PSP phone ad surfaces

Norwegian Android blog acquires what appears to be first advertisement for Sony Ericsson's Xperia Play, expected to be announced later this month.

The Xperia Play may not pack the same gaming punch as Sony's NGP, but it does address gamers' long-held desire for a mind-meld of the company's gaming and communication divisions. With Sony Ericsson's "PSP Phone" expected to be formally announced later this month at the Mobile World Congress, images and video of the in-development device have proliferated on the Internet. Now, those leaks appear to include the gaming phone's first commercial.

One more look at Xperia Play.

Norwegian enthusiast website Droidnytt has posted to YouTube what it claims to be Sony's first broadcast ad for Xperia Play, one that echoes Sony's notoriously creepy launch ads for the PlayStation 3.

The spot begins with a young man navigating an urban souk, seemingly in a rush, after nightfall. Prior to entering a dank alley, the man is shown to be wielding a pair of scissors. He then appears to enter an underworld medical center and meets up with a shady surgeon, whom he gives the scissors to. The surgeon then clips a strip of gauze, before the shot cuts to Google's robot Android OS mascot that has had human thumbs surgically attached.

The disturbing scenes thus concluded, the ad cuts to the Xperia Play, which features a touch screen, as well as a sliding keypad that houses Sony's traditional directional pad and face button layout. The device's screen also shows a trio of games, including a fighter, a racer, and a space combat title.

According to previous reports, the phone will likely run the Android 3.0 operating system and will run games specifically designed for it. Hardware-wise, it boasts a 1GHz Qualcomm MSM8655 CPU, 512MB of RAM, 1GB of ROM, and a 3.7- to 4.1-inch screen. The device also sports the four iconic PlayStation buttons, start/select buttons, a D pad, shoulder buttons, and a touch pad with what appear to be two sensors.

Written By

Want the latest news about Xperia PLAY?

Xperia PLAY

Xperia PLAY

Discussion

109 comments
StJimmy15
StJimmy15

@WhiteSoxBud Haha, like we get anything first. T-mobile *might* be getting the iPhone this winter...

megakick
megakick

well i guess witht he 3g u could hack or use skype with your psp2 to make phone calls.

Evenios
Evenios

the Media need to stop referring it to the PSP phone and the Playstation Phone. Its just a phone thats it. the PSP2 is the real story this is not. Lets move on shall we?

WhiteSoxBud
WhiteSoxBud

please oh please come to tmobile with MLB the Show

Hollow-Byakuya
Hollow-Byakuya

I doubt it'll allow the use of UMDs, so then they'll be able to charge extortionate amounts on the Playstation Network. I hope somebody jailbreaks it asap.

Arkinhas
Arkinhas

@tegstar83 That's so SO true! =O

Arkinhas
Arkinhas

@tegstar83 That's so SO true! =O

tegstar83
tegstar83

Cant they just add a phone to the NGP!!!!!

GOAT_DUDE
GOAT_DUDE

will probably be better then the iphone 4, game wise.

joeborg14
joeborg14

It's all or nothing for me, Sony. I don't want some weak attempt at consolidating my devices. At no point will I ever carry around a PSP (of any generation) and a cell phone at the same time, but I also don't want some dumbed down version slapped onto an Ericsson.

goodemon
goodemon

so which phone carrier will be supporting this phone stateside? AT&T, Verizon, Sprint, or T-mobile?

Ultramarinus
Ultramarinus

If it can't play NGP games being that weak, I don't see any point to this. I hope they won't tone down NGP games so that they can be played on this.

DKant
DKant

Creepy, and awesome! :D

Hizakii
Hizakii

Phones that are used to call people probably cant play games that most people will even play. Looks at N-gage

Darnasian
Darnasian

@mad_krips Then in this case I don't know which carrier!

PayneKiller
PayneKiller

@Darnasian I'm pretty sure he meant which carrier. Like ATT/Verizon/Sprint/T-Mobile.

dawnofhero
dawnofhero

Phones should be for calling people. Game machines should be for playing games. End of story.

Dynamo11
Dynamo11

My Desire HD suits my needs at the moment, but I am still getting the PSP NGP

blackace
blackace

With the Iphone finally going to Verizon, I'd probably get that over Sony PSP style phone. If I want handle held gaming the 3DS and NGP will suffice.

Trogeton
Trogeton

lol sony is gonna be the new apple, make expensive stuff that everyone wants, and the poor complain about the price

gseth
gseth

Gingerbread is Android 2.3 and not 3.0. Android 3.0 is called Honeycomb. Just a correction.

progamemania
progamemania

@ M3ran well mate I am waiting for NGP of course, but it would be nice to have the "PSPphone". @ inaka_rob I see what you mean coz in my case, I loved the C7 and I didn't mean that it is bad. not at all. just the idea of a PSPphone is cool. yet again NGP is going to be awesome

supersonikk
supersonikk

*sigh* I thought Sony realised that these type of ads don't work?!?

xOmniCloudx
xOmniCloudx

@ mescalito75: He means when Sony rebranded themselves with the slimline, price cut new logo, new marketing strategy and the TREMENDOUS positive reception of Kevin Butler and his commercials. Ever since they changed their marketing things kept going up for them. You can be first place and still have horrible marketing (see the Wii's (lack of) marketing for example). Seriously, the white room commercials were creepy and pure WTF to just about everyone. Especially the baby one.

mescalito75
mescalito75

Shani Boy- Do you mean they should have learned from their hugely successful advertising campaigns (Third Place for example)? What do you mean by 'fun ads'?

icekids
icekids

I will buy,,,because I need a new celular :)

xOmniCloudx
xOmniCloudx

This add is b3yond creepy. See what I did there?

Darnasian
Darnasian

@oChampion Sony will provide the phone if the phone is a Sony Ericsson and it's taught to be a PSP Phone! Logic!

sean_dark_basic
sean_dark_basic

I thought Gingerbread is 2.3. Andriod 3.0 is honeycomb

skipper847
skipper847

Im looking to buy something new this year but i might wait to see what else comes out in the tech world.

kweeni
kweeni

I'd love to buy it but I doupt I'll be able to afford it. Plus I just recently got a new phone so...

M3ran
M3ran

@progamemania forget both of these phones psp2 aka NGP is the best it has 3g

oChampion
oChampion

What phone company will provide the phone?

cameio
cameio

Awsome uniqe advertisement i like it :)

inaka_rob
inaka_rob

@progamemania ummmm. this has been in the news for close to 6 months now. anyway... this looks cool and I will consider it, but its going to be hard to pry my iphone out of my hands. I am no apple fan. my iphone is my 1st apple product and I dont plan on getting all apple $$$$. but my iphone has changed the way I live and work and I have yet to see anything that can trully take on the iphone.

-Big_Red-
-Big_Red-

:lol:, that commercial was strange.

progamemania
progamemania

Maaaaan, I bought a Nokia c7 two days ago. Why didn't I wait for that :(

Sirbobislost
Sirbobislost

Hmmm im gonna wait for it's official hardware specs before I judge it seems like a waste for it to only be a psp when the npg is on the way BUT it does have dual thumbsticks (well touch pads) sooo you never know

Bangerman15
Bangerman15

lol i just got my WP7 last month too, oh well im sure this wont have or play anywhere near the quality that the NGP games will have and thats what i would rather have more

GOR_TAK
GOR_TAK

This phone/handheld game platform will rule IF You can run flash, stream blockbuster/netflix, AND You can use PSP controls to play all the emulator apps of all the old video game consoles. Most old console emulators up to about N64/PS1 run great on even the slowest android phones HOWEVER Most android phones have lousy d-pads, trackballs, touch screens, that make playing such emulators a chore rather than a pleasure. I really could careless about the PSP games.

kuruppath
kuruppath

I'm surely gettin this first......NGP mayb later