.

"While we have the option of cancelling the orders legally, we’ve always had a customer-comes-first policy at Razer and in respect of this incident, we have decided to honor the orders that were placed using the unauthorized code by Razer fans buying single products for their own use," Tan wrote.

Honoring the 90 percent off code will result in Razer seeing an "insane amount of losses" due to products being sold significantly below costs, Tan said. Despite this, he explained that Razer wants to "do right by the community" and so will honor the codes.

"Our focus is on doing the right thing for our fans, the gamers and the community, not for resellers or users to profit from this," Tan said. "That’s not gaming, that’s not our deal."

Tan explained that it will take weeks--and months in some cases--to processes and ship all orders. This is due to the high volume of orders and the fact that many of the items users purchased were backordered to begin with.

"We appreciate everyone’s patience, and we thank all of our customers for their support. Game on," he wrote.

Razer recently launched its own gaming tablet, the Razer Edge. For more, check out GameSpot's extended coverage of the device.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Discussion

216 comments
Gamer-1024
Gamer-1024

I have no doubt in my mind that Razer consulted their attorneys and PR people, and the attorneys likely told them the percent chance of ending up in court if they don't honor the coupons and the PR people likely told them what a success it would be for PR and so they made their decision with at least that in mind.


I congratulate Razer on a PR Boon.

snova9308
snova9308

i think Ill buy a razer mouse now...

bhavinsw
bhavinsw

I love Razer and respect their customer supportive decision as well. Actually I used that offer and happy to see my order at lowest price. 


Many many thanks to Razer, but i should give credit to promocodeslady.com for their Razer Zone coupon page where I got that deal. 


Elann2008
Elann2008

Once again, Razer not disclosing numbers.  There are probably a few hundred that capitalized on the system error.  This won't hurt them at all.  If anything, it gave them a chance to play the hero card and free marketing.

Tax write off could very well be a possibility.

junglist101
junglist101

They should have told the people who used the coupons to eff off.  They are probably fearful of some sort of internet backlash but I don't really think that would happen in this case.

STrugglingFool
STrugglingFool

Always the last to know. Sniff Sniff

Maybe it still works?


jakesnakeel
jakesnakeel

Why is honoring a fraudulent coupon the "right thing to do"?  And if you are going to make a fraudulent coupon, why not just do 99.9% off?  I'm going to make a sign and put it in front of Best Buy, "everything inside is free", I hope they do the right thing and honor it.  

obsequies
obsequies

microsoft wishes they could advertise like this but instead they had that twitterbug

2bitSmOkEy
2bitSmOkEy

I sosososo wish I could have grabbed their tablet at 90 percent off.  What an amazing deal that would be.

edinko
edinko

 They probably leaked the coupons like publishers  "leak" game footage on purpose. It may be a PR stunt in theory. Great for the people who got them and will get lot of positive PR

Colinschindler
Colinschindler

Wow, my respect for razer just quadrupled. Seems like all one sees lately is company's doing just the opposite; companies that do right really stand out.

kekejefferis
kekejefferis

D'oh, I bought a Logitec G110 keyboard lastweek... wish Id had known about this sooner.

Nevermind.

Owner34
Owner34

I wish I could have taken advantage of that haha

Mkeegs79
Mkeegs79

You know me? I don't think so.

Rocket2Uranus
Rocket2Uranus

lol.  they AREN'T LOSING MONEY!
do you realize that mass manufacturing these items are dirt cheap.  I'm sure they aren't making profits but I'm sure they are moving units. 

FollowY0urBliss
FollowY0urBliss

Does anyone know is these coupon codes applied to certain items? Or anything? Because it would be insane to get that premium Edge tablet or one of their gaming laptops for 90% off!

kay2kid
kay2kid

Proud owner of razer naga's molten mouse, goes very well with my GT70 Dragon Edition!

xolivierx
xolivierx

true, or some marketing trick? I'm just wondering how many units have been ordered with the 90% off coupon. Maybe it's for an older sku to get rid of it until the newer sku arrives. Could have been with an asterisk saying ''while quatities last''. We don't have much info on this. But then again the result is happy gamers, and good reputation for the company...who cares

wookie560
wookie560

Lol some guy made unauthorised coupons and thought he was trolling the consumers. Then razor comes out and say "yea we'll take them". So much for that guy.

mrklorox
mrklorox

Damn, I sure would like to have a Razer Hydra... but I don't really have a use for one until games support it. Though I'm sure it'll be a hot commodity in 2015 to be used alongside the Oculus Rift.

hiphops_savior
hiphops_savior

Currently using a Blackwidow Ultimate Stealth keyboard (boxing day for 90 bucks), and it's a solid keyboard. Regardless of their more gimmicky products, Razer usually makes solid products when they stick to fundamentals.

TohouAsura
TohouAsura

That's nice, but PR tricks don't fool me so easily. As if they are really losing that much, their products are so overpriced for having nothing more than a few extra buttons, a comfy surface and cool LEDs, so what are they really losing? If anything, 90% coupons are closer to the price of the actual materials used.

Mr_Big_Boss
Mr_Big_Boss

I bet the 90% off sales brought in more money than standard price sales.

x_hunter00
x_hunter00

What a dumb move! So what happens when another unauthorized coupon gets released? Will they honor it as well? What happens if it's 95% off or maybe even 99% off.  They should've cancelled the orders.

Toysoldier34
Toysoldier34

They wanted to charge me $20 shipping for the cheapest, on a $15 mousepad in the US. They will manage.

blackothh
blackothh

@kekejefferis i still have an original G15 with the flip LCD screen that i use every day and still works great. had a MX1000 mouse and loved it, but changed over to a corded G700. I also got a darkfield anywhereMX for my laptop and it really does work on glass and pretty much any other surface. You may have paid more, but u are getting good products.


Ive tried razer stuff and ive not been impressed

dualblades
dualblades

@Rocket2Uranus 

A 90% discount would force most companies to eat a loss on the product. When you factor in cost of materials, packaging, shipping, cost of labor etc. it adds up fast. They might stand to gain from it in the long term from continued costumer loyalty, but in the short term they'd be losing money

Defy_The_Fallen
Defy_The_Fallen

@FollowY0urBliss I believe the code was 1234, don't bother trying though. It was a UK store specific thing apparently and they seemed to have taken the 'buy' option off of products until they sort it!

JachAnen
JachAnen

@mrklorox If thats true that games does not support it. Razer should close for messing up their business like that. You don't make something there isn't a market for.

M15F1TT
M15F1TT

@TohouAsura yeah your right but if they sold it for how much it cost them to make then they would see no profit, they sell over to make a profit buy materials and pay employes you sir need to go take an economics class.

JachAnen
JachAnen

@x_hunter00 If it had been 95 or 99% they would probably have cancelled them. And fewer would have used the coupons because it would obviously be a trick. How did the guy even make the fake coupons? They worked after all, so he must have had access to something within Razer (if it was from their site).

lingo56
lingo56

@x_hunter00 If you actualy ordered something from them I don't think you'd be saying that :3 Anyway the odds of this happening again recently are pretty low.

kekejefferis
kekejefferis

@blackothh Thanks, im enjoying the G110 so far, I also like that the keys are very quiet when typing.

I actually didnt pay all that much for it, RRP is £60+ but I shopped around and found it for under £30. so far very happy and it goes nicely with my Logitec mouse and surround sound speakers. :]

aussiemuscle
aussiemuscle

@dualblades @Rocket2Uranus looking at my Razor mouse, i think the packaging might cost almost as much to make as the mouse itself!!!

mrklorox
mrklorox

@JachAnen That's not how it works. If it was, no new inventions would ever be created.

TohouAsura
TohouAsura

@M15F1TT @TohouAsura The profit they make is much more than the materials are actually worth.

You don't sell the products for 1 to 1. But you do not need to sell them for 8 to 1 either.

You need to take a reading comprehension class.

Toysoldier34
Toysoldier34

@parrot_of_adun @Toysoldier34 The money all goes to Razer, they then pay the shipping separately. They choose what they want to charge for shipping. If you went to a UPS or Fedex they wouldn't charge you $20 to ship a mouse pad.

JachAnen
JachAnen

@aussiemuscle lol Probably does. Razer might be known for "customer-first" policy, but it isn't known for quality.

parrot_of_adun
parrot_of_adun

@Toysoldier34 @parrot_of_adun That price can include shipping material and special instructions for the courier. To assume they just pocket the difference makes an ass out of... Well, someone.