PS4 will remain hard to find until April, says Sony

Finding PlayStation 4 units readily available at retailers will be "tricky" until this spring, Sony UK managing director Fergal Gara says.

In the hunt for a PlayStation 4? Expect your search for the hot new console to be challenging until around April, a Sony executive has said. Speaking with MCV, PlayStation UK boss Fergal Gara said you shouldn't expect "free supply"--that is, reliable availability--until later this spring.

"I can't work it out precisely. But based on what I've seen so far, I think it is going to be tricky until around about April," Gara said. "You might get a fortnight or a week here or there where it is more available, but we should be back to free supply by about April."

"That's our best guess. It might be a little earlier than that, or it might be a little later," he added. "But we'll get there."

The PS4 has sold more than 5.3 million systems worldwide to date, easily surpassing the Xbox One's sales tally. Gara said part of the reason the PS4 has been so successful is because the landscape surrounding Sony's console business has changed dramatically since the last generation transition.

"I think the world has changed since we launched PS3," Gara said.

"The price differential between PS3 and PS4 is not nearly as a big as it was between PS2 and PS3. But you are also talking about a public that has become used to regular technology upgrades on reasonably expensive devices, like tablets and smartphones," he added. "So there is a comfort level with upgrading that meant consumers were ready earlier and there was a pent-up demand that we couldn't anticipate. It’s been a pleasant surprise."

PS4 sales stand to only grow in the coming days and weeks. The system launches in Sony's home country of Japan tomorrow, February 22.

Written By

Eddie Makuch is a news editor at GameSpot, and is a big UCONN athletics fan.

Discussion

336 comments
P90SupportClass
P90SupportClass

Such garbage. This is nothing but Sony trying to make it seem like the PS4 is worth gold. If it weren't for GT and all of the related exclusive titles they have I would seriously buy a XB1. I'm tired of their stupid games, they've been saying the same thing since November.


" Oh yea, a few will be available here in there...but more will come next month"....


Its like when you are trying to talk to a girl who likes playing head games. Give it up ( the digits)  or GTHO! 


BTW, Sams Club has the package deal of PS4's in stock everywhere ( PS4, Controller, Game- 500$). Just have to go visit the store and get the little white paper next to the games, books and clothes ( for all of you Sams Clubbers, whoop whoop.) 


I've been telling people since November that this is all a ploy by Sony to get you to believe PS4's are limited. They probably make thousands a week, yet release hundreds. 

NaszadyJ
NaszadyJ

The PS4 is not hard to find at all. Every time I go to Kmart, Walmart, Kmart, ToysRUS, Gamestop, etc there are plenty. Yes, there are more Xbox Ones at those stores typically than PS4s, but both are plentiful.

PosiTVEMinD355
PosiTVEMinD355

This is such bullshit. My cousin got his PS4 on Tuesday from his local Gamestop (and they have quite a few daily).  I'm starting to think some of these "I cant find them anywhere" comments are Sony employees fueling the bullshit claim that they're "hard to find".

m3rc98c
m3rc98c

@jaydenrock 
Same thing happened to me. I cannot get just the system anywhere. Ended up ordering it from gamestop (*sigh) but the bundle that I got was an extra controller, a year of PS+, and Killzone. Now, I was going to end up getting all of this anyway so it seemed to work out. But it seems that GS is forcing people to buy everything at once so that they can not only move the systems, but also accessories and games. Good sales plan, but annoying and pushes away people that have only budgeted around 500 to get the system and a game. Just my two cents.

jaydenrock
jaydenrock

I went to K-Mart, Wal-mart, Toys R' Us, HH Greg, and Target for 3 weeks straight everyday, and nothing every time. YET, I go to Game stop and ask and they give me a,"no, but.... We can order them for you and get shipped to your house as a bundle with 2 games for little for 600." So Gamestop your telling me you can order me one only if I buy other games that I do not want. That is BS. I just want to play Outlast and Don't Starve, not Knack or another of the hundreds of FPS's. BTW never again Gamestop will you another dollar from me. This is enough to me make me buy a Xbox One but I'm not interested in anything they got out, not even Titanfall. It's not that it looks bad, it looks cool enough, but it's not my cup of tea.

m3rc98c
m3rc98c

Im looking for a NEW PS4 in a store in the Baltimore area. Anyone know of anyone that has any in stock? Thanks

VakarianGirl
VakarianGirl

Ahhhh yes, "tricky".  We have dismissed this claim.

Seriously....every damn store in town I know of has them in stock and has since before Xmas.  Pffft - next story.

wallacom
wallacom

As a friend of a bestbuy employee, I say, what a load of crap Bestbuy/Gamestop/Etc, have the consoles in stock in the back. They just do it because of the hype, so people would check those stores everyday and maybe buy something unrelated. Marketing 101.

HipHopBeats
HipHopBeats

What's the big deal about this? It's not like there's any game worth playing as of now anyway.

Saul_Ed_Snake
Saul_Ed_Snake

I actually had no problem finding and getting one this past friday...

monson21502
monson21502

there was 2 of them at my local pawn shop today. i was gonna buy 1 but they wouldnts go any lower then 350. they offered a free game with it but i said nah they aint got no good games worth 50 bucks and took my 300 cash and left 

Garm31
Garm31

"PS4 will remain hard to find until April, says Sony" This statement doesn't apply to PC gamers. Most of this years games are coming to platform. Don't worry about it.

Boddicker
Boddicker

I'm waiting till Xmas anyways.  Hopefully some games worth a shit will have been announced by then.

streamline
streamline

What? I found it easily. It is right up there at the start of the article.

sadscooterpipe
sadscooterpipe

Will get one eventually.  No rush.  


Hopefully with a lower price/bigger stock HD/ and game package.....1886?  Picked up my PS3 the same way with Metal Gear.    I could care less, but if Microsoft doesn't want to get completely blown out in these ongoing early stages they better do one heck of a Titanfall package.


This gen seems a little rushed, imo, and I am still enjoying my "old" 360 and PS3.

Asus4000
Asus4000

Thankyou to foxcomm for producing all my playstation products for cheap labour.

babytequila
babytequila

I thought I'd never find one, but walked straight into tesco and asked if they had one. Apparently they had quite a few.

Neo_OnionKnight
Neo_OnionKnight

Be patient people! The orphans in their little work basement can't work fast enough to assemble your PS4. Not to mention Microsoft also needs the little people to make their X1s. So please think about the children -the ones in the basement not the ones waiting for a console.

Piris
Piris

I remember when it was hard to find a wii

PetJel
PetJel

lol at people saying it's a marketing tactic; it might be in stock where you live, but in my entire country it's actually sold out everywhere, with the earlierst new shipping coming in march. and I'm talking every major and minor electronic store, toy store, webshop, you name it.

PetJel
PetJel

Still gotta go buy mine ahhhh

Dark_Mits
Dark_Mits

"Hey guys, in order to make you buy our console now, we will tell you that it will be somewhat scarse, even though we have millions in deposite. It's another of our marketing schemes"


This message brought to you by a gamer and not a console fanboy.

The_Micksta
The_Micksta

I was very lucky and got a PS4 today!, eb games had 1 left in stock the person didn't arrive to pick it up so I got it instead. Other wise they wouldn't stock up more PS4's

CloudStrife213
CloudStrife213

Most probably a marketing ploy by Sony to make people buy it. No scarcity where I live, in fact, it is everywhere. Nevertheless, I will be waiting until later this year to buy it as there are no games for it that will justify the purchase this early for me.

blamix99
blamix99

and the Xbox One will be on shelves collecting dust forever

ank000
ank000

Glad to see Sony doing so well with their PlayStation brand. This year Sony will earn better profits than previous year. And they totally deserve it this time.

undeadgoon
undeadgoon

not even interested... they took so many features away... again...

Simba13
Simba13

@m3rc98c @jaydenrock  

Can't seem to get a PS4 in the UK anywhere, unless you pay well over the odds online for one. I don't think there has ever been a shortage of XB 1's, there are even discounts well above the official MS one here, and have been some time at Game.

I don't know how it is in the States, but if they had been available here, Sony would have sold many more than the 6 million they have already sold.

I really can't see things improving much for MS in the near future either, unless they admit their mistake and sell the console WITHOUT the unwanted Kinect at a much cheaper price. While I know a couple of people who bought XB1's, none of them really WANT the damn Kinect but it was all or nothing. 

bullsfan769
bullsfan769

@jaydenrock  Yeah that happened to me with a Best Buy where they wanted me to get like two games and buy the Best Buy protection plan thing for like $800 in order for them to sell it to me

call_me_mr-t
call_me_mr-t

@Garm31  I never understood why most pc gamers act as if consoles are so beneath them.. 

jim_peterson
jim_peterson

Right.. I know people who've been on a waiting list with a preorder here in Australia since last July and who've only just picked up their console. I also know quite a few who got tired of waiting and gave up and got an Xbox or just cancelled their order. I know for a fact that the console is sold out at EB today as they had a sign up saying people could put their name down for the March shipment so people who wanted one today couldn't get one. Yes, what a genius marketing strategy...

PosiTVEMinD355
PosiTVEMinD355

@CloudStrife213 Same here, they have PS4's in stock daily at my local gamestop and Best buy.  I assume its because I live near a big city area (NY) but I also suspect its just another marketing scheme by Sony

Gamer_4_Fun
Gamer_4_Fun

@undeadgoon  I was bummed by the lack of media features on the PS4, really hope they add  it soon.

Simba13
Simba13

@bullsfan769  That's just WRONG, pure profiteering, and I'm sure its illegal to sell protection plans in this way.

PS2fweak
PS2fweak

@call_me_mr-t @Garm31  Because they spend so much on their gaming PCs, they need a way to rationalize their decisions. They also miss out on console exclusives and pretend like they don't care. It's just a way of trying to make yourself feel better when you really don't. I'm referring to the PC gamers you're talking about. 


I'm a PC gamer, but I also love my PS3 and I can't wait to get a PS4. 

VakarianGirl
VakarianGirl

@Techtroll  By then we'll definitely be entering the first "golden age" of the new consoles.  Destiny, Titanfall, Quantum Break, Watch Dogs, The Witcher 3 (#drool), Mad Max, The Crew....mmmmmmm.

PosiTVEMinD355
PosiTVEMinD355

@jim_peterson Really!?  On the waiting list since last July?  My girlfriend said she walked into a Best Buy a day before X-mas and got my PS4 like nothing.  Maybe its because I'm in NY?

oscuracorazon
oscuracorazon

@PosiTVEMinD355 @CloudStrife213   Even with more games I think its a bad idea to buy a 1st gen (first year ) console,  not only because of the price but also bc of the many kinks they tend to come with. If its an awesome game Ill buy it as price drop and wait on the console to be upgraded at a lower price. 

mattress805
mattress805

Don't you have a phone or tablet or smart tv or roku player or PC? Just buy an Xbone then. Lol I'll take more powerful specs ANY day of the week in a GAMES console that's easy to develop for. 6 million people agree with me as shown by ps4 sales figures. Not sure what media features you're referring to.

VakarianGirl
VakarianGirl

@PS2fweak @call_me_mr-t @Garm31  True stuff.  I don't really understand it either.  I don't care what other people game on.....all I know is that i don't want to be stuck in my office gaming when I can be lounging on the sofa in the living room, being social and gaming with my hubby/puppy.  Consoles all the way for me!

mr_nee
mr_nee

@banana23man yes, because you need a fancy >$1000 PC, to use word processor for work. 

banana23man
banana23man

@PS2fweak @call_me_mr-t @Garm31  If a person spends over a thousand bucks on a PC and can only play games on it, that person is a moron. A PC is a gateway to innumerable other activities and hobbies, not to mention work related stuff.

jim_peterson
jim_peterson

Exactly. In 2006 it might have been cool to have all those media features as the alternative was buying a bunch of separate devices that cost a fortune. In 2014 any phone can do that stuff. Or even a $30 Android USB dongle. Why bog up a gaming console with it? The PS4 being a streamlined dedicated gaming machine is one of my favourite things about it.