PlayStation 4 Demand Still Exceeding Supply in Europe, Sony Says

Sony admits that problems with the supply chain have resulted in lost sales.

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Sony has revealed that demand for the PlayStation 4 in Europe is still outstripping the supply of the consoles.

In an interview with TrustedReviews, Fergal Gera of Sony Computer Entertainment UK said that the PS4 supply chain is still strained and unable to keep up with demand from consumers. In fact, Sony hasn't even been able to fully meet day one demand: "We haven't yet caught up with the initial demand across Europe... We are still dealing with the day one market."

Gera also said that there are areas in the UK and countries across Europe that completely sell out almost immediately after receiving PS4 units. "There are countries that are still selling out every last unit that drops into the market on a weekly basis," Gera revealed. "A good example at the moment would be Germany who had phenomenal sales figures last week, but they just haven't had enough stock so far."

Although many companies would consider such insatiable demand a success, the inability for Sony to produce enough consoles has created problems. "We may have lost some sales," Gera admits, since PS4s still cannot be found, and Xbox One's recent price cut and its availability makes that a more attractive option. But Sony's confident it can recoup the loss: "We have spent a lot of time at E3 talking about the plan for Christmas and I think we've got enough exciting content to be able to rekindle that interest."

The PS4 has sold incredibly fast since its launch last November. As of March 31, it had sold 7 million units, and it was the highest-selling console in May for the fifth month in a row.

Alex Newhouse is an editorial intern at GameSpot, and you can follow him on Twitter @alexbnewhouse
Got a news tip or want to contact us directly? Email news@gamespot.com

Discussion

59 comments
sakaixx
sakaixx

xbox one is there waiting for takers, must be lonely.

hermitkiller
hermitkiller

The assrape xbox gets from sony is so unbearable, that microsoft won't release a new console after this gen.

Take that hermits & xboners xDD

gunnmetal
gunnmetal

xbox belongs in the living room the ps4 belongs in the basement with basement dwellers

poopoohed
poopoohed

Meanwhile everywhere else in the world.....  Xbox Ones piling up on store shelves with nowhere to go.

nintendians
nintendians

i guess Europe going crazy over the ps4.

Sun-Tzu-GE
Sun-Tzu-GE

Yup.Sadly,I can confirm this.I see people on forums all the time asking about where they can get their hands on a PS4. Luckily I got mine on day 1. 

emgesp
emgesp

This definitely ain't no PS3 era.  Sony must be very happy with the success of the PS4 from the gate. 

Faye_Tallity
Faye_Tallity

WOW! PS4's are a PHENOMENON! MUAHAHA!  : P  

Ravenlore_basic
Ravenlore_basic

WOW.... Sony is dropping the ball. I mean its been 7 months... lower the number of PS4's going to the US to Europe. The market is not as tight in the US as Europe. 



shinjuki
shinjuki

Are they still slowing the distribution to control the hype, though?


Nice article BTW hypespot ;)

Dennarai
Dennarai

That's crazy. Every time I go into any store here XB1 is sold out and PS4s are in stock. Ship the extras over to Europe so everyone can be happy!

gajbutler
gajbutler

The Xbox One isn't selling here in the UK at least, every single person I know has a PS4 and the one reason always comes down to the PS4 being more powerful. I know in the past power hasn't come into it, but there have always been other factors, this time however they're both pretty much the same, so why would you buy the least powerful one?


Microsoft have the better games right now and Sony's line up for 2014 isn't looking as good as Microsoft's with Halo and Forza at the end of the year, but I just don't think that is enough to sell the Xbox One. Microsoft really need to be making the most of this PS4 game lull, 2015 Sony's first party will come into full effect and then it'll probably be too late, especially if we see GT7 and they make good on that.


Personally right now though... I see no reason to buy either console unless you don't have a PC. Even then look at how cheap PC gaming is, well worth downloading Steam right now and getting some deals!





That said the Xbox One is doing as well as the PS4 in the US, which is pretty obvious as it's natural to want to support your home console. 

VegasAceVII
VegasAceVII

They're very dominant in Europe; this won't hurt them.

Dannystaples14
Dannystaples14

There is no problems getting them near me now.

This sounds more like Sony are behind on their supply quotas and so aren't supplying as many consoles as they should be.

Maybe you should think ahead more than a month next time instead of releasing in every territory at once? Not rocket science is it?

Sevenizz
Sevenizz

I'd love to know Canadian figures. When Sony raised the price 50 bucks here (blaming the Canadian dollar when MS & Nintendo didn't raise their prices), you see a lot of PS4s on the shelves. I was in a walmart about a month ago and noticed they had 4 PS4s in stock when the Xbox One was sold out. Also, CoD Ghosts was sold out on the X1 where the Sony version was fully stocked.

neowarrior793
neowarrior793

its still very hard to get a ps4 in england, my local shop gets stock every month and there just gone within a day or 2 at GAME. theres a total of 5 places local where you can get a ps4, 4 of them are always out of stock and the 1 sells them pre owned. there such a demand still, people here were paying to get ps4 shipped from japan when it was released there.  

blackace
blackace

They aren't sold out in the U.S. If you are only sending 3K-5K to Germany every month, of course they will sell out. Not sure how they would lose sales to Microsoft since they still have to launch the XB1 in 30+ international countries.

atopp399
atopp399

Lost sales?  More like delayed sales.  I can't believe someone would actually go to a store wanting a PS4 and walk out with a different console if there were no PS4 units in stock.  Very few people would do that and not buy a PS4 at some point.

KilltheFANBOYS
KilltheFANBOYS

@eternal_napalm Hey, dude. Why don't you change your username to 'eternal_facepalm'? Cause seriously that name you are using right now, doesn't suit you.

poopoohed
poopoohed

@Dennarai  Um no, just no. I like the wishful thinking though, Dennarai :)

pgl163
pgl163

Xbox still haven't released in all Europe,and frankly speaking we don't need it

eternal_napalm
eternal_napalm

"The Xbox One is doing as well as the PS4 in the US."

Hahahahaha!!!!!!!!!!! Statistical mathematics obliterates your sad dogma ;)

Furwings
Furwings

@Sevenizz Agreed. I got a PS4 at launch for $399 CDN. Some of my friends went with the XB1. Others didn't buy either one and said they'd wait for a price drop for PS4. I don't think anyone was expecting a price increase, but that's what happened. Sony's prices have gone up across the board, 1st party, 3rd party and hardware. Whereas with the XB1 and Wii U, only 3rd party software has risen. Hardware is still $399 for XB1 w/o Kinect, $499 with Kinect, & $299 for Wii U with 1st party games still at $59.99 on each & 3rd party now between $64.99 - $69.99.


I too had the same results walking into my local Walmart the other day. XB1 all sold out, PS4 now in stock. Guess Sony doesn't care about losing in a country of only 35 million people.

blackace
blackace

@Sevenizz I've seen similar things like that a some Best Buy's here in the U.S. Most places have stock for all 3 systems now.

ncifuentes
ncifuentes

@Sevenizz They should take Canada's stock and sell it over there then. It's so simple! 

jackzor123
jackzor123

@neowarrior793 I got one back in March but only because my flatmate worked at Argos so she just held one for me :P But everywhere else I tried said they had been sold out since Christmas and weren't getting anymore reliable supply until June. Very popular over here compared to the Xbox

blackace
blackace

@neowarrior793 lol!! We'll ship them from the US and Canada to England. We have plenty in stock over here in North America.

WolfGrey
WolfGrey

@blackace 

Don't forget all those countries left were Sony controlled anyway so it really doesn't matter.

At all. Microsoft does piss poor anywhere but US/Canada and the UK.

Warlord_Irochi
Warlord_Irochi

@atopp399 Pretty much what you said. I was going to buy both from the beginning and the only thing the lack of stock cause was for me to get the XOne first. People who want a PS4 will wait, so will people who want both consoles. 

Sevenizz
Sevenizz

I take it you know very little about marketing. Buying a competing brand when the intended purchase is sold out is very common. Not everyone who buys a PS4 goes in with a loyalist attitude. Many times they go in to buy the product they've heard of and if it's not available whereas the competing product is, they buy it so the trip to the store was not a waste of time.

poopoohed
poopoohed

@shinjuki Horses are so gaping? What does that mean? Was that an insult? lol

Warlord_Irochi
Warlord_Irochi

@Sevenizz Not exactly: we are talking about an investment for years here. And people who buy a console by themselves know what they are buying. The idea of turning to the competing one is not much applicable here.

rawkstar007
rawkstar007

@Sevenizz this is not exactly settling for Pepsi when Coke isn't available, my friend.

fedepal
fedepal

@Sevenizz I think that's the case with soap or a product of sorts in most cases, not a $400 console for the next decade

sdinh225
sdinh225

@Sevenizz Sounds like my brother buying Watch Dogs because he couldn't get Titanfall for the 360 at Gamestop. Played it a bit, thought it was crap, and tried to sell it on Craigslist for $40 and bought himself a used mid end iBuypower rig lol.

Sevenizz
Sevenizz

I saw a perfect example of this just last week in an EB. A mother and son went in to buy a copy of Watch Dogs for the Xbox 360. The sales girl told the woman the game was rated M (and something about a nude scene), so the mother, succumbed by guilt bought a Spider-Man 2 game instead. The kid looked miserable, but a sale was made - but it wasn't the intended product.

Sevenizz
Sevenizz

Actually, it is.

Marketing - learn it. Read above - Sony even admits to 'lost sales'.

Sevenizz
Sevenizz

Naw, it's across the board from small to big ticket items like cars or refrigerators.

Dannystaples14
Dannystaples14

@fedepal @Sevenizz Why? Most people go in looking for a box that plays games and DVDs. They get that whichever "box" they buy, no matter who's logo is on the packaging.

People need to realise it is only US as in the people who come online and look up gaming news each day that know the ins and outs of the consoles. You think most casual people care that the PS4 is more powerful when they likely can't detect the difference themselves anyway? Or that PS4 has Bloodborne coming out in the far future? No they care about what the price is, what it can do now and what games are out NOW.

It is only hardcore gamers who are willing to spend £350 on a console that has no games yet.

Sevenizz
Sevenizz

Historically, the more powerful console rarely wins the fight. Sony just happens to be winning (now) due to stronger marketing and anti Microsoft backlash.