PS3 ads under investigation

Company that placed ads in London train stations offering "PlayStation 3 for Christmas" under investigation by watchdog group.

With the PlayStation 3 already having been launched in the US and Japan, Europeans are facing a long wait--it won't be released in Europe until a still-unconfirmed day in March 2007.

Those who feel they just can't wait are being increasingly frustrated in their efforts to obtain an imported console for Christmas. Recently, Hong Kong-based import specialist Lik Sang closed, and Play-Asia.com suspended its exporting of Sony products to Europe. Just yesterday, popular auction Web site eBay.co.uk reported that it would be banning delivery of PS3 consoles to the European Union unless they had actually been bought in the EU.

Other adverts have been springing up for the sought-after console in the back of magazines and on Web sites--and one company has put up a series of adverts in popular commuter stations in the UK stating, "PlayStation 3: Order now for Christmas." Consumers were given a premium £1.50-a-minute phone number to call, which asked them to leave their details on a recorded answer phone service, and were assured that they would be called back when the consoles became available.

After being informed of the ads, a Sony spokesperson told GameSpot, "SCEE is currently investigating it further. We have also forwarded the details onto Trading Standards, and urge all consumers to wait until the official European PS3 launch in March, before purchasing a unit through recognised retail partners."

Trading Standards is an arm of the Trading Standards Institute, a private agency that monitors the actions of advertisers in the UK.

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Discussion

76 comments
Solid_RAG
Solid_RAG

lol, this is what they get for rushing the damn system like xbox lol, sony should have launched it with 1 million units has promised >.>

freediro
freediro

damn their teasing the brits.

Tungsten88
Tungsten88

Sony's hitting all kinds of trouble aren't they?

lhardwick692
lhardwick692

sony is always under peoples microscope--everyone will nitpick what sony says does and will do--while microsoft can release a system in a rush and let 90 percent of their systems be defective (oh wait--they already did that---hmm) and everyone is like microsoft had problems with this that and the other---boo hoo--- in the end--when sony outsells the 360 and wii combined--then they will leave sony alone--(wait--no one ever leaves sony alone--too many fanboys wanting to pick pick pick-and sony will remain a company that outsales the comptition and still be ridiculed---why why why--could it be people think sony is working for the devil or something---i dont know----but remember--bill gates got his start stoned but everyone praises him) i say just let people buy what they want and dont buy what they dont want--andshut the heck up

acu02151
acu02151

shame the people who are going to be hurt most by this are desperate parents.

Irve
Irve

Hey , i love my games , i've had every main console in the last 15 yrs , including also rans like the Atari Jaguar and the Amiga CD32 ... plus useless add ons like the 32x ( worth it for star wars arcade and "proper" Virtua racing ) But .. but .. if i had a PS3 right now .. it would be on Ebay !!

Irve
Irve

they aren't an importer , just money grabbing scum .. that's $3 a minute just for the possibility of getting a PS3 that the ad states might not be availiable .. it's ripping off ordinary folk .. obviously stupid ordinary folk .. but that's not the point. This is the one time when Sony should be using it's bully boy tactics and what does it do .. NOTHING .. just passes the buck to trading standards .... that's shameful

flubagalub
flubagalub

Omg, like anyone would actually buy a PS3 right now, since it's $1,000!

madskaa
madskaa

y they close LIK SANG.. they need to close ebay first...thats fair

helluvagood
helluvagood

NOOO!!! LIK SANG!! tragedy.. even though this is old.. still tragedy

tawagivercetti
tawagivercetti

[This message was deleted at the request of a moderator or administrator]

thefjk
thefjk

People are making cash from this whole PS3 thing... first eBay now fake/scam adds where you gotta pay! Awesome I wish I'd thought of something like that... Joking, joking.

tuff_gong92
tuff_gong92

Scammers, now with Lik Sang and the such under fire, almost gauranteed its a scam, the number also has a toll so that is the dead giveaway. When did free enterprise make the industry nothing more that making money.

d-suhiti
d-suhiti

Gaming is gone, it will never be back like it was years ago.

TryMe01
TryMe01

scam, big scam. i hope people are not stupid enough to not realise this

masterofTS
masterofTS

It was always about profits. Now it's just more obvious than it used to be.

VegetaMaelstrom
VegetaMaelstrom

Christmas makes morons out of people. Folks get all caught up in getting the so called "IT" thing that season and end up becoming part of the mob mentality. Realistic amounts of money and common courtesy don't even enter the equation. Even on non launch years there is always some must have item like Tickle Me Elmo or Cabbage Patch Kids or some other nonsense for people to pay an arm and a leg for. Until everyone can control their desires and wants to a reasonable degree, stories like these will always exist.

akuya32
akuya32

*sigh* its a sad day in the world of gaming. It use to be about gaming and now its about making profits. I almost feel bad for people who actually have to pay thousands of dollars for a system. Yeah, I know they don'thave to buy it, but most of them are real gamers.(They better be if they are paying up 2 15k for a system that is going for $600). Its really sad...

ChiefNeo
ChiefNeo

@ali_jmnz Yea the most wanted console in the world... If there were only 5 pineapples left in the world they would be the hottest thing around as well? It's the LIMITING FACTOR! *sigh* blind fanboyism... I have 4 friends who camped out for the ps3..NOT TO OWN IT but to resell it. 3/4s of the pople are reselling it. It's SAD when the best thing you can do with a console...is resell it... 2 minutes after the ps3 went on sale...over 10000 ps3 auctions sprung up...2 minutes!!!

ali_jmnz
ali_jmnz

ps3=most wanted game console in the world, and iam not surprised, people here in the u.s are even shooting each other for one. iam sorry for xbox 360 and microsoft, it was a nice try :)

coolcool23
coolcool23

lol, glad to see some one else likes my avatar prankster. In response to this: Anyone who is stupid enough to call those lines after reading stories like this one get what they deserve.

dee_unlm1t3d
dee_unlm1t3d

mojahid_1st I am going to question your reading comprehension ability, because that 1.5 pound minute premium call is not Sony affiliated. That is part of the ad, of the people claiming they will send you a ps3 on the european continent. It is smells like my pure bs, because that said ad is claiming to send people a PS3 console which is in limited quantities on the world, in the exchange of personal information. No legitimate company would do this, so this obviously a scam to lure gullible people into giving them money. Not only that SONY does not want any PS3 console imported to EU at all, and they are investigating this ad and will try to stop it. Reread the entire story again, and if you still think SONY is supporting that advertisement, then I will start thinking about paying attention in school more than pay attention to the web if I were you.

puppiemaster
puppiemaster

Sony does not want the EU to be imported into, Sony sells their systems at a much higher price in the EU, the PSP in Japan £90 in the UK at launch £180. PS3 at launch in the US £320, here over £400. Its about making the most money out of richer economies = PROFIT Personally I'd buy a plane ticket and fly to japan or america if I wanted a PS3 that badly, oh yeah I did!!!!

Neoyamaneko
Neoyamaneko

People can just order from auctions.yahoo.co.jp if they find auctions that ship overseas.

WPack911
WPack911

Wow more crime to do with the PS3, no surprise there.

XlpranksterlX
XlpranksterlX

good the ps3 ads are terrible anyway, and this is just scamming people.

mojahid_1st
mojahid_1st

i think the real point of this article is that people are taking advantage of the shortage and sony's importing policy. 1.5 pound per minute is highway robbery , add to that the time waste at the beginning of the call and you have a bonafide con

noxian
noxian

------------------------- GIF Yup, you will be able to find them and they wont sell that much. Not at $600 a pop to the working class american that picked up a $200 PS2. The initial batch sold out as they were preorders, same thing happened with the Xbox 360. This initial craze with every console launch. Only time will tell when and if people really want the $600 Blu Ray player. Make no mistake about it, Sony is pushing a new format upon people with the PS3, thats why so much is riding on its success. If it fails, Sony will be hurt dramatically and Kutagari will be out of a job or demoted to assitant shoe polisher. ------------------------- the same could be said about every console launch (especially sony console launches which has consistantly launched with thighest prices). and to the contrary, the latest research from NPD have said the price has ended up being far less of a deterent than all the nay-sayers cite. in fact its turned out to be a near nonfactor (they cited launch library and availability being by far more important to people) ------------------------- Proman84 I don't see why people shouldn't be able to import consoles if they want to. On the other hand, what that UK company is doing looks like a bg scam. ------------------------- technically it was actually more about breaking the release date than importing itself, same for the PSP when it came out. Nintendo has done the same thing (**SHOCK**) that having been said, i agree, if someone wants to spend the money to import, then who cares what the official release date is.

Rockclmbr6
Rockclmbr6

Aw man...I thought this was going to be about those scary baby ads. Those really are too creepy for public TV ya know XD

enjoi_your_day
enjoi_your_day

I got nothing wrong with importing, but if I lived in the UK I definately wouldn't call the number, just sounds like a scam to me.

kindredmachine
kindredmachine

There's nothing wrong with importaing. Sony is nothing but a bully and they put Lik-Sang.com ut of the business. I'll NEVER buy a PS3 because of that.

makaid
makaid

This just shows how cruel the business world is.

assassinX01
assassinX01

sony, **** off. Let the poor people import for christ's sake.

Mechacow
Mechacow

Sony sucks, but I still will buy PS3

JobberGobber
JobberGobber

talk about a flop... but if they can release worldwide before march they'll be ahead of the Xbox 360. although we'll still be pissed at there pissing around.

MrPuzzlez
MrPuzzlez

Yep. Can anybody hate Fony even more? They're the root to all this madness...

Jerell_rast
Jerell_rast moderator

Uhm, personal information, recording answering phone, call U back. Ok, "let's meet a place to make the trade". Before you know it $600 is missing on your account and you still have no PS3.

Andy639_basic
Andy639_basic

Okay, Sony is utterly full of crap when it comes to shutting down the import sites. That's just greed in it's most egregious form. But this thing in England definitely sounds like a scam to me. Call and leave your personal information on a answering machine? Is anyone really THAT stupid?

Doolum
Doolum

They gonna investigate....big deal.

stevo1000
stevo1000

Do the Trading Standards or the Watchdog Group do anything about this? No

karmaortiz
karmaortiz

"SEr_803: Wiid anyone" is that an mc chris reference or a nintendo wii reference.

Proman84
Proman84

I don't see why people shouldn't be able to import consoles if they want to. On the other hand, what that UK company is doing looks like a big scam.