Prince of Persia film could generate $2.7 billion-plus - Ubisoft

CEO Yves Guillemot and Jake Gyllenhaal-led action film franchise may generate more than Pirates of the Caribbean; French publisher investing more in game development.

Earlier this month, Disney spooled out the first trailer for Jerry Bruckheimer's latest big-budget blockbuster, Prince of Persia: The Sands of Time. The film has an estimated $150 million budget and features visual effects to rival Bruckheimer's previous highly lucrative collaboration with Disney, Pirates of the Caribbean.

That Jake Gyllenhaal is going places.

Ubisoft CEO Yves Guillemot believes Prince of Persia: The Sands of Time's visual impression won't be the only thing to rival Pirates of the Caribbean. Speaking at the BMO Capital Markets 17th Annual Digital Entertainment Conference today, Guillemot said that the Jake Gyllenhaal-led action film franchise could be more lucrative than Disney's Pirates trilogy.

"What we hear is that it could be maybe stronger than Pirates, which did $2.7 billion dollars," Guillemot said as part of his presentation to analysts and investors. "I think this will really help our brand to become a major brand in this industry." Directed by Mike Newell (Harry Potter and the Goblet of Fire, Donnie Brasco), Prince of Persia: The Sands of Time is due out on May 28 in the US and May 27 in the UK.

The statement appears to indicate that the Prince of Persia film franchise will continue after The Sands of Time. The first film, which is cowritten by series creator Jordan Mechner, appears as if it will follow the events of Ubisoft's game of the same name fairly closely. As indicated in the trailer (below), it centers on the Prince's acquisition of a magical dagger, which can be used to alter time. Before Ubisoft rebooted the franchise with 2008's Prince of Persia, the Sands of Time game trilogy continued with 2004's Warrior Within and 2005's The Two Thrones.

With Assassin's Creed II due out next week, Guillemot also addressed Ubisoft's new approach to developing its numerous created franchises. According to the French executive, Ubisoft intends to channel the same amount of resources into its other franchises as it has into Assassin's Creed II and the oft-delayed Splinter Cell: Conviction, which is due for the Xbox 360 and PC on February 23.

"We've decided to invest more on each of our franchises," he said. "It started with Assassin's Creed and Splinter Cell. We did put more energy, more people to create master products. We think that will help those games become big events when they come. All the 10 brands that we have will have more emphasis. We will release less new brands, but more emphasis on the brands that we've already created."

Notably, Assassin's Creed II producer Sebastien Puel said in May that more than 450 people are at work on Assassin's Creed II, with 75 percent of the original team having returned to work on the sequel. Putting that figure into context, Puel went on to note that the Assassin's Creed II team "is about three times the size of the team of the first game."

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127 comments
unbentonslaught
unbentonslaught

looks like total action and no story...acting was pretty bad too. BUT!!! It looked pretty good.

Habast
Habast

Really? Know what I saw? The best movie to come along in a long time... At LEAST on par with PotC one and leagues above it's two sequels.

JediLegacy
JediLegacy

All I see in the trailer is: -Sand -CGI Michael Bay Status -More Sand -Poor Acting -Lots of Sand -Pathetic One-liners -And Yes, Sand Take out the PotC? Good luck, mate, I'll be saving my money,,.

AFWorm
AFWorm

The fact that PotC attracted all age groups and made about $650 mil, makes me seriously doubt that a movie that doesn't seem like a film for the whole family will make even half that. I'm sure it'll make number one at the box office for the first couple weeks, but then rapidly drop off. Plus, with white-as-all-get-out Jake playing a Persian, I don't know if I can even suspend reality that far.

SeriousSean
SeriousSean

@ Zerosumgame Yes, but I can manage to forgive them as long as I get really spiffy video games.

Zerosumgame
Zerosumgame

this is exactly why the rich can be super-rich. They keep pumping out bs for avg consumer to "consume" while they just sipping wine in their living room.

vdarkfall999
vdarkfall999

The title of this article is misleading. When Guillemot says that "it could maybe be stronger than Pirates, which did $2.7 billion" he's referring to the whole Pirates trilogy, not just the first film. The first pirates film banked about $650 million worldwide. However, I doubt that the PoP film will make more than $200-$300 million. PoTC had great reviews to back it and positive word-of-mouth generated by Johnny Depp's performance to keep people lining up for it. PoP's advertising will definitely get people in the theater for the first few weekends, but I can't see it having the staying power of Pirates.

neuroboy
neuroboy

Looks way better than PotC, which was thoroughly over-rated twaddle. I just completed PoP on the 360 - a great game, and thoroughly under-rated. Will definitely be playing it again, and looking forward to a sequel.

Gooshnads
Gooshnads

i think Gillenhall can pull off the ... smugness of the prince of the first game.... but he just doesnt have the look to fit the prince (maybe the first one but for all who've played the second and third, they may know what i mean) looking at the trailer it DOES look good and i mean there's the whole "dark" prince aspect in it as well i hope there's the Dahaka =P

singhellotaku
singhellotaku

It'll probably do more than most game movies but 3.7 billion seems like wishful thinking to me, I'm guessing about 70 million

welshy023
welshy023

Prince of Persia isn't a gore game. PG-13 is exactly the rating for what the first game was, if possibly a bit too much. The gore and tone of the second was really unnecessary and try-hard. It won't excede the level of the 2nd POTC film, which was by far the most violent of the 3.

-JediPaul-
-JediPaul-

Wow! Prince of Persia movie? That's great! Oh, and the effects is to great, no doubt it's to costly!

Strategygamer22
Strategygamer22

I was expecting the movie to be a gorefest, but I guess Disney wouldn't do that. Don't know how they'll cover the second a third games with a PG-13 rating.

geomyr
geomyr

i already saw the trailer of the prince of Persia movie i m not surprise that the film could generate billions of dollars with all the special effects and other stuff like that i must admit that this film could generate more money since the pirates of the Caribbean film.

Xyandar
Xyandar

Im definitely going to see it, but im not anticipated to see it or anything.. Cant see it reaching 2.7 billion lol.. But who knows.

phantom1593
phantom1593

disney has its name on it so ====> not that much blood/violence like in the game :(

KillerWabbit23
KillerWabbit23

I'll be seeing it. Just not with huge expectations, but it could be fun! =)

Ardus
Ardus

I have to admit the trailer exceeded all of my expectations, though they weren't very high. It still looks too Hollywood though, so much so that I was getting flashbacks of the 15 minutes of Transformers 2 I saw before walking out on it.

Adam_the_Nerd
Adam_the_Nerd

Looks like it'll be a great, fun adventure flick, but nothing deep, or complex. Nothing wrong with that

Zerosumgame
Zerosumgame

one of the ugliest motion picture ever, inspired by a game.

PotHeel
PotHeel

Pirates of the Carribean was based on a rollercoaster. When it started Johnny Depp wasn't a sex symbol, he was the weird guy who did Tim Burton films. Keira Knightly was either Pride or Prejudice or Bend It Like Beckham. Orlando Bloom was the blond elf from the Lord of the Rings. Nobody thought that Pirates of the Carribean would be anything more than a flop. This movie has a definite chance of being possibly the first good game to movie transition. Like an Aladdin for grown-ups. Jake Gylenhall is the Rabbit from Donnie Darko, he carried The Day After Tomorrow and he was excellent in Brokeback Mountain. He is an excellent actor and is known as such. Gemma Arterton is hot and has good acting credentials also. the Pirates franchise became successful due to luck. Sure, this movie executive is counting his eggs before they hatch, but there definitely is an opportunity available for this film to create a niche of its own.

im-a-roustabout
im-a-roustabout

Idk if it's going to do better the Pirates because even though it was just a Disney ride at first, everybody knew about that ride, and I don't think everybody knows about this property. Also, it had Depp in it......I mean c'mon! My feeling says no, it won't do anywhere near as good. Idk why, but I do.

FF_fan2004
FF_fan2004

@Way2fonky I agree with you there, but I did not go gaga over Johnny Depp, just admired Orlando Bloom, despite his dull acting there. Maybe it's because I keep stereotyping him as Legolas.

Way2fonky
Way2fonky

I agree with frazzle00 and TheSopranosFan, the Pirates movies are a bit overrated. Women just go gaga over Johnny Depp. No Depp = far less appeal for the casual crowd, which is where most of the market comes from.

SHERNEE
SHERNEE

Hmm looks like good stuff. Jakes looks very Arabicesque lol.

Revolution316
Revolution316

i hope this inspires ubi to continue the sands of time series and ditch the horrible new pop game sucked big time

ZeroXraven
ZeroXraven

It could truly end up being an AMAZING movie, even then, I doubt it will have even close to the amount of predicted success these people claim....it's laughable haha Most of the best movies never do good in the box office....case and point

megamega777
megamega777

hope it is as good as the pirates series

Cricket_Sloat
Cricket_Sloat

i just hope they dont make a loz movie, i dont want them to ruin the series for me

macca366
macca366

Yeah yeah cool... Just keep making Beyond Good And Evil 2 please

X-RS
X-RS

granted capnjack/depp was the main reason. but jack was made in the movie, not in previous media. so i dont think saying no depp no money is a fair conclusion. unfortunately i havents seen the trailer (dial-up) but i can envision jake portaying a prince (like the 08 prince) easily and well, which is probably the type filmmakers want. not our god of battle from ww. which should all be cg if thats flicked.

frazzle00
frazzle00

I honestly didn't think that the Pirates of the Caribbean trilogy was anything special. The latter 2 sequels were especially average. The PoP movie doesn't really have to be all that great to be on par with or even exceed the PotC films. As to the commercial success of the potential franchise. I don't really know and I don't really care. As long as I get more PoP games I'm happy :).

SopranosFan
SopranosFan

I have to agree Johny Depp pretty much made the money on those movies. He is the rare actor that the women love for his looks and the guys think he would be a cool guy to party with. Gillenhall on the other hand doesn't have as much appeal to the women and I don't see many guys wanting to hang out with him.

Sannom
Sannom

@ mopeyking : you gotta admit, they pretty much follow the games on that point : the Prince, and the other Persian characters for that matter, are light skinned while Farah and the Indian characters are darker. Despite having the name Sands of Time in its title, this game is mostly influenced by the third game : the weird chain used as a weapon, the CGI for the Sands remind of the effect that chain made on the Prince, even the general design for the Prince is reminisent of the third game.

Alter_Echo
Alter_Echo

Im not sure how a Professional figure in the industry could be that immensely misinformed. Who is lying to these people? Who is gathering this information? If they drive the press and advertising into the ground before release it MIGHT make 100-150 million. Expecting anything more than that is delusional.

Zidaneski
Zidaneski

Why does everything always have to involve trilogies, ugh. I'll probably like this movie but why should I watch it 3 times? The first Pirate movie was cool but then the next 2 just had to do with Johnny Depp insanity. Plus the next two Prince games were rated M. I doubt Hollywood would add a whole bunch of gore to the next films to make it R. That's fine with me keeping it PG-13 but I'm not so sure eveyone else would like that.

rando22
rando22

hope it does well, also looking forward to the Bioshock movie

senseless_dj
senseless_dj

Trailer looks cool...i think its gonna rock...

terror_ninja
terror_ninja

Yay for Ubisfot, I dont think I actually played the sands of time so it will be cool to watch the movie of it because I wont get so angry if teh story differs a little bit.

JoshZA
JoshZA

Bruckheimer better make sure he doesn't give one of the best ubisoft franchises a bad name. This movie is gonna have to be better than all three games put together :D

mopeyking
mopeyking

Thought this movie is supposed to be prince of Persia not prince of Caucasia...

peterz0306
peterz0306

In 2:31 they showed all the film...

chandu83
chandu83

Oh those witty comments, and a cute love story, you got to love hollywood.

FF_fan2004
FF_fan2004

No! No,no,no,no,no,no,no,no,no! Films based on video games, no! It never works.