PSP goes Pink with Pink

Sony gets the party started with third standard PSP colour for Europe, collaboration with music artist Pink.

Sony Computer Entertainment Europe today confirmed that early in Q4, Europe would see the release of the PlayStation Portable in pink, as well as the original black and the controversially promoted white.

Pink pushes pink PSPs.

The new colour will hit European shelves on October 27, shortly before the recently announced pink PlayStation 2, and be priced at £169 (roughly $320) in the UK and €229 (roughly $295) in the eurozone. According to Sony, there are no current plans to release the pink version in the US or Japan.

The P!nk PSP, as the new model is officially known, will come with white headphones, a white pouch and wrist strap, and a 32MB MemoryStick Duo. The pack will also include an 'exclusive' UMD of content from the pop star Pink, including music videos, footage of an 'intimate UK showcase', an interview with the artist and the track 'Crash and Burn', which Sony claims is not available on any Pink album in Europe. There will also be more available to download, exclusively to Pink PSP owners upon registering their new handheld.

Explaining Sony's reasons for this new colour and collaboration, Stephane Hareau, PSP senior brand manager for SCEE, said, "The P!nk PSP launch is much more than just launching a new colour. It is about a confident and powerful attitude for young women. The association with P!nk, a worldwide icon and musical chameleon, will enable PSP to push new boundaries."

In the 11 months the PSP has been on sale in Europe, Sony claims to have shipped 4.5 million of the handhelds.

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122 comments
bku512
bku512

The World's Going PINK!!!!!! O_O

JamieMcMe
JamieMcMe

Wooo! A matching psp for my ps2!

Blue_Panda
Blue_Panda

ok im a guy, but wow the whole glossy effet looks sooo cool!

_Sam_
_Sam_

The PSP I buy won't be pink

cesarotromundo
cesarotromundo

O M G ... this looks cool, even though its pink lol

dhmy2kgto
dhmy2kgto

Gosh Pink PS2, then pink PSP, pink PS3 next??

supercrap1
supercrap1

Why not a chrome one? Or RUSTY IRON? Girls get all the breaks.

J-X
J-X

Tha'ts what I'm talking about, nice!

Amnennar
Amnennar

I really wish they would release a pink PSP in North America. I don't have a PSP yet(was waiting for a price drop), but a pink one would make me definitly buy one later. :) At least Nintendo is releasing a pink DS lite here. I already have a DS fat but think I am going to get the pink one anyway. ;)

tait007
tait007

Don't care for the pink. Now if the white one comes to the US, I'm interested.

kakaroto_87
kakaroto_87

damn sony never releases other colors for the american version of psp and ps2

anamnawshad
anamnawshad

White one looks best of all PSPs. And this one has white headphones, pouch and wrist strap! Damn Sony.....why not pink accessories.....

miruki
miruki

pink is not only this year's cool color.. ;P

Romanticide
Romanticide

So that's what a psp in a train wreck looks like.

NeonNinja
NeonNinja

Pink looks hot, but I think the white PSP looks the best.

cichy69
cichy69

what.. maybe the ran out of black color lol

Mechakucha
Mechakucha

It's hard to suprise me nowa days, but now I feel like I've seen everything. A pink PSP. Anyone who says they saw that coming is a liar.

cmhawk
cmhawk

I WANT A PINK PS3!!!!!! so u better make 1 4 me sony

morororo
morororo

Reading some of these comments I now know why video games as an entertainment medium will never be taken that seriously. Some of you are really fricking stupid! It's a bloody colour, no one is ripping any one off. They have released the pink versions over in the UK cause it's the chavs favorite colour and the marketmen are smart and know it will sell.

NickW1
NickW1

um sony had different color version of there products a long time before nintendo did, colors have been around for a long time you know. no one owns them and no one is original by using them

thefjk
thefjk

Just gimme the Black one, whats with all these fancy bright colours.

Slaveways
Slaveways

wtf?! europe gets 3 colors and NA only gets one. lame.

crazypal
crazypal

why !! why !! God why did I buy the black one ? I love pink , I want one !!!! guess I'm gonna have to suck it up .

lpzero
lpzero

Why is everyone making their systems pink all of a sudden...PS2...DS...PSP...What next? Not that I think it is a weird color, just having them all do this right now is kinda weird.

rokkuman09
rokkuman09

Tough guys were pink! Anyway I WANT one lol

Agreb91
Agreb91

Why did Nintendo and Sony both release pink handhelds?

Foppe
Foppe

So now we can get a PSP, a PS2 and a DS in Pink... When will we be able to buy a pink PS3?

Phazevariance
Phazevariance

HAHAHA, do they think that making it Pink will draw in femail gemers? Oh wait, I thought it was feminine games that would make them want to buy it. Wasn't there another portable system releasing a Pink colour soon to? (**Cough**DS**Cough**)

radiostyle
radiostyle

I think pink(this pink is not the singer but the colour) is not bad. why not? Does SCE have any plan to release 'the Crystal PSP'? I really wanna get that if they release...

Pablo620
Pablo620

Why cant we get f***ing colors in the US. We look color variations as much as those europeans gosh, i want a white PSP

enoslives7
enoslives7

pink .....WTF ??? And why the hell does Europe get stuff before the US ?? We are far more important........

Trigun1
Trigun1

pink....... (walks aways)

peteful
peteful

Why is everything turning Pink?...pink ds,pink Ps2...and now...Pink PSP!

aussenbagen
aussenbagen

I guess the PSP is having trouble getting sold in Europe to the fairer sex. The States just get the plain old black one because Sony knows we will buy anything.

bern20
bern20

Whats up with pink? Can they just make a variety of other colors that gamers would actually buy? OMG

Kenithdry
Kenithdry

meh, it seems like sony (and nintendo) are trying to expand their target market. Good for them.

SophinaK
SophinaK

[This message was deleted at the request of the original poster]

IvIajora
IvIajora

If Sony just released a different color, but it seems odd that only days after Nintendo released the Pink DS that Sony all of sudden has a “Pink” DS. If this was a isolated event, I would go “Heh, whatever.” But Sony seems to forming a streak. Nintendo releases that their controllers will have motion sensors, then all of the sudden now the PS3 will have it too! The coincidences are just adding up.

ssjtrunks6
ssjtrunks6

Its just a color, dont get all stupid over it...they are not making you look at it, and dont forget that nintendo it the first company to make a pink game system, the pink transparent gameboy advance....if you read everything there are no plans for this pink psp to be released in the US, so stop with the childish name calling

GatoFeo
GatoFeo

Wow,just Wow..........(I'aint buying it)

superkoolstud
superkoolstud

Could Sony be anymore lame? I mean who's bright idea was it to release Pink everything when their are clearly better color options. Like Blue, Green, Silver, Orange, Grey, etc. I mean I see the guys in their suits and power ties talking on a Pink Razor phones and I can't help but laugh at them. Pink is NOT cool, period.