Puzzle & Dragons nets GungHo $763 million early this year

Sales for mobile game's publisher from January to June spike up 945.5 percent.

The mobile puzzle game Puzzle & Dragons is making GungHo Online Entertainment smile all the way to the bank.

Magical stones are making GungHo big money.

According to a GamesIndustry International report that highlighted a record by analyst Dr. Serkan Toto, the company reported sales of $763 million, up 946 percent year-over-year, from January to June of this year. The company's net income was $287 million, which was up 2,609 percent from 2012.

On the April to June quarter, game sales were at $446 million while the company's net income was $161 million. From that period alone, GungHo made $4.9 million in sales per day. The analyst said that the main driver behind the numbers was Puzzle & Dragons.

Even with those figures, the sales of the game was slowing down. The July sales were "just" $138 million, which calculates to about $4.5 million per day. The company plans to improve that by releasing the game in several European territories this year.

Puzzle & Dragons has 17 million players in Japan alone. GungHo has plans to port the game to 3DS this winter.

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Discussion

22 comments
91210user
91210user

That's nice, a wonderful achievement! Well done GungHo!

mayatola
mayatola

I can't believe people still pay money for this. I mean, $5 for one pull? I saved up a bunch of magic stones and used them during one of their "special events" and got utter garbage in 5-6 pulls. I constantly read on the P&D forums about people who spend hundreds of dollars on stones and get utter crap. Everything about the nature of that game is random. It's so stupid. And yet they make over $4.5 million a day? People are amazing.

BTW, I have a pretty decent account with all of the special event dragons (half of them suck), Awoken Hera, Zeus, etc. so of course it's possible to play and not pay. I just still can't believe that people throw their money at this game when 90% of the pulls are trash.

Oldboy08
Oldboy08

Japanese people love this game. I remember when it first released on the Japanese Apple App store, it didn't take long for it to reach number 1. And it has stayed at number 1 for a very long time. I am expecting the 3DS port to be number 1 on the charts for at least one week with over 100,000 units sold.

carolino
carolino

how long will good game companies resist the mobile temptation ?

just thinking of bioware, cd project red , bethesda going mobile makes me fking sad


bdixon76
bdixon76

Looked cool right up until I saw in-app...... Pass

dark_zero_86
dark_zero_86

Kind of surprising. I played this game for a bit and it doesn't seem like you have to spend anything at all.

Dealit15
Dealit15

So the mobile gaming did give profits for them! kudos for them!

ON Otherside a drunk cursing IOS Games"  Square Enix

jinzo9988
jinzo9988

Tell me why studios spend tens of millions(if not hundreds) on the development of a standard PC/console game just to sell under 10 million copies(and in most cases between 1-3 million) again?  We're lucky success like this for mobile phones is fairly limited to a small handful of games.

hateyourface
hateyourface

@mayatola It's called "gambling". And all you have to do is walk into any casino to see the stupidity first hand.

Flamewolf75
Flamewolf75

@dark_zero_86 No, you don't. But it's a pay-to-win premise, so of course they would be making some good money off it.

Yomigaeru
Yomigaeru

@jinzo9988 In the case of console games, they are steadily trying to replicate the sales numbers of the reigning champion: Call of Duty. I imagine they see those sales figures, and how much money goes into development, and use that as a guide to make those monumental sales themselves.

Unfortunately for them (and consumers as a whole), that kind of business model isn't sustainable by anyone except those who regularly make huge profits.

Zerabp
Zerabp

@Flamewolf75 @dark_zero_86 There's no vs component how is it P2W? I just got the game and haven't even been tempted to spend money on it. It's super grindy but all F2P games are. 

Gatchan2
Gatchan2

@dr_jashugan @hateyourface @mayatola Thats just it........



Gambling is illegal in Japan


So people there have gotten used to the addiction that is gambling  but without the incentive of actually winning loads of money like in other countries. 


The companies making the machines are winning hand over foot because of this and now the mobile game companies are taking advantage of that too.


tl;dr   people are stupid

mayatola
mayatola

@dr_jashugan @hateyourface @mayatola 

Heh, my point was that the "best possible" returns are monsters you don't own, that you don't even need to complete most dungeons. Some of the harder dungeons might need a magic stone or two (or dozen) to brute force through. But yeah, I understand the pokemon nature of collecting is what drives it. Sad how easily they exploit those people.

Zerabp
Zerabp

@chibi-acer@Zerabp@Flamewolf75@dark_zero_86  No... Pay 2 Win  means that you can pay for significant advantages otherwise unavailable to those who play for free THIS game has no such advantages to be quite honest. Also if the game is never ending, hence unwinnable, it is  impossible for it to be P2W without a competitive component. 

 "It's sad that these games tend to make more money than the more fulfilling core games."

 This we can agree on

chibi-acer
chibi-acer

@Zerabp @Flamewolf75 @dark_zero_86 Games don't need to have PVP to be pay 2 win.  P2W just means that spending money gets you in-game bonuses that influence your gameplay.  Something that may take you 20 hours to grind through may take someone with enough cash less than an hour to beat.

It's sad that these games tend to make more money than the more fulfilling core games.