Q&A: PS3 launch endgame with Kaz Hirai

SCEA prez discusses supply flow, game releases, and how the planned PS3 launch differs from the reality.

With less than a month to go before the PlayStation 3 hits North American shores, the excitement among Sony fans is palpable. That enthusiasm was stirred up today, when Sony staged a Gamers' Day event at Dog Patch Studios, an über-hip urban display space in the China Basin district of San Francisco. Its primary purpose was to show off the PS3's controversial Sixaxis controller and some of the functions of the PS3's online service. At the same time, Sony formally announced the PS3's final 21-game launch lineup.

Presiding over today's event was Ken Kutaragi's right-hand man in the States, Sony Computer Entertainment America president Kaz Hirai. Despite several bumps in the PS3's road to release, the always indefatigable and arguably suave executive remains as enthusiastic as ever about his company's product. And when GameSpot caught up with Hirai this week, he was more than eager to explain how he thinks the high-tech console will be a game-industry cornerstone well into the next decade.

GameSpot: So tell us how you're looking for launch and is everything lining up the way that you planned?

Kaz Hirai: The PlayStation 3 is rocking for a launch in North America for November 17. All the preparations that we've worked so hard to get ready for the launch, both internally and also working with all of our external partners, are really coming together. We're really excited for the launch and looking forward to it. It's about a month's time now.

GS: How have you adjusted your plans between now and when you guys started planning the launch?

KH: I think that with every launch comes unique challenges. And this time, for example, it's not only about the software that's going to be available day one, but also all the things that we'd like to try to accomplish and launch in terms of our network platform initiatives as well. That's also been a challenge as well as a learning experience for us as we embark on really a new chapter in the PlayStation family of products.

GS: One of the things that is going to be heavily scrutinized is supply quantity of the PS3. We know that you guys want to make them as quick as you can but obviously you had some production issues. So how close are you to ironing out the manufacturing issues that have slowed down production so far, and when do you really expect production to ramp up?

KH: Production is ramping up for the PlayStation 3 as we speak. Obviously production has already began and we want to make sure that we keep the ramp and get the install base up as quickly as possible. We have both the Japanese market as well as the North American market to ship to, and we also need to be prepared for launch in Europe for March of next year as well. So we want to make sure that we get the ramp up as quickly as possible.

GS: How close are you guys to making that happen? I know right now you guys are cranking as hard as you can, but we're only going to get a fixed amount of consoles.

KH: All the issues have been ironed out; now it's just a matter of being able to replicate the process to as many lines as possible--which is going to help you, obviously, get as many units as possible. We're in the process of getting as many lines as possible up and running for all the components that go into the PlayStation 3.

GS: Now about the preorder program, which lasted all of about a day... Can you speak to how you guys are going to handle the demand on launch day? I mean you've heard some retailers say they're getting only eight for preorder and maybe more on launch day.

KH: Well the preorder programs are something that the retailers have really decided to do on their own initiative. Some retailers have done it. Others have decided not to. Ultimately, we're going to look at the number of units that we have in our warehouse ready to ship as we get closer to launch date. And we'll obviously communicate the initial allocation to all the retailers before we start shipping those units out.

But just as important, I think, to certainly the retailers and all the people looking to purchase a PlayStation 3 is the flow of product after [launch]. We want to make sure that we're not only communicating the initial launch allocation but also the flow after the launch as well.

GS: How are you going to manage the quantities of PS3 software and accessories? Are you just going to throw everything that you can out in the marketplace, or are you guys trying to match software and accessory quantity with hardware in stores?

KH: As far as software goes, that's a process that we manage here in North America. We manufacture the Blu-ray discs in our factories in North America, and so we're able to quickly turn those around. As you probably know, manufacturing an optical disc is a lot quicker than manufacturing a console or a peripheral, which is really a hardware device.

But we do want to make sure that when we're pressing a particular title on PS3 that we're looking at the flow of the hardware product as well so that we're not oversupplying into the market or that we're not undersupplying the market. The beauty of all this, obviously, is that because it's an optical medium we can turn up the production or adjust it accordingly on the fly. Whereas, with previous generations, you had to really plan out the software side as if you were planning out hardware. But that's obviously no longer the case.

GS: And how about accessories? Are you guys assuming that everybody's going to get four controllers?

KH: We get one in the box and then we look at historic tie ratios of additional controllers at the launch period. We also look at which kind of games are available, which games we think will the gamers really want to take advantage of multiplayer aspects. Then we come up with a number that we think is appropriate as a tie ratio to the number of hardware units that go out the door.

GS: Now are you guys able to speak to the percentages of 20GB and 60GB PS3s that will be on the market?

KH: We've been speaking to all of our retail partners since E3, and that's been kind of an ongoing dialogue with all of our retail partners. Just generally speaking, it seems to me that the 60GB version has gotten a lot more traction with our retail partners and also just in general. The feedback that we've been getting from the gamers as well really points more towards the 60GB version than the 20GB version.

GS: So are you going to be skewing more toward providing 60GB to stores?

KH: We'll probably end up, at least in the initial launch stage, putting more emphasis on the 60GB version as opposed to the 20GB. Now, that's only an estimate that we can make in conjunction with our discussions with retailers and feedback that we're getting from the gamers. Ultimately, I think what will decide what kind of product mix we'll have is going to be looking at the sell-through rates at retail and then we'll obviously have a better gauge of what the consumer demand is.

GS: OK. Now, obviously people are still talking about the price. What do you think is going to win people over? Is it going to be software or hardware features? If it's a mix of both, let us know what you feel are the key aspects that will connect with consumers.

KH: I think that both with the $599 for the 60GB version and $499 for the 20GB version, we are offering a fantastic value to the consumers. That's both in terms of what we have brought in terms of cutting-edge technology into the PlayStation 3 as a hardware platform as well as the software experience that the gamers will be able to enjoy through the PlayStation 3 games.

Talking about the hardware, we've packed in the Cell processor, and it is also a Blu-ray disc player that also plays games in Blu-ray. That also means that, given the storage capacity of Blu-ray, the PlayStation 3 is a platform that's going to be here for the next 10 years at least, just like the original PlayStation and PlayStation 2. Right now, [the PS2] is in its sixth year and is outselling all other competitive platforms.

Traditionally, console cycles have been five years, after which you drop what you were doing and then move on. We've never done that. And the reason why we have been able to sustain a longer platform life cycle is because of the technology that we've packed into any of our consoles, including PlayStation 3, from day one.

On the software side we're embarking, literally, on a real quantum leap over anything you've experienced before, again in conjunction with the Cell processor, but also outputting the games onto true HD and onto 1080p and in some cases running at 60 frames per second.

All those things, I think, are combining to make a great value proposition to the consumers. And I would challenge any other console to match the features and the functions and the technology that we've packed into the PlayStation 3 and then do a price comparison. I don't think you'll get a better value at this point in time.

GS: Now speaking of the technology you've put in the PS3, you guys are taking a bit of a risk in putting this much in the console. Are you guys confident this is the right time to introduce this kind of technology into the market? Do you worry you are maybe a little bit ahead of the curve?

KH: We always need to be at least two steps ahead of what is currently available in terms of conventional technology to make sure that we have a console that really is relevant in five or 10 years' time. It's the easiest thing in the world to do to just cobble together conventionally available technology, put it in a nice-looking box and say, "This is a next-generation product for consumers."

Ultimately, though, you're doing a great disservice because what you're doing is providing a consumer something that doesn't technologically push the envelope. Therefore, it also means that you're going to ask the consumers to drop that platform in four years' time, five years' time. Then they have a repeat performance by buying the next console, which basically is cobbled together from conventional technology that's available at that point in time.

We don't want to be going down that path. What we want to do is put a stake in the ground and put in the latest and the greatest in terms of cutting-edge technology, whether it's the cell processor, whether it's the storage device or the Blu-ray and, again, make sure that we're providing a value to the consumers that's going to be relevant in five years' time or 10 years' time.

GS: You talked about managing a lot of the different aspects of things that are associated with the platform. So how are you managing the software portfolio this year? How many first- and third-party titles do you see out by the end of the year?

KH: We see about 20 or so titles for the launch period for North America on November 17. [NOTE: Sony has since confirmed 21 day-one launch titles.] And my estimate right now is that by the end of December, we're looking at upwards of 30 titles or so between first and third party for the PlayStation 3.

GS: Now the cross media bar on the PS3 display is going to evolve over time. Is this true for other aspects of the hardware? For example, do you think that there might be a day that the controller will get force feedback?

KH: Well, I think that just like we are able to offer firmware upgrades to the PlayStation Portable, we want to make sure that we're offering firmware upgrades or functionality upgrades on a periodical basis for the consumers of the PlayStation 3 as well. And that's one of the beauties, again, of a console that's always connected.

As far as other peripherals and how they may evolve in the future, including the controller, that's something that we will have to take a look at as different kinds of game concepts come about. The important thing for us with the PS3 controller is the fact that we've kind of moved away from the vibration because it was more important for us to become an extension of the user's movements via the motion-sensor controller. That is more of an active involvement in a game with your movements, as opposed to a rumble feature, which is just reacting to gameplay. Between a reactive functionality and an active functionality, I'd much rather take the active function of an input methodology over a feedback device any day.

GS: Are the Wii's launch day and launch window titles something you guys are even taking into consideration?

KH: Can somebody tell me when they're launching, because I don't know...

GS: They're launching on the 19th.

KH: At E3 we talked about our launch dates, so it's been something that we've been planning for a very long time. Other manufactures may decide to launch before or after us. That's obviously their decision to make, but it doesn't really affect our decisions on launch dates of hardware or, quite honestly, launch dates of software. We decide when we want to make the decision to set a date for a product and we stick to it.

GS: How would you say this launch compares to previous Sony hardware launches? What would you say you've learned from them and how has that affected the PS3 launch?

KH: The launch of any PlayStation family product, in terms of hardware, I think is a very important milestone for certainly the video game industry but also for Sony corporation overall as well. The PlayStation 3 not only involves the traditional companies involved in the video game industry, but also, for example, the PlayStation 3 is going to stimulate demand for high-definition TV monitors, whether it's Sony or other manufacturers.

The fact that it does play Blu-ray movies is going to stimulate, I think, a demand for Blu-ray motion pictures, which are released by the studios. So it affects more industries than perhaps the launch of PlayStation or PlayStation 2. That, I think, makes it very important for the entertainment industry as well as for the electronics industries, certainly more so than previous platforms that we've launched.

Written By

Discussion

336 comments
GrimBee
GrimBee

Richter 12X2.. you have convinced me! lol I think the wii will sell loads, the 360 will sell loads and the ps3 will be last in sales. If that matters, who knows

Richter12x2
Richter12x2

The X-Box vs PS2 and 360 vs PS3 debates are irrelevant, because each system is, was, and will be better at certain things than the other. I love my PS2 because I love racing games, which Sony delivers in spades. PS3 will probably be the same way. Halo might be fun once in a while but it just doesn't appeal to me. If you like First Person Shooters, then you probably want an XBox. The price of the PS3 isn't scary if you consider the fact it's coming with Blu-Ray. None of the other systems provide that. Just like PS2 came with a DVD player, and once you subtracted out the price of a decent DVD player, you're dealing with $100 system. If you subtract the cost of a Blu-Ray player out of the PS3, you're left with roughly the same, or a negative number. It's a situation where you have to consider the value added, with Blu-Ray players being $500-$1000 as a standalone. Yeah, it's a trick to get you to early adopt their latest technologies, HDTV 1080P and Blu-Ray. But then, both of those are probably worth adopting. I'm not really worried about who wins the format war between Blu-Ray and HD-DVD either. With TDK's diamond hard coating on the Blu-Ray discs and Dual Layer Blu Ray discs capable of holding 54 Gigabytes versus 30 Gigabytes on HD-DVD, I think the winner's going to be a no-brainer in the long run. Maybe you don't need the extra space now, but over the next few years as programs, games, movies, audiotracks and computer data grow in size to provide better playing experiences, 30 Gigabytes will feel pretty small. As far as the whole Sony vs Microsoft thing goes, you need to decide what's best for you, which one suits YOUR needs, and stop trying to convince your friends that you're cooler because you've got one over the other.

shockg2000
shockg2000

Yeah people the number of systems being sold out of stores on launch day is ridiculous. 8 systems or less, come on. I mean I dont even think PS2 was that complicated to get a hold of. Not for me at least. All I remeber doing is bringing my receipt to eb games and paying the leftover money I owed. PS2 reserves were not even that hard to get. With PS3 reserves where done in less than 5 minutes. Ur best bet is to go to a walmart and run like hell to the electronics department early in the AM. Last time I checked walmart online preorders are not available yet. I'm wondering if their gonna wait till after the holiday. I doubt it though.

Tungsten88
Tungsten88

Hmm...I've been thinking about spamming every PS3 board, but no I'm not going to. Seriously, PS3 is probably going to be great despite all the bad press it's been getting lately. Resistance looks nice and the price isn't too scary if you don't buy one off e-bay. If only Sony had more....

Brads_Cruel
Brads_Cruel

Im flipping out cuz i know i can afford the PS3 but i just don't want to spent that kind of money, if anybody has any info on whether or not the price will drop in a year or so please comment!!!

CHAS3R576
CHAS3R576

Everyone has been spazzing about the 8 PS3s per store issue, although, I recall there being only 10 XB360s per store...

VegetaMaelstrom
VegetaMaelstrom

Humorbuy_basic, you must not read many stories around here. PS3 games are going to sell for the same price as 360 games-$60. As for your 'rumors' concerning paying for cheats and game leveling well Microsoft and EA are already doing that on Xbox Live right now so even if Sony does end up following in that despicable practice, MS will have lead the way. As for your claims of $110-150 games, I think you are flat out lying and pulling numbers from someplace where the sun don't shine. Your whole post was focused on rumors. You might want to wait for a little something called "facts" before you judge any new systems that haven't even launched yet. It might make you look a little less biased.

Humorguy_basic
Humorguy_basic

There is a huge question mark about how many households will buy a multimedia machine that costs $500+ in the USA and $800+ in Europe. We also don't know the reaction there will be to the rumoured $80-90 cost of AAA PS3 games. There is also a question mark over whether the Blue Ray system is going to be the 'VHS' or the 'Betamax' of new software delivery. If it turns out to be the Betamax then you are not going to get the production costs of these disks down through mass production as they will only be needed for PS3 games. This could lead to $110-150 games with the disk accounting for 10-15% of that. Also with rumours that Sony is planning on charging for cheats, patches, and game level/item unlocking, along with micro-transactions on most games, PS3 gaming is going to be very expensive. I wouldn't be surprised if even a lot of the Sony fanboys don't hang on for a couple of months and see how the land lies.

Humorguy_basic
Humorguy_basic

There is a huge question mark about how many households will buy a multimedia machine that costs $500+ in the USA and $800+ in Europe. We also don't know the reaction there will be to the rumoured $80-90 cost of AAA PS3 games. There is also a question mark over whether the Blue Ray system is going to be the 'VHS' or the 'Betamax' of new software delivery. If it turns out to be the Betamax then you are not going to get the production costs of these disks down through mass production as they will only be needed for PS3 games. This could lead to $110-150 games with the disk accounting for 10-15% of that. Also with rumours that Sony is planning on charging for cheats, patches, and game level/item unlocking, along with micro-transactions on most games, PS3 gaming is going to be very expensive. I wouldn't be surprised if even a lot of the Sony fanboys don't hang on for a couple of months and see how the land lies.

trackmanep233
trackmanep233

Personally, i have always been a fan of sony and i have never bothered to get anything else besides sony. My point being is that even though i am a fan of sony, i recently went to my cousins and was amazed at what the 360 had to offer. Now, i'm still getting PS3 but i just want to say to all of you who bash ps3 or any system is shut up, and if you don't like a console then just move on and don't get.

iMuffins
iMuffins

Please Kaz, for the love of Sony, STFU. I want a PS3, and I like Sony, but Kaz is way too cocky. He blows everything out of proportion, and he acts like Sony and the PS3 are holy.

Martyr
Martyr

kaz hirai is full of it, it was hard enough getting a 360 on launch date and the ps3 launch is already a mess in progress. 8 systems a store?!!? thats retarded, if the people who work at these stores don't take all the systems then they will probably hold them for their friends or family. Too bad my friend at eb got fired for stealing a couple of months ago or i would have been in the money...........:(

el3fitness
el3fitness

[This message was deleted at the request of a moderator or administrator]

not-e-n-e
not-e-n-e

It's too bad about the lik-sang thing, but if you change your mind about a system you 'wanted' just because its creators did something you didnt like chances are you probably didnt want it that bad in the first place. Thats as bad as people who boycott a newspaper because the paper prints articles they dont like.

acummuta
acummuta

Hi, my name is Kaz Hirai. Oh, when is the Wii coming out? You see, I'm just the President at SCEA...nobody tells me anything. Haha. Yeah, I just pay marketing analysts to sit on their hands. You seem quite well informed though Mr. Gamespot man! Would you like a job? Maybe you can tell me the answers to obvious questions, or teach me how to lie better. Yeah, it's rough being in this industry and trying to uphold a level of arrogance that I can hold so I can respresent the WHOLE COMPANY so well, but I think I'm doing pretty well for myself. In fact, I know I am! RIIIIIIDDDGGGGGEEE RAAAAAACCCEEERRRR!!!

Minpindo
Minpindo

with devil may cry 3 going to pc and metal gear games appearing on gamecube, i just don't think the ps3 has enough permanent exclusives to get 'er done.

Zero254
Zero254

After the lik sang incident I'm not getting one.

danski83
danski83

i have no doubt that the ps3 will sell, i mean i would get one if it was cheaper, and there was a better selection of games. the wii has zelda and the 360 had perfect dark. i understand these titles wont be everybodies favourite but i just had to have them. the ps3 does have resistance though im not to sure on the quality of it yet, have to wait and see on that one

Gamefisher86
Gamefisher86

Finally some positive comments on the PS3! Thank you dualmask, not-e-n-e, blueblur87. p.s. I think Kaz is funny as hell.

taisui
taisui

I tried not to do this, but I can't resist the temptation.....RIIIIDDDGGGGEEEE RAAAACCCEERRRRR!!!

Kahuna_1
Kahuna_1

$X-Box 360 + $Hd DVD player = $PS3 and so much more hahahahhahaahhahaha

pXxJoSexXp
pXxJoSexXp

maybe PS and PS2 ruled in their time, but now, I doubt it with the PS3...

Dualmask
Dualmask

My belief is, (sadly) Sony's going to have a really rocky start, with the price and all the various hardware issues, but because of the Playstation name, the eventual price drop (it will happen, it'll just take time) and the games that will be available for it, the PS3 will probably take first in this upcoming generation--eventually. I have my doubts and I certainly am not rushing to get a PS3, but I will get one eventually. I do believe the gap will be smaller between the three systems, but Sony will eventually come out on top. This isn't because I am a fanboy or because I believe the PS3 is the greatest or anything, but because there are millions of gamers, casual and hardcore, out there who have owned and enjoyed/continue to enjoy PS1s and PS2s who have no reason to allow themselves to doubt the PS3. The price will only hold back some people, but Metal Gear, Tekken, Final Fantasy and Devil May Cry, among others, will draw many more folks in. My choice: Wii first, then PS3. I'm not interested in 360 at all, not enough games to draw my attention.

not-e-n-e
not-e-n-e

I agree with blueblur. i love sony and will get a ps3 asap. Almost every game ive seen looks great and i dont care what the price is. ill probably get a wii sometime next year, maybe then they'll have more than one game im interested in... Twilight Princess is Nintendo's only good launch title in my opinion although Red Steel looks promising... As far as X-Box 360 goes... i think Microsoft should stick to operating systems

Sauron2
Sauron2

[This message was deleted at the request of a moderator or administrator]

blueblur87
blueblur87

nintendo hasn't been the number 1 mainstream selling console since the snes, they have been stuck in their niche ever since the n64. my beloved sega was wounded by nintendo killed by sony (why?). sony has dominated the home games console market ever since its first console and the only thing stopping it this time is price, but the main thing is, its the only one with completely updated technology. in my opinion, the others are half a generation updated, sony ps3 is the only one that's had the guts to go the full way to next generation in terms of technology. I'm not gonna get a wii for that reason - in 5 years you will hate the graphics, and i expect the blu-ray will be put to the test in the far future wheras microsoft will either give up or release a new console with blue-ray or hd-dvd and hdmi to make up for before.

danski83
danski83

Illumination77 i agree with parts of your argument. the ps3 is difficult to program for according to id software and epic games. also power wise its been hinted at that the ps3 is pretty close to the 360 in terms of raw grunt, so ill probably pass on sony this time around. i already have a 360 and getting a wii, preordered it the other day, so im happy with that. good luck to sony though they definately need it.

danski83
danski83

the system is way to expensive. they should have used a standard dvd drive and perhaps a cpu from amd or intel. good luck to them. i agree that kaz is an idiot though. nintendo will definately be number 1 again.

Gamefisher86
Gamefisher86

hey bloodychimp, ok honestly i have no idea what twilight princess and red steel is. Metriod prime was a pretty good game that i got for my gamecube (yes ppl i do hav a gamecube!!!) actually the only good games for gamecube are metriodprime, Resident evil 0, 1 and paper mario. Honestly the only reason i got a GC was for the resident evil games, most of the games like starfox, donky kong, animal crossing, pikmin, and basically the rest of the cartoony games I found to be kinda weak. (excluding paper mario) and i got Resident Evil 4 when it came out on PS2. As far as Metriod Prime 3 eh... it looks cool but not "oh my gosh I gotta have it!!! oh and by the way Im getting my PS3 after i get my tax refund which will basically be like getting it without spending also i will have enough left over to buy a 4-5 games. p.s. Ok grimbee if think you win then you can go ahead and think that all you want ok? :) but arnt we all entitled to our own opinions?

Dreamerdude26
Dreamerdude26

I am really exited about the ps3 and the wii and will probably be getting both. There are a ton of games that I think are going to be awesome on both systems and sony usually has more games that I like on it, I'm not really as in to FPS games so thats why im not so into the 360. The Wii is changing the way we play FPS games though so I will play them on it. Also, since the Wii is the cheapest I'm obviosly going for it first. Games I'm getting for: Ps3 Resistence MGS4 Moterstorm Warhawk Assasins Creed Oblivion Wii: Rayman Red Steel Mario Super Smash Brothers Metroid

rallykupo
rallykupo

What an idiot. Sure, maybe $600 is a great deal to Mr. High-And-Mighty-CEO, but the majority of gamers aren't rich, and are not going to pay such an outrageous price for something that has absolutely nothing going for it. I think Sony is really getting nervous - all Hirai does is spout off the same 6 or 7 sentences in every single interview - and now he's taking cheap shots at the Big N. How sad.

GrimBee
GrimBee

I agree handspiel. I just say this stuff against those who say "ps3 is going to rule all, it will sell more" etc etc. For me the ps3 is in a smaller niche than say nintendo, and USUALLY the devs go for the majority you know. Im just glad metal gear solid is coming out for it, because I will seriously bide my time with the ps3. Im assessing my gaming experience, and having witnessed each system thus far, i can say (thus far) that nintendo have really got a nice ideology surrounding them. A nice fresh looking marketing campaign and a wonderful design of its systems (both the ds and the wii look very nice). The 360 is a pretty nice clean white design. The ps3 is seriously big an imposing though. Its almost as if sony WANT you to look at the console and say "woah, that looks.. expensive and posh". i.e, i wont probably get one - sort of attitude. Part of me wishes sony stuck with games (like with the ps1, what made the playstation name famous) but now this new direction is irritating me because im forced into doing "sony" oriented things you know? like sending the pad away for a new battery.. etc etc. And just the arrogance of its leaders aswell.. back in the old days, the playstation name meant "resident evil, tomb raider, wipeout" and loads of other games. Like if you said "a sega console" you would automatically mention the games etc. But now when someone mentions playstation, you just think of expensive, media functions, high price.. :(

handspiel
handspiel

GrimBee, I also am getting all three, however, it is unfair of you to assess the situation before you've seen or tried all three systems. All of them are made for niches and will be more popular within those niches. The Wii is aimed towards the casual gamer and younger kids, though it will still have games that apply outside that niche. The 360 is aimed towards more hardcore gamers and fans of FPS games. The PS3 is aimed at the techno junkie and the audio/videophiles as well as the hardcore gamers. All of them will have games that reach outside those niches and all of them will have some great exclusive games. I think all consumers win this year as the available systems are all excellent options and well worth the price, depending on what you're into.

R3DN1N3
R3DN1N3

KH: "The important thing for us with the PS3 controller is the fact that we've kind of moved away from the vibration because it was more important for us to become an extension of the user's movements via the motion-sensor controller. That is more of an active involvement in a game with your movements, as opposed to a rumble feature, which is just reacting to gameplay. Between a reactive functionality and an active functionality, I'd much rather take the active function of an input methodology over a feedback device any day. " A bunch of crap from Sony. Let me set this straight, Sony lost rights to the vibration effects for it's "sixaxis" in a lawsuit. And second, Sony wasn't thinking about extending the player's "movements". They only put motion capabilities in it's controller when Nintendo showed the world it's Wiimote. And for a company that supposedly thinks motion sensing is better then vibration let me ask them this: Why on EARTH can't u guys combine these 2 features in your controller?! Nintendo's controller not only has far more superiour motion sensing technology but oh yeah THEY HAVE VIBRATION! Sony your suck a phony!

wapzod
wapzod

First of all,this Kaz Hirai guy is really pissing me off with his arrogant "Sony is the best" and "What's Wii?" crap, second of all i think the Wii will prevail in the console battle because it's the most innovative, fun and cheap system out there,whereas the Xbox 360 is just a souped up Xbox that doesn't offer anything new(which is a complete rip off), and the PS3 is taking itself too seriously wanting to be a full-fledged computer with a waaaay overly expensive price tag.And believe me when i say that i was a Sony fanboy(because the PS2 is so awesome) but i really think Sony has messed up big time with the PS3 and i think they will pay a very big price for it.

bloodychimp
bloodychimp

gamefisher: there is no way you can tell me with a straight face that all the games on the wii are for your "ten year old brother and grandma". even as a blatent sony fanboy you have to admit that when you saw the previews for twilight princess, red steel, and metroid prime 3 you pretty much crapped your pants. I know I did. I honestly love my PS2, it had what was pretty much undisputably the best library of this generation. I just feel betrayed by sony. Between their $600 price tag, their "inventive new controller", and that pile of feces that they call a launch library, it seems like they are actually trying to go broke You can rant all you want about graphics, hardware, and market share making the "next gen" but the real winner in this industry is the company that makes the most profit. Sony says they wont turn a profit on their systems till 2009. MS wont turn a profit till late 2007. Nintendo turns a profit starting November 19, 2006. Who is the real winner?

Autolycus
Autolycus

I don't think anybody is afraid of any console coming out. competition just means better for the consumers(unless you are a sony consumer, hopefully that'll change with time though). If everyone starts buying the Wii because it has unique gameplay, a cheap price, and less graphics, what do you think will happen on the next video game console? developers will become the most important aspect. FPS's are getting really old really fast(regardless if its elder scrolls or halo 3 or gears of war) in my opinion. One things is for sure, all of these companies go off of old data. They do their research and try to figure out what demand is. The problem is, they milk it too far and things change all the time. The one thing MS has over the rest is, what does it have to lose? Yes they have invest millions but they obviously have a key market(xbox fanboys). But microsoft doesnt understand the long term game. They went into xbox thinking about xbox360(stupid for them not to have 100% backwards compatiblity). Nintendo isn't putting all their eggs in one basket with this counsole(ps3 is). And sony is trying to launch some hardware that is complete overkill for the video game industry(while making sure they get paid their royalty on every blu-ray disc used). One this is for sure, it should be very interesting to see what happends w/ this system launch. You'll have to excuse the first year for data mining purposes though, because most of those buyings are either fanboys or people wanting to make it rich playing on consumer demands(which i think should be illegal, but to each their own)

shamarke
shamarke

30 days left i dont care i whaiting for Wiiiiiiiiiiiiiiiiiiiiiiii!!!!

Autolycus
Autolycus

Wow autolycus, you program C/C++, developed a 3D engine, and raced in SCCA...do you date a supermodel and own your own personal jetpack too? ----------------------------- i wish! and yes i have done all 3 of those things. Anybody can race in SCCA it all depends how far into it you want to go;) and so you know, i didnt create the whole 3d engine, i only made the interface to create 3d objects. but that was like 7 years ago...:)

GrimBee
GrimBee

gamefisher..tut tut tut... Im actually GETTING a ps3. I dont even have to WORK! lol. Im an avid console collector, im getting the wii and the 360 for christmas (for myself) and also the ps3 next christmas. But im choosing to wait a bit, because i like to spend extravagant amounts of cash on myself on special occasions, and i would only be getting ONE game (and thats metal gear solid 5). And i like to know what im getting from the get go aswell. Sony zealots go on and on about how "next gen" they are. Yet, graphically the 360 is matching it, and its getting loads of titles in aswell. Blatant 360 bashing will get you nowhere. You say im having a "hate" of sony? well, you have a hate for the xbox 360. But i win this because im getting the ps3, and you arent getting a 360. I can have a good moan about the stuff im getting cant i! ;) In my humble opinion, the 360 will gain more market share than the ps3, the wii will sell millions more than the ps3, and the ps3 will make a nice little niche for itself, just like sony planned. Look up some interviews about how sony made the ps3 for "the people serious about their entertainment" and "its not for everyone". Sony's direction is basically not full market penetration with the ps3. And alot of my posts are against those who say the ps3 will dominate etc etc. Im not saying the ps3 has crap hardware, im saying their strategy sucks when going up against the 360. And people will go on and on about space and specs, the ps2 didnt even HAVE A harddrive yet it sold far more. Its annoying when zealots forget this.. :P

heroofwinds1
heroofwinds1

arogance from the company who invented arrogance.why should i buy ps3; to play metal gear in two years and final fantasy in four;in addition which bank should i rob to buy it;i can buy a pc with better graphics with half the money.but the legend of the idiots who buy whateever caries the name sony will probably save it again.leave gameplay to wii and continue your hd myth by being a dog to sony's will.

Tebbit
Tebbit

Rushing the PS3?!?! It's been delayed since 2005!! ;) Also, and I quote: "We decide when we want to make the decision to set a date for a product and we stick to it." Umm, Spring release? Europe 2006? Oh well, I don't care. Ill be hugging mine in March. Oh yeah, and I doubt that the Sony Empire is falling, though I will give you the PSP screwup. PS3 is gonna last a long time, probably longer than the 360, and maybe (though not definatly) the Wii, and many people - though not us gamers - will buy it through name brand alone.

bror_jace
bror_jace

Theres a time and a place when all empires fall.Sony is crumbling down from within.Im sooooo tired of this moron and his bullshet.Sony already lost with the psp and STILL cant get a clue.Sony got the upper hand in this industry with the original playstation cuz Nintendo let their guard down,Yamauchi(Nintendos president at that time)got senile and decided cartridge instead of disc,thats all.PS2 won cuz of third party support,not for being a superior machine in any way,in fact it was the worst of all 3.PS3 has no force feedback cuz Sony got sued.When are they launching?when he said that he crapped his pants for sure lol.This guy is not only a moron his a liar too.

Gamefisher86
Gamefisher86

hey grimbee, so i guess u liked my lil comment then huh? ;) and yes I do believe that next gen should be something that will make you say "damn thats a lot of cool stuff this machine has." and so far the only system that really showed this is the ps3 or should i say is gonna show this (for all the weiners) Like i said before the wii is a fun idea but if they would hav combined that with better graphixs and all the best features then i would have been sold. but so far its on my "maybe if i feel like it i will get it list" i have no intentions on getting an xbox 360 because i dont like getting ripped off maybe you do grimbee but i like getting more bang for my buck. in a way im glad u responded cuz it showed me that for some reason you have a hate for sony beyond reasonable explaination. as for me i dont like the xbox systems (not microsoft i think they are great! windows xp-vista) because they are a big ripp off. again thank you

_Sam_
_Sam_

To me it seems like they are rushing the ps3 :(