Quake Wars lands in-game ads

To offset the costs of ongoing support of the title, Splash Damage has opted to sell ad space in the game.

The highly anticipated multiplayer first-person shooter Enemy Territory: Quake Wars will be the latest title to utilise in-game advertising, Splash Damage's managing director Neil Postlethwaite has said on his developer blog.

The game, which has been in production for four years, is due for release on August 1. As an exclusively multiplayer game, the title will need funds for support after release--to maintain the servers and the community site, and to provide updates and improvements, explains Postlethwaite.

"To help cover this level of on-going support without passing the costs on to the gamer, Enemy Territory: Quake Wars will feature appropriate advertisements in select locations of our levels," he said.

According to Postlethwaite, these ads will not be intrusive, nor will the ad system collect personal information or data of gamers. The executive added, "You won't have to interact with them; they'll just be part of the normal environment. In fact, there are some places it's quite odd not to have an advertisement--the sides of container trucks, for example. Great care is being taken to ensure that all our ads are appropriate for the game world and we have absolute approval rights in this area. If it's not appropriate or it's distracting, it won't go in."

Postlethwaite did not identify the company that Splash Damage would be using to provide the in-game ads. The executive concluded his blog post by saying that it was not a decision that had been made lightly, and that he hoped by making it the company would be able to provide a "higher level of ongoing support" that it would have otherwise been able to.

Other games that have featured in-game ads include Battlefield 2142, the FIFA game series, and Tom Clancy's Splinter Cell Chaos Theory.

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Discussion

225 comments
raze-boi
raze-boi

As long as the ads are not stupid...it is fine for me :)

sharpshooter188
sharpshooter188

sion5 "When games like WOW are charging a monthly subscription its not as appealing as other games that dont have monthly fees." ...so you have not noticed the millions of fans who are addicted to this game. Am i correct?

sharpshooter188
sharpshooter188

i see a problem with it because there are ads in everything as is. from the standard billboards on the street to the friggen salt and pepper shakers you see at the diner when you eat. (ive seen this before.. it was an ad for a cooking school.) we dont need one more friggen space taken up. servers eh? personal servers have always been what live has thrived on. A Dedicated server is nice sure. but its just nice to have a product that doesnt have ads...FOR ANOTHER PRODUCT in them... its almost disrespectful in a sense. I understand this is a capitalist country but for ****sake. you have to draw a line SOMEWHERE.

BDANick
BDANick

They will make sure that the advertisements are not as you say "disgusting"... its a viable source of support for online games... I dont see a problem... if they were plastered on load screens obnoxiously then yes of course... but in game advertisements is something i always thought would make sense... instead of some noname brand on a vending machine in a FPS id love to shoot the hell out of a powerade machine... explode a shell gas station! maybe even crash a dodge truck... Imagine a gta where they implemented in game advertising... it could really help with immersion... driving a ford truck rather than a lookalike? sweet!

Sam_Lowery
Sam_Lowery

Oh great, a futuristic game with adds for 07 Dodge trucks. . The only thing more disgusting than in game adds are people who don't think this is a problem.

DJSMITH007
DJSMITH007

"I can see it now, BRANDO "It got what grass craves" posters plastered all over the place. To be honest I've only seen two ads in BF2142 and I've played my fair share of that game." lol, there were ads in BF2142?!?!? I have the game and played it about 50 hours and I've never seen one!

DJSMITH007
DJSMITH007

To some extent Ads can make a game even more realistic...on the other hand sometimes they can ruin a came, sounds like Splash is going the right way for Quake Wars

Landeron
Landeron

You mean i can bomb a pepsi truck!! BOYAHH!

Taegre
Taegre

In-game ads are a really cool concept. On paper, they sound distracting and cheesy, but when you see them in the game a lot of times they build a big sense of immersion, because people in this game world are eating at your favorite resturaunt or wearing the shirt you have and watching movies you've just seen. It worked great in The Matrix Online, on both an immersion level and on the film's message of corporate control. As long as they don't make the ad presence greater than it would be in real life, I'd like to see more games make use of it.

NeoNavarro
NeoNavarro

I am dying to get my hands on this game! It's going to be a great expirence on X-Box Live.

Konxumer
Konxumer

I can see it now, BRANDO "It got what grass craves" posters plastered all over the place. To be honest I've only seen two ads in BF2142 and I've played my fair share of that game.

A7Xfan
A7Xfan

You know what on the sides of big trucks is an awesome idea seriously think about that. For example in Halo 2 on Turf I believe there are those trucks that just sit there and are blank and white... I just think to be able to say I'm near the Wal-Mart trucks is more descript than saying near the trucks (cause I guess it's possible people may mistake the Warthog for the trucks)

Bobchad94
Bobchad94

In-game ads are fine in some cases (like a Vault soda machine in Guitar Hero II, or hip-hop clothing labels in Def Jam), but there are some cases where it just takes you out of the game. Battlefield 2142 is a great example. I was playing the other day, looking at a war-torn landscape with helicopters roaring by, tanks grinding through, and rockets flying everywhere. And whats standing erect in the middle of the field? An ad for Ghost Rider DVDs. Funny, I don't think that the movie will remain popular a century from now. I don't even need to bring up Fight Night Round 3.

Red_Knight_Alex
Red_Knight_Alex

To me this is just another step and I knew this would happen eventually. Our culture is full of ads of all kinds, especially in the media, and to have corporations out of the video game industry for so long I am really impressed. As long as they are not interfering with the game what-so-ever I am fine with in-game advertising. Frankly, what other choice do we have? We can moan and groan but nothing will be done. We can also pay more money upfront for video games and that is something I will not do. It seems to me that many people are willing to shell out $50+ for one game; I , on the other hand, wait until the cost drops until about $20 before I pick one up. Sure, it's old by then, but it's the same game. With other life expenses I have to keep my hobby in check or else I may not pay all of my bills! What I do not want is pop-ups or loading screens with huge advertisements on it. What I imagine happening in the future are those big "loading screens" between play when really it's just designed to flash a nice ad at you.

renofury
renofury

paying for game + xbox live and still get ads >_> hope other games dont follow this trend.

Cobra5
Cobra5

They sound like they really, really don't want the ads in their game, and feel more forced to do so. I didn't really think it was too big a deal, till I was playing BF2142 and I started seeing the ads. They did break the flavor for me, and very much so... they felt so out of place. Then again, I'd much rather have in game ads then Subscriptions. That's a no-brainer decision for me.

cybolt
cybolt

How about making a toggle switch in game between subscription play and in-game ads. Fast servers cost money you know! Plus, you don't HAVE to buy products just because you've seen an advert? Do you?

Omnipresence
Omnipresence

i agree with kragore, ingame advertising is no big deal. the player chooses whether they want to look at the ads or not, and if you look at them and go into a rage thats your fault, just learn to accept that advertising is and always has been everywhere, it was just a matter of time before it came into gaming. I also agree with KandyKornMan, in bf2142 it did at a bit of realism to the game, i think, even though it implies that 100 odd years from now we would still be buying the same processors we buy today :P Either way, who cares about ingame adds, Quake Wars is likely to be a quality game, so enjoy it for its gameplay and ignore the occasional ad if you hate them so much. Movies have ads and product placement in them, you don't get angry when you see that do you? Why should you with a game?

kragore
kragore

[This message was deleted at the request of a moderator or administrator]

Nene33
Nene33

I'm just so happy there's gonna be another Quake :D, ads are beeing featured in a lot of games(all major sportsgames have it), and it doesn't bother me, I kinda feel it gives a game more realism.

digital0verdose
digital0verdose

GundamSlayerX19, actually, there is a very serious need to capture how long a gamer looks at particular ads. Again, this is where limited marketing knowledge has caused another person to make an incorrect assumption. The reason they need to capture this is so that when they go to a potential ad partner, they have hard numbers showing that people are not ignoring the ads already in game. This data will give the ad company some idea of potential awareness that specific location has.

Sion5
Sion5

I have to say I welcome the in game advertisement if it means that the only payment the gamer needs to make is for the disk. When games like WOW are charging a monthly subscription its not as appealing as other games that dont have monthly fees.

GundamSlayerX19
GundamSlayerX19

First of all i'd like to say this. Dear Dizzyk13, You are an idiot. BF2142 is spyware. "In the field of computing, the term spyware refers to a broad category of malicious software designed to intercept or take partial control of a computer's operation without the informed consent of that machine's owner or legitimate user. While the term taken literally suggests software that surreptitiously monitors the user, it has come to refer more broadly to software that subverts the computer's operation for the benefit of a third party." I place emphasis on the words "software that subverts the computer's operation for the benefit of a third party." now, that that's cleared up i'd like to comment on the actual game. First, i understand that this game is going to be more expensive for the game developers without passing the cost off to gamers. and normally i would support them all the way in using ads in their game AS LONG AS WE ARE INFORMED OF WHAT THE ADS WILL DO, AND AS LONG AS THE SOFTWARE IS DOING ONLY WHAT IT IS ADVERTISED TO DO! so if the software is allegedly only capturing your ip address to show you ads in your region, there isn't a need to spy on the gamer to see how long they stare at it.

dizzyk13
dizzyk13

first off to smoke311 your lagging cause your internet not your computer, and jknight is a huge retard look at bf 2142 everyone **** about that and look at it, the ingame advertisements are fine. No game company is stupid enough to make its advertisements to the point where they would annoy a regular person, the only the people who really complain are the ones stuck up over the principal of advertisements if they shut up and play they would know its no big deal, just like in bf2142. and as far as free downloadable content goes, get a job and maybe you wont need everything for free eh? if your not willing to pay for something you want, then dont buy it and stop your ****

TheDanwich
TheDanwich

Add phone numbers so we could order pizza......... just saying

Proman84
Proman84

What a shame for a "Quake" title.

PacoL250
PacoL250

@alberto2045: Um, actually this is nowhere near the how movie trailers on DVDs are implemented. @KandyKornMan: See, I hope it keeps the costs of games down but I severely doubt that prices will go down. The savings will be passed on to the big wigs and the consumers won't really see much unless retailers lower the prices against the wishes of the publishers/developers.

KandyKornMan
KandyKornMan

I dont think its such a big deal anymore with the ingame ads.go to 1up and read the section on future of gaming.it mentions how ads in games could and maybe they do keep the cost of games down.most games have their own ads anyways for fake products.it adds realism to the game I think.

alberto2045
alberto2045

coool I like this so game adds is like the movie trailers in the DVDs

PacoL250
PacoL250

@jknight5422: I agree that in game ads are usually annoying as heck in a game, but sometimes, it works as long as it blends into the game. Lets just see how they implement it into the game and then I'll judge. It somehow, might just work. As for downloadable game content, if you have a console to play this game, then well expect to pay something for some content. While it may just end up being free after say 6 months (e.g. Gears of War maps), at first I bet they'll charge for the maps. Not sure what they'll do for the PC but I I'd expect them to have it free there. The market has changed and unfortunately, jknight5422, we're in the minority in not wanting to pay for downloadable game content. Unfortunately, I've paid for some in the past as well simply because that's the only way I could ever get it. Plus, I think people forget that the X360 version will have some form of money coming from XBL. Also, all this will be moot if the game just stinks anyway...

rokkuman09
rokkuman09

Ah it's not a big deal it didn't bother me too much on BF2142..

stikasasn
stikasasn

Need for speed did have ads but they didnt have the ability to change the ads when they wanted to or make new ones. Being online only would let them put ads where and when they wanted. ... I think. lol

digital0verdose
digital0verdose

jknight5422, your ignorance in business is startling. I suggest some real world experience as the limited knowledge you have right now is going to cause you to make poor, uninformed decisions. If the gaming community doesn't like the idea of in-game ads a or a price hike, the community will see a huge slowdown in games pushing the envelope.

Brokendemise
Brokendemise

Need for Speed: Most Wanted also has in-game advertising...

Myugenjin
Myugenjin

jknight got a big azz point, i mean sure dev cost have gone up roughly twice the cost since last gen (say 6-12 mill) but that profit margin is still huge at $60 x how many millions this will sell. It's the same as with the car industry, they rather over charge for more "fuel efficient" vehicle systems rather then bight the bullet a few quarters and bring reliable, attractive alt. energy cars on the road. I even saw some oil docu. bout the same thing, either the industry spends a few hundred mill in 5 years time to dig deaper for more oil exploits or simply charge consumers more for the less they "guess" they'll suck up. Same BS with sum O deez devs!

sm0ke311
sm0ke311

css is the best online fps multiplayer game right now 5mill+ players, will see how this game will run. i hope all people with different machines can join and play the game without eny problems. not like quake4, i have 8800card amd x2 6000+ quake4 have fps problem with x16aa or without it doesnt matter ultra or low still with 16players online im laggin very badly.

jknight5422
jknight5422

"You basically have three options. 1. Deal with in-game ads which are generally designed to fit into the environment without disconnecting you from the game, ie. billboards. 2. Pay $150 for a game. 3. Sit at home stroking your mouse while everyone is enjoying a solid game experience." ---digital0verdose Man, who the hell are you to tell anyone they need to learn something? You can go buy your $150 _multi-player_ game & play it by yourself, if the gaming community doesn't like the prices, the in-game ad content, or anything else for that matter, that's what will happen. Let this game sink & perhaps the next time they design a game, they'll get proper financing beforehand, or go find some other line of work. Repeat after me: 1. I will pay little or next to nothing for downloadable game content. 2. I will not accept in-game advertising. If we don't accept it, then they should remove it, or suffer the might of a sales loss!

jknight5422
jknight5422

"Games should be way more expensive than they currently are, we're catching a break as it is." ---gehof Are you high? Charging more just leads to less profit & extensive loss. Just look at the PS3 console. If they start charging double the amount, as an example, you will see fewer & fewer games bought, less profit, and then fewer of these high quality games developed. No one is "addicted" to games. If they cost too much, people won't buy them. As another example, I used to have an old TRS-80 video game catalog from the early 80's The game prices then were comparable to what they are now, they were around $40-50. And economists would say that $40-$50 back then would be a lot more in today's dollars, so we're either paying the same amount or less if compared to a Trash-80 game from 1983. Also, someone mentioned free downloadable content. On my Xbox 360, it better be free. I think I'll wait until downloadable content is available for this game before I decide to buy it. That way, at least I'll know if this is true, or BS (I'm really expecting it to be BS).

fluffebunnie
fluffebunnie

By adding in game ads, they are passing the cost onto the customer (just in a different form). Thanks for the heads up, I'll be skipping this title.

EarthThatWas
EarthThatWas

[This message was deleted at the request of the original poster]

EarthThatWas
EarthThatWas

[This message was deleted at the request of the original poster]

digital0verdose
digital0verdose

The problem is that many of you have absolutely no understanding and refuse to try to comprehend why this is needed. It's the same reason movies have ad placements. With larger and larger production costs to bring you the best possible games now, and to start developing future games and technology, these companies have to come up with ways of getting more revenue with out hiking the cost of the games themselves. You basically have three options. 1. Deal with in-game ads which are generally designed to fit into the environment without disconnecting you from the game, ie. billboards. 2. Pay $150 for a game. 3. Sit at home stroking your mouse while everyone is enjoying a solid game experience. Advice: Learn a little bit about business economics before you start complaining about things you are obviously clueless about. You people effectively do not want higher end games with amazing content.

wsammut
wsammut

i hope they realease lots of patches for it. cause fps tend to have lots of bugs but only few patches come out

mkurts
mkurts

If it has to be done, then it has to be done. At least you can shoot and blow up the ads .... I hope.

Maquis_UK
Maquis_UK

vile vile vile! yeah, any developer using in-game ads can wave goodbye to my cash too. i don't get the enthusiasm for ads on here, though. 'yeah, whip me harder, more frequently, and show me zero respect! cool! i will pre-order right now.'

amogley
amogley

will the revenue generated by the in-game ads make the game cheaper to buy? Will the gaming community actually benefit from this?

quilpie
quilpie

good idea i wont mind seeing ads, there doing it for a good reason so whats the big deal. splash damage keep up the good work. the costs of games these days is high so gamers love to here a game coming out that were not going to have to keep sinking money into.