PS3 reaches 1.1 million units Down Under

Sony passes 1.1 million consoles Down Under; Microsoft claims 2010 as Xbox 360's biggest year to date.

Earlier today, the Interactive Games & Entertainment Association (iGEA) announced that the Australian video games industry made total revenues of approximately A$1.7 billion in 2010. While the number may seem high, it represents a 16 percent decline on the previous year's sales.

Following the iGEA's announcement, Sony and Microsoft both used the opportunity to reveal their respective positions during 2010. Since its launch in 2007, the PlayStation 3 has sold more than 1.1 million consoles in Australia, according to industry trackers GfK Australia. According to Sony, the PS3 dominated local hardware sales, making up 26.5 percent of the total value share for all console sales in the region last year--the highest percentage share of any manufacturer.

Sony's other consoles, the PlayStation 2 and PlayStation Portable, now have a total lifetime install base of 2.6 million and 675,000 units in Australia, respectively.

PlayStation 3 games accounted for 26.7 percent of the software market in Australia, with the PS3 boasting a game-to-console attachment rate of just over 10 games per console.

By comparison, Sony's Redmond-based competitor, Microsoft, declined to offer any Australian-specific hardware details in its release, revealing only that the Xbox 360 experienced its biggest year to date in 2010 and saw a 20 percent increase in total sales over 2009. Microsoft Australia declined to confirm total Xbox 360 sales to GameSpot AU, stating that it "does not release regionalized data."

The last time Microsoft released Australian sales data was in August 2009, when it confirmed 700,000 Xbox 360 units sold across Australia and New Zealand.

Nintendo has not yet released sales data for the 2010 period.

[UPDATE] According to data trackers GfK Australia, out of the 1.1 million PS3 consoles in Australia, 921,969 were sold at retail and the remainder were given away through various promotions, like the deal that saw Bravia TV buyers receive a free PS3.

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Discussion

8 comments
benboz
benboz

The PS3 is a great console. I own both the PS3 and Xbox 360 and they are both great.

xxfavrexx
xxfavrexx

A car dealership was offering a PS3 with every vehicle purchase!

badiie05
badiie05

PS3 will beat xbox360 eventually... im not hating XD lol thats what i think.. :)

hardeddie
hardeddie

I can understand why the PS3 sold more expensive in its early days due to its new hardware's and durability. In this next gen consoles I have I got 4 xbox 360. Two RROD and received 2 refurbished from Microsoft. Which is alright but still it tends to overheat. Upgraded my PC twice. My PS3 is still the original fat 80gb from the early days, I never have any complaints. My Wii is still working fine but rarely play on it apart my kids. So in a way as a gamer we have to make the logical choice. And we do get what we pay for. As for my case my hobby in gaming is way beyond fanatic. So I would be comfortable in owning all. My PSP still works and my DS too, but again they are expensive and just half the price of a console. Again you do get what you pay for. I do wish every gamers have the chance to experience all games equally, but this will never be the case unless we have one big company that produces different types of consoles and that is just too far off in the gaming industry at the moment. Gaming since 1978 Happy Gaming :)

Wuflungdung
Wuflungdung

PS3 would have sold way more consoles here if they weren't so expensive for so long. now they are getting to a reasonable price range. Its the same for games, when they are selling for $100 - $120 its no wonder on average people only own 10, but this wouldnt take into account the massive amount of people that would import like mysef.

WaterMelnKidd
WaterMelnKidd

It's clear the Xbox has sold the most here, with the Wii close behind it. Although the Wii is the most popular in most other countries, it hasn't won the Australians over quite as much here.