PS4 Sales Challenged In Wake of Xbox One Pricing Action, Sony Admits

After last week's news that the Xbox One outsold the PlayStation 4 in the US and UK during November, Sony has now spoken out to offer its side of the story. Sony Computer Entertainment president and CEO Andrew House told Reuters on Friday that sales conditions in November were "tougher" due to Microsoft's aggressive pricing actions, including a price drop to $350 and various value-oriented bundles.

The Xbox One is currently available starting at $350, while the PS4 begins at $400. The $350 Xbox One pricing, a markdown of $50 that went into effect in November, is good through January 3, 2015.

Xbox One shoppers can also pick up the Assassin's Creed Unity bundle, which comes with a system, the newest Assassin's Creed, and last year's Assassin's Creed IV: Black Flag. Meanwhile, Sony recently launched a new $400 PS4 bundle that includes a system and your choice of four games.

House went on to say that US PS4 sales for December have been "in line" with previous estimates, though no specific numbers were provided. We'll have a better idea of who came out on top--Xbox One or PS4--for December when official sales data is announced in early January.

Also in the interview, House said strong demand for the PS4 this holiday may make it tough to find a console Europe. "If I look at Europe I think it is potentially, for the second year running, going to be quite inventory challenged," he said, noting that you still should be able to find a console.

He also touched on the Japanese market for PS4, saying it was "challenged" in part because gamers there are more and more playing games on smartphones rather than dedicated game consoles.